Xiaoyuanmen was going to buy eight ice creams, but later he found that the cold drink shop was having a promotion, with a discount of one yuan each, and finally he brought them.

1*8=8 yuan then gets the discounted total price. 8 yuan buys two more, and the discounted unit price is 8/2=4. Finally, the current price is 1 yuan, so 4+ 1=5 yuan.

1. What is promotion?

It is an act of lowering the price or giving gifts in order to promote the sales of a certain commodity or service, which can promote sales, improve performance and increase income in a short time.

There is also a very important link before offline activities such as promotion activities, which is usually used for a highly creative activity to verify the operability and implementation effect of the activity. This concept was first put forward by beautiful interactive media and widely promoted in the industry, and also widely recognized by the industry. Through this link, the enforceability of the scheme can be greatly improved and the chaos at the event site can be avoided.

Second, what are the promotion methods?

1. Gift promotion: Gift promotion refers to giving one or more products to consumers who enter the store for them to taste and use on the spot. This promotion method is usually used when retail stores uniformly launch new products or old products change their packaging, taste and performance. The purpose is to quickly introduce and promote products to customers and win the recognition of consumers.

2. Discount: Generally, at appropriate times, such as festivals and seasonal changes, goods are sold at a price lower than the normal price of goods, so that consumers can get benefits.

(1) Setting up a special area: it means setting up an area or a display stand in the store to sell special goods. Specials are usually goods that are sold in large quantities or have too much inventory in the current season, or goods that have exceeded the shelf life, or goods with damaged packaging. Be careful not to sell some deteriorated and damaged goods to customers, otherwise it will arouse customers' resentment and even be complained by customers.

(2) Holiday and weekend discount: that is, when opening a new store, some goods are sold at a discount on holidays or weekends to attract customers to buy.

(3) Discount on discount cards: giving or selling discount cards to customers. Customers who shop in stores can enjoy special discounts with discount cards. The object of sending discount cards can be celebrities selected by the store, or frequent customers who visit the store many times or in large numbers. The range of discount cards sold is usually uncertain, and the purpose of this promotion is to expand the customer base.

(4) Batch pricing concessions: that is, when consumers buy goods in whole boxes, whole packages, whole barrels or in large quantities, they are given price concessions.