Spring Festival marketing words

It is a very important step to buy new year's goods during the Spring Festival, which is also needed by every household. Therefore, the birth of New Year's Day is very important to both buyers and sellers, and it is also a normal phenomenon in the market. The following New Year's Day marketing words.

Marketing speech of New Year Festival 1 1, there are many benefits at the end of the year, and new year goods are popular in stores.

2, New Year's Eve, gifts for the whole city!

3. One year's plan lies in spring, snapping up hot stores in the New Year.

4. where can I find authentic new year's goods? Stay a little longer and visit all the new farmers.

5, New Year's Day, all the way home!

6, year after year, the goods are almost the same, and there are no new year's goods left.

7. bring some new year's goods and go home for the new year. Go home for the Spring Festival and bring some new year's goods.

8, hot shop new year's goods-cheap home.

9. Take the initiative to buy new year's goods, and know your mother's heart best.

10, give yourself a gift this year, and have a surprise in the new year!

1 1, the goods are all bought in hot shops, and the new year's goods are rich and cheap.

12, it's spring again, and I'm happy to buy new year's goods!

13, round and round, how auspicious, grab the New Year!

14, get all the new year's goods ready and enjoy the festive year!

15, happy holidays year after year,

16, buy auspicious new year's goods, Chinese New Year!

17, you always have to buy new year's goods, in case you send them.

18, saying goodbye to the old year and welcoming the new year have a strong flavor, and all kinds of new year's goods are indispensable.

19. Good new year's goods will help you have a good year. Welcome to the New Year Hot Shop!

20, first-hand new year's goods, popular love!

2 1, new year's goods are piled up, and the New Year is round and round!

22. Red China Year, Green New Agricultural Capital and Healthy New Year Festival.

23, send blessings in spring, come to the store to send!

24. Saying goodbye to the old year and welcoming the new year are strong, and a variety of new year's goods are essential.

25, new year's goods, happy holidays.

26. A prosperous New Year's Eve dinner, busy buying new year's goods.

27, everything has a New Year, saving money and worry-free new agricultural materials.

28, hot shop new year's goods-what do you want to buy?

29. Come on, the Year of the Monkey is wonderful, and buy buy will get rich by buying new year's goods.

30. The family is happy and festive, and the new year's goods add color to welcome the new year.

3 1, every year, this year is unusual, come and see the store!

32, seven counts eight counts, or it is the most cost-effective for new farmers to buy new year's goods.

33, the feast is opened, and the promotion is all in the New Year hot shop!

34. The annual taste and taste in the new year's goods are everything here!

35. There are five words floating in the sky. I have new year's goods!

36, the new year hot shop, the most beautiful and most suitable.

37. Every year, it has its gifts, and our new year's goods are on sale!

38. I am lucky to buy new year's goods, and I can do it here.

39. There are new year's goods every year.

40, the new year's goods go home first, so that the annual taste is stronger!

4 1, take the initiative to buy new year's goods, and know my mother's heart best.

42. Discounts and promotions are busy, and new year's goods are hot.

43. Buy new year's goods first, then celebrate the New Year, and have a sweet New Year!

44, your family's new year's goods, we contracted this year!

45, auspicious New Year, China flavor!

46. Buy new year's goods every year, and good goods are in hot stores!

47, the taste of the year, sweeping the new year, another good "food" light.

48. The New Year is coming. Come to the store to buy new year's goods.

49, New Year's Eve, now or never!

50. Come to the new agricultural capital and enjoy the commodity festival in previous years.

5 1, paste couplets, hold lanterns, and the new year's goods taste every year!

52. You always have to buy new year's goods. What if you send them?

53. Buy goods here and have a happy New Year!

54, new year's goods are available every year, New Year's Eve,

55. Sell well in the Spring Festival and have plenty of food and clothing in the coming year!

56, the new year's goods don't stop, couplet up!

