Visit the Yunnan Cultural Expo

When technology and culture collide, digital cultural and tourism products become visible, audible, learnable, admirable, playable and perceptible. And when the revolutionary cultural relics, historical stories, and heroes of the red memorial venue are combined with digitalization, can the same shocking scenes be performed and give people powerful spiritual power?

On October 27, the Creative Yunnan 2021 Cultural Industry Expo opened at the Kunming International Convention and Exhibition Center. This cultural expo will be mainly online, through the "Creative Yunnan 2021 Cultural Industry Expo" special area, WeChat public account and WeChat applet " "Cultural Museum Creative Meeting" will be displayed. Among them, the "Red Gene Bank Construction Achievement Exhibition" of the national cultural big data system made a wonderful appearance, using digital pen and ink to draw a red spiritual map.

According to the requirements of epidemic prevention and control, all offline exhibitions originally scheduled to be held at the Kunming International Convention and Exhibition Center are not open to the public, and the offline physical exhibition areas will be presented online. Now please follow Fu Xijun to watch the exhibition online and feel the spiritual power brought by the red gene!

Construction of national cultural big data system

Early results appear

The red gene bank is an important part of the construction of national cultural big data system and also the cultural gene of the Chinese nation. The key construction content of the library (Phase I).

It is understood that the Cultural Reform Office of the Central Propaganda Department announced two batches of pilot units for the construction of red gene banks in 2020 and 2021 respectively. Each pilot unit will develop displays, monuments (towers), publications, High-precision data collection of audio and video, etc., structured storage in accordance with the unified standards of the national cultural big data system, and using historical events, heroic figures, and touching stories as clues to professionally label and correlate red cultural data, and use the cable TV network Achieve national networking.

This achievement exhibition uses cutting-edge technological means such as digital multimedia and VR virtual reality to focus on the digital collection of the national cultural big data system and the construction of the red gene bank, as well as the achievements in red cultural tourism, red cultural creation, Wonderful cases of activation and transformation in party building learning and other aspects have become a highlight of the Yunnan Cultural Expo.

Ten red gene bank construction pilots

Collective appearance

In the red memorial hall exhibition area, Hebei Xibaipo Memorial Hall, Hunan Shaoshan Mao Zedong The first batch of eight pilot units of the Red Gene Bank, including the Comrade Comrade Memorial Hall, Fujian Gutian Conference Memorial Hall, Guizhou Zunyi Conference Memorial Hall, Jiangxi Jinggangshan Revolution Museum, Anhui Jinzhai County Revolutionary Martyrs Cemetery, Henan Jiao Yulu Memorial Park, and Xinjiang Corps Military Reclamation Museum, as well as Yunnan Army Military Lectures The two pilot units selected for the red gene bank this year, the Tang Hall and the Tashi Conference Memorial Hall, have appeared in the form of videos and graphic display boards to show the results of the above-mentioned units' digital collection of revolutionary cultural relics and their activation and transformation.

Among them, Zhuhai Siwei Times Network Technology Co., Ltd. participated in the exhibition with the digital achievements of Gutian Conference Memorial Hall, Comrade Mao Zedong Memorial Hall, Jinggangshan Revolution Museum, and Henan Jiao Yulu Memorial Park. One of the largest high-tech companies. They conducted a high-precision three-dimensional reconstruction of the revolutionary cultural relics in the above-mentioned memorial hall.

Through the digital collection of various chronological records and historical relics, this exhibition fully presents the on-site visit experience of the above-mentioned red venues through intuitive methods such as 3D, VR and three-dimensional animation, not only making these fragile cultural relics It has gained immortality that will be passed down forever, and it also allows people to have an in-depth understanding of revolutionary cultural relics and the lives and deeds of historical figures.

Red culture "activation transformation"

Wonderful cases

In the interactive experience area, it fully reflects the more possibilities of red cultural relics after digital activation.

Red Cultural Tourism

This year marks the centenary of the founding of the Communist Party of China, and red cultural tourism has once again become a craze, which has become a highlight of this exhibition.

Yunnan Tashi Conference Memorial Hall is one of the pilot units for the construction of the red gene bank announced this year. At present, Yunnan Province is building a red town in Tashi in conjunction with the protection of red relics, connecting many historical relics of the Red Army's Long March such as the Flower House Meeting Site, the Jiming Three Provinces Sign Monument, and the Red Army Martyrs Monument, and retaining the Tashi Old Street, etc. The residential buildings in southern Sichuan have become an innovative red cultural tourism route that gathers four major functions: a red cultural and creative display area, a Tashi food and tourism product display area, a Tashi red characteristic B&B bar area, and a red cultural relics display area. Here, people can experience To "the red nostalgia that time cannot take away".

Red Script Killing

The script-killing interactive game that is so popular among young people today can actually intersect with red culture? The red-themed script brought by Shenzhen Cultural Exchange shows this possibility.

This project is customized and developed based on the scene to create a live-action drama that combines "online and offline". It has the characteristics of immersive content, digital presentation, interesting interactive experience, youthful design, etc., changing the traditional red cultural venues. Graphics and text display are outdated and outdated, and the narrative method is solidified. It allows end users to enjoy a very interesting and immersive content experience. At the same time, it directly brings traffic, strong experience and sustainable operation capabilities to red venues, thereby creating a unique red venue. culture.

Red cultural and creative works

With the rise of red culture, red cultural and creative works are also loved by people.

The red ceramic works exhibited by Jiangsu Yuanshangyuan this time have design themes based on Chairman Mao’s quotations, the Yan’an Revolutionary Holy Land and other landmarks, such as Pagoda Mountain, the Chairman’s statue and calligraphy works, etc., integrating Chinese intangible cultural heritage ceramics, As a carrier of red culture, calligraphy gives cultural and creative products the spiritual connotation of red culture.

Party Building Learning

The party-mass learning machine is one of the red party-building series products independently developed by Suzhou Tanxun Culture Technology Co., Ltd. It has check-in, voice recognition, data statistics, and online sharing. and other functions, through "Internet Party Building" to provide intelligent learning solutions for party members and cadres, helping local governments and organizations to further improve the quality of party building.

END