Good store name (with appreciation)

Langhua Haiyun king fragrant and refreshing fragrance wamp;w meimei green shield

Xiangya Mansion

Rose Food House

Happy Forest

Chu Liuxiang

Bauhinia

Peach Blossom Spring

Romantic Coffee Rain

Xiu Da

Niu Mo Wang Hotpot

1. It was not an intentional typo (typos in quotation marks)

1. At the entrance of the hotel: "copy" rice

2. The entrance of the car repair shop: tire repair "flush"

3. The entrance of the retail store: "other" sales

4. The entrance of the furniture store: "all"

5. At the entrance of the decoration store: Decorate with "huang"

6. Lost property advertisement: "Enlightenment" of lost items

7. At the entrance of the installation company: Decorate with "click"

8. The entrance of the car wash shop: wash the car with "wax"

9. The entrance of the hotel: "He" rice

10. The entrance of the fruit shop: "Bo" radish

11. Restaurant menu: Chicken "Dan"

12. Hardware store sign: "扦" stand

13. Sporting goods store sign: "LAN" ball

14. The entrance of the fast food restaurant: the "block"

15. The farmer's market sign: "Tomato" tomato

16. The parking lot sign: "廃" Car charges

17. Strict crackdown slogan: Strict "li" crackdown

18. An airport banner: "Youth"

19. A traffic slogan : Over-limit and overloading are "extremely" harmful

20. A certain canteen's menu: Fish "Garden"

2. Deliberately written incorrectly (typos in quotation marks)

1. Drug advertisements: "Cough" can't be delayed

2. Mountain bike advertisements: "Riding" is endless fun

3. Supplement advertisements: "Turtle" is fine

4. Glasses advertising: a "brightness" is astonishing

5. Mosquito repellent advertising: silent and no "mosquitoes"

6. Scotch tape advertising: irreplaceable "With"

7. Internet cafe advertising: One "Internet" is a deep love

8. Piano advertising: "Piano" is a special thing, and "Piano" is loved at first sight

9. Water heater advertisement: "bath" as you like

10. Air conditioner advertisement: no "sweat" for life

11. Clothing store advertisement: "clothes and hats" are based on people

12. A certain laundry advertisement: "Clothes" are not given up

13. A certain real estate company advertisement: Ten thousand "rooms" are available

14. A certain cake Advertising: "cake" rises step by step

15. Stomach medicine advertising: one "no" to "stomach"

16. Horse racing advertising: enjoy "riding"

17. Electric iron advertisement: Bai "Yi" Baishun

18. Fast food restaurant advertisement: "Burn" is better

19. Washing machine advertisement: "Idle" wife is good Mother

20. Hat company advertisement: Use "hat" to choose people

21. Stone disease treatment advertisement: Big "stones" turn into small ones, and small "stones" turn into pieces

22. Printer Advertisement: One "click" is worse than a hundred stories

23. Paint Advertisement: Lustful Paint

24. Refrigerator Advertisement: Refrigeration Fresh

25. Advertisement for hemorrhoid medicine: No need to worry if you have hemorrhoids

26. Advertisement for garden apartment: Be at ease with your apartment

27. Advertisement for dancing machine: Dance after hearing the word "machine"

28. Seafood advertising: take the “fresh” step forward

29. Oral clinic advertising: “quick treatment” of the population

30. Gift shop advertising: “gifts” Of course

A furniture store labeled its advertisement as "furniture"

A restaurant's signboard said "Thirteen is too full"

A real estate advertisement's " "Wealth Buried on Ten Sides" is very conspicuous

Medical merchants put out advertising slogans with homophonic meanings such as "Don't stay under the spot"

The word "stop" is written as "ding", fast food is written as the upper left part of the word "meal", eggs are written as "jidan", and various Beer is written as "all kinds of beer spilled"

--Top 10 failed advertising slogans in China in 2002

1. The man whose Qipai suit makes women's hearts flutter

2 , Give melatonin as a gift

3. Jiuxin Miteting Soap: Look, you have infected the mites to your daughter

4. The sweet child of heaven smiles at the wind and clouds

5. When hair falls in love with fertilizer, it’s unexpectedly good

6. Dano Day and Night Films are your new choice

7. Jordan Chan’s Red Star Erke Shoes

8. Come and have a cup of Zhijiang

9. Zhang Weijian's happy man

10. Star Shu's stomach, how are you?

Yesterday I went out to buy some small things and heard something repeated from the loudspeaker of a promotional truck in the distance. As the car got closer, I suddenly realized that it was an advertising car. The billboard clearly read: Shanghai-Hangzhou woolen sweaters are on sale, and in particularly eye-catching fonts and colors it said, "Demolish houses and sell tiles to collect travel expenses." I laughed out loud without being surprised!