57. Every year, buy peace every year! I caught all the new year's goods!

58. New Year's Hot Shop, you are great.

59, every day, welcome customers to buy!

60, New Year hot shop, good goods sharing.

6 1, Xintian, Xindi, Xinnongdu, Nian Custom, Nian Taste, Nian Festival.

62. Come on, make the Year of the Rat wonderful, and buy new year's goods to make a fortune.

63. During the Chinese New Year, come to the New Year Hot Shop.

64. Food New Year Fair and New Year Fair, a green and healthy new agricultural capital.

65. Go shopping in the New Year, have fun and buy more happily.

66. Time is golden, and the new year's goods remain unchanged.

67, New Year's hot shop, come and grab it cheaply!

68. Come on, make the Year of the Monkey wonderful, and buy new year's goods to make a fortune.

69. New Year's Eve, another wave!

70, New Year's sale, affordable * * * share!

7 1, a new year's hot shop, with endless varieties and real benefits.

72. The family is happy and festive, adding new year's goods to welcome the new year.

73. the new year's goods are ready to ensure your satisfaction!

74. The names of new year's goods are excellent, and the whole food is beautiful and new.

New Year's Day Marketing Speech 2 E-commerce has its own coup to create New Year's Day.

Customize the gift box to realize the feeling of "buying new year"

During the Spring Festival, many merchants will launch limited-edition packaging for the Spring Festival to increase the festive atmosphere. Through jubilant packaging and publicity, consumers' sense of ritual in buying new year's goods is realized to a certain extent.

This year's New Year Festival, Suning announced that it would join hands with Unilever, Tsingtao Brewery, Hershey, Chacha and other brands to release the "Sufu" new year gift box.

After the Double Eleven successfully created Wangwang and other joint-name IPS, Tmall continued to pay attention to hot public opinions on the selection of this year's New Year Festival, such as "10 1 0/Miss Sister carefully selected/tasted cocoa dark chocolate gift box" by Dove and three members of the "Creation1"women's group; Herbal Garden cooperates with the Summer Palace to make the outer packaging of nut gift boxes according to the appearance of Foxiang Pavilion; Lamian Noodles said that X dirty white XCHALI's Japanese Lamian Noodles gift box combined two IPS in one product.

At the same time, by empowering food bloggers, Tmall launched limited-edition gift boxes for the Spring Festival in its Tmall stores, such as the "All-in-One Gift Box for the Sun Eclipse" and the "Good Noodles and Fresh Sauce Harvest Gift Box" in Yu Shiman. For this part of the limited-edition goods, Tmall said that it will provide help and traffic tilt in terms of brand alliance, customized packaging, world premiere and exclusive membership. To promote a more interesting and rich new year market.

Similar to Tmall, Pinduoduo also announced that it will launch a joint special gift box with Pepsi, Nestle, Tsingtao Brewery and other brands 100 in this year's New Year Festival, and said that the subsidies for some categories will be greater than the Double Eleven.

Fresh "semi-finished products" for family dinners

In response to the consumer demand for family New Year's Eve dinner, Suning proposed "source customization and direct mining" for fresh food during the New Year Festival. Through 45 cold chain warehouses all over the country, the supply of fresh food in more than 300 cities across the country is guaranteed, and half-day delivery service is provided for consumers in some first-tier cities.

Tmall Fresh launched a lot of semi-finished products in this year's New Year Festival, such as the seafood matching package of Wecook flagship store, Zhang's Buddha jumping wall, Boston lobster with shell ham, etc., which can be eaten after being heated in the oven. During the Spring Festival, the demand for fresh products is large and the consumption frequency is high. The distribution efficiency of e-commerce and the cost performance of fresh products will become the key factors for users to consider.

Promote the upward movement of agricultural products through various means.

65438+1October10-0/7, Taobao live broadcast was held in Guangdong, Chongqing, Shandong, Guizhou, Zhejiang, Shaanxi and Inner Mongolia for seven days. From the New Year's Eve dinner in Guangdong, to the mountain city culture in Chongqing, and then to the mushroom museum in Qingyuan, Zhejiang, the "China of the Year" will include the special food and culture of various regions in China.

