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5 articles on teacher appreciation banquet activity plans
1. Teacher Appreciation Banquet Activity Plan
1. Activity Background and Goals
"Ten years of hard work have made it to the list, __ delicious food to thank teachers"
< p> After the college entrance examination, students will also be admitted to their ideal universities. The success of students cannot be separated from the hard work of teachers. Gratitude is a Chinese virtue. The teacher appreciation banquet is also the most direct way for students to express their gratitude to teachers for their teachings. __ Food City Timely Launching a teacher appreciation banquet can not only increase business sales during the off-season, but also help the hotel establish a gratitude culture brand.2. Activity time
1st of _month, 20__ - 30th of _month, 20__
3. Activity plan
< p> 1. Menu makingMake a special set meal for the appreciation banquet. The names of the dishes have been packaged and beautified to reflect a strong cultural atmosphere. While arranging the dishes, it is recommended to add some new dishes appropriately; in order to cater to In order to meet the consumption needs of guests at different levels, four different levels of teacher appreciation banquet packages are launched. The packages are as follows:
Ten Years’ Winter Window Banquet 488 yuan/table
Gold List Nomination Banquet 588 yuan/table
p>
Hongtu Wings Spreading Banquet 688 yuan/table
No. 1 Scholar and No. 1 banquet 888 yuan/table
2. Free discount strategy
Free beer for each table Four bottles, one large bottle of Nutrition Express, and one fruit platter.
Free audio microphone equipment and background music are provided during the banquet.
A special person will take photos during the dinner, and a photo of the dinner together (electronic version) will be given as a gift.
With the university admission notice, a set of school supplies will be given as a gift.
Customers who book the No. 1 Scholar and the First Banquet for more than RMB 688 per table and more than 5 tables at a time will receive a complimentary train ticket (express) to the location of the university (in the province) with the university admission notice. Zhang; Customers who book more than 10 tables at one time will receive a free train ticket (regular express) to the location of the university (outside the province).
Note: The above gift is provided that the food price is not discounted, tax is not included, and it is not enjoyed together with other promotions in the store.
IV. Promotion strategy for the event
1. Event slogan: After ten years of hard work, I am on the list, and I thank you for my delicious food!
2. Banner Advertisement: __Food City’s Appreciation Banquet is now on reservation! (Outside the store)
__Food City wishes all students a bright future.
Teacher Appreciation Banquet Reservation Hotline: ___ (outside the high school gate)
3. Electronic screen advertising: Ten years of hard times have made the list, __Food to thank teachers, __Food City specially launched a Thanksgiving Appreciation Banquet , the ten-year cold window banquet: 488 yuan/table, the gold medal banquet: 588 yuan/table, the first prize and first prize banquet: 688 yuan/table, please inquire in the store for details.
4. SMS advertising: __Food City wishes all the students in the county a bright future if they are named on the gold list. The teacher appreciation banquet is now being booked. Free train tickets are also available for bookings. Booking hotline: ___ (10,000 messages)
p>
5. Outdoor inkjet advertising: slogans, banquet packages, preferential policies, etc.
6. In-store advertising: _Display rack: advertising slogans, banquet packages, preferential policies, etc.
Kt version: Sentences of gratitude and cultural atmosphere (10 photos)
The prosperity of trees is attributed to the cultivation of the land, and the success of students is attributed to the hard work of teachers.
7. Elevator advertising: slogans, banquet packages, preferential policies, etc.
2. Teacher Appreciation Banquet Activity Plan
The increasing consumption craze of "Teacher Appreciation Banquet" in restaurants is mainly due to the promotion of student consumer groups. As the smoke of the "battlefield" of the college entrance examination has cleared and countless students are about to walk out of college campuses, no matter where they are going, in order to thank their teachers for their devoted teachings, most students will choose to repay their teachers with a "teacher appreciation banquet" With a grateful heart, this also creates great restaurant marketing opportunities for the majority of catering operators.
After long-term operation and management, our __ restaurant has won the trust of consumers from schools and communities around the restaurant with its elegant restaurant environment, popular taste of dishes, fair and affordable consumer prices, and meticulous and thoughtful restaurant services. Recognition and favor.
