A sample plan for opening a restaurant

Catering is a necessity in daily life, so many students and young people choose the catering industry first. Do you know how to write a plan for opening a restaurant? I have compiled a plan for opening a restaurant for everyone. Let's have a look!

Sample plan for opening a restaurant 1

First, the concept of entrepreneurship: restaurant

Food is the most important thing for people, which shows the importance of food. This business plan is about opening a green restaurant near the university. Its main business is buffet, breakfast, Chinese food, dinner, takeaway, birthday dinner and so on. The target market is college students. This restaurant first adopts the business model of self-employment. But it has its own brand, trademark and value concept. When the capital and other conditions are ripe, the company will be established and the chain operation mode will be implemented. The overall strategic goal is:? Based on local conditions, establish a brand, step by step, expand the scale and go to the whole country? .

Second, the analysis of competitors

There are many restaurants around the school, most of which are small restaurants opened by surrounding residents in their own homes by taking advantage of their geographical location. The environment, sanitary conditions and management methods are not satisfactory. Young people will never be satisfied with their diet. They don't just eat to eat. They really need green restaurants with elegant environment, up-to-standard sanitary conditions and cultural background to show their individuality. There are few decent restaurants near Anshun University, so there is still a considerable market for such restaurants. We are all college students, so we have an advantage in this environment. We can better understand what college students need and better cater to their tastes. The restaurant is inexpensive, which is feasible and operable for our college students.

Third, market and customer choice.

With the steady and rapid economic growth, the income level of urban and rural residents has improved significantly, and the catering market has shown a strong development momentum. At present, in China's catering market, Chinese-style dinner is the mainstay, while western-style dinner is gradually emerging, but the scale is still small; Fast food is mainly western fast food, KFC, McDonald's, Pizza Hut and so on. These are the main players in the market. Chinese fast food is booming, but it still can't be with? Foreign fast food? Against each other. Compared with the successful marketing model of specialization, branding and chain of foreign fast food. The development of catering in China is obviously inferior. How to occupy that part of the market is a problem we need to solve.

People pay more attention to their own health and food safety. However, after the exposure of obesity caused by long-term consumption of foreign fast food fried and high-energy food. Food safety has become a hot topic? How to give consumers a safe diet has become the theme of the future development of the catering industry. It can be predicted that it will be the development trend of catering industry in the future to advocate green consumption by using the concepts of environmental protection, health and safety. The proposal of green catering is actually the progress of social civilization and a new concept of catering culture. In the next few years, the business model of China catering industry will be diversified, the internationalization process will be accelerated, and green catering will become fashionable, which will undoubtedly bring opportunities for investing in green catering industry.

Our main customers are students. After all, young people prefer places with elegant and creative environment. The market mainly faces students, teachers and people in the past in anshun university.

Fourth, the name of the store

There are many kinds of dishes in our shop. Customers can choose their own tastes to a greater extent and meet their demand for fashion. If customers have time and interest, we can also provide corresponding tableware and vegetables, so that customers can choose whether to do it or not.

Verb (abbreviation of verb) Store location: near Anshun University.

Because there is no decent restaurant near the school, and the students in the school have a great demand for green diet, it will be a big market here. It has strong operability and practicability.

The management idea and goal of intransitive verbs

1. In order to let customers eat safe and green food, our store has designed a slogan: spend the most appropriate money to buy healthy food.

2. Adhere to the concept of honesty and customer first.

3, rely on small profits but quick turnover, follow the flow, pay attention to customer feedback information. Win the recognition of customers with excellent quality and satisfactory service, and strive to achieve a win-win situation between stores and customers.

4. The ultimate goal: seek to join, chain operation, expand the scale and influence.

Seven. organization structure

Two people are responsible for the purchase and delivery, two people are responsible for the chef, and two people are responsible for the cleaning and decoration of the store.

Eight. Products and services

1, our restaurant will provide different kinds of special dishes: fried lotus root slices with Laba garlic, two-color nourishing with honey juice, crispy seasonal vegetables, rich yam shrimp, fresh eggplant with fragrant incense pot, fat beef skewers, steamed loofah with roe vermicelli, miscellaneous grains crispy rice, steamed auricularia auricula, lion's head with green vegetables, coffee barbecue, melon-grain tea mushroom and so on. We will also provide a special birthday meal.

2, keep up with the trend, timely launch new products.

Nine. income sources

1, profit from selling vegetables and service charge.

2. The income from agency business can be sponsored, and advertisements from other industries can be printed on advertising leaflets and distributed in suitable venues of the school.

X. Capital requirements, financing methods and return on investment

Because our store covers a small area, we can make a demand analysis according to the market demand at first, and then gradually expand the procurement scale according to this analysis. It is estimated that we need about XX yuan of start-up capital, which is mainly used for purchasing raw materials, renting venues, staff training and marketing. The way to raise funds is individual or school venture capital, which is invested in the form of investment, and other ways of capital investment can also be considered. Estimated recoverable cost in the following year (average sales profit rate is 20%).

