How to carry out corporate culture construction work

1. Overall idea

In order to improve the level of corporate management and the quality of the workforce, complete the company's strategic development planning goals, and explore a corporate culture construction idea that is consistent with the actual situation of the company, At the same time, it conforms to the requirements and process of building a modern enterprise system, which is mainly reflected in the construction of four major parts: spiritual culture, institutional culture, behavioral culture and material culture. The so-called spiritual culture is to shape the "soul" of the enterprise, explore and promote the connotation of the enterprise spirit, and form a set of values ??and concepts that all employees can abide by; institutional culture is to establish a standardized and complete institutional system and scientific and effective assessment System, strengthen the level of institutional construction, guide enterprise development into a scientific management track, thereby improving the standardization and scientificity of enterprise management; behavioral culture means vigorously promoting behavioral management standards, making employees' behaviors standardized, and formulating and improving the "Employee "Manual", and promote the implementation, promote the distinctive "Moral Style"; material culture, implement the CIS (Corporate Identity System) strategy, and use the means of material image construction to create the overall cultural atmosphere of the enterprise and enhance the overall image of the enterprise. Strive to form an atmosphere in one year, see results in two years, and see practical results in three years.

2. Guiding ideology

Adhere to the "people-oriented" management philosophy, actively explore new rules for corporate culture construction under the current situation, and build a culture that meets the needs of the times and the needs of modern corporate systems. system, in order to enhance the company's core competitiveness, improve corporate economic and social benefits, and create a good cultural atmosphere and a strong source of strength.

3. Construction principles

1. "People-oriented" principle

Treat employees as the main objects of management and the most important resources of the enterprise. Corporate culture model We must always be people-centered and fully reflect the ideological and cultural awareness of employees. Only through the active participation of all employees in the company and their creative spirit can the company have vitality and the company's corporate culture develop healthily. On the one hand, it emphasizes the management of people and organically integrates the emphasis on "people" into the pursuit of corporate goals; on the other hand, it emphasizes that employees are not only the main body of the company, but also the owners of the company. The company must respect and understand employees to unite people, stimulate enthusiasm, develop potential, greatly mobilize the enthusiasm and creativity of all employees, and make the management of the enterprise more scientific and cohesive. Correctly handle the relationship between corporate leaders' advocacy and employees' active participation, ensure that employees participate in every link, and every policy is recognized by employees, forming a situation of full participation and mutual integration from beginning to end, and ultimately realizing the value of employees themselves The organic unity of the sublimation and vigorous development of the enterprise, and the organic unity of maintaining and increasing the value of enterprise assets and the all-round development of employees.

2. The principle of emphasis on practical results

It should be in line with the current actual situation of the enterprise and the positioning of the enterprise. Everything should be based on reality, without formalism, and formulate practical plans with the help of necessary carriers. , establish and gradually improve a standardized internal management and control system and an effective incentive and restraint mechanism. We should adopt a scientific attitude, seek truth from facts, carry out cultural shaping, highlight the key points, and advance steadily.

3. The principle of systematic operation and emphasis on leadership

Corporate culture construction is a strategic and long-term work. It is a huge and complex project and is impossible. To achieve success in one go, we must adhere to the concept of “fighting a protracted war”. In the process of corporate culture construction, it is necessary to use the method of system theory to make an overall design, advance it step by step, and implement it hierarchically. Clarify the overall goals and phased goals, and carry out specific operations and construction according to the goals. Leading cadres take the lead, not only in terms of ideas, but more importantly, in transforming leading ideas into the company's ideas, mechanisms, and rules. In the process of building corporate culture, management must be advanced, in-depth, take the lead, be innovative and make achievements. Clarify their role positioning, assume their due responsibilities, concentrate the wisdom of every employee, mobilize their enthusiasm and creativity, and devote all employees to the construction of corporate culture.

