Mother’s Day physical examination activity planning

Mother's Day physical examination activity planning 1

1. Purpose of the activity

1. Mother's Day promotional activity plan to increase brand awareness;

2. Increase the purchase rate and consumption amount of target consumer groups in the hotel;

3. Through activities, enhance the understanding and communication between the hotel and the public, create news clues, and expand external image promotion.

2. Event time

May 10-11, 20xx (the second weekend of May)

3. Target group

The target group of Mother's Day activities is fashionable white-collar young women between the ages of 25 and 45 and successful people who hold middle and senior positions in government agencies and enterprises. Due to busy official duties or business, they generally have less time to spend with their families, especially less time with their parents. The complex of "repaying the kindness of upbringing" can trigger their potential consumption possibilities and emotional needs.

IV. Activity Theme

1. Advertising Theme: Gratitude to Mother, Eternal Maternal Love!

2. Advertising Slogan: There is the most beautiful voice in the world, That is the call of mother. ——Dante · (Divine Comedy)

5. Activity content

1. Free carnation flowers: Every woman who comes to the store for consumption on May 11, 20xx will receive 1 carnation as a gift branch. (Rooms will be issued by the front desk when guests register, Chinatown Food City will issue them after guests sit down, and Tasteful Buffet Restaurant will issue them after guests sit down, with Mother's Day greetings)

2. Weibo lottery: Post photos of your purchases in the store, and @the hotel’s official WeChat account with 3 friends, you will have a chance to get a free buffet coupon worth 228 yuan.

3. Birthday wishes: Any lady whose birthday is May 11th can receive a beautiful gift with her ID card. (Hotel coupons, Bayan Hara - Rhodiola rosea series travel set with pure natural ingredients)

4. Women’s nutritional menu: The catering department launches three beauty-beautifying and nutritious dishes. Ladies at the buffet can choose one dish for free.

5. Discount: During the event, the original price is 228 yuan for the viewing buffet, and the Mother’s Day exclusive package: X yuan. Chinatown Food City launches Mother’s Day exclusive Hong Kong-style afternoon tea set.

6. Promotion of the event

1. Bulk SMS: Thank you mother, maternal love is eternal! On May 11, the Western Fortune Hotel launched a "Mother's Day exclusive special offer, and there will be more for ladies with birthdays on that day." Exquisite gifts! (Sent on May 10) (Market planning is implemented)

2. In-store POP: one piece each in the lobby, restaurant entrance, and elevator entrance on the first floor (completed before May 5) (Market planning is implemented). Implementation)

3. Online promotion: Online promotion will be carried out through the official Weibo and official WeChat. The warm-up will begin on May 2nd, and a seven-day online lottery will be launched from the 5th. Follow the hotel official website Join @3 friends on WeChat and get a free buffet coupon every day (Market planning is implemented)

4. Mainstream media (Straits Metropolis Daily, Southeast Express): May 10th, May 15th. , Soft article report before and after the event

7. Cost budget Mother’s Day physical examination activity planning 2

“Love in May, Thanksgiving Mother’s Day”

Red Star International Plaza, a gift of mother’s love! Mother’s Day Appreciation Party on May 11th

1. Purpose of the event

1. Through this event, Red Star’s humanistic care for customers will be shown and establish a The company's good image in the minds of customers enhances the reputation of the project.

2. Customer participation: customers calling and visiting in the early stage and at the housing fair

2. Activity theme

"Love in May, Thanksgiving for Mother's Day"

3. Activity content

Activity time: May 11, 20xx

Activity location: On-site sales department of Red Star International Plaza

Theme activity one : Hundreds of people sign, thank you for Mother's Day

Activity format:

1. Place an inkjet background at the entrance of the on-site sales department to collect signatures from customers and write down Mother's Day blessings for mom.

2. Those who sign can go to the sales department to receive a bouquet of carnations as a gift for their mother.

3. The signatures of the Hundreds of People will be photographed and archived for future publicity and display, to freeze the eternal Mother’s Day in 20xx.