During this period, 50 county heads will sell live broadcasts of New Year's goods together with Viya, Lieer Bao Bei, Dayingzi and other Taobao head anchors, and make a local product platform for their hometown.

The data shows that the characteristic live broadcast poverty alleviation model of "anchor+county magistrate+star" has achieved considerable results. In the past year, Alibaba attracted 400 million people to watch online through Taobao live broadcast, and helped Xing 'an League sell 1 10,000 pieces of rice in six or seven minutes during the live broadcast on June 5438+February 5.

Through crowdfunding in JD.COM and other channels, local specialty products are brought into the city. With this scheme, Juice crowdfunding successfully hatched explosive products such as "Liu Laoren Yali Juice" in Fucheng, Hebei Province and "Volcano King Litchi" in Shishan, Hainan Province, which provided new channels for agricultural products to go up.

During the New Year Festival, Suning launched the "rural purchasing" business, and selected 10 kinds of special fresh agricultural products in three months, including 65,438+10,000 tons of walnuts in Yunnan and 65,438+10,000 tons of winter dates in Shandong. Through direct production and special grouping, it has promoted the upward movement of characteristic agricultural products.

654381October 4th, Pinduoduo New Year Festival opened. One of the key points of this festival is to ensure that the best quality "new year's goods" in rural areas are delivered to urban consumers.

Pinduoduo said that it will sell high-quality agricultural products all over the country through direct delivery from the place of origin and direct supply from the factory. The packaging and packaging production lines of some popular agricultural products producing areas and agricultural and sideline products processing places have been running for 24 hours, and more than a dozen logistics vehicles are on standby in turn. It is estimated that nearly 300 million users will participate in the event.

Only by grasping two points can we successfully leverage the "New Year Festival"

"New Year Festival" is an opportunity to increase sales and promote local products. But for a long time, many good local products have been made for many years, but they are still not big. What is the reason? What is the key to changing from a "small" major to a big brand?

Lou Xiang Peng, chief consultant and chairman of Fulai brand marketing consulting agency, said that unless the problem is solved from the root, the "New Year Festival" cannot save local product brands.

Establish the concept of big specialty

The major is good, but it is not done well. The problem often lies in the concept first, and the word "special" is not handled well.

"Height determines vision, and angle changes thinking". To make the specialty bigger, we must establish the concept of big specialty, that is, the concept of big food and pan-food, and we can't just treat the specialty as a specialty.

Featured products generally have history and tradition, and are rich in product features, and some have formed their own marketing and consumption patterns. If enterprises only follow the consumption customs and marketing model, and rely on local organs and enterprises and institutions to buy group products, visit relatives and friends to give gifts, and foreign tourists to try early, this is the specialty sales under the concept of pure specialty standards, not the concept of big specialty, that is to say, it is not the concept of big food, and the market is definitely limited.

To establish the concept of "big specialty", we should not stick to the genuine products and original ecology, but must quickly digest and transform the products. Eliminate all factors that are not conducive to product storage, transportation and consumption. Let the products be consumed quickly in multiple scenes, multiple times and multiple times.

All long-legged local products have been rapidly digested and transformed in product form and packaging.

Lipton tea in Britain is rapidly disappearing compared with traditional tea in China, while Jiaduobao herbal tea and fragrant milk tea are rapidly disappearing compared with the sales model of street shops. I miss your jujube slices. Compared with traditional fresh dates, they are disappearing rapidly. ...

The so-called "authenticity" of local specialties is the same and must be broken. Including authentic taste, authentic product form and authentic consumption pattern.