The upcoming "Teacher Appreciation Banquet" consumption boom is an excellent opportunity for the restaurant to increase its consumption and operating income and expand the restaurant's brand awareness and attention. Therefore, the restaurant has specially launched the "Ten Years of Cold Window Looking at the Gold List, Nine Years of Burning Oil to Remember the Teacher" The "Teacher Appreciation Banquet" marketing activity with the theme of "love" was launched, and the following "Teacher Appreciation Banquet" marketing plan for __ restaurant was formulated as the executive outline of this marketing interaction. The details are as follows:
1. "Teacher Appreciation Banquet" "Target market analysis of marketing activities
"Teacher Appreciation Banquet" has become the second largest banquet in restaurant banquet consumption activities after wedding banquets, which shows the high degree of attention it receives. Of course, the "Teacher Appreciation Banquet" consumption craze is inseparable from the joint promotion of all participating entities. Let's analyze the reasons for launching this "Teacher Appreciation Banquet" marketing activity from the considerations of students, parents and restaurant operating income:
1. Analysis of students’ “comparison” psychology
Most students think that other students are holding banquets in the hotel, and I have to do it, otherwise it will be very embarrassing.
2. Analysis of parents’ “economic” psychology
Parents of students mainly have the following three psychology: First, “Other parents have held teacher appreciation banquets for their children, and children who do not thank teachers will be emotional. , Don’t tolerate your children.” The second is, “We should invite relatives and friends to the teacher-appreciation banquet, and we have to do it in order to make some money by attending other people’s teacher-appreciation banquets.” The third is, “It is a great joy for children to go to school, and gathering friends and relatives to celebrate can add to the festive atmosphere. , you can also connect with each other emotionally. ”
3. The needs of restaurant business development
The majority of consumers have consumption needs for “teacher appreciation banquets”, and our catering companies must meet the needs of the majority of consumers. At the same time, it can also bring popularity and joy to the restaurant, and it can also increase the restaurant’s operating income and brand awareness to a certain extent. It can be said to kill three birds with one stone, so why not do it?
2. Restaurant "Appreciation Banquet" Marketing Activities
1. Menu Price Design and Discounts
1) When formulating the menu for the Appreciation Banquet, you should consider contacting the mentor with the recipes. Get up and increase the festive atmosphere to win the favor of students and parents.
2) For high-priced dishes, it is recommended to use a combination of reduction and new dishes.
3) The price of the teacher appreciation banquet should be divided into high, medium and low grades (explained below) to reasonably expand the consumer level.
4) The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel (but they must be set based on the hotel's net profit).
2. Promotional activities such as related packages
1) Create a special appreciation banquet package. According to the actual situation, the "Appreciation Banquet" can be divided into three levels: "Ten Years Cold Windows Banquet" 468 yuan/table, "Gold List Title Banquet" 568 yuan/table, and "No. 1 Scholar and No. 1 Banquet" 668 yuan/table. The names of the dishes must be reasonably packaged. , reflecting a strong cultural atmosphere (see attachment for specific menu).
2) The No. 1 scholar and his first banquet are invited with pride. We specially invite the top scorers in the college entrance examination (one each in arts and sciences) to gather in the hotel for a bright future; each top scorer will be presented with exquisite school supplies as a souvenir; and a gold list title banquet (leaders are asked to give full play to their personal connections and make invitation letters).
3) Interaction in the restaurant and generous gifts. The restaurant cooperates with schools or suppliers in a "one-to-one" manner, signs reciprocal terms, and jointly prepares coupons for many students. It is recommended to adopt a "win-win" approach, with marketing, finance and the company actively participating.
4) There are gifts on every table and surprises everywhere. All students who hold a teacher appreciation banquet in the hotel, regardless of the amount of consumption, will receive a bottle of ___ aged 52% white wine (valued at 128 yuan/bottle). Anyone who patronizes ten tables (including ten tables) or more will receive a table of the same grade of meals; those who spend more than five tables (including five tables) will receive souvenirs for students to study, etc.
5) The restaurant provides customers with free parking spaces, priority reservations, free photography, free doctor's hats, etc.
6) The restaurant will give a small gift to the teachers who participated in the banquet after the meal (the name, phone number, address and website of the hotel should be printed on it).
3. Advertising activities
1) Place some outdoor advertisements (signs, banners, inkjet paintings) at the entrance of the restaurant.
2) A combination of television, street banners and newspaper advertising.