4. The principle of highlighting characteristics and pursuing excellence

The key to building corporate culture is to highlight the distinctive personality of the company and pursue distinctive features, advantages and differences. During the construction process, we must pay attention to excavation and refinement based on the actual situation of the enterprise, sort out the cultural connotation with the distinctive characteristics of the enterprise, and follow the path of corporate culture construction with "moral and high" characteristics. At the same time, we must reflect the advanced level of the times, and let all employees appreciate our corporate culture model, so as to resonate with the company in this advanced and outstanding corporate culture. Everyone pursues excellence and creates outstanding performance. However, we must not be satisfied with the status quo and stand still. We must always persist in the pursuit of excellence. Exciting goals appear one after another. We are never satisfied and constantly pursue perfection and first, thus promoting the continuous and healthy development of corporate culture. This also reflects the idea of ??firmly establishing a scientific outlook on development and advancing with the times.

IV. Implementation Goals

1. Planning Goals

Long-term goals: According to the overall development strategy of the enterprise, follow a planned, step-by-step, from shallow to deep, A set of scientific and complete corporate culture construction system has been established through procedures from the outside to the inside. Starting from the four aspects of spirit, behavior, system and material, we will comprehensively promote and operate systematically to build a practical and easy-to-operate corporate culture construction system, which will be incorporated into the overall development strategic goals of the enterprise and become an important part of the overall corporate planning.

Medium-term goals: two-year plan outline

(1) The corporate philosophy (corporate purpose, corporate vision, business philosophy, corporate strategy, etc.) with the characteristics of the company is deeply rooted in the hearts of all employees. Be familiar with the corporate philosophy and be able to consciously practice it in specific actions.

(2) Form the core concept system of the enterprise and insist on taking the concept as the starting point, focus and foothold of all actions.

(3) Build a learning system, form a standardized learning system and consciously practice it, learn from and apply advanced management models and theories, learn and absorb advanced science and technology and industry operating techniques, and improve all employees, especially It is the overall quality of management.

(4) The visibility, credibility and reputation of the company will be further improved. The recognition level of the corporate logo and corporate brand image within the company and the same industry must reach 100, and the recognition level of corporate customers must Reach above 95.

(5) All employees can be familiar with and consciously practice the corporate image standards, manager image standards, and employee image standards, and the degree of compliance with behavioral norms reaches above 99%.

(6) The enterprise’s visual recognition system, concept recognition system and behavior recognition system should be standardized, programmed and personalized.

(7) Reach the standard of corporate culture construction demonstration base within a certain geographical scope.

Two-year work focus

20XX: Form a complete "Employee Handbook", gradually implement the construction of system standards, and summarize and refine the connotation of corporate spiritual culture. The company's visual identity system standardization work has been completed, and employees' behavioral standards have achieved initial results. The core concept of the company has a cognitive recognition level of more than 90% within the company, and the learning system is well established and skillfully operated.

20XX: Integrate and improve the corporate culture system to form a mature corporate culture management system. Further enhance the company's visibility and reputation, create a good corporate image, and reach regional corporate culture construction demonstration standards.

Short-term goal: one-year action plan

Highlight the shaping of corporate core values ??and unify three systems - the corporate philosophy identification system with corporate spirit as the core, and the corporate logo as the core. The core visual identification system and the behavioral identification system with employee image as the core introduce the CIS concept and organize its implementation and gradually standardize it. Focus on institutional culture, material culture and spiritual culture, establish a cultural system with high moral character, meet the development needs of the times, and adapt to the requirements of modern enterprise systems, shape a good corporate image, and promote the healthy and sustainable development of enterprises.

Extend from perceptual culture to pear-shaped culture, from intangible culture to tangible resources, and from management culture to cultural management, comprehensively optimize the corporate image, product image and employee team image, make the enterprise bigger and stronger, and strive to create new competitive advantages for the enterprise. Achieve continuous enhancement of enterprise management efficiency and continuous improvement of economic benefits.

5. Specific measures

(1) Implement and publicize the corporate philosophy, so that the corporate purpose, vision, strategy, talent concept, business philosophy, code of conduct and action slogans are deeply rooted in the hearts of the people and become the The majority of employees accept and recognize the concept of corporate spirit as the core, and improve the centripetal force and cohesion of employees.

