The Significance and Origin of Sony Label

1982, Sony announced a slogan and trademark to improve the company's overall corporate image. When Akio Morita saw the newly designed "S-mark" trademark, he thought that when people first saw it, they would want to know what it stood for. So Akio Morita thinks this description is very attractive to explain the "S mark".

Later, "This is a Sony!" Akio Morita believes that this new slogan will bring a new image. Later, when all Sony TV commercials ended with the S mark, "Follow the voice-"was a Sony! "This unique combination of pictures and sounds quickly became a unique Sony image in the world.

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Sony will focus its business on mobile communication fields such as mobile phones and computers. In February this year, Sony turned Sony Mobile into a wholly-owned subsidiary to strengthen its mobile phone business in Japan and deepen the cooperative relationship between the subsidiary and Sony Group. Sony announced earlier that it will implement a layoff plan of about 1 10,000 people at home and abroad in 20 12. Some layoffs of about 1000 people are also planned.

The relocation of Sony Mobile Headquarters will be implemented in June+10, 5438. The number of layoffs accounts for about 15% of all employees of Sony Mobile, and it is planned to be completed before the end of March 20 14. The target of layoffs is about 650 full-time employees of London companies and about 350 domestic labor dispatch workers. The London company will continue to be a software research and development base.

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