Advertising slogan: "The teacher's kindness will never be forgotten over the years, and a glass of sake expresses deep affection!" At this time, when the peach blossoms and plum blossoms are fragrant, the __ restaurant grandly launched the teacher appreciation banquet (ten-year cold window banquet, gold list title banquet, champion and first banquet) to express the gratitude of all the students A feeling of gratitude.
3) For mobile phone text message advertisements, the focus of mass sending is the old customers of the hotel. Be careful to use appropriate language and mainly introduce the latest activities of the hotel.
4) Make a pop-up box advertisement or a relatively large advertisement or banner on some protocol websites. The processing of web animations and pictures must be consistent with the content of the restaurant’s “Appreciation Banquet” marketing.
5) Flyer advertising, print 10,000 copies of event leaflets, but the leaflets must be beautifully made and accompanied by pictures of the dishes.
6) Several types of advertisements can be selected at the same time to promote key communities or schools.
3. Work arrangements for the restaurant’s “Appreciation Banquet” staff
1. Security must ensure the safety of restaurant operations.
2. Adopt some incentive policies for waiters and related staff to mobilize their enthusiasm for work (this content can be refined in the future).
3. Waiters should pay attention to service language skills (congratulations more often) when in the restaurant; the speed of serving food must be fast.
4. Play some high-grade music in the hall; the decoration of the hall does not need to be too luxurious, but it must be beautiful and generous, showing the humanistic culture of respecting teachers and respecting morality.
IV. Schedule of the restaurant’s “Appreciation Banquet”
This “Appreciation Banquet” marketing event will be from _month, 20__ to _month, 20__. The final interpretation right belongs to __ restaurant.
5. Cost budget related to the restaurant “Appreciation Banquet”
1. Special souvenirs for the number one scholar (arts and sciences): 10,000×2=2,000 yuan.
2. Teacher commemorative gifts: 100×15=1,500 yuan.
3. Free drinks: Free drinks are available until the end of this month.
4. Flyer: 10000×0. 12=1200 yuan.
5. The cost of doctor’s hat, photography and venue decoration is 500 yuan.
6. Advertising fee: 1,000 yuan in total for branding (or display racks), banners, inkjet printing, newspapers, Internet, text messages, etc.
Total cost: 6,200 yuan (excluding drinks)
Attachments: 1. Banners, advertising words, promotional terms, and service terms.
2. _Exhibition rack samples, inkjet printing samples, and leaflet samples.
3. "Appreciation Banquet" set menu.
6. "Appreciation Banquet" marketing activity effect prediction
1. Direct effect: If the promotion and related services are in place, An additional 100 tables are accepted per month, with an average of 500 yuan per table, or 50,000 yuan, and an increase in net profit of about 20,000 yuan; the total revenue is at least higher than the same period last year, and strives to break through the million mark again.
2. Indirect effects. : Word-of-mouth publicity for a monthly increase of 1,000 customers, plus banners, outdoor advertising, newspapers, online media advertising, souvenir advertising, 10,000 leaflets, etc., directly knowing that the number of people reaches at least 20,000, which improves the brand effect of __ restaurant. Increasing the chances of these people visiting __ restaurant in the future will have long-term marketing benefits.
7. Other suggestions for the "Teacher Appreciation Banquet" marketing activity
1. The reservation department can search for some key points. The customer's information should be publicized among familiar customers first.
2. With the customer's consent, enter the customer's information into the reservation department database (the key is the customer's name, position, unit and mobile phone number). ), for future promotion services (this content can be refined in the future).
3. Complete the hotel’s website as soon as possible. The website must be made by professionals. The domain name must be simple and easy to remember. The web page must be simple and easy to remember. The design should reflect the characteristics of the hotel, with warm colors as the main color, a large animation on the homepage, and a news release system, online marketing system, customer message board, customer forum, employee entertainment and other aspects. Internet marketing (the advantage of which is a large audience and low cost) enhances the hotel's popularity and increases its market share.
3. Appreciation banquet activity plan
1. Purpose:
To seize the annual opportunity for students to graduate, promote customers’ awareness of the company, and improve Hotel operating income. Develop this plan.