4. Send a text message to your mother on the spot:

Content: 1. No matter around me or across the world, you always care about me; no matter poor or rich, you always accompany me** *Go; no matter young or old, you are always running for me; no matter plain or brilliant, you always treat me the same; no matter happy or sad, you are always by my side. Mother's Day is here, dear mother, you have worked hard, I wish you happiness, health, happiness and good fortune!

2. Mom, I wish you: smile to run away your sorrow, smile to smile to eliminate worries, smile to smile to be in a good mood, smile to smile to smile, and smile to smile to smile. Smile to keep your heart young, smile to the fifth smile to be in high spirits, smile to the sixth smile to be in good health, smile to the seventh smile to be happy, smile to the eighth smile to have fewer wrinkles, smile to the nine to get better and better, and smile to the tenth to be happy!

Background wall content:

Salute to mother, signed by the Hundreds of People

Text: Passionate May Day, Thanksgiving for Mother’s Day, freeze the eternal Mother’s Day in 20xx

Theme activity two: DIY cake——Thanksgiving A mother's love that never fades

The DIY cake activity is held inside the sales department. Participants express their gratitude to their mothers on Mother's Day by making cakes for their mothers with their own hands.

Activity introduction: A professional pastry chef will prepare a prototype of the cake. Participants can DIY various patterns on the cake that they like, and then put it into a beautiful gift box with a cake prepared by the staff in advance. Write down what you want to say to your mother on a sticky note and give it to the mother around you.

Quantity: 50 copies

Event notification: method: text message, phone return visit to old customers

IV. On-site layout

Activity layout: in A spray-painted background wall is placed at the entrance of the sales department to facilitate the interaction and participation of the on-site audience. Desks and oil-based pens are placed next to the background wall, and the staff has prepared a warm-up in advance to facilitate the audience's signature. Equipped with speakers, microphones, leaflets, prizes (carnations), etc.

A banner is hung on the rainbow door in front of the sales department, which reads: Red Star International Plaza wishes all owners a happy Mother’s Day

5. Activity process:

May 11 At 9:20 on the day

The stage background music starts to play, and the sales department plays background music. The background music suggests songs related to Mother's Day, "Grateful Heart", "Mom in the Candlelight" and "Where the Peach Blossoms Bloom" ""Mother", etc.

Starting at 10:00

The background music continues, and the audience is invited to sign

9:30-16:30

All day long, visiting customers can sign freely

Between 10:00-16:30, DIY cake making activities are held simultaneously. Mother's Day physical examination activity planning 3

1. Activity theme:

Thank you for Mother's Day: Mom, you have worked hard!

2. Purpose and significance of the activity:

Mother is the greatest title in the world; maternal love is the most selfless emotion in the world. We have grown up worry-free under the nourishment of maternal love since childhood.

When we are hurt, our mother is the one we can confide in and rely on without any scruples. Inherit the virtue of Huaxia - filial piety, interpret the soul of Huasha - love, write the virtues of Huasha - pass on the civilization of Huasha and promote community culture. Through a series of activities, we will enrich the cultural life of the community, pay attention to family relationships, relive the growth process, and express gratitude for the great maternal love. Let community residents learn to be grateful and learn to care with their hearts. A community-wide selection event for "Glorious Mothers" was held, and on the eve of Mother's Day, activities were carried out to express condolences to the glorious mothers in the jurisdiction. We hope that through this event, we can provide a platform for communication, exchange and learning, promote harmonious exchanges between mothers and children, and mothers and daughters, and demonstrate the positive spirit of contemporary young people.

3. Activity time:

9:00 am on May 11th

4. Target-oriented:

All residents of the community

5. Promotion of the event:

Post the origin of Mother’s Day and sketches of Mother’s Day celebrations in various countries and regions over the years on the community bulletin board.

6. Activity organization:

Xiaoxigou Community Neighborhood Committee

7. Activity plan:

Option 1: On Mother’s Day Week (i.e. the second week of May), the community carries out an inspirational movie broadcast about maternal love. The community women's congress will do a good job in publicity and mobilize community residents to actively participate in watching.

