How to write the work summary and plan for operating new media?

On October 201416543810, she joined the World Bank's South China Consultancy Integrated Management Department as an intern, and formally joined the sample youth community market development department on August 3 15.

During my work (copywriting China, writing all kinds of original manuscripts and revising them for free until you are satisfied), I have been engaged in new media operation, event planning, sample financial docking, intelligent hardware product development, etc. Improve the ability of copy editing, material design, resource integration, business communication and negotiation.

Personal work experience and experience summary

1, clear motive

Whether it is to carry out new media work or activity planning, the first thing to be clear is motivation.

What is the purpose of doing this? What effect do you want to achieve? What is the market feedback?

However, it is often done for the sake of doing activities at the beginning, and it is difficult to evaluate the effect of the activities without a follow-up visit after the activities.

2. Efficient solutions

Find the most effective solution after defining the motivation.

As far as transporting products for Young platform is concerned, it is the most efficient way to find the target products according to the requirements of this work and find the products from the channels:

1) If you need to find products in the crowdfunding stage, go to JD.COM crowdfunding and Taobao crowdfunding;

2) Search for small fresh meat products that have not been put into the market in large quantities from other intelligent hardware incubators, research institutions and product evaluation websites;

3) Smart home products (copying China, writing all kinds of original manuscripts) were found in smart home exhibitions;

……

3. Organization Bureau and Destruction Bureau

This is one of the most impressive skills I have learned in operation.

Many times, what the operation is doing is like saving a "game". That is to say, designing or imagining something that can eventually pull more than N people to participate and play together, and let this thing fall step by step from imagination.

No matter how small the overall situation is, the key to the success of the organization bureau is always that you should be able to clearly define the value supply relationship of all parties in the decision, and give priority to introducing some scarce values into it, so as to gradually change the value supply relationship of all parties from the initial assumption to the establishment.

If you want to be a good operator, you must-

1) fell in love with "playing games". The "game" here is not a conspiracy or a trap, but an atmosphere and state in which more than N people can participate in it at the same time and gain value, so as to realize the value matching among N characters. Typical, like an activity.

2) Before any situation appears, you should be able to find its "breaking point" first, and try your best to make it established and realized through a series of actions (which often need to be implemented concretely).

4. Understand customer needs and seek mutual benefits.

This is the same as the concept of marketing. Marketing is a thinking process in which A creates the value that the other party wants for B, establishes and maintains the relationship, and gets the reward (copywriter China, writes all kinds of original manuscripts, and revises them for free until you are satisfied). We need to know the customer's needs first.

We consider establishing a sample membership system to increase the viscosity of the intelligent hardware team of non-sample enterprises to the sample youth group. Before the visit, we envisage establishing cooperation with some third-party platforms, such as media, supply chain, product design, etc., to negotiate preferential prices for sample members and then provide preferential prices to our members. But these are just our assumptions. Through personal door-to-door visits, I learned that the intelligent hardware team has a strong demand for "market channels". Before conducting research, we often fantasize about the needs of customers.

Due to the needs of the sales office/model room smart home exhibition, I visited several smart home product teams. When we heard about this activity, all the products we visited showed great interest. They haven't tried the market channel of real estate, and we have the resources of developers. Including when we introduced the activity plan to the developer, the developer also expressed strong interest. Abandoning the traditional opening activities, developers also hope to introduce scientific and technological elements to improve the quality of real estate and customer satisfaction. All three parties can benefit, and this game begins.

Be professional, because you have done your homework.

The first and most important sentence in the world United culture: World United Bank is strong because of its team and professional because it has done its homework.

In March this year, I was lucky enough to listen to a sharing meeting of the leaders of the customer development department who have worked in the World Bank for more than ten years. At the meeting, she shared the story that she benefited from "doing her homework", and I was deeply touched! I have participated in the investment and financing activities of intelligent hardware products of Akimi incubator. From the activity information, I saw that the intelligent hardware product I want to expand also participated in this roadshow, so I browsed its official website and forums, and even pulled out the product demonstration video that has not been officially released. After the roadshow, the CEO of this product stepped down, and I pushed forward like many investment managers. Finally, it's my turn to talk to the CEO. I expressed my interest in his products and the products that his team didn't participate in the roadshow (China was originally writing various manuscripts), and expressed my views on the product design concept. The CEO's eyes lit up and took the initiative to add my WeChat.

Because I did my homework in advance, I had a certain understanding of the product and the operation team behind it, and the communication was very smooth. Later, we not only reached a cooperation, but also the team supported my follow-up work and kept in touch.

6. Customer relationship management

CRM is the whole process of establishing and maintaining valuable customer relationship by providing excellent customer value and satisfaction.

A small number of customers of existing intelligent hardware products have established cooperation with sample finance and sample youth communities. As far as we are concerned, the transformation value of intelligent hardware products is far greater than the value of cooperation in an activity. Every time a product establishes contact due to activities or other cooperation, it should be included in our product resource library to maintain different types of customer relationships.

7. Make good use of the resources of the big platform

When I first entered the society, I was lucky to grow up on the platform of the World Bank and the world's scientific and technological innovation.

The parent company, World Bank, has many resources in the real estate field, and another parent company, Kongke Technology, has rich experience in the field of scientific and technological innovation services. Together, they established Shilian Kechuang Technology Co., Ltd. (sample youth community), which brought the resources of the two parent companies from birth.

In the activities of Smart Home Exhibition (copywriting China, original writing of various manuscripts), we used the resources of our parent company, the World Bank, to build a bridge between real estate and intelligent hardware products.

Qingkong Kechuang provides us with valuable incubator operation experience.

The sample youth community has the advantages of national layout and strong comprehensive strength.

Many times, using the company's big platform to promote cooperation will get twice the result with half the effort.

The company platform also brings some high-quality contacts and other resources to individuals. But we must also clearly understand which are our own capabilities and which are the benefits brought by our platform.