(2) Formulate and improve the "Employee Handbook", issue it and organize all employees to study and implement it in depth, so that all work can be followed in a systematic manner, accountability and responsibility-sharing management are implemented, the system is strict, and Through comprehensive assessment, we improve management level and let the system become the carrier of culture, so that employees can gradually complete the ideological sublimation from "I am asked to comply" to "I want to comply", and realize the transformation from "I am asked to do" to "I want to do it" in action. "do" the leap. In order to achieve truly good results, you can organize "Employee Handbook" knowledge contests, prize-winning quizzes, etc. after learning and training.

(3) Promote the VI identification system as a whole, hang corporate concept promotion signs in the office area and dormitory area; set up nameplates with the company name in the office area; office supplies, image promotional materials, conference and reception supplies, Printed documents, electronic magazines, envelopes, conference table signs, slogans, video boards, work clothes, sun hats, including disposable paper cups for daily drinking water, etc. must all bear the corporate logo and be strictly supervised.

(4) Pay close attention to the construction of cultural carriers and positions such as corporate publicity boards, employee activity centers, corporate newspaper columns, and reading rooms to form a strong atmosphere for corporate culture construction.

(5) Create internal corporate publications to further promote corporate culture, establish a positive image of the company, enhance employees' sense of belonging, and promote the sustainable and healthy development of corporate culture construction. Reward outstanding employees in all departments to increase employees' enthusiasm for participation and create a positive atmosphere.

(6) Organize management personnel to carry out large-scale discussion activities. The question to be discussed is: How does the company unite people's hearts? Take this opportunity to solicit opinions from all aspects to avoid companies relying solely on positions and money as the sole means of rewarding employees. Way.

(7) Advocate an execution culture without any excuses, achieve the rigidity of work goals, establish the concept of "must execute, immediate execution, and in-depth execution", so as to be loyal to the enterprise, act resolutely, pay attention to the process, and obey overall situation.

(8) Advocate a culture of family affection, realize humanized management of the enterprise, find ways to solve problems for employees, adjust the working hours of married employees, establish employee birthday files, formulate and improve the "Interim Regulations on Employee Condolences", and treat employees Regarding family weddings, weddings, illnesses, hospitalizations, children's studies, etc., we must conscientiously implement the regulations so that employees can feel the warmth of the corporate family.

(9) Standardize the daily behavior of employees, pay attention to etiquette, improve employee taste, promote civilized language and be polite to others. You can invite some professionals in this field to give "Lectures on Modern Etiquette Common Sense" to promote all employees to do so. "Understand etiquette, know etiquette, use etiquette, and be good at etiquette."

(10) Give full play to the role of the party organization in the process of corporate culture construction, and correctly handle the relationship between corporate culture construction and employees' ideological and political work, spiritual civilization construction and corporate daily management work. Carry out ideological and political work and spiritual civilization construction work as soon as possible through the enterprise party branch. Make use of your own advantages in corporate public opinion to establish correct public opinion guidance and fundamentally change employees' thinking.

(11) Organize and carry out various skills competitions and cultural and entertainment activities that meet the work needs of the company, such as marketing strategy competitions, employee tug-of-war competitions, employee social evenings, etc., New Year’s Day and outstanding employee awards evenings, etc., and Follow up after the activity so that the activity can achieve real results in terms of promoting employee relations and improving employee work enthusiasm.

(12) Establish a corporate culture construction leading group to strengthen leadership. Leaders of each department of the company serve as the main responsible persons to enhance the appeal. It also helps to steer the construction of corporate culture according to the overall strategy of the company. , plays a guiding role.

The construction of corporate culture is an important and long-term strategic task. We must persevere and persevere to achieve results. In the process of formulating various specific implementation plans, we must be practical and feasible. We are so high-spirited that we can’t just do it half-heartedly. The leading group must strictly implement each plan, supervise and inspect in a timely manner, conduct timely evaluation and guidance on various activities carried out, and complete various work processes according to stages. At the same time, the implementation plan of corporate culture is open, and its specific content needs to be adjusted in time as the external environment and changes in the implementation process, and continuously developed and improved, so as to truly keep pace with the times, pioneer and innovate, and Firmly establish the scientific outlook on development and form a corporate culture with Degao characteristics.

