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Barbecue shop innovation and entrepreneurship plan
In the era of continuous progress, various business plans appear frequently. The business plan provides the current situation and future development direction of the enterprise, and also provides a good benefit evaluation system and management monitoring indicators for the enterprise. Do you know the format of the business plan? The following is the innovation and entrepreneurship plan of barbecue shop I collected for your reference, hoping to help friends in need.
Innovation and Entrepreneurship Plan of Barbecue Shop 1 Introduction
Main content: self-help barbecue (consumers like to barbecue by themselves or ask waiters to barbecue for them according to their own tastes)
Related business: beer and beverages
Location: Snack Street in the Old Town of Luoyang
Site area:150m2
Second, the market analysis
Industry market analysis
Characteristic flavor, leisure favorite. The huge market needs to be tapped, and the urban-rural fringe, bazaars, streets, residential areas, night markets and leisure snacks are everywhere. It has become a part of the diet of many consumers and created a huge consumer market.
With the update of fashion, barbecue food has become one of the foods that people like more and more because of its natural and simple way and original game taste. There are many kinds of barbecues, including meat: beef, mutton, chicken and fish. In addition, peppers, eggplants, cucumbers, cabbages and potatoes are all upstarts in the barbecue industry.
Suitable for high, middle and low-end consumer groups and people of different ages.
Competitive analysis
Self-service barbecue restaurant attracts people of different classes and ages with its interesting and unique management mode, allowing consumers to experience the alternative fun of doing it themselves and make consumers spend in entertainment.
Traditional barbecue is difficult to guarantee food hygiene due to its poor equipment and irregular operation, and it is smoky and causes serious environmental pollution. Although people often know the taste of kebabs, they will stop. The increase of street vendors has affected the appearance of the city and caused great environmental pollution. Our smokeless charcoal solves the problem of environmental protection and conforms to the low-carbon economy called for at this stage.
Third, financial analysis.
Investment and application
Tables and chairs: 20×500= 10000 yuan.
Air conditioning: 2×3000=6000 yuan
Freezer: 1×5000=5000 yuan
Refrigerator: 1×2000=2000 yuan.
Window; 1×2000=2000 yuan
Barbecue oven: 10×800=8000 yuan
Decoration cost: 30,000 yuan
Other expenses: 5,000 yuan
Total: 73,000 yuan
Profit budget
Monthly rent: 3,000 yuan/month
Water and electricity: 3,000 yuan/month
Waiter's salary; 2×2000=4000 yuan/month
Other expenses: 3400 yuan/month
Total: 13400 yuan/month
Monthly income of vegetables: the purchase price is 0.3 yuan/bunch, and the sale price is 1 yuan/bunch. If you sell 300 strings every day, the monthly profit is 0.7×300×30=6300 yuan.
Kakebabs: Buy 0.5 yuan/skewers, sell 2 yuan/skewers. If 200 kebabs are sold every day, the monthly profit is 1.5×200×30=9000 yuan.
Fish: Buy 2 yuan/piece, sell 4 yuan/piece. If 70 pieces are sold every day, the monthly profit is 2× 70× 30 = 4,200 yuan.
Chicken legs and wings: buy 2.5 yuan/skewers, sell 4 yuan/skewers. If you sell 100 kebabs every day, the monthly profit is1.5×100× 30 = 4,500 yuan.
Assorted dishes: The cost is calculated in 2 yuan, sold in 4 yuan and sold in 30 yuan every day, and the monthly profit is 2×30×30 = 1800 yuan.
Beer: Purchase price 1.8 yuan/bottle, sold in 3 yuan/bottle. If 100 bottles are sold every day, the monthly profit is 1.2× 100×30=3600 yuan.
Total: 29,000 yuan/month
Net income: 16000 yuan/month
4. Sales plan
Give out discount leaflets before opening, and the holders will spend money in our store on the opening day. When they spend money in 50 yuan, they will be given 30 yuan vouchers.
The consumption for the first three days will be calculated at a 20% discount.
In the first week of opening, a lucky draw will be held. Every consumer in 50 yuan can have a lucky draw (first prize 50 yuan voucher, second prize 30 yuan voucher, third prize 10 yuan voucher).
Send 20 yuan vouchers when the one-time consumption reaches 100 yuan.
