Opening activity plan

In order to ensure a high starting point, high quality, and high level of activities, it is often necessary to prepare an activity plan in advance. An activity plan is a plan that clarifies the time, location, purpose, expected results, budget, and activity methods of the activity. So how should we develop an activity plan? The following is a collection of sample opening activity plans that I have compiled. I hope it can help everyone. Opening activity plan 1

Activity theme:

Grand opening reward, surprises when entering the store

Activity time:

XX month XX Day - XX, XX month

Purpose of the event:

1. Launch the new store to attract customers to the store for consumption.

2. Increase the popularity of the barber shop and open up the local consumer market.

3. Establish a good barber shop image and gain a good reputation in the market. (Same as above)

Activity content:

There are various types of activity plans for the opening. Here are a few. Bosses can try them out.

First, within seven days of the barber shop opening, a 200-yuan hair-wash card for twenty times now only costs 100 yuan.

Second, within seven days of the barber shop opening, if you purchase card items worth five hundred yuan or more, you can enjoy seven free hair care services.

Thirdly, on the day the barber shop opens, customers who enter the shop can receive a coupon worth fifty yuan. When we spend over 100 yuan, we can enjoy this coupon.

Fourth, on the opening day of the barber shop, you can enjoy a 20 yuan discount on hair dyeing and curling by relying on the event page in the brochure.

Key points for event layout:

When holding an event in a barber shop, it must be arranged three days in advance. For example, hang balloons and colorful flags to create a festive atmosphere. In addition, the store must be hygienic and place items properly. During the event, some uplifting songs can be played in the store. Opening activity plan 2

Time: December 10, 20XX

Location: Chrissy Restaurant

Theme: Chrissy Restaurant opening and "gram Reese's Romantic Time "launching ceremony"

Meal format: buffet (the kitchen prepares the buffet menu)

1. The specific strategic orientation is:

Promotion direction: go The opening special route is expressed with promotional visuals to gather popularity. Reduce the sense of distance in consumers' minds and produce a cordial effect.

Promotional efforts: Taking "opening" as the starting point, discounts, vouchers and other promotional methods are used to achieve the goal.

Activity intensity: Fully reflect Russian and Western characteristics to gain recognition from market customers. Price packaging is the key.

Seize customers: Use high-quality services and promotional activities to effectively intercept market customers.

Integrate channel resources and conduct precise target customer marketing: first, to seize market consumer groups; second, to strengthen publicity and promotion in the central area.

2. Promotional activities:

1. Three days before the opening, customers at each table will have a chance to draw a lottery before ordering. The prizes are: two vouchers with a face value of 100 yuan. coupon, a certain dessert, a certain drink, or a certain dish, etc.

2. Opening special offer: 50 yuan off for purchases over 300 yuan. The more you spend, the greater the discount (to be determined), and you can also use 1 voucher.

3. The set menu is more favorable (the kitchen makes the set menu).

3. Preparatory work before opening:

1. Gift bag: Contains a 20XX calendar of the restaurant and a promotional brochure of the restaurant, both of which have a face value of 100 Yuan vouchers, etc. (to be determined).

Remarks:

A. The restaurant calendar and brochure are based on Chris' fashion and romance, with pictures and texts introducing the restaurant's basic facilities, special catering, service scope and restaurant culture.

B. 2 vouchers, only one can be used for a single purchase, and can only be used during the opening period (December 10th - January 20th). In this way, it is easy to attract consumers to come back and consume again, and further experience the restaurant's food and service.

2. Invite guests: In order to build the Chris brand, provincial and municipal leaders, local businessmen and famous gentry should be invited.

3. Launching ceremony: ice sculpture with red wine. The ice sculpture is engraved with the words "Restaurant LOGO Chris Romantic Time" and multiple red wine injection ports are reserved. During the startup, guests fill the fonts with red wine. Integrate into Chris's wine culture, romantic and festive.

4. Preparation of unified theme materials: desk calendars, brochures, flyers, vouchers and other types of printed matter; outdoor POP banners, balloons, event theme backboards; guest sign-in ceremony preparation, gift bag packaging , etiquette reception arrangements, restaurant staff systematic training, opening flower reservation and arrangement, red carpet, opening banners, celebration vertical banners, lion dance performance arrangements, etc. (cooperated by the etiquette company).