The role and responsibilities of corporate culture construction

Why are some corporate products invincible in the market, while others have good products, but they just cannot occupy the market? On the surface, it seems to be a price issue or a quality issue, but in essence it is a matter of corporate culture construction, because corporate culture determines people's way of thinking, which in turn determines the company's business philosophy, goals, strategies, tactics, methods, etc.

Due to the gap in corporate culture, there will be a gap in management efforts between enterprises. Excellent corporate culture comes from the successful operation of corporate culture builders. Corporate culture is the management philosophy and management style formed by combining management activities with the cultures of different nations and regions.

I believe that this position should play the following roles:

First, cultivate talents. Talent is the foundation of an enterprise, and market competition is ultimately the competition of talents; and only when talents are first armed with corporate culture can they work together to achieve great success. This is exactly the goal pursued by corporate culture. Let corporate culture come first, and the first task is to consolidate the foundation of the company, that is, how to attract and retain outstanding talents.

The second is to build a brand. Any company will collapse sooner or later if it does not have a brand product with profound cultural connotation to support it. The cultural connotation of the product needs to be supported and reflected by corporate culture, that is, the degree to which the values ??displayed by a company are recognized by society and market recognition. The higher the value, the deeper the cultural connotation of the product and the stronger the brand effect.

The third is to promote effective management and create an entrepreneurial atmosphere. Scientific and effective management can form a concerted and forward-thinking force within the enterprise, thereby enabling the enterprise to embark on the path of standardized development; and effective management can not only be achieved by scientific management methods and management means, but must also give full play to the enterprise's The role of cultural management is to pay attention to cultivating employees' common values, market views, and strategic views to form a unique corporate culture.

As far as I understand, the main responsibilities of cultural construction positions include the following:

First of all, corporate culture builders are responsible for organizing corporate culture education, corporate image design, and public * **Relationship, information processing, advertising planning and other functions. He first needs to investigate and study the current status of corporate culture such as values ??and entrepreneurial spirit that have been formed since the establishment of the company, and then carry out corporate diagnosis. After that, it is necessary to organize cultural designers to conduct research, fully absorb the opinions of employees to design the corporate culture positioning, and finally build a corporate culture system.

Secondly, once the new corporate culture is formed, publicity and education activities must be carried out with the full support of the company’s decision-makers, and a series of flexible operating methods should be used to make it deeply rooted in the hearts of employees and transform it into a new corporate culture. For the same goal of all employees. Many companies also give corporate cultural engineers corporate relations, information processing, advertising planning and other economic functions, so that they can play the role of the company's "soul engineer" in the company.

Thirdly, how can we build the corporate culture of our company? The first is to establish a correct value system; the second is to enhance employees' sense of ownership; the third is to establish an inspiring corporate spirit; the fourth is to establish and improve corporate rules and regulations; and the fifth is to establish harmonious interpersonal relationships. Only in this way can we build an excellent corporate culture and ensure the smooth implementation of the corporate development strategy.

Finally, when conducting corporate culture management and focusing on cultivating corporate cultural spirit, it does not exclude accurate quantitative analysis under certain conditions; it focuses on relying on the enthusiasm of employees to contribute to corporate development, and does not deny the importance of rules and regulations. Role; focus on forming a harmonious and harmonious atmosphere between superiors and subordinates, and do not advocate the elimination of the division between superiors and subordinates; focus on caring for the interests of society and customers, as well as the interests of the enterprise and employees. In short, use corporate culture to promote corporate strategic management and maintain scientific, healthy and sustainable development of the company!

