What is the code word for Chevrolet logo? What does Chevrolet mean, terrier?

Chevrolet's logo is a patterned bow tie. In the history of 100 years, Chevrolet has always used blue bow ties, black bow ties and red bow ties, but now most models use gold bow ties. Chevrolet's bow tie logo was designed by william durant, the co-founder of the company. There are many opinions about the inspiration of the bow tie logo.

How did the Chevrolet logo come from?

1 year, 1908, william durant, the founder of France Travel, tore off a corner of the hotel wallpaper. He thinks the pattern on the wallpaper will be an excellent car logo. This statement is the most true, because it comes from the book Brand Story published by the government on the occasion of the 50th anniversary of the brand.

2. The daughter of founder william durant described that one night, her father sat at the dining table and drew the outline of the Chevrolet logo on a piece of paper.

3. The widow of founder william durant described that when she and william durant were on vacation in Virginia, she pointed to a pattern while reading a newspaper in the hotel and said, "This pattern is very suitable as the symbol of Chevrolet."

According to a Chevrolet historian, he thinks the inspiration of Chevrolet logo comes from the advertisement published by Coalettes Coal Company in Atlanta Constitution News on June 5438+091.1.02.

In China, the Chevrolet logo has been given more strange meanings. For example, the shape of the logo is very similar to sanitary napkins and crosses used by women during menstruation. There is no doubt that these meanings are definitely incorrect, and these statements are not conducive to Chevrolet's brand image.

As mentioned above, at present, most Chevrolet models use gold bow ties, but some models are exceptions. For example, Chevrolet Redline series, Explorer, Cruze, Lu Ze, Volando, Chuangjie and other models have all provided Redline models, and their logos have also changed from gold bow ties to black.