Real estate preferential activity plan

In order to ensure the smooth development of activities, it is often necessary to formulate a thorough activity plan in advance. The activity plan is a written plan that arranges the purpose, requirements, methods, methods, progress, etc. of the activity. What formats should you pay attention to when writing an activity plan? Below are the real estate preferential activity plans (selected 5 articles) that I have collected for everyone. They are for reference only. I hope they can help you. Real estate preferential activity plan 1

1. Activity Organizing Committee

1. Responsible: Planning Department

2. Members: heads of various departments

2. Event time: September 20xx

Location: Hyatt City Sales Office

Preparation: Telephone invitation from career counselor, interception from outside

3. Purpose of the event:

1. Promote the signing of contracts by customers at the opening of the sale

2. Enhance the atmosphere of the on-site sales office on the day and make the house very popular

3. Hyatt City builds its reputation and promotes word-of-mouth effects among people

4. Activity theme:

Celebrate the Mid-Autumn Festival, welcome the National Day, and give big gifts!

5. Slogan of the event:

Look at the scenery to send affection, and give gifts to the Mid-Autumn Festival

6. Scene layout:

(Time to open The day before)

(1) Off-site layout:

Couplets at the gate: Thousands of families reunite to welcome the Mid-Autumn Festival, and the world celebrates the National Day. Horizontal couplets: Celebrate the festival; (banners or couplets , 5 yuan per meter, 5 meters x 5 = 25 yuan)

Huge hanging on the exterior wall: width: height = 10Mx13M, promotional activity content; (130 square meters x10 = 1300)

Hang 8 red lanterns above the door. (26x8=210)

*** Calculated fee: 30 1300 210=1540 yuan = 1600 yuan

(2) On-site layout: (the day before the opening)

1. Banner: Welcome to the "Hyatt City" sales office

2. Set up a large mooncake in the lobby on the first floor; (The price of KT board or plastic material is unknown, the budget is about 300 Yuan)

3. Set up an archway at the entrance of the first floor, and add two people to make on-site mooncakes. Hang a tag at the top of the archway to write hometown mooncakes to heighten the atmosphere of making mooncakes and hometown; (archway 1,000 yuan plus raw materials and labor)

4. Rent carpets, arches, and speakers from a wedding company (500 yuan)

5. Place 50 small booths in the aisles of each floor Hanging flag (4x50=200 yuan)

6. Hang a large (2.5 meter wide) lantern (made of KT board) in the center of the central hall, and hang a square with the words "Happy Mid-Autumn Festival" below the large lantern. , and then add other decorations. (Cost 500)

Total cost: 2,600 yuan

7. Publicity strategy

1. DM poster promotion;

A. Publicity content: the project’s apartment types and supporting advantages and other related content;

B. Time: August 30, 20xx;

c. Publicity form: pictures and text.

2. Large-scale and display board publicity outside the venue;

3. Announcement and publicity inside the venue; (available at the sales office)

4. There is a dense flow of people in the community A small banner was placed to promote the content: "Wangjing Plaza wishes the city's people a happy Mid-Autumn Festival; Mid-Autumn Festival sales hotline: 0316-6865555" (20 yuan)

Activity process

New customers Arrive at the sales center - enter the sign-in area to sign in - get the order form or serial number - customers gather outside the door - maintain customer emotions before the opening of the market. When the market opens, the sales will lead the customers to purchase houses. Customers who have signed a house purchase subscription ——Sales will lead customers to the on-site egg-breaking area - Customers will smash eggs to obtain lottery tickets - Sales will take customers to receive prizes and level up (need to bring subscription and customer ID cards) - Receive prizes after verification - Sales will let customers start from Leave through the back door.

(The real estate consultant will receive you throughout the process and provide one-on-one introductions to increase the probability of closing the deal and deeply explore the potential customer base)

8. Activity expenses

External scene layout (Giant lantern couplet) cost 1,600 yuan

Internal scene layout (kT board archway) cost 2,500 yuan

Non-budgetable fee 500 yuan

*** Cost: 4600 Real estate preferential activity plan 2

1. Activity background

"May Day Golden Week" has always been an important sales season for various businesses, especially refrigerators and air conditioners. Home appliances, which are in greater demand in summer, are also a hot spot in the property market. In order to seize the May Day sales opportunity, it is recommended to cooperate with the city's larger home appliance dealers with strong comprehensive strength to jointly carry out May Day promotion activities. Integrate the two main fashion resources of home appliances and real estate to promote the market awareness of both parties' products and promote the sales of both parties' products with a rich product range, greater advertising appeal, and strong on-site promotion power.

