Please help us understand the corporate culture!

Corporate culture is a corporate characteristic that is gradually formed and developed in the long-term production and operation process, with business philosophy, values and way of thinking as the core, and is produced by the organic unity of corporate code of conduct and ethical norms, customs and traditions. It can be divided into three levels: enterprise spirit culture, enterprise system culture and enterprise material culture. Corporate culture injects new vitality into enterprises and brings double benefits of tangible and intangible, economic and social benefits. Culture is an effective means and spiritual strength to promote business performance and economic growth of enterprises, and a magic weapon for enterprises to win advantages in fierce economic competition.

First-class corporate culture is the cornerstone and the only way to the world. Amway (China) must build a first-class corporate culture and encourage its sustained, healthy, rapid and coordinated development in order to enhance its competitiveness in the fierce market competition and enter the top 500 companies in the world. Therefore, it is the most important task to create a corporate culture conducive to the development of Amway (China) and enhance its competitiveness.

This paper mainly includes four parts:

The first part is an overview of corporate culture theory. Firstly, the definition and values of corporate culture are expounded, and the important position of corporate culture construction in enterprises is expounded from the necessity and function of corporate culture construction.

The second part, the present situation of corporate culture construction of Amway (China) Company. In this part, the development and present situation of Amway (China) are introduced, the corporate culture and present situation of Amway are analyzed, and the main problems existing in its spiritual culture, institutional culture and material culture are found out and explained.

The third part, suggestions on corporate culture construction of Amway (China). This part mainly aims at the present situation and existing problems of the cultural construction of Amway (China) Company, and looks for solutions and puts forward suggestions on the corporate culture construction of Amway (China) from three levels: spiritual culture, institutional culture and material culture.

The fourth part, summary. The full text of the speech is summarized as a whole, which clarifies the writing purpose of the article.