Chanel's brand concept

Chanel's brand concept: pursuing freedom and unique style, always elegant, concise and exquisite.

Chanel's iconic symbol is formed by overlapping two capital letters "C" back to back, which embodies an extremely simple design concept and seems to contain endless reverie.

This Logo was designed by its founder, coco chanel, in 1925, and has been in use ever since. There are three different opinions about the inspiration of this Logo. One theory is that it was inspired by the glass windows of Obasin Church, because coco chanel spent his childhood there.

Secondly, coco chanel once happened to see the Renaissance double C logo at a party, so "love at first sight" was finally integrated into the logo design. The last statement has been accepted by the public for many years.

In his early years, a man named capel entered the life of coco chanel. He loved coco chanel deeply, supported her career and provided a lot of help.

Justin Picardi, a writer, once said that the double C logo in Chanel logo is actually a metaphor, expressing that although coco chanel and capel didn't get married in the end, they had a wonderful time. They overlapped each other, but they kept their distance.

Chanel's representative products:

At 192 1, Chanel launched its first perfume, N 5. She commissioned Ennis Bao to make this perfume for her. Until the October Revolution, this French perfume master was the royal perfumer of the Russian royal family.

1920, I met Ennis Bao in Grasse, and they created a perfume which Chanel described as "smelling like a woman". It is the first "abstract" perfume.

Different from the single flower fragrance popular at that time, such as rose, jasmine or clove, N 5 has no single main fragrance, but a compound fragrance composed of more than 80 components.

Refer to the above content: Baidu Encyclopedia-Chanel