XI。 Pricing strategy and business strategy

1, the dishes will be divided into three different grades. The price is different. In this way, customers with different spending power can be satisfied.

2. Membership card system: you can get a membership card if you spend a certain amount. It's convenient to buy it later, and you can get a discount.

3. integral system: spend one yuan and get one point. Meet certain points, you can exchange the corresponding goods.

5. Take advantage of being a college student. Go to the school dormitory to make takeout and expand your influence. Let them know more about our store!

Twelve. Marketing promotion strategy

1. Organizers go to school to advertise at different times. And do some promotional activities on holidays to give back to customers (according to the characteristics of schools, National Day, Mid-Autumn Festival, Spring Festival, Labor Day and other festivals).

2. Posters in the store: Shanghai newspapers and posters can be posted in the store to introduce the use and cultural connotation of jewelry.

4. Theme promotion: further subdivide the characteristics of consumer behavior. Can be introduced according to different combinations? Graduation dinner? A birthday party? Unforgettable friendship Teacher Xie's banquet? Wait for the theme. Introduce different dishes and specialties at different price points.

5. Brand building: provide a variety of supporting programs, with the best service and the most favorable price. Meet the needs of different consumers. Strive to let consumers taste their favorite dishes at the most favorable price.

Sample plan for opening a restaurant II

I. Company Profile:

This part should introduce the company's main industries, products and services, the company's competitive advantages, the place and time of establishment, the stage and other basic information.

Second, the company's business description:

This part introduces the company's purpose and goal, the company's development plan and strategy.

3. Products or services:

Introduce the company's products or services, describe the uses and advantages of products and services, related patents, copyrights, government approvals, etc.

Four. Income:

Introduce the company's revenue sources and predict revenue growth.

Verb (abbreviation for verb) competition and marketing:

Analyze the existing and future competitors, their advantages and disadvantages, and the corresponding advantages of our company and the methods to beat competitors. Make a marketing plan for the target market.

Intransitive verb management team:

Introduce important people in the company, including their positions, work experience, education level, etc. The number of full-time employees and part-time employees in the company, and what positions are available.

Seven. Financial forecast:

The company's current financial statements and five-year financial statements forecast. Investment exit mode (public listing, stock repurchase, sale, merger or merger).

Eight. Capital structure:

The company's current and future fund raising and use, the company's financing mode, and the capital structure table before and after financing.

I. Entrepreneurship objectives

Develop with who? Harmonious society? To be a registered trademark catering brand, it is necessary to establish a certain scale of green catering chain company through reasonable and effective management and investment.

Two. market analysis

With the steady and rapid economic growth, the income level of urban and rural residents has improved significantly, and the catering market has shown a strong development momentum. At present, in China's catering market, Chinese-style dinner is the mainstay, while western-style dinner is gradually emerging, but the scale is still small; Fast food is mainly western fast food, KFC, McDonald's, Pizza Hut and so on. These are the main players in the market. Chinese fast food is booming, but it still can't be with? Foreign fast food? Against each other. Compared with the successful marketing model of specialization, branding and chain of foreign fast food. The development of catering in China is obviously inferior. How to occupy that part of the market is a problem we need to solve.

As people pay more attention to their own health and food safety. However, after the exposure of obesity caused by long-term consumption of foreign fast food fried and high-energy food. Food safety has become a hot topic? How to give consumers a safe diet has become the theme of the future development of the catering industry. It can be predicted that it will be the development trend of catering industry in the future to advocate green consumption by using the concepts of environmental protection, health and safety. The proposal of green catering is actually the progress of social civilization and a new concept of catering culture. In the next few years, the business model of China catering industry will be diversified, the internationalization process will be accelerated, and green catering will become fashionable, which will undoubtedly bring opportunities for investing in green catering industry.

Third, the implementation plan

1. Green catering service mode

Customer-centered, thoughtful service, customer satisfaction as the purpose, smiling face to welcome guests, sincere hospitality, actively advocate green consumption, and finally achieve the improvement of the company's business philosophy by satisfying customers.

2. Positioning of the target market.

Catering industry acceptable to middle-and high-income people. Customer base: individual and private owners+white-collar workers+others.

3. Market strategy.

Production industrialization, product standardization, scientific management and chain management.

(1) Business Strategy of Catering Company

Employees' clothing, business philosophy, internal management, and unity of the head office.

Green catering means that every link of the whole industrial chain, such as food planting, production and processing, logistics and distribution, table consumption and service environment, is in a natural, safe and pollution-free state. In the process of purchasing, we should first identify the source raw materials, natural pollution-free raw materials and green food raw materials, try to buy processed canned food, canned food or other semi-finished raw materials as little as possible, and be good at identifying and preventing the purchase of contaminated or deteriorated raw materials.