Compared with local street herbal tea shops, canned Wang Laoji and Jia Duobao are obviously not authentic. The spicy beef granules and spicy dried beans, which are nominally Sichuan snacks, are obviously not strong enough for Sichuanese. Now, the small twist of Guifaxiang, which is packaged one by one, has obviously lost its "characteristics" compared with the traditional Tianjin big twist, which is taller than children. These "not authentic enough" are compromises made to adapt to a wider national consumer group and to sell in a wider geographical area. For the sake of consumers, nothing cannot be changed.

Top-level design, seize resources to be the boss

AL Ries, a master strategist, said: "If a small company wants to become a big enterprise, it must follow the law of' big', don't think of itself as a small company, focus on foreign countries, focus on the whole world, and develop into the national and global markets; At the same time, we must also do small things to make ourselves more focused than our opponents. "

To be an enterprise, one must have the ideal of becoming bigger, and the other must have the path and method of becoming bigger. This is the top-level design.

There are three most important principles for enterprises with local characteristics to formulate strategies:

First, we must learn to give up. Only by giving up can we get it, be willing, and have great wisdom.

Second, resources should be concentrated, with ten strategically and ten tactically, which is the only way for small and medium-sized enterprises to win;

The third is to be the boss. The boss is a strategic scarce resource. Who rises is the sun.

The smaller the enterprise, the more ideas and products there are. More but not refined, scattered but not strong, attacking everywhere, hitting a wall everywhere. This is a common business chaos and strategic misunderstanding of local characteristic enterprises. The demise of many small and medium-sized enterprises is often not starved to death, but supported by dazzling opportunities!

Specialty market is a strategic opportunity market, and many categories are leaderless. Entrepreneurs should cherish the strategic opportunities contained in the category. Whoever takes the lead in raising the banner of categories and becomes a brand representing categories will gain the advantage of "the first to survive is strong, and the stronger the stronger".

It's not that the major is not good, it's that the pattern is not enough, and it's that the thinking is wrong. From local specialties to big specialties, it is necessary to break the thinking of consumers and open the business philosophy and ideas of operators.

Vision determines ideas, and ideas determine methods. No food is national. If we enlarge the output of local specialties and famous products and push products and brands to the whole country, we will grow into an excellent food enterprise.

New Year Festival Marketing Speech 3 New Year Festival Marketing Planning

Preparation for the New Year's Festival

1. Determine the main products and prepare the inventory.

Different products adopt different promotion methods. People with different identities have different needs for goods, so the product promotion copy should be changed accordingly.

During the activity, consumers' purchase purpose will be more clear. Generally, they will choose to buy gifts related to the Chinese New Year. Products will sell faster, and the shortage of products will directly affect sales, which is not worth the loss for the store.

2. Find the store crowd.

After the main products are determined, the next step is to determine the audience of the store according to the product situation, help us to carry out follow-up marketing, reduce the entry of general traffic, and thus improve the conversion rate of the store.

Group purchasing

At the end of the year, the company will buy a group as the welfare of its employees. This kind of customer's purchase goal will be very clear, and they will not care too much about the quality of the products, but also about the exquisite packaging and preferential strength of the products.

Give sb. a present

There are two types of gift-giving groups:

A person who prepares gifts for parents.

Most of the goods they choose will be practical, high-grade and high-consumption goods.

2. New Year greetings

Such people generally choose better exquisite packaging and products with higher brand awareness.

restart

In order to welcome the arrival of the new year, a group of people will buy new clothes for themselves, replace household items and kitchen utensils. They will mainly consider the quality and cost performance of the products.

Spring Festival promotion method

1, member marketing

Customers who enter the store can become members of the store. Members can not only have separate discounts, but also accumulate points after purchasing goods, which can be exchanged for goods in the store. This will not only consolidate old customers, but also attract new consumers to enter the store to place orders.

2. Discount promotion

Full reduction of cash coupons, or discounts on the goods themselves, depends on your own specific situation.

3. Gift promotion

During the event, new products were put on the shelves, and customers bought small gifts to increase the stickiness of fans and open up a bigger market.