Research on the construction of corporate culture in expressway operations

Abstract: Corporate culture is the essence of an enterprise's construction, and it is also the value and concept of enterprise development and construction. It can only be continuously improved in the enterprise. The construction of corporate culture can ensure the further development of corporate economic interests. The same is true for the construction of corporate culture of highways. Only by continuously strengthening the construction of corporate culture in corporate operations can the corporate culture of highways be consolidated. Let staff have certain ideological values ??from which they can continuously improve themselves and understand the mutual connections and values ??between the enterprise and themselves. This article analyzes the corporate culture construction of expressway operations from a self-perspective and puts forward the following insights, thereby promoting the improvement of corporate culture construction in the operation of expressway enterprises and ensuring the sustainable and stable development of expressway enterprises.

Keywords: highway operation; corporate culture; construction

With the rapid development of the national economy and the improvement of people's living standards, highway construction has also made new breakthroughs in all aspects. , including highway construction management, operation and maintenance, civilized services, cultural construction, etc., which are all important components that affect the development of highway enterprises. In particular, the construction of corporate culture is the soul of an enterprise's development and the inexhaustible driving force for the development of expressway enterprises. Its core is the spirit and values ??of the enterprise, which promotes the reform of operation management and service quality of expressway enterprises. Only by continuously deepening the construction of corporate culture can the development of expressway enterprises be promoted.

1. Contents of corporate culture construction

1. Material culture. The material culture in highways mainly includes corporate production and life, culture and entertainment, etc. Material culture is the basis of cultural construction and is a cultural element expressed in various material forms. For example, uniform clothing, office supplies with the logo of the respective highway company, etc.

2. Spiritual culture. An enterprise not only needs to use materials to express the cultural construction of its respective unit, but also needs each enterprise and each employee to have a different spirit promoted by their respective enterprises, which is also part of the construction of corporate culture. Spiritual culture is also the core of an enterprise. The soul of an enterprise must display the spirit of being brave enough to endure hardships, overcome difficulties, and be willing to take risks at work. When building spiritual culture, each enterprise must combine its own corporate management characteristics and formulate a spiritual civilization that is consistent with its respective enterprise to ensure that Employees truly shine in their work.

3. Institutional culture. No matter what kind of enterprise, there needs to be a clear system that restricts management and production. This requires institutional culture to impose mandatory and normative constraints on the employees of the enterprise. It is not only a literal expression, but also a way to regulate the enterprise and every employee. Behavior. At the same time, the system culture has certain incentives for employees. The system can implement a reward and punishment system for employees, mobilize the enthusiasm and initiative of employees, and give full play to the value of each employee in the enterprise. In addition, the formation of the system also invisibly protects the vital interests and legitimate rights and interests of each employee, becoming an effective way for employees to safeguard their rights.

2. Problems in the cultural construction of expressway operating companies

1. Lack of cultural concepts.

Every enterprise has its own history and development process, which are all part of an enterprise's cultural concept. However, in highway operating companies, they are all superficial concepts, or even just rules and regulations read on the wall, lacking cultural concepts with real corporate value. Moreover, most expressway operating companies lack clear cultural values ??of their own, and have not formed their own unique and innovative corporate cultural awareness based on principles and concepts, so they cannot be recognized by corporate employees.

2. The cultural system is imperfect. The management of expressway operating enterprises is relatively decentralized, so their respective cultural systems cannot form a unified and integrated whole, resulting in difficult management and incomplete cultural systems. Some expressway operating companies also do not have their own logos and clothing, and lack material cultural construction. Therefore, it is impossible to unify material culture and spiritual culture, and it is impossible to improve the cultural system.

3. Analysis of highway cultural construction strategies

1. Cultivate highway cultural awareness. The construction of corporate culture is not a separate individual, but a management system formed by multiple departments. In the highway cultural construction system, the concepts, behaviors, technology and materials of each department need to interact with each other and penetrate each other to form a harmonious and unified relationship. , have a certain awareness of corporate culture. In the corporate culture construction system, leaders should play an advocacy and organizational role in corporate culture construction, form a good cultural awareness for corporate culture, formulate strategies, organizations, and systems, and form a unique cultural construction profile for their respective companies. With vigorous publicity, Infiltrate the cultural awareness of each department into the employees of each department, so as to better integrate into the enterprise.