2. Scope:
__Hotel
3. Activity time:
20___month_day——20_ _Year_Month_Day
4. Responsibilities:
4.1 The general manager shall bear direct leadership responsibility for this plan;
4.2 The direct managers of each department shall be responsible for this plan Execute leadership responsibilities;
4.3 The marketing department is responsible for corporate publicity of this plan;
4.4 The quality inspection department is responsible for inspection and supervision of this plan.
5. Activity details:
5.1 The hotel grandly launches a series of preferential package activities for the teacher appreciation banquet. The packages are as follows:
Ten-year cold window banquet 999 yuan/8-10 Gift for each person: A fruit and vegetable plate at Bubu Gaosheng Banquet, a Splendid Future Banquet 1,099 yuan/for 8-10 persons: __A bottle of white wine for Pingbu Qingyun Banquet, 1,299 yuan/for 8-10 persons: ___A bottle of white wine, Pengcheng Wanli Banquet, 1,599 yuan/8 —Gifts for 10 people: ___A bottle of white wine for the gold medal banquet 1,799 yuan/Gifts for 8-10 people: A bottle of exquisite red wine for No. 1 champions and 1,999 yuan for the first banquet/Gifts for 8-10 people: __a bottle of white wine
5.2 The hotel is equipped with a set of bachelor's (doctoral) uniforms for students, family members, and teachers who come to dine to take photos.
6. Required items:
6.1 Two sets of roll-up banners for event promotion. 6.2 Bachelor's degree (PhD) students are required to wear one set of uniforms. 6.3 One digital camera.
7. Incentives:
7.1 If the progress of the activity is affected due to personal reasons during the activity, the person responsible will be given a negative reward of 100 yuan.
7.2 If a customer misunderstands the complaint due to lack of understanding of the event, the person responsible will be given a 100 yuan reward.
7.3 During the event, if there are complaints about the quality of services or dishes due to quality problems, the responsible person will be compensated for the losses and will also receive a 50 yuan negative reward.
7.4 During the activity, those who proactively solve problems for customers, provide quality services, and are praised by customers will be rewarded 20 yuan.
7.5 If the kitchen department’s dishes are recognized and praised by customers, the dish producer will give a reward of 20 yuan.
7.6 The marketing department takes the initiative to introduce more than 5 teacher appreciation banquet tables in a single month, and the responsible person will be rewarded 10 yuan for each table.
4. Teacher Appreciation Banquet Activity Plan
1. Target Market Analysis of "Teacher Appreciation Banquet" Marketing Activity
"Teacher Appreciation Banquet" has become second only to wedding banquets in restaurant banquet consumption activities The second largest banquet, which shows the high degree of attention it receives. Of course, the "Teacher Appreciation Banquet" consumption craze is inseparable from the joint promotion of all participating entities. Let's analyze the reasons for launching this "Teacher Appreciation Banquet" marketing activity from the considerations of students, parents and restaurant operating income:
1. Analysis of students’ “comparison” psychology
Most students think that other students are holding banquets in the hotel, and I have to do it, otherwise it will be very embarrassing.
2. Analysis of parents’ “economic” psychology
Parents of students mainly have the following three psychology: First, “Other parents have held teacher appreciation banquets for their children, and children who do not thank teachers will be emotional. , Don’t tolerate your children.” The second is that “it’s necessary to invite relatives and friends to the teacher-appreciation banquet, and you have to do it in order to make some money by attending other people’s teacher-appreciation banquets.” The third is, “It’s a great joy for children to go to school, and gathering friends and relatives to celebrate can add to the festive atmosphere. , you can also connect with each other emotionally.”
3. The needs of restaurant business development
The majority of consumers have consumption needs for “teacher appreciation banquets”, and our catering companies must meet the needs of the majority of consumers. At the same time, it can also bring popularity and happiness to the restaurant, and it can also increase the restaurant's operating income and brand awareness to a certain extent. It can be said to kill three birds with one stone, why not?
2. Restaurant "Appreciation Banquet" Marketing Activities
1. Menu Price Design and Discounts
1) When formulating the menu for the Appreciation Banquet, you should consider contacting the mentor with the recipes. Get up and increase the festive atmosphere to win the favor of students and parents.
2) For high-priced dishes, it is recommended to use a combination of reduction and new dishes.
3) The price of the teacher appreciation banquet should be divided into high, medium and low grades (explained below) to reasonably expand the consumer level.
