Evergrande's Hengchi logo, what is the brand symbol of this logo? What's the moral?

The logo of Evergrande Automobile Hengchi adopts a blue background, and a roaring lion stands on the red ground as the brand symbol. According to the introduction of Evergrande brand, the implication of the trademark is: protect the blue sky and win the Red Sea. The lion of the East is proud of the world. Evergrande, which decided to launch a new energy vehicle in 20021year, will hang the Hengchi logo on the vehicle.

In August this year, Evergrande Automobile held a press conference, indicating that it was building 14 cars, and launched six new cars in the first phase, covering all levels from A to D. Recently, the Hengchi logo of Evergrande Automobile was born, which shows that the overall shape of the logo is shield-shaped. In logo, blue represents the sky, which means defending the blue sky. It was revealed at the press conference that these vehicles launched by Evergrande in the first phase are all new energy vehicles, which are environmentally friendly and adhere to the new energy road. As for the roaring lion, it shows Evergrande's ambition. Many netizens said, what do you think of classic brands such as lion image? Did you hit it? Yes, but I think the image of the lion is different. It is only a part of the symbol, and its meaning is different, so there is no need to compare it. The red part of the earth means to fight against the Red Sea, adhere to the new energy route of the Red Sea, embark on a unique road of innovation, and strive to build a resounding national brand. Standing on the earth is obviously to stand in the leading position in the industry and hope to become a world-class brand of new energy vehicles.

Personally, the meaning of logo is quite profound, and it also carries the brand's yearning and expectation for the future of its own company and industry. As for aesthetics, everyone has different views. Evergrande's dream of building a car has finally come true, which is Evergrande's yearning for new energy vehicles at first. Later, it is believed that after laying a certain foundation for the brand, the trademark will be gradually upgraded to a design that is more in line with the company's image and brand concept. The design and implication of logo also show Evergrande's confidence and philosophy, hoping that new energy will develop better, so that more domestic and foreign consumers can provide choices and take the road of sustainable development of new energy automobile industry.