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Huawei's "Wolf Culture"
Huawei's concept of "wolf culture" is as follows:
The wolf spirit is precious and the wolf population is excellent. The competition in today's society is fierce, and the survival of the fittest has become an irresistible historical torrent. The spirit of the wolf is a spirit of competition and enterprising, which is worthy of our reference and thinking about what we should do in the team of enterprises.
a wolf is a beast, and a group moves. One of the highest food chain terminators on land is the most orderly and disciplined group among social animals, wolf culture, an advanced corporate culture. The most important thing in wolf culture is the emphasis on teamwork, the persistent spirit of not giving up, and the courage to overcome difficulties.
In this increasingly competitive society, it is of great practical significance for individuals and teams to learn the spirit of wolves and create a wolf culture.
first, what is the wolf culture
the wolf's spiritual characteristics: the wolf's spirit mainly expounds a cooperative spirit of teamwork, clear division of labor and fear of sacrifice. The characteristics of wolves represent almost all the characteristics that a successful person must have. From wolves, we can learn: positive, active, tenacious, restrained, brave, tenacious, calm, confident, persistent, decisive, dedicated, enthusiastic, witty, flexible, clear-cut, loyal and responsible, strict discipline, unity and cooperation, and self-knowledge.
There is no "timidity" and "shame" in the wolf's philosophy of existence, and there is nothing impossible. As long as we are sincere in unity and pay attention to strategy, any self-help book will look pale and powerless in front of the wolf, because the wolf has best explained what is 1% execution, what is "positive attitude", what is "wit and flexibility" and what is "loyalty and responsibility". Enterprise development is to develop a group of wolf-like employees.
wolves have three characteristics: keen sense of smell, indomitable spirit and sense of group struggle.
The so-called "wolf culture" refers to the unique pioneering work in corporate culture, and it is a kind of fighting spirit with wildness. The wolf's nature: disability, wildness, greed and violence, should be reproduced in the team culture, that is, be greedy for work and career, and strive and explore endlessly.
disability: we should overcome and eliminate the difficulties in our work one by one without mercy.
Wild: Be wild in all kinds of career development and have a desperate fighting spirit.
greed: the most tireless pursuit of work and career.
violence: in the adversity of work, one difficulty after another should be treated rudely, but not mercifully.
the spread of wolf culture:
to say that wolf culture is popular in China, we can't help but mention a book "Wolf Totem" and a company-Huawei.
Since its publication in 24, Wolf Totem has published 3 million copies, which has unexpectedly become a bestseller. This book is based on the experience of a young man in Beijing who jumped the queue in Inner Mongolia grassland. It consists of more than a dozen coherent "wolf stories" and describes and defines the wolf culture.
After the book was published, it was well received, especially by entrepreneurs. Zhang Ruimin, chairman of Haier Group, highly praised Wolf Totem, believing that "Wolf Spirit" was an unparalleled advance understanding of corporate culture.
Huawei, on the other hand, is the "initiator" of corporate wolf culture in China. Ren Zhengfei integrates the wolf's personality into the management culture, taking it as his responsibility to cultivate a group of "hungry wolves" who are always hungry. "Be prepared for danger in times of peace, not alarmist", Ren Zhengfei warned all Huawei people that even in the discussion of "mattress culture" caused by the sudden death of Huawei engineers due to overtime, Ren Zhengfei was still in the internal magazine. (Mattress culture refers to the phenomenon that Huawei employees bring mattresses to work because they can't go home after working overtime for a long time.)
Second, why is it called wolf culture
In the history of mankind, many nomadic people have struggled with wolves for a long time and learned a lot of wisdom from wolves. The most famous one is the Mongolian people under the leadership of Genghis Khan, who adopted wolf tactics and almost dominated the whole world. The advantage of wolves lies in their extremely important reference function in many fields.
Army: The army needs wolf nature, tough character, tenacious endurance and strict discipline, which are all indispensable characteristics of an excellent army. All the famous troops in the world are named as "the teacher of tigers and wolves".
enterprise: enterprise competition also needs wolf culture, the ability to grasp opportunities, contingency skills and keen eyes. These are the qualities necessary for a successful entrepreneur.
Personal: Being wolf is also needed in life. Being purposeful, planned, resilient, willing to endure hardships and attaching importance to righteousness are all excellent qualities that successful people need.