4) The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel (but they must be set based on the hotel's net profit).
2. Promotional activities such as related packages
1) Create a special appreciation banquet package. According to the actual situation, the "Appreciation Banquet" can be divided into three levels: "Ten Years Cold Window Banquet" 468 yuan/table, "Gold List Title Banquet" 568 yuan/table, and "No. 1 Scholar and No. 1 Banquet" 668 yuan/table. The names of the dishes must be reasonably packaged. , reflecting a strong cultural atmosphere (see attachment for specific menu).
2) The No. 1 scholar and his first banquet are invited with pride. We specially invite the top scorers in the college entrance examination (one each in arts and sciences) to gather in the hotel for a bright future; each top scorer will be presented with exquisite school supplies as a souvenir; and a gold list title banquet (leaders are asked to give full play to their personal connections and make invitation letters).
3) Interaction in the restaurant and generous gifts. The restaurant cooperates with schools or suppliers in a "one-to-one" manner, signs reciprocal terms, and jointly prepares coupons for many students. It is recommended to adopt a "win-win" approach, with marketing, finance and the company actively participating.
4) There are gifts on every table and surprises everywhere. All students who hold a teacher-appreciation banquet in the hotel, regardless of the amount of consumption, will receive a bottle of Kouzijiao five-year-old 52-degree white wine (valued at 128 yuan/bottle). Anyone who patronizes ten tables (including ten tables) or more will receive a table of the same grade of meals; those who spend more than five tables (including five tables) will receive souvenirs for students to study, etc.
5) The restaurant provides customers with free parking spaces, priority reservations, free photography, free doctor's hats, etc.
6) The restaurant will give a small gift to the teachers who participated in the banquet after the meal (the name, phone number, address and website of the hotel should be printed on it).
3. Advertising activities
1) Place some outdoor advertisements (signs, banners, inkjet paintings) at the entrance of the restaurant.
2) A combination of television, street banners and newspaper advertising. Advertising slogan: "The teacher's kindness will never be forgotten over the years, and a glass of sake expresses deep affection!" At this time, when the peach blossoms and plum blossoms are fragrant, the __ restaurant grandly launched the teacher appreciation banquet (ten-year cold window banquet, gold list title banquet, champion and first banquet) to express the gratitude of all the students A feeling of gratitude.
3) For mobile phone text message advertisements, the focus of mass sending is the old customers of the hotel. Be careful to use appropriate language and mainly introduce the latest activities of the hotel.
4) Make a pop-up box advertisement or a relatively large flash animation advertisement or banner on some protocol websites. The processing of web animations and pictures must be consistent with the content of the restaurant’s “Appreciation Banquet” marketing.
5) Flyer advertising, print 10,000 copies of event leaflets, but the leaflets must be beautifully made and accompanied by pictures of the dishes.
6) Several types of advertisements can be selected at the same time to promote key communities or schools.
3. Work arrangements for the restaurant’s “Appreciation Banquet” staff
1. Security must ensure the safety of restaurant operations.
2. Adopt some incentive policies for waiters and related staff to mobilize their enthusiasm for work (this content can be refined in the future).
3. Waiters should pay attention to service language skills (congratulations more often) when in the restaurant; the speed of serving food must be fast.
4. Play some high-grade music in the hall; the decoration of the hall does not need to be too luxurious, but it must be beautiful and generous, showing the humanistic culture of respecting teachers and respecting morality.
IV. Time arrangement for the restaurant’s “Appreciation Banquet”
This “Appreciation Banquet” marketing event will run from June ____ to September ____. The final interpretation right belongs to __ restaurant.
5. Cost budget related to the restaurant “Appreciation Banquet”
1. Special souvenirs for the number one scholar (arts and sciences): 10,000×2=2,000 yuan.
2. Teacher commemorative gifts: 100×15=1,500 yuan.
3. Free drinks: five-year-old 52-degree Kouzijiao 128×100=12,800 yuan. The free drinks are available until the end of this month (provided by Kouzijiao supplier).
4. Flyer: 10000×0. 12=1200 yuan.
5. The cost of doctor’s hat, photography and venue decoration is 500 yuan.
6. Advertising fee: 1,000 yuan in total for branding (or display racks), banners, inkjet printing, newspapers, the Internet, text messages, etc.
