Is it a bubble or a life-saving straw for KTV to upgrade the party room K?

At present, the "party storm" in KTV industry has landed all over the country, and new stores like mushrooms after rain are basically located in the middle and high end. Rich sound and light, high-end product supply chain and high-tech marketing model. ......

With the rapid rise of the K Party, the problems faced by the K Party also follow.

How to solve the problem of talent shortage?

How to solve the homogenization problem of commercial content?

How to solve the problems of excessive investment and serious losses?

......

K party, is it a bubble or a lifeline?

How did the K Party rise?

The rise and fall of an industry depends on the change of consumer demand.

Compared with the flourishing age of KTV 10 years ago, the current KTV has been labeled as "young people don't want to go more and more", which is roughly due to the gradual diversification of entertainment methods in modern life, such as theme restaurants, pubs, Livehouse, art exhibitions, script killings, talk shows, etc., and people can choose more and more entertainment methods.

In the face of changing consumer market demand, the update speed of some KTV is relatively lagging behind. Whether it is discount KTV, business KTV or bar, it has encountered performance bottlenecks in recent years, and many investors need new models to lead the industry out of the predicament.

At this time, the K Party came.

At first, the monthly performance of some parties K can reach 5 million, even close to100000. This seems to be a new trend of KTV, and it seems that it can get a share in the new model. For a time, investors poured in and the K Party blossomed everywhere.

What is the K Party?

Party K is a KTV, but what is Party K? In fact, there is no unified concept, concrete and official statement.

Generally speaking, KTV can be divided into two types: volume KTV based on hourly consumption and business KTV based on service and box consumption. Among them, discount KTV pays more attention to satisfying everyone's demands for K songs and chooses a time to enjoy singing. Business KTV serves more high-end business consumers and often pays attention to providing a good place and service.

The emergence of the K Party combines the advantages of the two existing KTV's, and at the same time, it integrates a variety of leisure and entertainment methods such as bars, constantly innovating, integrating and iteratively upgrading.

After entering a party K, you will find that there are not only cool designs, trendy K songs, social games that meet the tastes of the new generation, but also interactive links such as pleasing food and wine shows and professional butler service. , a perfect combination of sound and light, beauty and ceremony. ......

Compared with traditional KTV, K Party has the following characteristics:

1, exquisite and luxurious decoration, diversified design elements;

2, making intentions, delicious and fun;

3. The guest culture has made great efforts;

4. Spare no effort to form a marketing team;

5. There is a lot of research on customer interaction;

6. Breakthrough in detail service.

Which places are suitable for investing in the K Party?

To build an excellent Party K, we need to analyze the following conditions:

1, analyze what kind of urban areas have the conditions to open stores.

Not all regions and regions are suitable for the K Party, especially the high-end K Party ... Some small cities can't meet the requirements in consumption and volume, so this region can only do the subtraction model of the K Party ... According to the positioning and potential of local consumer markets, KTV with different consumption positioning and models should be made to avoid investment bubbles.

For example, if there are many bars in the urban area where you invest to open a shop, the business is booming, and the location of the new store is close to the bar, then the success rate of high-end party K in this area is 99%. On the contrary, there is no potential to invest in the high-end party K.

2. Can you find a manager who knows both brand bars and KTV comprehensive experience?

Discount KTV and bar experience are indispensable. Investors should first understand the business model of Party K, and then need to investigate, study, study and settle down. After they have the cognitive ability of a certain type of product, they can implement it in a planned and orderly way.

The biggest hidden dangers and pain points of the K Party are: talents and business content. Commercial content is artificially created, and the lack of professional teams and talents leads to the lag and novelty of "content", improper control and trading, which leads to excessive investment and loss.

3, the K Party can not only do high-end, but also do mid-end positioning biased towards mass consumption.

With the hardware investment reduced and the content and manpower of the business model controlled or even compressed, Party K made some adjustments, even major adjustments, in terms of business quality and customer base. Many investors also call this popular K Party "discount"+"+“+”k Party". ..

What kind of party K is a successful KTV? At least it's a money-making party K. If it's not profitable, even if the store is famous again, it's still in vain to invest in top hardware.

After blindly following the trend, the KTV industry will gradually return to rationality, and more is the "discount"+"party K" model with reasonable investment, controllable operation, reliable transaction and considerable profit.

What is the "discount+"party K model?

The "discount+"party K model is not with the word "discount", but a model positioning. Optimize and adjust the investment scale and consumption orientation of KTV positioned by high-end K Party, reduce investment funds, and position consumption orientation at the public and middle-end consumer groups.

We will optimize the high-end Party K with an investment of 1 0,000-20 million into a mid-range mass positioning of 5-8 million. The product content will be reorganized, compressed and innovated, and the consumer groups will face the mass consumer groups and reach a considerable number of mid-range customers. The profit can still be maintained at 30-35%. Compared with the traditional discount KTV, the investment will not fluctuate too much, and the implementation of business content will not be too great.

Write it at the end

According to the data of China KTV Industry Supply and Demand Strategy Analysis and Market Supply and Demand Forecast Report 202 1-2027 released by Zhiyan Consulting, the number of KTV-related enterprises in China will be 6,890 in 2020, down 36. 1% year-on-year.

K Party gave traditional KTV a breathing space. Try to integrate, innovate and upgrade the gameplay, marketing system, brand building, customer management and professional services, explore new gameplay in a reasonable way, and constantly try to meet the ever-changing market. While making customers feel happy, it opens the social door at the party; On the basis of meeting the high requirements of entertainment, the entertainment experience of consumers is further improved.

Does the trend of the K Party continue to blow, which means that the traditional KTV can't work? Does it mean that KTV industry is dying? Not exactly. However, some KTV people in this industry are dying, but the business model of some stores is dying.

Is it a bubble? Or a lifeline? Is it conservative or change? Is it bankrupt? Or rebirth? The answer is clear at a glance

The article is taken from CA00 1,