Detailed explanation of sand table explanation skills in sales center

Detailed explanation of sand table explanation skills in sales center

Lead: Sand table is a plane or three-dimensional space model showing the whole building, which is made by shrinking according to a certain planning proportion. When introducing sand table, describe a kind of scenery and lifestyle sales for customers, and even guide customers to imagine a beautiful scene, thus stimulating customers' desire to buy. The following are the introductory skills of real estate sales sand table that I brought to you. Welcome to reading.

Influence of sand table introduction on overall sales

The introduction of sand table is to let customers know the surrounding environment and the overall design of real estate through sand table without seeing the existing buildings or model houses, so as to gain a brand-new life experience.

When introducing the sand table, the property consultant can describe the enjoyment of a landscape and a lifestyle in vivid language, and even guide the guests to imagine a beautiful scene and a noble community, thus stimulating the customers' desire to buy.

The success of sand table introduction is an important link to promote transactions and attract customers' attention and interest. A good sand table entry can achieve twice the result with half the effort.

Sand table essentials: enter the role and devote yourself wholeheartedly.

To make a sand table introduction, you should not only be a commentator, but also be a good speaker. When you are familiar with all the selling points, you can only explain to the customer that you may not let him buy it.

If you want to stimulate the customer's desire to buy, you must make the customer's idea follow you, make him like it, get interested, think it is his dream, and you must guide him to imagine it. And you must first get into the role and vividly describe the scenery and lifestyle you want to talk about.

Sand table essentials: mouth to mouth

Strong language ability and vivid description; We should use the language of life more and be affectionate; Full of appeal and attraction.

For example, look, the swimming pool is over there. The swimming pool will be divided into three areas, including children's activity area, shallow water area and deep water area, and trees will be planted around it. You can imagine how nice it would be to swim with your family in summer instead of going far away! When your children are playing in the swimming pool, you can pay attention to their every move.

Sand table essentials: enough with your hands

We should use more body language, mainly gestures, to guide and strengthen, supplemented by some simple key movements. Please look at it from this angle; Or you can look over there from this angle.

But it depends. Too many gestures will also destroy the overall expression effect. But we must pay attention to: men and women are different, and young and old are different; Don't be too anxious.

Main points of sand table: eye to eye

When communicating with customers, you should not talk to yourself, but actively communicate with customers. For example, don't you think so? Right? Mobilize his mind; And pay attention to the customer's reflection, such as: pay attention to the customer's manner when introducing the average price to judge the customer's purchasing power.

Sand table essentials: the brain should

This is the most important point, and you can't make a regular introduction. Before, I had learned about him in the opening remarks, and now I must introduce the necessary' selling points' according to his situation; Pay attention to his movements, manners, etc. When listening to the introduction; You should be very excited, drive the customer, arouse his emotions, and keep a clear mind, so as to introduce the sand table in one go.

Problems needing attention in sand table entry

1. The sand table introduction was interrupted by the customer: this is one of the problems often encountered in sand table introduction. When dealing with this problem, try not to answer the customer's question first. You can tell him that I will pay attention to this problem, or we will introduce this problem in the next link.

Remember: you are describing real estate, you are describing real estate for customers. You can't let customers lead you.

2. Lack of communication with customers: Sometimes, we are too enthusiastic to communicate with customers. As a result, it was well described, but the customer didn't listen or be tempted, or he wasn't moved by it at all and we didn't know. How to communicate with customers? As mentioned above, communicate with hands and eyes, and ask his feelings appropriately, so as to effectively guide customers.

3. Not attractive enough, not vivid enough, not rich enough in language: usually we will combine spoken language with literary language and make appropriate adjustments according to the level of customers.

Like teachers, we will use more literary languages; Farmers who win lottery tickets, we will use spoken English more.

4. Keep your professional image: Your professional image is related to the trust of your customers, so please don't forget to give people the impression that you are a professional when making a sand table introduction.

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