Adapting to the environment is success, and life is fair. We should adapt to it, not choose it. Darwin's Evolution reveals a profound and cruel truth for us: both nature and human society are always following the law of "survival of the fittest, survival of the fittest", but most of the time we don't feel it very obvious.
if we are weak, we will be safe if we are small and rich, and if we are used to ease, we will die of ease. We need wolf culture because we have a rare spirit in wolves, that is, strong enterprising, determined and full of teamwork spirit.
We need wolf culture because many enterprises have become wolves now. We will not become wolves again, and we will only be eaten by them.
The significance of wolf culture in enterprises:
1. Have a keen sense of smell and be good at seizing opportunities. Wolves always seem to keep an eye on the target, peep at the situation of sheep and shepherds, and attack at the first opportunity. In business circles, from industry development to strategy formulation, from price changes to competitors' movements, entrepreneurs believe that there is no need for such a wolf nature of "keeping an eye on all directions and listening to all directions" all the time.
2. Persevere and never give up easily. The target targeted by wolves is very patient, always waiting for the best attack opportunity, and once they bite the target, they never let go easily. This calm, tenacious and persistent spirit is the precious character needed to do business.
3. Team spirit, emphasizing coordination. Wolves rarely appear alone, but always fight in teams, so there is a saying that tigers are still afraid of wolves. In the increasingly competitive industry, the power of team spirit has been paid more and more attention. This is another reason why China enterprises respect wolf culture.
Loyalty is a valuable character
Loyalty is more important than ability. The reason why wolves can be so powerful is that besides strict organizational discipline and team spirit, the most important thing is their loyalty to the collective. Once the leader of wolves is determined, all wolves will be loyal to the leader until death do us part. Loyalty to the cause is the premise of gaining the trust of leaders and colleagues. The development and growth of every enterprise depends on the loyalty of employees.
when employing people, we should not only examine their abilities, but also look at their personal qualities, and the key to quality is loyalty. In many cases, loyalty is more important than ability. Ability can be improved through exercise and complemented by team. Once loyalty is lacking, all advantages will disappear.
Make a decision before you move
Tiger, lion and wolf can all be said to be the kings of the grassland, so who is the cleverest among them? Zoologists gave us a clear answer: tigers are better than strength, lions are better than wisdom, and wolves are better than strategy.
All three kinds of animals have their own successful ways of life, but the cleverest one is undoubtedly the wolf. It is not enough to chase prey by rushing, especially when dealing with large groups of prey. Necessary preparations and steps are the basis for success, and planning is the only guarantee to achieve all this. Wolves hunt with feasible plans, attack in groups, and have a clear division of labor. They are good at achieving their goals with the help of various factors such as topography, weather and the characteristics of animal groups.
Third, how to cultivate the wolf culture
(1) Focus on the goal, perseverance
Among all mammals, wolves are the most resilient. The most important skill for wolves to survive is to be able to concentrate all their energy on the hunting goal. As long as they aim at the goal, they will never give up until they reach the goal. In order to catch prey, they often track a prey for weeks, searching for clues left by the prey. Wolves take turns to cooperate and chase each fighter in the movement.
you can't do great things without a clear goal, you can't do great things without a dedicated spirit, and you can't do great things without perseverance in your goal. Every life is a miracle of nature. Only by exerting your potential to the extreme can you count your life in vain ...
(2) Trust each other and be loyal to each other.
Wolves have devoted everything to their families. They are loyal to their species and wholeheartedly.
The purpose of a wolf's existence is to ensure the survival of the whole wolf pack. In the wolf world, trust is a survival instinct, and loyalty is a kind of character.
(3) Good at communication and effective communication
Wolves are one of the most communicative animals. When an adult wolf communicates with a young wolf, in order to show that he is equal to the young wolf and let the young wolf hand over his voice, he will lower his head to the same height as the young wolf, and then make a sobbing sound of the young wolf. Effective communication is very important for the wolf's survival. The communication between wolves, in the same race, can effectively reduce conflicts with each other; When catching prey, in the face of the ever-changing situation, the complex and delicate communication system between wolves enables them to constantly adjust their strategies and tactics to succeed.
(4) Cooperate with each other and unite as one
The most commendable thing for wolves is the team spirit in the battle. The cooperation between wolves has become the decisive factor for wolves to successfully hunt. They can sacrifice everything to survive together. They know who they are and live for interdependence.
No matter what they do, they can always rely on the strength of the team to complete it. Wolves with strong fighting capacity will never compete for victory in front of their peers, nor will they blame each other for their peers' mistakes. Therefore, wolves generally do not have big feuds.