At the same time, compared with print advertisements, activities can strengthen the market impression of products, enhance interaction with consumers, and better mobilize consumers' enthusiasm and desire to pay attention to real estate properties. Joint campaigning can not only reduce advertising investment, but also increase citizens' attention to the event, which is a win-win move.

2. Purpose of the event

1. To communicate with consumers at close range and expand the market influence of their respective products;

2. To promote the promotion of Sales of respective products;

3. Activities objects

1. Fixed residents of the activity area

2. Tourists

3. Respective target consumer groups

4. Event time

April 28-May 3 (the time can be adjusted based on the effect of the event and weather)

5. Activity location

The selection criteria are areas with a relatively concentrated population and a certain purchasing power.

6. Activity content

1. Song and dance performance

2. Questions and answers with prizes

3. Distribution of leaflets

4. Real estate/product consultation

7. Promotional measures

(1) Real estate promotion

1. Special rooms for multi-story units are on a first-come, first-served basis have to.

2. If you purchase a non-special price room in a multi-storey unit during the event, in addition to enjoying the discount of 2,000 or 3,000, you will receive a designated air conditioner or refrigerator as a gift; however, you will no longer enjoy any discounts.

3. In addition to normal discounts, customers who purchase stores during the event will receive a designated air conditioner or refrigerator; however, they will no longer enjoy any monetary discounts.

4. Those who come to the event to answer the questions will receive a gift umbrella.

5. Old customers who have purchased the project can go to the sales department on-site to receive a gift on May Day. The gift is tentatively designated as xx.

(2) Home Appliances Promotion

1. A certain amount of extra discount for purchasing home appliances on the same day (undetermined)

2. On-site quizzes and small gifts

8. Activity process (one performance each day in the morning and afternoon, and two performances in rotation)

1. Host’s opening remarks at 9:00

2. 9:05 program

3. 9:15 real estate project/home appliance product introduction

4. 9:25 program

5. 9:45 prize Q&A

6. Program at 10:00

7. Distribution of leaflets and consultation at 10:15

9. On-site layout

1. 2 display panels, specification 2.4x1.2, iron frame welded and foldable

2. One roll-up banner

3. A pair of speakers including wireless microphones

4. 1-2 arches (each party provides one) red carpet

5. 1-2 information desks and 6 chairs

6. Promotional leaflet , several information bags

7. 200 gift umbrellas

8. Several refrigerators and air conditioners (provided by dealers)

9. Home appliances promotional display boards are provided by Dealer production arrangement

10. 4 tents (provided by dealer)

10. Advertising

1. Event text messages: 50,000 messages

2. TV broadcast for 1 week

3. Promotional leaflet (produced and published separately)

4. Outdoor billboard (long-term effect)

11th: Activity fee

1. Activity text messages: 50,000 xx yuan/text = x yuan (50 each)

2. TV streaming for 1 week xx Yuan/day = x yuan (each pays 50)

3. Actor fee: about x yuan/day · person xx person x 5 days = x yuan (dealer)

4. Venue fee: x yuan/day · land x 5 days = x yuan (developer)

5. Arch approval: x yuan/day x 5 days = x yuan (dealer)

6. Ribbons: 4 pieces : x yuan/piece x 2 = x yuan (developer, including inkjet printing)

9. Car rental: 250 yuan 10. Outdoor advertising printing costs about x yuan (developer)

11. Other expenses *** x yuan real estate preferential activity plan 3

Mingcheng is a commercial residential and commercial complex. An integrated community. In order to bring the sales of Mingcheng to a higher level, we decided to hold a Mid-Autumn Festival Party. The implementation plan of this Mid-Autumn Festival Gala is detailed as follows:

1. Event Time

September 12, 20xx (Mid-Autumn Festival) 18:00-21:00

2. Activity location

Mingcheng Central Square

3. Activity theme

Watching the Moon

Theme explanation: This theme will The developer organically combined it with the Mid-Autumn Festival and at the same time created a warm atmosphere of home, implying that entering is like returning home.

4. Purpose of the event

1. To build a platform for close communication between owners and developers

2. To establish the developer’s corporate image and further promote it Real Estate

3. Deeply explore potential consumer groups

5. Estimated number of participants for the event

Mid-Autumn Party: 600 people

Mid-Autumn Reception: 400 people

Total: 1,000 people

6. Event slogan

“Will you go home for dinner tonight?”

Event promotion Interpretation of the slogan: The Mid-Autumn Festival is a traditional Chinese festival. There is a saying: "Every festive season is a time for family reunions." The festival is a time for family reunions. Therefore, the slogan of the event triggers this event with an inquiry from relatives. This This sentence can also arouse more cries from the public, and also implies that this event will give all participants a warm feeling of home.