Option 2: With each resident group as a unit and each group leader as the person in charge, 1-2 "Glorious Mothers" will be selected from each group. The selection method is recommendation and secret ballot.

Option 3: On the eve of Mother’s Day, carry out a condolence activity with the theme “Thanksgiving Mother’s Day: Mom for your hard work!” within the jurisdiction of the community. Visits and condolences to honorable mothers and outstanding mothers over eighty years old selected within the jurisdiction.

Plan 4: Carry out a series of gratitude activities in the No. 9 Middle School of the jurisdiction. Organize students to carry out "Ten Ones" activities (i.e., cook a meal for mother, wash clothes once, wash feet once; write a letter to mother or express your feelings, perform a program, make a pot of tea, and send a gift to mother) Give me a carnation, tell an interesting or meaningful story, pat your back; take a walk with my mother.

Plan 5: Mobilize the students of No. 9 Middle School to run a blackboard newspaper with the theme of "Thanksgiving to Mother and Building Harmony" to promote the traditional "filial piety" culture.

8. Activity Initiatives:

1. Continue to carry out activities to create "Five Good Civilized Families" and strengthen women's ideological and moral construction.

2. During "Mother's Day", mobilize students to do a practical thing for their mother, and mobilize residents to do good things for their mother, such as giving her a physical examination; accompanying her on a trip; helping her solve a life problem problems, etc.

3. On the occasion of Mother’s Day, we will carry out the activity of “Strive to be a good mother, good parents-in-law, a good wife, a good child, a good mother, a good parent-in-law, a good wife, a good child,” and Good daughters-in-law, good sisters-in-law, good aunts-in-law, and good neighbors are activities that promote the nurturing love of parents, the love of husband and wife, the love of brothers and sisters, the caring love of mother-in-law and daughter-in-law, and the mutual help of neighbors. Mother's Day physical examination activity planning 4

In order to carry forward the traditional virtues of the Chinese nation, improve the quality of employees, build a solid ideological foundation of employees' "patriotism, love for family, and love for the factory", and enhance employees' awareness of "filial piety", we comprehensively To promote the healthy development of the enterprise, the company's party committee decided to organize a theme activity of "Thanksgiving to Mother, Start with Me" on the occasion of "Mother's Day" on June 20, 20xx.

1. Objects and methods of the activity

Targeting the dual mothers of the company’s current employees, door-to-door visits were adopted, and the company’s greetings and a letter "To Greatness" written in the name of the company were adopted. "A letter from my mother", and at the same time sent condolences, the amount of condolences for each mother is x yuan.

2. Division of activities

The company’s labor union is the main body, with assistance from the office, finance department, and party office.

3. Activity steps

1. Register the residential address and phone number of the mother of the employee, find out the details, demarcate the visiting area and route, enter the electronic form, and keep the file .

2. Determine the visiting route and families, formulate a visiting schedule, and determine the visiting personnel.

3. Visit the harmonious families living with their parents in advance and keep the image data. At the same time, employees’ parents who are over 75 years old will be registered and archived.

4. Send a company "Letter to the Great Mother" and a reading book of "Di Zigui" to each employee mother, and send a condolence payment of x yuan to each mother.

5. Those who come to express condolences should have a sincere attitude and standard greetings. Specifically: "Mom, you have worked hard. On behalf of our company leaders and all employees, I would like to say hello to you. This is a gift from our company to you. I hope you have a happy holiday and good health!"

　6 . The scope of visits and condolences is to mothers of employees who live in urban areas. If the mothers are not local, telephone greetings will be used to explain the company's intentions and express the company's greetings. For female employees who are not dual mothers and are already mothers, if their children are over ten years old and have reading ability, they can have their children read the company's "Letter to the Great Mother". For children who cannot read, their father or mother can read the letter for them. To achieve educational effect.

7. Activity expenses: 200 yuan for double mothers. 100 yuan for both mothers, no double mother, 100 yuan for the mother alone.

