What is typesetting and how to type it?

Typesetting refers to the process of arranging text manuscripts into prescribed formats according to design requirements. Printed materials such as books and magazines are based on text typesetting. At present, there are three methods of text typesetting: lead type typesetting, manual phototypesetting, and computer typesetting.

Typesetting methods

Text typesetting skills:

Text is an important part of human culture. No matter what kind of visual media, words and pictures are its two main components. The quality of text arrangement and combination directly affects the visual communication effect of the layout. Therefore, text design is an important component technology that enhances the visual communication effect, improves the appeal of the work, and gives the layout aesthetic value. ?

The main function of text is to convey the author's intention and various information to the public in visual communication. To achieve this purpose, the overall appeal of the text must be considered and give people a clear visual impression.

Therefore, the text in the design should avoid being complicated and messy, making it easy for people to recognize and understand. It is important not to design for the sake of design and forget that the fundamental purpose of text design is to better and more effectively convey the author's message. Intention expresses the theme and concept of the design.

?Extended information

Modern newspaper layout trends

In newspaper competition, the most important thing is still the battle for editing and editing. Return to news, return to layout, fight for exclusivity, Fighting for the fist column is even more important for planning. Let’s analyze and study the modern layout planning trends:

1. Creative and unconventional. The bold and personalized design of modern newspaper pages is unforgettable. Take "Beijing Youth Daily" as an example. Its visual image of "thick eyebrows and big eyes" can "shoot readers in three steps and five seconds." The strong visual impact and bold and unique news perspective shocked the newspaper industry and won countless applause and doubts. It is still a model for domestic newspapers to learn from.

2. Integration of graphics and text. Pay equal attention to text and pictures, and use good pictures in the layout to not only beautify the layout, but also improve the quality of the layout, allowing readers to easily obtain information while enjoying the visual beauty.

3. News clustering. In the face of fierce competition, seizing the opportunity at the "breaking point" of news is the key to the success or failure of a newspaper. We carry out special planning for some expected major news and create news clusters.

4. Thematic series. For example, the annual Two Sessions report, Southern Metropolis Daily generally connects people's lives from different entry points and produces a series of news. Big things are reduced to small things, small things are magnified, and people are able to understand the spirit of the two sessions easily while reading about the real life around them, which invisibly enhances the readability, authority, interactivity and affinity of the newspaper.

People's Daily Online - Summary of the layout characteristics of modern newspapers

Baidu Encyclopedia - Text layout