7. Activity plan and creative ideas

l Promotional measures before the activity:

1. In this activity, you can enjoy a 9.12% discount on house purchases on the same day. Discount promotion activities (note: some restrictions may be formulated according to the developer's circumstances);

2. Make and randomly give away a number of cultural promotional shirts for this event;

3. Make " Mid-Autumn Festival tickets with the words "Famous City" printed on them (the shape can refer to the mooncake shape);

The purpose of the above activities is to strengthen the publicity effect of the event and highlight the developer's humanized business philosophy. Real estate preferential activity plan 4

For any activity, we should first clarify what our purpose is, and only by being targeted can we win unexpectedly. Our purpose for this event is to "create a sensation, attract attention, and gather home buyers to the home purchase site." The implicit purpose is to make potential buyers become actual buyers by generating attention. The idea of ????determining this purpose is "Only when you are popular can you have influence, when you have influence can you generate attention, only when you have attention can you have the opportunity to make a deal, and only when you have the opportunity to make the deal can you achieve the deal."

Therefore, the primary task of our activity plan is to attract more people to the site, create a "popular" and "rush buying" on-site environment, and allow customers to have a competitive interaction with each other. The target group is mainly potential home buyers, especially those with rigid needs (investors are talented and generous, and they pay more attention to the transaction price rather than these small favors). Therefore, the activity plan should focus on analyzing the consumption characteristics of people with rigid needs.

1. Purpose of the event:

To create a sensation, attract attention, gather home buyers to the sales site, and create a warm atmosphere for home buying.

2. Activity techniques:

Online and offline, a two-pronged approach; online mainly, offline supplementary.

3. Event time:

Online promotion time: November 20, 20xx to December 20, 20xx

Offline promotion time: 20xx December 25, 2020 to December 26, 20xx (Christmas, weekend)

4. Event location:

Online promotion: Soufun.com, Focus Real Estate Network, Sina Real Estate , NetEase Real Estate

Offline promotion: xx Sales Department

5. Activity methods:

1. Online promotion:

1) Creative ideas: If you want to create a sensation and attract attention with low investment, you can create an event, or use recent hot events to create hype. If done well, it is best to form a news event, attracting the attention of other media and free Report. However, you should be careful not to have a negative impact on yourself when taking advantage of hot events.

The recent events that have attracted public attention include: intensification of inflation, sharp rise in prices of agricultural products, successive introduction of real estate control measures, violent demolitions, the dispute between QQ and 360, the dispute between China and Japan over the Diaoyu Islands, the dispute between Russia and Japan over the Southern Kuril Islands, and the APEC meeting. , census, etc. Cooperate with SouFun to create events, and at the same time spread soft articles on relevant real estate websites, portals, and online forums to introduce netizens to SouFun to participate in surveys, vote or express opinions, and use this as a basis to participate in offline super cash prize activities qualifications.

2) Option 1: The rising prices of grain and oil are heart-wrenching, and xx real estate developers will distribute cash. First, we will introduce the impact of rising prices of agricultural products on residents’ lives, and introduce netizens’ suggestions for agricultural products, such as the “Vegetable Slave Guide” and “36 Strategies for Buying Groceries”. Participants are then asked to fill in information (an introduction to the real estate is embedded in the information filling form. For example, do you know that the price of xx real estate is 1xx yuan/square meter? Let participants choose), participate in surveys, and vote. Those who complete the task can get a lucky number. With this number and the registered ID card information, they can participate in the lottery. The winning rate is 100, which is a direct cash reward. The maximum prize is related to a family’s five-year grocery shopping expenses of 50,000 yuan.

3) Option 2: I will pay and you will provide ideas to resolve the 3Q dispute. In response to the current heated dispute between QQ and 360 on the Internet, which has seriously affected the market order and the interests of users, in order to find a solution, participants must first register their personal information and then publish the harm of the 3Q dispute. You can stand on Tencent's side , 360. Propose feasible solutions from the perspectives of users, governments, industry associations, etc., and how to prevent such vicious competition events in the future. If the support rate of the opinions expressed reaches a certain percentage or ranks in the top 300, they will be eligible to participate in the offline super cash giveaway event. The prize is cash, 100 is the winning prize, and the maximum bonus is 50,000 yuan.

4) Expense budget: The online promotion expense budget is 20,000 yuan.

