Fruit peddling advertisement

1: only eat kiwi fruit in January; Rich nutrition in February; Pineapples are orderly in March; April mangosteen appetite tone; Strawberries are the top grade in May; The fruit in June belongs to cherry; In July, peaches were fully supplemented; In August, the watermelon sector disappeared; September grapes are antioxidant; 10 month, Pak Lei protected his lungs; 1 1 apple is good for everyone; 12 oranges are rich in vitamin C.

2. Oranges are sold cheaply, and they are brought home for production and sales, but the price is not high.

3. This kind of fruit is sweet and sweet, only two yuan a catty. Two dollars, not expensive, not like high consumption at all.

4. Raw pears moisten the lungs and resolve phlegm, and apples have high antidiarrheal nutrition.

5. Cucumber can effectively lose weight and inhibit cancer kiwifruit.

6: Tomatoes nourish blood and nourish skin, and lotus roots relieve hangovers.

The jingle is introduced as follows:

mandarin

There is a language phenomenon that is very popular in China. Many people, whether leading cadres or ordinary people, just say a few words. For example, show yourself or others. The heroism at the dinner table, the drinkers plausibly: deep feelings, a stuffy; Shallow feelings, lick it; Feelings are strong, and drinking is enjoyable; Emotional iron, drinking blood. For example, describing the corrupt behavior of individual leading cadres has been circulated in the society for a period of time: drinking a catty of liquor without getting drunk, walking off the dance floor in three steps and four steps, playing mahjong for five nights and six nights without sleeping, playing with women seven or eight times, and receiving thousands of gifts.

Chinese name

chink

spell

(Liu)

nature

Language phenomenon

meaning

Folk oral poetry

Detailed explanation

This language phenomenon is generally called "jingle" by ordinary people. The jingle originated from life and is the most commonly used by vendors. The quality of the goods sold has a lot to do with fluency. Proper use of jingles can even achieve the purpose of clearing the field of commodity sales.

What is a "jingle"? According to the Modern Chinese Dictionary, it means "a popular rhyme with irregular sentences, pure spoken language and easy reading." We think it may be more appropriate to call this popular language phenomenon "folk songs". The so-called "folk songs", that is, "folk songs", are mostly related to current affairs and politics. There are several reasons for saying this:

First, it comes from the people and spreads widely among them. It is actually a member of the "people" family;

Second, today's "jingles" mainly reflect many bad phenomena in the satirical society, most of which are related to current events and have obvious tendencies in the sense of praise and criticism, which is consistent with the definition of "folk songs".

The difference lies in the word "new". Because this kind of folk songs mainly appeared after 1980s, they emerged with China's reform and opening-up. They are "language products" in the new period, and their way is unique-people only talk about them orally, not sing them in the form of music-so we call them "new folk songs" to show the difference with traditional folk songs.

In addition to profound social reasons, the carrier-language-form characteristics of contemporary China's "new folk songs" are also indispensable. From the above-mentioned numerous examples, Xinmin ballads have a common feature: catchy, melodious, easy to read and remember, humorous and vivid. Because of this, new folk songs spread rapidly and widely. From the perspective of language application, New Folk Songs shows a set of perfect systematic features in phonetics, grammar and rhetoric.

Embodies the national characteristics.

example

Phonetic aspect

The biggest phonetic feature of New Folk Songs is "rhyme". Because folk songs are not spoken in the general sense, just like poetry, folk art and lyrics, we should pay more attention to rhyme, so that people will sound happy and harmonious, and it will be easy to read and remember. For example, the last word of each sentence of the new folk song "Steelmaking in 1950s, Famine in 1960s, Famine in 1970s, Commerce in 1980s" is homophony, which is a very standard form of rhyme. In addition, the sentence patterns are arranged neatly, which is particularly loud and pleasant to read. If you use blank synonymous means to express the same meaning, for example, "steelmaking in the 1950 s, famine in the 1960 s, and rural famine in the 1970 s"

The second major phonetic feature of Xinmin ballads is its distinct rhythm and strong sense of rhythm. Generally, it is a beat of two words, and there is also a beat of one word and three words, which is ups and downs and patchwork. This is most obvious in four sentences, five sentences, six sentences and seven sentences:

Four words, 222:

Wine glass/one end, policy/relaxation; Stop drinking/eating, not/good; It's wrong to have enough to eat.

Five words, or two two one, or two three:

Mouth/no/taste, have/live/will; Home/food/poverty, going to the countryside/going to check/check; If you want to/add meals/go/train/attend classes.

Lexical and grammatical aspects

The main feature of new folk songs is the choice of words and sentences, which are summarized as follows:

The word (1) is well chosen, and the vivid image color is vivid on the paper.

Dressed in material, with a straight belly, dragging the tone and drawing circles.

(2) The sentence pattern is neat, just like the Yangtze River.

Judging from the numerous examples listed above, New Folk Songs has a great feature in sentence-making: it pays attention to the orderly arrangement of sentence patterns, the equal number of words, the same sentence patterns and even the corresponding conjunctions between sentences, such as:

Spend a lot of money, sweat a lot and destroy a lot of fields.

(3) Abnormal collocation, seemingly irregular, actually has its own secrets.

In Xinmin ballads, some sentences are wrong and cannot be matched according to logical grammar standards, such as:

Industry and commerce eat stalls, taxes eat factories, traffic eats cars, public security eats bitches, schools eat children, and organizations eat chapters.

(4) There are many omissions, which are caused by the characteristics of folk songs.

In Xinmin Ballad, many sentences seem to have no "head"-lack of subject, such as:

Sit in the car, look through the glass, have lunch at noon, pat on the shoulder before leaving, and prepare for the future.

3. Compared with phonetics and grammar, the greater linguistic features of contemporary Xinmin ballads are embodied in rhetoric, mainly in the successful use of figures of speech. A series of traditional figures of speech, such as metaphor, metonymy, pun, exaggeration, parody, antithesis, thimble, circle, irony and so on, are almost used.