To be honest, my country's advertising industry has made great progress since the reform and opening up, especially in recent years, and there are many memorable advertising masterpieces in various media. But what I saw yesterday is not an isolated phenomenon. It’s not uncommon to see inferior advertising slogans such as “low prices”, “bloodletting without pain” and “earth-shaking sales”.

This at least illustrates several problems: first, the advertising practitioners are mixed, the second is deliberate exaggeration and lack of integrity, and the third is due to impetuous mentality. I hope lame advertisements such as "Tear down houses and sell tiles to raise travel expenses" will disappear soon.

The store's plaque and store name are symbols for customers to remember the characteristics of the store. Nowadays, shops are popping up all over the island city, and people are paying more and more attention to "visual impact". Various personalized store names have become the first trick for merchants to create attractive selling points. Some common and familiar nouns were replaced by novel names, becoming store signboards that attract attention and attract business.

The name of a store on a plaque is not only a symbol, but also a glimpse into its cultural taste, interests, style and ideological realm. A novel, memorable, catchy store name can make customers remember it and leave a deep impression on them. Sichuan restaurants such as "Love Malatang" and "Food is the Heaven" became famous overnight due to the popularity of film and television dramas.

However, some businesses believe that "Pong" in the store name can "disguise the real thing from the fake", so "Dong Lai Shun" became popular, and various "Lai Shun" appeared on the streets; "Aunt Zhang" became famous, and "Dong Lai Shun" became famous. "Aunt Li" and "Uncle Wang" also "went out". There are also some who do not hesitate to resort to "evil signs" in order to be unique. In addition, there are many signs that use homophonic words as signboards. For example, a clothing store is called "Yiyi Perseverance".

In the world of porridge, there are all kinds of porridge, which dazzles people. When read in Shanghainese, it’s like heaven and earth! There was a clothing store on Pudong Avenue called Yiyibushe. I was sitting on the bus and looking at the scenery outside the window, and I was deeply impressed by the name of the store. The idea came from Yiyibushe. There is a hairdressing shop at the intersection of Shiquan Street and Wuqueqiao Road, called "Ding Sheng". A customer understood the name of the store this way: "Dingjian" is a homophony of "top", which means "first-class technology"; "Jian" means "scissors", which represents the hairdressing industry; "Ding" can also be understood as "top of the head", It indicates that the service object is "hair" - the two-character store name expresses three meanings. The names of some shops are very eye-catching, which plays a role in attracting customers to the door. There is a grocery store called "Zazazaba"; a store specializing in large-size clothing is called "Fat Man Has No Worries", and the store name clearly expresses the market positioning and effect; there is a men's underwear store called "Neikufang" , "Neiku" is the homophone of "underwear", and "cool" means "fashion". There is a clothing store in Bifengfang called "Chuangbang", which means "helping you dress" and dressing you up. The store owners are three young women who are all good at matching clothes.

"Chuangbang" means "exposed" in Suzhou dialect, which is used in a derogatory sense and as a compliment. However, the response is very good, and many customers come to the store just because of this name.

Xia Wei, the chairman of "Yikelong", attaches great importance to store names. The names of the clothing stores he opens are very unique, such as "Armed", "Demeanor" and "Edge". She said that the first thing customers see is the store name, not the products. A well-chosen store name will arouse customers' desire to learn about the store and its products. A good store name is one of the best ways to attract customers.

I believe that a good store name should be easy to understand and remember, have broad recognition, be friendly and easy to spread. It is best to find it from the most frequently used daily terms; be unique and able to attract customers Eyeballs express rich meanings, have a certain cultural content, and are both elegant and popular; if the market positioning and industry characteristics can be included in the store name, it will be even better. However, relevant people believe that although a good store name can bring business, merchants cannot have the idea of ????"one beauty covers all ugliness". The quality of business performance still depends on basic factors such as product, service quality and variety. The store's signboards must be eye-catching not only through novelty, but even if homophones are used, they must be "harmonious" and respect cultural traditions and social value orientations. However, in addition to making the store name famous, packaging the overall image of the store and giving certain characteristics to the products and services can truly capture the hearts of customers and turn the store name into a veritable golden sign.

