How to design leaflets

No matter what kind of business design, its ultimate goal is to help customers sell products and promote sales, otherwise, no matter how beautiful the design is, it will be meaningless. In this paper, we discuss how to convey information more effectively in design through several low-cost single-page design cases. Some basic principles involved are suitable for any design project. First, the design points of the leaflet 1. First, arrange the scene. If you imagine a leaflet as a play, then the paper is the stage. Like drama, the function of a good advertisement is to make people focus on your product. Because the picture background of the product is relatively dark, then the background of the leaflet is also treated as black to match it. ok, the stage is already dark, just waiting for the performance to start. Of course, the background is not necessarily black, but treating it as black is the easiest way to form a dramatic atmosphere. Add a very thin border, which can be imagined as a curtain to guide the reader's eyes to the content in the middle. This kind of wireframe must be very thin, if it is too thick and too bright, it will distract the reader. 2 Push the products to the front desk and put your products in a conspicuous position on the page, just as when you invite friends to have a barbecue in the backyard, you will also put these chairs in a conspicuous place in the yard, so that every guest can see and touch them. The product pictures must be clear, and the physical photos are the most suitable. The photos provided by the general manufacturers are of high quality, such as the photos in the example. You can try to ask the manufacturers for them. If not, ask the photographer to take high-quality photos of the product, which may cost more, but please remember: if customers can't look at the product clearly, they won't pay. Maybe sometimes you have an impulse to add some special effects to the product pictures, wait a minute! In a product leaflet, the product is the key point that needs to be displayed. Don't be smart enough to make some tilt and deformation effects, which will appear flashy; Don't make the photo too small, thinking that customers will pick up a magnifying glass and study it carefully; Don't cut the picture like a poster, customers will only ignore the product itself and even think you are trying to hide something. 3 plus the title Once the product is displayed, we should add some words to explain the product in more detail and introduce some advantages and uses that are not obvious at a glance. Customers like to experience all kinds of new products. If you imagine customers as audiences who are eager to learn more, you can write good publicity headlines. Imagine if you were introducing this product to a good friend, which aspect would you introduce first, starting with the most exciting part. In this example, the furniture seems to be made of rattan, but it is actually made of FRP, which is very strong. This is the characteristic. If you want to sell ordinary goods such as screwdrivers and bath towels, then think about where your products are most popular and why customers want to buy them, and then express them in words. Rule 1: Short titles are more appropriate. When we talk at ordinary times, if a person uses more than 2 words in every sentence, it will only drive the listener crazy. Customers may like your products, but they can't stand your nagging. In a word, it is best to find the most concise and accurate statement. Rule 2: Don't shout some flashy slogans. A twisted melon is not sweet. Shouting these slogans can't help you sell things. Will you buy a car just because it claims to represent a "new and new human"? No, you buy a car because it has a beautiful appearance, authentic workmanship, moderate price or just meets your needs. 4. Add a caption below. When you write your caption, remember that the customer will only read it when he can find some interesting information, so be sure to find the customer's interest points when you write. Take a good look at your product, think about what information can make customers know more about it, what details can be emphasized, and what good ways to use it can be suggested. With this information, customers are more likely to pick up the phone and order. Rule 3: The customer is God. The customer is always the first, you can only stand aside. The world is beautiful only if customers really buy your products, otherwise everything becomes meaningless. You should respect this fact, a good advertisement should accurately reflect the real advantages of the product, and the text is not defending the product in every way, but strengthening this fact. If you think that a customer will buy your product for no reason, you are just daydreaming. What font to choose? 1. Times font is a good choice. These traditional fonts give customers a sense of trust, and plain fonts can make products more eye-catching. The font of the title and the text must match, but the character spacing should be more compact. Times, Century, Garamond and Caslon are all good choices. 2. Bauhaus heavy font. Bauhaus-style decorative font is not suitable. It is a relatively heavy font, and its decoration is a bit too eye-catching in the whole page, which will make readers ignore the product itself. This type of font is more suitable for posters, rather than for product advertising leaflets. 3. snellroundhand and FuturaHeavy fonts match. This choice is very good. The elegant font style also matches the meaning of the text itself. The font of "WicherBeautiful" (beautiful rattan weaving) in the title is beautiful, while the font of "Fibrglassstrong" (hard tempered glass) is thick, and the characteristics of the font match the literal meaning. Generally, if the font is eye-catching or stylized, the connection between the font and the text will be obvious. Remember: our purpose is to highlight the characteristics of the product.