Total cost: 6,200 yuan (excluding drinks)
Attachments: 1. Banners, advertising words, promotional terms, and service terms.
2. _Exhibition rack samples, inkjet printing samples, and leaflet samples.
3. "Appreciation Banquet" set menu.
6. "Appreciation Banquet" marketing activity effect prediction
1. Direct effect: If the promotion and related services are in place, An additional 100 tables are accepted per month, with an average of 500 yuan per table, or 50,000 yuan, and an increase in net profit of about 20,000 yuan; the total revenue is at least higher than the same period last year, and strives to break through the million mark again.
2. Indirect effects. : Word-of-mouth publicity for a monthly increase of 1,000 customers, plus banners, outdoor advertising, newspaper, online media advertising, souvenir advertising, 10,000 leaflets, etc., directly knowing that the number of people reaches at least 20,000, which improves the brand effect of __ restaurant. Increasing the chances of these people visiting __ restaurant in the future will have long-term marketing benefits.
7. Other suggestions for the "Teacher Appreciation Banquet" marketing activity
1. The reservation department can search for some key points. The customer's information should be publicized among familiar customers first.
2. With the customer's consent, enter the customer's information into the reservation department database (the key is the customer's name, position, unit and mobile phone number). ), for future promotion services (this content can be refined in the future).
3. Complete the hotel’s website as soon as possible. The website must be made by professionals. The domain name must be simple and easy to remember. The web page must be simple and easy to remember. The design should reflect the characteristics of the hotel, with warm colors as the main color, a large flash animation on the homepage, and a news release system, online marketing system, customer message board, customer forum, employee entertainment, etc. Enhance the hotel's popularity and increase market share through online marketing (the advantage is that it has a large audience and low cost)
5. Appreciation banquet activity plan
1. Activity theme
To congratulate the protagonist, classmate xx, for being admitted to the ideal university - Anhui Radio, Film and Television University, this study banquet is held, and to express gratitude to relatives, friends, teachers and parents.
2. Purpose of the event
p>Han Chuang has been studying hard for ten years, and now she has finally been admitted to the ideal university. The purpose of holding this admission banquet is to congratulate Zhang Xiaoqian, and the protagonist’s admission to the ideal university is the help of everyone around her. The results of caring for students, so more importantly, hosting this college entrance banquet is a way for the protagonist to express his gratitude to his teachers, parents, relatives and friends
3. Activity process
(1) Host opening
First, the host will explain the purpose and significance of holding the college entrance banquet, and then briefly introduce the protagonist.
(2) The protagonist comes< /p>
Because the protagonist’s more than ten years of study and life are very similar to the ten years of hard study in the cold window of the ancients, the protagonist will slowly walk on stage imitating the ancients’ study style, and recite ancient poems to show the students in an interesting and vivid way Moreover, the students present will also cooperate with the protagonist in the same way to achieve the effect of setting off the atmosphere.
(3) Play the video
After the protagonist comes on stage, the host will talk to the protagonist about the scene when she was studying, and then lead to the video. The content of the video is various scenes of the protagonist's study and life in high school, recreating the protagonist's days that were full of sweetness, bitterness and bitterness.
(4) Display the results
After the video is played, the protagonist will show the results of the past ten years to the relatives and friends present - the admission notice of Anguang Hospital. The relatives and friends present will also express their warm congratulations.
(5)Thank you to the teacher
This time the protagonist’s high school teacher, Mr. Chen, will be invited to the banquet.
The teacher has given a lot of help to the students' success, so on that day, the protagonist will express his gratitude to the teacher in a special way that the ancients used to thank their teachers - giving sausages.
(6) Thank parents
Parents are the main contributors to their children’s success, and everything about their children is inseparable from their parents’ training. Therefore, the protagonist will kneel down to express his deepest gratitude to his parents.
(7) Play the video
The video will show the beautiful and happy life of the protagonist and her classmates. And the students were invited to arrive by playing videos.
(8) Students come on stage
When each classmate comes on stage, they will sing a blessing song to the protagonist. Express blessings for the protagonist’s bright future.
(9) Oath
The purpose of taking an oath here is to state your requirements for the future and yourself in the presence of your relatives, friends, parents and teachers, so that you will not forget the past Despite the suffering, the help and care of the people around you, don't forget your dreams and keep holding on.
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