Also, regarding the irregular use of words, one is the use of traditional Chinese characters (except registered trademark stereotypes), mainly including celebrity inscriptions and registered trademark traditional Chinese characters without the "R" mark; the other is the use of foreign languages ??alone When text or Chinese and foreign languages ??are used together, standardized Chinese characters are not mainly used and foreign characters are supplemented. There is a phenomenon of large English words and extremely small Chinese words in advertisements; third, the use of typos and typos; fourth, the use of idioms in advertisements does not comply with regulations and causes misleading; Fifth, the terms used in health product promotion and advertising are not standardized. "PK" appears frequently in newspapers recently. While some people may know what these two-letter abbreviations stand for, such usage of the phrase violates state regulations. If the newspaper must quote, "PK" should be quoted in double quotes, and the Chinese translation should be added, such as: "PK" (competition).

There are many "invisible bombs" hidden in it! For example, the slogan "No mosquitoes in silence" in mosquito coil advertisements; the slogan "I am in shape, my shape" in beauty shops; and the slogan "riding is endless fun" on motorcycles, etc., will mislead many people and lead to misunderstanding of the language.

With the development of society, a serious "virus" has flowed into our country. This virus is called typos. Typos can be seen everywhere on the streets, in newspapers, and on film and television.

1. The phenomenon of irregular social terminology is serious

Su Peicheng: In recent years, the phenomenon of irregular social terminology has become very serious. Various media and publications

There are a lot of typos and the improper use of words is also quite serious. Due to the progress of society,

People use language, deliberately innovate, advocate freshness, and pursue expressiveness. This is a positive side.

But at the same time, language variation weakens people's sense of norms. Some people take words for granted.

For example, "disagree" originally means "do not think it is right, to express disagreement",

But some people use it to mean "don't mind, don't take it to heart" superior". For example, in addition to "capital"

, a "knowledge book" has recently been created. "Zi" is a name and thing, while "Zhi" has both a name and a thing, and also an action. Phonetically speaking, the difference between "zi" and "zhi" lies in the initial consonant. In many places in southern China, z and zh cannot be distinguished. Doesn't the emergence of "knowledge" increase the difficulty of communication?

The editing quality of the publication is also worrying. Mr. Lu Shuxiang published an article in 1982

"A Brief Discussion on Typos". The first sentence at the beginning is: "Read books and newspapers every day, and see typos every day."

Nearly a year has passed in the blink of an eye. In the past 20 years, this situation has not only not improved, but has become worse.

A Beijing evening newspaper's September 17, 2000, page 17 headline was "New Millennium, New Olympics." The title of the article was: "The already very difficult triathlon competition It’s even more difficult for a mother of three. “Being a mother at the age of three? After reading the content of the article, I realized that the "mother of three years old" should be the "mother of a three-year-old child", and the word "child" was missing. There are even more typos on film and television screens, and there are too many to mention.

Dong Kun: At present, irregularities in language and writing are everywhere, especially in some media.

They are full of mistakes, which has caused extremely bad social impact. For example, in notices on public occasions and in publications

traditional Chinese characters are abused and simplified characters are randomly created, such as "Chicken Dan" (egg)" and " Cut (insertion)"

seat" and so on. Some people don't understand that the conversion between traditional and simplified characters is not a single correspondence, so they substitute them randomly. For example, a Peking Opera troupe from the mainland went to Taiwan to perform and wrote Wu Song as Wu"? ", Wu Song

's "pine" became the "?" of meat floss. I didn't know that these were originally two words, not one traditional and one simple. To appear literate, The result is self-defeating and laughable. Typos are common on the screen. For example, a certain "joke" TV series recently broadcast by Beijing TV Station has many mistakes.

The criticism of the CCTV Spring Festival Gala was given the title "Not satisfactory"

The meaning of "Not satisfactory" is basically affirmative, but it was used in the context of criticism.

Idioms have almost become the main rhetorical means for business advertisements. Some companies are keen on using foreign brands.

The instructions are unintelligible, and unregulated foreign words are everywhere in newspapers and magazines.

