Taiyuan goddess craft beer advertising language

Few people know the name Zhang. But? Aunt beer? This name is very famous in the beer circle in Shanghai and even in the whole country, and its word of mouth has even spread abroad.

Bian Xiao has been talking about craft beer, but she always forgets to mention the goddess beer aunt in our craft industry. She is an internet celebrity in the craft beer industry.

First,? Aunt beer? The predecessor of

Yes, you are not mistaken. It is such an ordinary storefront with many names. A small shop of less than 30 square meters operates on Fahua Town Road in Shanghai.

More than ten years ago, this small shop specialized in selling alcohol, tobacco, snacks and daily necessities. Business was good at first, but with the emergence of a series of chain convenience stores, this small shop became more and more difficult to survive.

How to maintain the storefront has become a difficult problem for Zhang. Fortunately, one day, a familiar imported wine supplier happened to chat with Zhang and suggested that you might consider doing imported beer business. ?

In 20 10 Shanghai, the imported beer market was almost blank, because there were only some bars and high-end shopping malls in Shanghai at that time, and the prices were not cheap and the varieties were not complete. When entering the market at that time, there were risks and opportunities.

Aunt Zhang's character has always been daring to think and do, and she is a person who loves wine. It is a pleasure to combine her hobbies with her career. At that time, she decided to give it a try, and soon she mixed and sold imported beer in the grocery store, and the price was very affordable. Aunt Zhang almost mistakenly opened the mode of selling high-end imported beer in convenience stores and became the founder.

Second,? Aunt beer? develop

Later, Aunt Zhang began to keep learning, looking for imported wine suppliers who are familiar with each other, understanding this emerging market, gaining insight into customer needs, and exploring the doorway of importing beer.

At the end of 20 1 1, Aunt Zhang sold the stock of the convenience store at a low price, and officially transformed the convenience store into a 24-hour beer shop specializing in selling imported beer. ? Aunt beer? The story officially kicked off at this moment.

At first, this family was specialized in selling wine? Haifu convenience store? Less than 30 square meters, six vertical freezers can only hold 100 kinds of imported beer, but it was already the most complete convenience store in Shanghai at that time.

Third,? Aunt beer? The origin of

Because? Haifu convenience store? There are many foreign residents and students around. I'm surprised to drink beer from my own country in China. Many people come here, and Aunt Zhang's convenience store is becoming famous.

Once, a French student filmed a documentary for Zhang and her beer shop. In the film, the international students affectionately call Zhang Wei? Aunt beer? . so this is it？ Aunt beer? The origin of. Slowly? Aunt beer? Replaced by a name? Haifu convenience store? The name became a signboard. Now Miss Beer has her own logo. ? Aunt beer? The operation is extended to the 24-hour convenience store self-service mode, where drinks and wine glasses are taken by yourself and settled at the bar.

Fourth,? Aunt beer? Extension of

Because of her in-depth understanding of craft beer, Aunt Zhang realized the importance of promoting and spreading craft beer. Occasionally meet guests who don't know about craft beer, Aunt Zhang will patiently introduce and explain. She thinks: Good craft beer, like red wine, can be savored. Some beers are rich in flavor and fruit. Some beer will taste like citrus after being imported, which makes people want to drink? .

In order to accommodate more imported craft beer, 20 16? Haifu convenience store? After moving to a new address with a larger area, Aunt Zhang simply changed her name? Aunt beer? For the next two years, aunt beer? Repeatedly expanding branches, there are as many as 5000 kinds of beer.

There is a saying in the craft beer circle:? Import beer business in Shanghai, but not wine? Aunt beer? In the room, just like I didn't do it. ? Many beer suppliers want to put their own wine in it? Aunt beer? It's in the fridge.

From a cigarette and paper shop of more than 20 square meters to now? Aunt beer? Landing in five districts of Shanghai (Changning District, Huangpu District, Baoshan District, Putuo District and Songjiang District), with 6 stores.

Verb (short for verb)? Aunt beer? Settle in wenchuang park

Shanghai online celebrity craft beer shop. Aunt beer? Yun Jian Granary Wenchuang Garden in Songjiang will become the largest beer museum and large-scale craft beer experience center in Shanghai.

A musical instrument is a story, and a glass of beer is a culture. ? By who? Aunt beer? The Beer Museum will show the brewing process, development and evolution of world beer, especially craft beer, including beer raw materials, brewing equipment, filling equipment, packaging, craft beer and beer derivatives. , all-round and multi-angle.

Visitors can see nearly 10 thousand kinds of craft beer from all over the world, of which hundreds are? Aunt beer? Exclusive cooperation.

I hope the future? Aunt beer? Not only beer shops, but also tourist attractions that can be used to spread the craft beer culture, something like that? Craft beer museum? This concept. Here, you can find excellent craft beer from all over the world. ? Zhang

Sixth,? Aunt beer? Feelings after reading it.

Bian Xiao also visited this site? Aunt beer? Our people's square store, I have to say, was shocked by hundreds of SKUs as soon as we entered, and we have never been to a store with so many beers. Aunt beer also uses dry and wet partitions, beer is placed in the container freezer and the kitchen is in another building. After six o'clock, people will be filled with guests, either colleagues or lovers, as if this is a good place for Shanghainese to relax.

Bian Xiao wants to find Aunt Beer to listen to her story, or to experience the enthusiasm of Aunt Beer in Shanghai legend. Maybe Aunt Zhang is busy with several shops, but Bian Xiao has no luck.

Under the fixed business model, aunt beer has no other characteristics except her name. Even the shop assistants are ignorant of wine, so it is difficult to explain the craft culture to the guests. They can only recommend beer to their guests according to their sales volume, which really runs counter to Aunt Zhang's original intention. In addition, what Bian Xiao sees most is netizens' complaints about the price of beer aunts.

The opening of many chain stores, more or less lack of word of mouth and human touch, and? Craftsmanship? .