Five risk analysis
There is no barbecue shop in places with less competitive pressure, and there is no problem of goods and pressure when operating. Goods needed on the same day can be purchased on the same day, which can ensure the freshness of vegetables and meat.
There is a local food festival to promote our store every year, so there is no problem in publicity. The smokeless charcoal used in our store conforms to the' low-carbon life' advocated now, and people are more likely to say that it can accept long-term development.
BBQ Restaurant Innovation and Entrepreneurship Plan II. company profile
The company is called Wuhan Tian Zi Barbecue Co., Ltd., and its development will be based on Wuhan, creating Wuhan specialty snacks. The company will be established in Jiangxia, Wuhan, my hometown. Drawing on the business model of Haidilao Hotpot and adopting scientific management methods, we will strive to build the company into a first-class catering company combining theory with practice.
Second, the company philosophy:
Drawing lessons from the management culture of Haidilao Company, the development concept of "experience food, enjoy life, have health and create Excellence" and advocating the value orientation of "change your destiny with your hands and realize your dreams by diligence", the company has formed a "one mind, strive for a first-class catering enterprise in Wuhan; Go up and down Qi Xin to build the first hot pot brand in Wuhan.
Third, industry analysis
Advantages: the barbecue industry has less investment, but the return is considerable. There are many kinds of barbecues that are very attractive, and barbecue shops are very popular places for students to relax and meet. In Jiangxia Paper Mill, there are few places where barbecue shops develop their business with a formal facade. As far as market saturation is concerned, it has not yet reached market saturation, and there is a phenomenon that demand exceeds supply.
Disadvantages: First, we can't eat more barbecue itself, which also restricts the development of barbecue industry. Second, the hygiene problem of barbecue shops is very serious.
Four. horizontal competition
Because the distribution of Jiangxia Zhifang barbecue shops is not concentrated, there are few stores, the competition is relatively flat, and the industry threat is small.
Verb (abbreviation of verb) investment amount and facade analysis
Initially, it is envisaged to invest 200,000 yuan in the first year. Due to the limited economic situation of individuals and parents, it is planned to implement the principle of holding shares and absorb funds. The facade is chosen near the gymnasium, far from the storage department of Zhong Bai. No matter day or night, there is a lot of people here. The initial plan is to spend 654.38 million yuan on facade rental and decoration, 50,000 yuan on food procurement and opening promotion, and another 50,000 yuan on employee salaries.
Six, personnel recruitment and division of labor
1, the barbecue shop is divided into three departments, one is the logistics purchasing department, the other is the front desk service department, and the third is the backstage kitchen. It is initially envisaged to recruit ten people, five of whom are in charge of the front desk, two are in charge of logistics, three are in charge of the kitchen, and they are all bosses.
2. Salary standard: 65,438 yuan +0.900 yuan/month for logistics and front desk, and 3,000 yuan/month for kitchen.
3. Employee protection: set up employee reward and punishment measures to provide relevant protection for employees and stimulate their enthusiasm for work.
Seven, opening promotion
One week before the start of the training camp, various publicity methods were used, mainly in the following ways.
Discount: 20% discount during the trial camp. This method is the most direct way to make customers get real benefits. It can make customers feel that they are really cheap and psychologically satisfied for a while. The disadvantage is that there are many discounts, high cost and few discounts, which can't be effective.
Second, cash coupons: compared with discounts, discounts are smaller, which are actually the same discounts, but they need to be spent twice. It is a sales promotion method with the nature of inducing consumption. During the trial camp, if the consumption reaches 100, 20 will be given, if it reaches 200, 50 will be given, and so on.
Third, member discount: member promotion is a long-term preferential means. At the beginning of the restaurant's opening, the number of customers was insufficient, and the growth rate of members could meet the needs of customers. During the trial camp, lower the entry threshold for members to attract customers. Hurry up, if people gather in the future, or even queue up every day, the development of members will slow down, even stop, or narrow the scope.
Brief introduction to the first part of barbecue store 3 innovation and entrepreneurship plan
Many people know that the climate caused by global warming will directly affect the ecological balance of the earth. However, few people know that meat, an indispensable food on the human table, will also seriously damage the earth's environment. Mainly in the development of meat industry. So far, human animal husbandry has lasted for 1 10,000 years, but it is only in the last 50 years that people raise livestock on such a large scale. Today, the number of livestock in the world is four times that of 1945. In order to feed them, many tropical rainforests are cut down for pasture. This makes the rich animal and plant species living in the rainforest disappear, thus making the global environmental damage more serious.