8. Three days before Mother's Day, a branch carriage hung a banner saying "Care for mothers starts with me, Happy Mother's Day!", the flight attendants wore carnations, and Mother's Day was placed on the seats - a tribute to all passengers. letter and the contents of the letter will be read out by the flight attendant.

IV. Activities Requirements

Full attention, careful arrangements, and a serious attitude are required to ensure that the activities are implemented in place and achieve the expected goals. It is necessary to ensure that every working mother receives greetings and care from the company in the three days before Mother's Day. Mother’s Day physical examination activity planning 5

1. Cultural and entertainment activities

“Dedicated to Mother’s Love” performance

The second Sunday in May is International Mother's Day. On such a caring day, it can further increase the brand's public welfare image. And it is easy to get social attention and support.

Purpose: To set off the first wave of climax of the event and win the attention.

Goal: Through the love that children give back to their mothers, we can win a good impression of the public on the entire promotion month and strengthen the emotional support of the brand.

Target audience: children and mothers.

Activity content: Invest in media advertising about two weeks in advance to remind children that Mother’s Day is coming. As long as you fill out a form with family information, you will have the opportunity to receive a bouquet of flowers and tributes on Mother’s Day. A health check-up card from mom. The first 500 children can also get tickets to bring their mothers to the event. On Mother's Day, choose a square (or theater) in the urban business district to set up a stage and invite art troupes to perform there. During the event, families whose children or mothers’ birthdays fall on May 13 can receive free physical examinations for one year. Families whose mother and child share the same birthday can receive lifetime honorary membership. Some lottery draws can also be arranged on site, with first prize: a free physical examination worth RMB 1,000 for three years; second prize: a free physical examination worth RMB 600 for two years; third prize: a free physical examination worth RMB 300 for one year. The prize for all participating performances and questions is a free physical examination within one month (optional).

The support needed for the event:

1) Strive to organize it with the (provincial) and municipal women’s federation. Relying on its extensive social influence, a large number of soft articles can be used to expand the momentum.

2) Inform the media of the event two weeks in advance to attract more people to participate.

3) Invite art troupes to perform on-site to enhance the visibility of the event.

Cost budget:

Including flower gifts, venue rental, stage construction, on-site advertising material production, host appearance fees and art troupe performance fees

*** Total ￥50,000

2. Student activities

Arrangements for campus activities: Let my mother worry less for me

With the child’s student ID card, or With other valid certificates, you can get two tickets for the special health knowledge lecture "Caring for Mother's Health" at the Women's Hospital. Audiences present will also have the opportunity to receive a Women's Hospital membership card and a unique Mother's Day gift.

(Lecture) The content of the screening can be selected based on the optional materials, including women’s health knowledge, health care knowledge, etc. The core of the activity is to reflect the hospital's professional and dedicated spirit of caring for women's health.

Support needed for the event:

A. Support from school publications, fashion media, mass media and other media (about two weeks in advance)

B. Other activities Forecast cooperation.

Event budget:

Approximately 10 special event fees, banner production fees, on-site layout fees, media support fees, etc.

***Total RMB 40,000.

Online Activities

3. Special tips for loving mothers - collection of online text messages and online stories.

Preemptively use portal websites to warm up in advance, and use portal websites and search engines to take the lead in communicating interactive goals online. It attracts the simultaneous attention of consumers at both ends and promotes the hospital website at the same time, killing three birds with one stone.

Notes on the overall activity:

1. Since there are many activities, each one has its own theme. Therefore, we emphasize the reasonable arrangement of media and advertising to support the entire theme of "Happy Mother, Healthy Mother".

2. There must be close joint points between each event, such as the design of the on-site layout, the unified style and image, the appearance of slogans, etc. Strengthen mutual cooperation between activities and achieve integrated communication.

3. The organizer’s overall coordination and planning between various activities.

4. The recommended advertising slogans for key activities are "Mother is God" and "Women's Hospital - Professional Care for Beautiful Mothers".

5. You can save some climaxes such as lottery draws, beloved members, and the announcement of beautiful mother spokespersons to draw a successful conclusion to the entire event. At the same time, it increases the interest in the event and the ratings of simultaneous media reports.