(5) Know yourself and your enemy, and the strategy is supreme
Wolves never rely on luck, do not fight unprepared battles, step on points, ambush, attack, encircle and intercept, and are well organized and disciplined. They always have a full grasp of the action to be implemented. When wolves have to face prey stronger than themselves in hunting, wolves marching alone will always change their positions and attack the enemy until they turn their prey into food.
When attacking, every wolf will do his best. No matter whether he will be hurt or not, they will always make appropriate strategies and realize the expectations of the team through constant communication with each other.
wolves know how to attack and retreat; Not afraid of nudity, but also good at camouflage; Can fight alone, but also good at group attack; He is proficient in the travel rules of the jungle and wilderness, so he will always be invincible in the world of the jungle.
(6) Well-organized and disciplined
Wolf. It is one of the highest food chain terminators among terrestrial creatures and the most orderly and disciplined group among social animals. Discipline is the cornerstone of all organizations and teams. For organizations and teams to survive for a long time, team discipline is the most important maintaining force.
(7) Pay attention to details and find opportunities
The Excellence of wolves is not just to identify the easy hunting objects from the prey masses. They can even observe and remember many personality traits and habits that even humans can't detect. There are opportunities in details, details determine success or failure, and perfect details create success.
(8) Calm, philosophical and fearless
Wolves are not afraid and timid when attacked by other animals stronger than them. They know that a real wolf will not take the means of escape, but fight.
Only fighting is the hope of survival, but running away can only lead to death. This is the survival law of wolves. In the ruins of failure, there are not only successful skyscrapers, but also will homes that have been defeated and fought repeatedly. No matter what kind of failure, as long as you get up after falling, the lessons of falling will become useful experiences and help you achieve future success.
(9) Respecting individuality and seeking common ground while reserving differences
Wolves are a whole and different individuals, each of whom contributes to the collective in his own unique way. In nature, there is no sound that is more amazing, sad, fearful and wonderful than the vocal music composed of the call sign of the whole wolves. The howling symphony of all wolves will make people feel more afraid of not knowing the number of enemies and not being contemptuous than the howling with a single tone and melody.
The same is true of modern corporate culture. Only when a team is composed of employees full of personality will it have vitality, and enterprises will have the ability to constantly introduce innovative actions. Only in this way can enterprises have a chance to win in the fierce competition.
(1) Be patient and pursue victory
Patience ensures that victory will surely belong to wolves, and wolves seek long-term victory instead of short-term profit. Patience is a process of persistence, waiting for a period of time, and struggling silently during this period until success. Patience is also the ability to suppress a painful feeling or an emotion and not show it. It is a manifestation of perseverance and a necessary condition for success.
In the process of survival and hunting, the Wolf clan showed amazing endurance. Looking at successful enterprises and individuals who make a difference, most of them have the qualities of this wolf, and those who don't know how to be patient will certainly miss out on success. When the opportunity and conditions are not available, patience is waiting for the opportunity, and patience is creating conditions for the final victory.
4. Avoid the negative effects of wolf culture
(1) Advantages of wolf culture
Internally, it can standardize the internal management of enterprises
Externally, it can cope with the fierce external competitive pressure
Wolf culture can be divided into two parts: external and internal. Enterprises can use wolf culture to cope with the competitive pressure of external environment, which plays an important role in standardizing and managing internally. For example, the emphasis on writing and observing discipline in the wolf culture is a manifestation of the wolf culture.
modern enterprise operation places great emphasis on cooperation, and cooperation must follow the rules. As the saying goes, "strengthen discipline, and the revolution is invincible". If a company has discipline and strong teamwork ability, it will certainly be able to do well. This is the performance of a company's soft power. The collective with strict organizational discipline will have less internal friction. This discipline is an intangible resource, but it cannot be copied, which is one of the important reasons why the wolf culture is valued by enterprises.
(II) Disadvantages of wolf culture
Wolf culture is a sharp double-edged sword. While emphasizing its benefits to enterprises, we should also understand its shortcomings, cover up high talents, grasp the scale in practical application, take its essence and discard its dross.
1. Behind the so-called "culture", there is an inherent essence in the wolf nature-ruthlessness, fighting to the death, doing whatever it takes to achieve the goal, flouting the rules, ignoring human nature, etc., which easily leads to the cultural loss of enterprise employees.
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