How to write the plan of community activities to welcome the Spring Festival (two articles)

Community Celebration of the Spring Festival Activity Program Part I

"Our Festival-Spring Festival" Theme Activity Program

Part I Activity Purpose

As the first traditional festival of the Chinese nation, the Spring Festival has rich folk cultural connotations. Before the holiday, the school held a special meeting to publicize the cultural connotation of the Spring Festival, such as sweeping away dust, worshipping ancestors, posting Spring Festival couplets, eating New Year's Eve dinner, observing the old age and setting off firecrackers, which enhanced the understanding of traditional culture among primary and secondary school students and created a strong festive atmosphere. All teachers and students can actively participate and play their role, actively carry out cultural propaganda of the Spring Festival by using blackboard newspapers and propaganda slogans, carry forward the folk traditions of the Spring Festival, and advocate civilized festivals and festivals.

1. through activities, educate students to love the motherland, hometown and people, so that our students can be influenced by the strong traditional festival culture and receive profound ideological education.

2. Guide students to recognize tradition, respect tradition, inherit tradition, carry forward tradition, enhance their love for the party, patriotism and love, and guide students to establish a correct world outlook, outlook on life and values.

II. Activity organization:

Team leader: President Zhang * and Secretary Zhang * *

Deputy team leader: vice presidents in charge of various departments

Team member: Chinese group of directors of various departments

III. Activity content:

(1) Showing filial piety and promoting filial piety

Activity details: county.

(2) Practice filial piety and repay gratitude

Activity details: Hold a diary competition of "filial piety practice". All the virtues puts filial piety first, and filial piety should always be reflected in daily family life. Call on primary and secondary school students to show their true feelings to their parents and treat their loved ones with sincerity. Through the filial piety diary competition, schools should actively guide students to learn to be grateful and learn to return.

(3) Understanding the Spring Festival:

The Spring Festival is the most solemn traditional festival in customs. In Puxian area, the first day to the fifth day of the first month is called "five-year-old". On the morning of the first day, the door is opened to set off firecrackers, and all families worship their ancestors, offering noodles, candles and cannons. After the ceremony, the whole family eats noodles and each person has a bowl to wish the whole family a long life. On the second day of the second year, we don't communicate with each other, and we don't visit each other to celebrate the New Year. Only those who have been here on the first day don't avoid it. On the third day of the third year, all households held "greeting the new year", which was a response to the example of "sending the new year" at the end of last year. On the fourth day of the fourth lunar month, there is a custom of "begging for grass for bodhisattvas" along the way: children hold idols and are surrounded by cars and drums to collect firewood from households. In the afternoon, there is a "mother invites flowers", hoping to protect her from having a baby early. At dusk, the firewood was built in front of the temple, and the fire was lit. Every household held a worship ceremony. When the firewood was completely burned, many people used long tongs to fight for the unburned firewood and quickly returned home. The "fire mother" hoped that the wealth would be like fire.

Community Celebration of the Spring Festival Program Part II

1. Theme of the event: "Wonderful and ingenious appearance of the Spring Festival community trip"

As a newly opened branch located in a high-end community, XX Bank Binhai Sub-branch, with the festive atmosphere between the two festivals and focusing on personal business products and services, actively entered the community to publicize the sub-branch, promote Pudong Development and vigorously promote personal financial business, and gradually expand the customer base.

II. Activity time:

January 5, 12, 19 and 26, 22

February 16, 23, March 1 and 8.

*** counts for 8 times

III. Form and content of activities:

(1) Community activities

Marketing activities are carried out in the communities around the sub-branch. All the staff of the sub-branch plan to spend eight weekends before and after the Spring Festival:

①. Enter the adjacent key communities such as the window of the seaside, Yangriwan, Longqinyu and West Coast Garden respectively. Introduce our products to customers, define the specific location of our bank, determine the target customers in the community in combination with the activities and promotions, actively expand the relevant business volume, effectively improve the business performance of community marketing, and attract customers to handle personal business in our bank.

② For some relatively distant key communities, such as: C? te d 'Azur, China Merchants Haiyue, Tianjiao Hua Ting, Coast Pearl, etc., with products such as through trains for new shares, boutique houses for funds, bank cards and so on as the leading factor, we will release information in all directions by posting community bulletin boards, delivering by email, and issuing short messages, so as to gradually establish the service image of the Bank's community banks, strengthen various contacts with the target communities, and close the feelings between outlets and community customers steadily.

(2) downtown activities

mainly rely on nearby office buildings, supermarkets, entertainment venues and so on to carry out publicity.

(1) Put the opening leaflets of our bank at the cashier's office of over the rainbow, Suibao, Carrefour, Jusco and other large supermarkets nearby, set up relevant booths by renting venues, introduce our credit card preferential feedback policy and the powerful functions of easy financial management card, and attract customers to know about Shanghai Pudong Development Bank.

② Design booths in high-end office buildings such as Tianli Plaza and Coastal City nearby or high-end entertainment places such as Poly International Theatre, and launch relevant preferential promotions to attract customers to open accounts in our bank.

③ Visit the shops and merchants of surrounding real estate companies, focusing on the personal credit products and preferential policies of our bank.

IV. Activity Objectives

Through this series of activities, the personal banking business of the whole branch strives to achieve the following objectives:

(1) Make potential customers around know clearly where the Bank is located, understand the advantages and characteristics of Shanghai Pudong Development Bank and related products, and gradually come to start business in the Bank.

(2) Carry out product promotion, seize the opportunity of year-end deposit return, and seize market share.

(3) strive for the balance of savings deposits to exceed 2 million yuan by the end of February; The market value of three-party depository assets exceeded 2 million yuan; The amount of personal loans issued exceeds 2 million yuan; The signing amount of the new stock through train exceeds 6 million yuan; It lays a foundation for the Bank to carry out individual gold business in the future.

V. Activity expenses

(1) venue rental fee: average 6 yuan *8 times = 4,8 yuan

(2) publicity and production fee: about 3,6 yuan

(3) promotional gifts purchase fee: 18, yuan

(4) lunch drinking water fee: average 15 yuan/time.

The Sub-branch has recently issued "Guidelines for Outdoor Community Marketing and Publicity Activities of Binhai Sub-branch" (see annex), which laid down the preliminary standards and requirements for the organization and implementation of this activity. On January 5th, the first activity was successfully held in Nanmen Square of Binhai Window Community. The staff of the whole bank were enthusiastic and the atmosphere at the scene was warm. On the spot, four customers went to the branch with the account manager to open an account and sign the new stock through train, which showed a positive prospect.

As the branch has just opened, there is no accumulation of funds and resources at all, members of the planning team of the branch have paid 16,6 yuan by themselves to be gradually digested in the future; It is hoped that the competent departments of branches can assist in allocating the special expenses of RMB2, to support the implementation of the above marketing plan of our branch.