Paying attention to climate change, saving energy and reducing emissions started with me, so I came up with the idea of opening a vegetarian restaurant.
The second part is the general situation of food stores.
1. Our restaurant belongs to the catering service industry, and its name is Urban Healthy Eating. It is a sole proprietorship enterprise. Mainly provide vegetarian products based on bean products, characterized by: layman like meat, taste like meat, especially suitable for friends who love meat.
2. Urban healthy eating is located in Fortune Center Square, Daye Road. Originally a mid-range fast food restaurant, it will gradually develop into a vegetarian nutrition chain like KFC and McDonald's in the future.
3. The bosses of "Urban Healthy Eating" are Xie and Li Ming, restaurant managers Xiong Yanmei and Ling Jiang, and chef Qian Hai, all of whom are young people born in 1980s. We firmly believe that with our wisdom, talent and dedication to the cause, we will definitely lead the way in this industry.
Our store needs (10) million yuan of venture capital, of which (50 million yuan) has been raised and the rest (50 million yuan) has been loaned to the bank.
Part III Business Objectives
1. Because of its location in the commercial street, it has relatively rich customers, but also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in Daye Road Fortune Center Plaza and recover the cost 1 year.
2. Our store will establish three branches in three years, and gradually develop into a vegetarian nutrition chain group with strong economic strength and certain market share, and break a new world among many food brands in the island city and become a well-known brand in the catering market.
The fourth part is market analysis.
1. source: the target customers of urban healthy eating are: general consumers who go shopping and entertainment in Daye Road Fortune Center Square, accounting for about 50%; Students from nearby schools, store employees and community residents account for about 50%. The number of tourists is sufficient and the consumption level is low.
2. Competitors:
There are 1 main competitors near urban healthy eating. Aisin vegetarian restaurant is a Chinese and western restaurant with good environment, average service and relatively expensive price. It is located on the 5th floor of E-Shopping Trend. . Our restaurant has seized the existing disadvantages of this restaurant and launched marketing strategies such as "good quality and low price", striving to occupy a place in the fierce market competition.
The fifth part of the business plan
1. Vegetarian nutrition is mainly aimed at various consumer groups, so the price of vegetables also has three grades, namely, high, medium and low.
2. The reasonable combination of vegetarian food ensures the comprehensive nutrition and improves the taste quality.
3. Lunch and dinner provide nutritious dishes such as business packages and economy, and provide an elegant dining environment.
Be ready to develop new products at any time to meet the changing market demand. For example, the goal set this year is "home delivery" service.
5. Business hours: morning-evening.
6. We will work together and do our part for the above plan. We will cooperate in environment, health, service, price and nutrition, and strive to get more customers.
Part VI Personnel Plan
1. How many full-time employees (including chefs) and how many temporary employees (including chefs) our store initially plans to recruit at the beginning of its opening are as follows:
1) Recruiting local hukou through the labor market, having certain work experience and good professional ethics, aged between 20 and 30, and interested in joining the catering industry.
Applicants come to our store for an interview with the Registration Form for Recruiting Employees and the attached personal information.
2) Those who pass the interview, written examination and physical examination sign labor contracts (including probation period).
2. In order to improve the overall quality of service personnel, all recruited personnel need to receive 2 months of training, the specific contents are as follows:
1) Make a training plan, determine the training purpose and make an evaluation method.
2) Implement the training plan and learn labor discipline and various rules and regulations.
3) Take the post after passing the examination. Those who fail to pass the examination will be suspended from study, and 20% of their salary will be deducted until they are qualified. If you fail the exam three times, all your salary and benefits will be deducted this month.
Part VII Sales Plan
1. Before opening, a series of publicity work will be carried out to introduce the "good quality and low price" sales strategy to consumers, and questionnaires will be distributed to improve our products and services according to the needs of consumers.
2. Introduce membership system, season card and monthly card to attract more customers.
3. People who spend 1000 yuan per month can participate in the big lucky draw at the end of each month, and the winner (1) can get a gift certificate worth 888 yuan.