2. Offline promotion:

1) Cash giveaway (win rate 100)

A. Creative ideas: The best way to attract customers is free of charge Lunch. Cooperate with online promotion to attract customers to the venue with a 100 winning rate and super grand prize.

B. Prize settings: several 10 yuan cash prizes, 200 50 yuan cash prizes, 100 100 yuan cash prizes, 10 1,000 yuan cash prizes, and 1 super cash prize of 50,000 yuan.

C. Activity rules: Cash prizes of 50 yuan, 100 yuan, and 1,000 yuan will be given out on site; cash prizes of 50,000 yuan will be deducted directly from the house payment after signing the house purchase contract.

D. Cost budget: 80,000 yuan.

E. Per capita cost (including online promotion): 353 yuan. (It is expected that more than 300 people will be present. Due to the dilution of the 10-yuan cash prize, the actual expenditure will be smaller)

2) One-yuan auction (optional, mainly used for customers who did not participate in online activities);

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A. Creative ideas: According to the company’s principle of spending less and doing more, auction is a better way. First of all, everyone has the idea of ????taking advantage, and this characteristic is even more obvious for individuals or family users who have rigid needs for housing. The starting price is one yuan. From the perspective of participants, the investment is small, the harvest is large, and the attraction is strong. Moreover, the activities are full of fun and will definitely have a very good effect on creating an atmosphere on site. From the organizer's point of view, on the surface, a lot of money was spent to purchase the lot, but in fact, due to bidders bidding up each other, the final transaction price was basically the same as the purchase price. After purchasing in bulk and enjoying the group purchase price, the final transaction price may even be higher. above the cost of purchase. This basically means doing big things without spending any money.

B. Auction item settings: The price of auction items should not be too high, and it is best to control it within 200 yuan, so that customer participation will be higher. The items to be auctioned should be products that are commonly used in daily households or that are creative. Recommendations: table tennis racket, tennis racket, badminton racket, electric kettle, humidifier, egg cooker, shaver, health scale, soy milk machine, kitchen knife set, yoga mat, storage box, pillow, CD box, soup pot, car vacuum cleaner wait.

C. Cost budget: The purchase cost of the auction items is estimated to be 20,000 yuan, and the transaction amount is estimated to be xx,000-25,000 yuan. It may end up being zero investment.

3) Throw darts and enjoy discounts (optional, mainly for customers who have not participated in online activities)

A. Creative ideas: increase the entertainment and create an atmosphere of the event , and at the same time, it can also bring certain benefits to customers. In the absence of a discount on the house, take a compromise approach that offers discounts to customers.

B. Activity rules: After signing the subscription, you will have 3 dart throwing opportunities. The number of darts won multiplied by 100 is the cash discount amount. The discount can be directly offset against the purchase price.

C. Cost budget: 30,000 yuan. Real estate preferential activity plan 5

1. Purpose of the event:

To display the image, gather popularity, and arouse social attention. The form of activities is both elegant and popular, with the purpose of advocating nature and enjoying life, creating a xx brand, and closely cooperating with the government.

2． Activities:

①. Newspaper announcement: Recruitment of Ms. xx (tentatively six). After the initial examination, a re-examination will be held at the sales office. At that time, a grand arrangement will be arranged in front of the sales office and a performance stage will be built. The re-examination is divided into three parts: image display, talent display, and witty answers.

②． Time: Two weeks after the renovation of the sales office is completed.

③. Event location: Small square outside the sales office.

④. Sales office layout and props: (3-5 luxury cars or sports cars need to be rented in advance)

Set up the stage, place flowers, and fragrant fragrance;

Use silk curtains and large backgrounds Boards, colorful flags, etc. create a warm atmosphere;

Sound system, elegant background music, and special dynamic music for stage shows.

In addition, leaflets, bouquets, prizes, gifts and necessary office equipment need to be prepared.

3． Steps: Find real estate information from Chinese real estate developers

　①. Invite government officials and celebrities to form a jury with representatives from developers and agents, and contact TV stations, newspapers and other news media for relevant reports.

②． Banners were hung in nearby streets in advance, D was distributed, and the event was announced through newspaper and TV subtitle advertisements. We will also organize luxury car parades according to the situation to promote this event.

③. The event site was grandly decorated, and a professional host was invited to preside over the event and adjust the atmosphere so that the event could successfully achieve its intended purpose.

④. The winning Miss xx will become the image ambassador of the xx project, enter the training stage, and become a staff member of the marketing center.

4． Expected results

The unique job fair will have a good advertising effect and attract market attention. Recruiting high-quality sales ladies, through follow-up professional training, with good temperament, image and professional and considerate services will enhance the overall image of the real estate, which will also promote future sales.