2. Establish a people-oriented cultural management concept. People-oriented is also the core position of corporate culture, which mainly emphasizes the ideological and moral values, values ??and behavioral norms of people in corporate operation and management. In addition, we should also pay attention to the exploration of talents and promote the optimal allocation of human resources. Provide a good working environment for employees, provide a platform and space for employees to display their talents, explore the advantages and talents of each employee to the greatest extent possible, let employees realize their self-worth in the enterprise, and truly make employees useful to the enterprise , Enterprise development needs employees. In response to the pressure and negative emotions encountered by employees at work, managers in the company should provide psychological counseling and psychological comfort, truly know and make good use of people, and let the shining points of each employee enrich the connotation of corporate culture, while also giving full play to Improve employees' creativity in the enterprise.

3. Build a highway cultural system. The corporate culture construction system includes material culture, spiritual culture, institutional culture, etc. In highway operating companies, cultural awareness ensures the construction of culture. In the process of building corporate culture, leaders and decision-makers should advocate, practice and cultivate cultural builders, influence the employees of the company with their personal words and deeds, and create a strong cultural environment in the company, so that highway operating companies Every employee can realize the importance of corporate culture in its development process. In addition, during the construction of material culture, uniform clothing and cultural logos can be customized for each employee, so that employees can feel that seeing the logo is like seeing their own home. The office environment remains comfortable, the roads are smooth, and the office facilities are complete. etc., to create a cultural environment and atmosphere consistent with their respective expressway enterprises. In the construction of system culture, a safety production management system must be formulated based on the company's specific operating conditions and time, adhering to the people-oriented idea, to ensure the normal operation of the company while also ensuring the vital interests of employees.

In summary, improving every corporate culture detail will promote the formation of a unified cultural system for highway companies.

4. Cultivate corporate team spirit. In the process of enterprise development and construction, employees and enterprises must seek mutual understanding and let employees realize that enterprise development is inseparable from the efforts and collaboration of every employee. The rise and fall of the enterprise also determines the future of employees.

Give full play to every advantage at work and combine the creativity of employees with the corporate culture. At the same time, the leaders of the company play an exemplary role in the work, so that employees can feel the value of their personal efforts in the company. I feel that there is a future for development in the enterprise, and unite everyone's efforts to contribute to the development of the enterprise.

4. The importance of corporate culture construction to the development of highway operating companies

1. Formulate an accurate corporate development strategy. With the continuous progress of national economic development, people's lives and enterprise production have better requirements for transportation and logistics. Therefore, the country is also vigorously developing expressways and has formed a strong operational awareness of developing expressways. In the development of enterprises, only by forming a corporate culture that is compatible with the enterprise itself can we gather the motivation of employees and ensure that highway enterprises comply with the development of national policies.

2. It is conducive to improving the comprehensive benefits of highway enterprises. Corporate culture dominates the development and operation of the entire highway enterprise. If a highway enterprise wants to develop stably, sustainably, and healthily, it must have a positive corporate culture and encourage employees to actively participate in enterprise construction. At the same time, corporate culture is also an important direction to guide the development of expressway enterprises, clarifying the common development goals of employees and enterprises to ensure the healthy and stable development of enterprises.

5. Conclusion

The construction of highway corporate culture is an inevitable product of development under the construction of socialist economy. It determines the decision-making of the company's future development and is also the spirit that promotes the development of the highway industry. power. At the same time, a good corporate cultural atmosphere can further harmonize the cohesion and innovation capabilities of the organization, prompting employees to correct their work attitudes, correct work deficiencies, and contribute to the better development of the company during the company's development process. However, the construction of corporate culture in highway companies is still in the stage of continuous exploration and development. It is also necessary for the managers of each highway company to continuously improve and enhance their work literacy, so as to promote the formation of a complete corporate culture system for highway companies, thereby promoting The highway industry will develop better and faster.