Catering marketing planning plan

The planning plan for catering marketing should include the following aspects: 1. Positioning strategy: clarify your target consumer groups, position your position in the market, and adopt different marketing strategies to win the trust of the corresponding consumer groups. and support. 2. Product strategy: Design appropriate products and delicious food based on positioning and the needs of target consumer groups. 3. Price strategy: scientifically and rationally set prices based on market prices, competitor prices, consumers' willingness to pay, costs, etc. 4. Promotion strategy: adopt a variety of promotional methods, such as gifts, discounts, etc., to stimulate customers' desire to consume and create a festive atmosphere. 5. Consumption experience strategy: Optimize store environment, service attitude, customer experience, etc., so that customers can feel a comfortable, pleasant and happy atmosphere in the restaurant. 6. Marketing channel strategy: Choose suitable online and offline publicity methods, such as WeChat, Weibo, TV, newspapers, posters and other media advertising methods, and increase visibility through cooperation with relevant industries, promotion, websites, etc. 7. Management performance strategy: Improve the efficiency of catering business, optimize logistics management, enhance customer relationship management, improve employee service levels and customer loyalty, so that restaurants can maintain their competitive position in the market for a long time.