"Cool" and "handsome" are everywhere. Weird words and phrases are coined every day in Internet language. Some people summed it up as "Online people are very happy, but offline people are confused." ".

Wang Ning: The level of language proficiency is an important aspect that determines a person's quality. In the 1950s

"People's Daily" published "For the Motherland's Language and Writing" written by Mao Zedong "Healthy, Pure and Struggle" editorial, this idea is now indifferent in people's minds. Judging from the current situation of Chinese teaching, junior high schools provide supplementary classes to primary schools, and high schools provide supplementary classes to junior high schools. , the university provides supplementary courses for high schools, many students in the Chinese department of the university cannot understand classical Chinese, and many students even mess up the vernacular.

And in this, the media has to play a big role. Function. When people read news content and obtain news

information, whether they like it or not, they learn Chinese characters and Chinese language from newspapers and magazines. The application requirements should be the same as those for Chinese textbooks. Many middle school and primary school teachers report that in teaching practice, students are taught to use standard and elegant language, but students learn from some books and periodicals. A lot of non-standard language was used, which ruined the teaching efforts. Some students even argued with the teacher: "You said you can't say that, so-and-so newspaper said so, and so-and-so won the award

This is how the novel is written. "There is too much news information, and people are eager for quick success and instant benefits. The media's misleading is not something that a teacher can be anxious about. Nowadays, if you open the newspaper every day and read it casually, you can find five or six

A language error; if you carefully pick it out, there are errors in word usage, phrasing, sentence construction, and random punctuation

Not to mention other flaws, using allusions to make jokes, and expressing unclear situations are really everywhere. Yes. In newspapers, you can often read incomprehensible words such as "dedication" and "nothing to live for".

For a while, the word "popularizing science" was often seen. "Popularizing science" is already popular.

Why do we still add the verb "popularizing"? Such as "guidance needs", "exercise level",

"divorced fashion"... How can verbs and objects go together? Such a good idiom, why does it have to be said so eloquently? Once, I saw a headline on the front page of a newspaper saying that a certain company "turned a profit by taking shortcuts." Without reading the content, I couldn't figure out whether it was praise or criticism. After reading the

content, I realized that this reporter did not understand that the idiom "taking shortcuts" has a deep cultural heritage and

has a derogatory connotation.

2. Language issues should attract the attention of the whole society

Dong Kun: The current poor level and confusion in the use of language and characters, from a certain perspective

It is said to be the bitter fruit left over from the "Great Revolution and Cultural Revolution" in the "Cultural Revolution". People who have experienced the 1950s and

60s all know that leaders at all levels and relevant departments at that time attached great importance to the work of language and writing, and regarded improving the cultural and educational level of the working people as a part of building society. The only path for socialism;

"People's Daily" serialized the "Grammar and Rhetoric Speech" of Mr. Lu Shuxiang and Zhu Dexi, and published editorials one after another on the issue of standardization of language

On the reform of writing Meetings on issues related to the standardization of the Chinese language were held one after another, and a series of major measures related to language and writing work were introduced, including simplifying Chinese characters, formulating Chinese pinyin plans, and promoting Mandarin. Premier Zhou Enlai A formal report on relevant issues was made at the National People's Congress meeting. The mass craze for learning culture, grammar, and rhetoric can be described as "unprecedented"... The "Cultural Revolution" caused the education level and cultural quality of more than one generation to be low. The lack of knowledge in the correct use of the motherland's spoken and written language is an inevitable result.

There are also several specific factors that have exacerbated the confusion in this regard. For example, the second Chinese character simplification plan was introduced in 1977.

Due to its immaturity, it was announced to be withdrawn and abolished a few years later. But nowadays, people in their thirties and

40 years old all learned "Er Jian" when they were students. Many people don't know that the word "Er Jian"

has now become There were typos, such as writing "Tibet" as "Xizhi" and "Inner Mongolia" as "Neiluo".

Wang Ning: We must look at this issue objectively. 1. There is an explosion of knowledge and there are too many things to learn.

So people attach great importance to technology and despise Chinese. 2. In the era of science and technology, lack of scientific and technological knowledge will affect

employment and life. There are also objective reasons for the fast pace of life and impetuous people. Subjectively

I think the reason is mainly in the leadership department. The decline of Chinese literacy is encountered in every country's economic

rising period. This is almost a common problem.