4. People who spend 100 yuan a month will get a gift certificate worth 10 yuan, people in 200 yuan will get a gift certificate from 20 yuan, and so on.
Part VIII Financial Plan
All the accounts in our store must be recorded in time, and the money for expenditure and income can only be used after being recorded or recorded. The bookkeeping method is double-entry bookkeeping, and it is managed in a scientific way to avoid accounting confusion. Daily income should be counted in time, and all menus of ordering and receipt must be made in duplicate for inspection and record. All items in the store belong to the fixed assets in the store and shall not be destroyed or taken away at will. Total monthly income, excluding all expenses, is deposited in the bank; If the income after monthly settlement is higher than the plan, the salary will be adjusted appropriately to arouse everyone's work enthusiasm. If it is found that the property of the hotel is destroyed without reason at work, it will be deducted from the salary or bonus of the person in charge.
1) Our fixed assets (50,000 yuan)
Tables and chairs (30 sets)
Business area (200) square meters
Refrigerator (5) table
Some stoves
2) The daily working capital is 6,543,800 yuan.
(Mainly used for emergencies and temporary purchases)
3) For the accounts, it is necessary to have daily accounts, monthly accounts, quarterly accounts and year-end general ledger, so that the profit and loss of the enterprise can be clearly seen on the books, thus avoiding the blindness of management.
The ninth part is attached
In order to ensure food hygiene, prevent commodity pollution and harmful factors from harming human body, safeguard people's health and enhance people's physique, the requirements of relevant national and local laws and regulations are strictly observed as follows:
First of all, food production and marketing enterprises and food vendors must obtain hygiene licenses issued by the administrative department of health before they can apply to the administrative department for industry and commerce for registration. Those who have not obtained the hygiene license shall not engage in food production and business activities. Food producers and business operators shall not forge, alter or lend hygiene licenses.
Two, the food production and operation process must meet the following hygiene requirements:
(a) keep the internal and external environment clean and tidy, and take measures to eliminate harmful insects such as flies, rats and cockroaches and their breeding conditions.
(2) Food production and marketing enterprises shall have factory premises for processing, handling, packaging and storing food raw materials suitable for the variety and quantity of products.
(three) there should be corresponding facilities for disinfection, dressing, washing, picking, lighting, ventilation, anti-corrosion, dust prevention, fly prevention, rodent prevention, washing, sewage discharge and garbage waste storage.
(four) the introduction of equipment and reasonable technological process, to prevent the food to be processed from cross-contamination with directly imported food, raw materials and finished products, and the food shall not be exposed to toxic and unclean substances.
(5) Tableware, drinking utensils and containers for directly-eaten food must be washed and disinfected before use, and cookware and utensils must be washed and kept clean after use.
(6) Containers, packages, tools and equipment for storing, transporting and loading and unloading food must be safe and harmless, kept clean and prevented from food pollution.
(7) Food for direct entrance shall be packaged in small packages or non-toxic and clean packaging materials.
(eight) food production and sales personnel should always maintain personal hygiene, and must wash their hands and wear clean work clothes when producing and selling food; When selling directly imported food, sales tools must be used.
(9) Water must meet the hygienic standards for drinking water in urban and rural areas stipulated by the state.
(10) The detergents and disinfectants used shall be safe and harmless to human body.
Three, prohibit the production and operation of food:
(a) deterioration, rancidity of oil, mildew, insects, filth, foreign bodies or other abnormal sensory shapes, which may be harmful to human health.
(2) containing or contaminated with toxic or harmful substances, which may be harmful to human body.
(3) The content of pathogenic parasites, microorganisms or biotoxins exceeds the national standard.
(four) meat and its products that have not passed the medical and health inspection or inspection.
(5) Birds, beasts, aquatic animals, etc. As well as things that they died of illness, poisoning or unknown cause of death.
(six) the container packaging is unclean, seriously damaged or the means of transport is unclean, resulting in pollution.
(seven) doping, adulteration, forgery, affecting nutrition and health.
(8) Processing non-food raw materials, adding non-food chemicals or treating non-food as food. Others do not meet the food hygiene standards and hygiene requirements.
Four, accept the food hygiene supervision and inspection of the polar health department on schedule.
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