Why don’t we avoid the detours others have taken?

Also, media practitioners should strengthen their sense of responsibility. Nowadays, reporters and editors of major newspapers are at least college graduates and do not lack knowledge of language and writing. As long as those who run newspapers realize

that news has a great educational function and that news can also "mislead people", they will pursue

quick news while also Taking into account the universality, long-term and seriousness of its effects,

thus gave rise to a sense of responsibility - treating "the struggle for the health and purity of the motherland's language" as

Develop your own professional ethics.

Su Peicheng: The best-selling books in bookstores now are computer books and English books.

The Chinese language is shrinking both in the field of research and in the field of learning. Because if you learn English well

you can go abroad and make a lot of money, but if you learn Chinese well, you can't make a lot of money.

Speak English

People are afraid of being laughed at if their pronunciation is not good, but people don't care about the level of their mother tongue. They speak with a southern accent and a northern accent.

It doesn't matter if the words don't convey the meaning. Why favor one over another?

In the past few years, various aspects of our work have made gratifying developments, but language work

has lagged behind. If this situation does not change, it will not only affect the development of education and the cultivation of talents, but will also affect the smooth progress of various tasks, including domestic affairs and diplomacy.

3. Combine innovation and standardization of Chinese language

Su Peicheng: First, we must strengthen the state’s management of the use of spoken and written languages. The "National Common Language

Language Law" regulates social communicative behavior rather than personal use of language.

The objects of adjustment are state agencies, schools, publications, radio stations, television stations, film and television screens, public facilities and advertising, product packaging instructions, enterprises and institutions. Names, company services

terms used in industries and information technology products. Once the language problems in these aspects are solved, the language environment will be purified, and personal language and words will be standardized. The second is to improve Chinese teaching in primary and secondary schools and improve the quality of Chinese teaching. This is a fundamental measure to improve the language quality of the entire nation.

Chinese teaching should pay attention to listening, speaking, reading and writing in modern Chinese.

Language is stable and changeable. This is the standardization and modernization of language.

This is like a car with two wheels and a bird with two wings, both of which are indispensable. Chinese is a live communication tool that constantly absorbs new nutrients. In order to adapt to the needs of social development, Chinese must also be reformed in a timely manner, especially At present, there are many new things, and the original language standards must be revised

when they are no longer sufficient. If the language is not reformed in time, there will be no way to standardize it.

Dong Kun: Leaders at all levels, the entire society, and relevant experts and scholars must let all people know that the level of spoken and written language is an important indicator of the level of civilization of a country and nation. signs;

Knowing that the standardization and regularization of language and characters is a key prerequisite for accurately transmitting and exchanging information.

It is of great significance to economic development and cultural construction; knowing that maintaining the purity of national languages ??and characters is related to

National integrity is the sacred obligation of every citizen.

In addition, for social media (film and television, newspapers,

publishing institutions, etc.), teaching units, and civil servants that use language and writing as the main communication carrier, for the use of language and writing (such as

Businesses and enterprises that seek economic benefits through product packaging and advertising must strictly follow

regulations, conscientiously enforce the law, and clearly define rewards and punishments, so as to achieve a healthy and good social orientation.

We need to make people realize that although the use of language and characters has personal habits, once they enter society

for expression and communication, carelessness, carelessness, and making people laugh are second best;

It is probably not a trivial matter to express fallacies and cause misunderstandings and disputes. In fact

The more we move into the information age, the higher the society’s requirements for writing and language expression.

Wang Ning: I think there is a word that should be promoted, that is, "language life". "Language life"

is a very important social issue. To form a healthy language life in the whole society, I think

there are three areas that are very important, one is education, the other is publishing, and the third is news. Personal communication

is different from social communication. If these three aspects are standardized, the masses will naturally form a good

language atmosphere. Therefore, while attaching importance to education, our publications, audio-visual products, and various media language should be standardized and strive to be elegant and beautiful.

I think language innovation should have the following conditions: 1. The meaning is clear; 2. It conforms to the rules of

Chinese; 3. There are no other standard words that can replace it; 4. It is easy to Understand. Only in this way can

be accepted. For example, words like "hype" have expressive power and can be accepted.

In addition, you should also pay attention to style and occasion. For example, elegant articles should not use colloquialisms.