IV. Pre-opening advertising

1. Publicity in surrounding communities, high-rise residential buildings, and media can directly reach precise consumer groups. Such as: elevator LED video, flyers, etc.

2. Newspaper (advertisement) or newspaper insert: larger in length, relatively low cost, included with the newspaper. Choose a local newspaper with a large circulation for the accompanying advertisement, and the area is the area where the local store is located. and surrounding areas. And when selecting subscribers, the time is the day before the opening, the day of opening and the second day of opening.

3. Place flyers: Choose areas with large local traffic and high population quality, such as: entrances to large shopping malls, community entrances, high-end facades, office rooms, and government department entrances.

Distribution requirements:

(1) Distribution period: 11:00-12:30; 17:00-18:00, which is mostly the time for office workers to go to and from get off work, and Mostly during the commuting time of government and administrative department personnel.

(2) Distribution group: people aged between 20 and 50 years old, and those who are dressed to look like they have financial strength.

(3) Note: Smile propaganda, if the other party does not accept the flyer, do not force it into the other party's hand, and be careful to pick up the flyers scattered nearby to avoid creating a bad impression.

4. Other publicity channels: TV, radio, Internet, magazines, mobile phone text messages, taxis, etc. Release opening and discount information (to be determined).

5. Opening Ceremony Process:

Etiquette reception, guest sign-in, gift delivery. Opening performance: Russian Dance chairman’s speech, guest leader’s speech, red wine and ice sculpture launching ceremony, announcing the official opening, and After launching the "Chris Romantic Time" themed event, the dining and drinking party began. (Process etiquette company cooperates)

Etiquette lady—sign-in desk (sign-in book, pen)—wear corsage—lead to the main entrance—the host announces the list of ribbon-cutting guests—cut the ribbon—lead back to the restaurant—the chairman delivers a speech —Ice-breaking ceremony—Start of the buffet—Start of performance (program to be determined)

The whole process will be videotaped and photographed, and the entire buffet will last for one hour. Opening activity plan 3

Marriage is a major event in a person's life. As people's living standards continue to improve and the content of life continues to become more and more colorful, wedding photography has become the mainstream for people to stay in their happy moments.

According to the XX China Economic Prosperity Monitoring Center conducted a resident survey on urban wedding consumption, the results show that regardless of whether they are rich or poor, most people have to use their savings to get married. Marriage not only absorbs residents' existing income, but also converts part of residents' savings into consumption expenditures.

As a fashionable way to get married, wedding photography is recognized by more and more young people and their parents. In the survey, 78% of men and 89.8% of women Considering the photography as a souvenir, this expenditure ranks fifth. It can be seen that wedding photography has been deeply rooted in the hearts of consumers, but the more it develops, the more choices consumers have, which also brings confusion to some photo studio businessmen. Faced with such a huge market, their turnover has not achieved the expected results. Coupled with the competition from foreign counterparts, domestic small and medium-sized photo studios are already in trouble. This dilemma has a lot to do with the market, but the main reason comes from the business itself. How to develop a photo studio, grow it from small to large, and increase its turnover?

1. Analysis of market conditions

This year’s situation is relatively severe. May Day, the golden period for wedding photography, has passed. In the remaining National Day and the end of this year, the golden period There are still big business opportunities at this stage.

The era of small profits in wedding photography has arrived, which means that the war between various photo studios has begun. This war is different from the previous price wars. This time War combines many factors. It is not simply a matter of eating more or less when facing a cake, but a real life-and-death struggle to share the entrance roll of the cake.

1. Market situation: According to statistics from relevant departments, as of May XX, there were more than 20 large and small photo studios in Shiyan City, among which small and medium-sized photo studios accounted for the largest proportion. The entire photo studio market is huge and extremely popular.

2. Competition analysis of Luomen Photo Studio: mainly comes from the publicity intensity of large-scale companies and similar companies nearby.

3. Consumer analysis: newlyweds and middle-aged and elderly couples who want to take photos as a souvenir. These people have stable incomes, good cultural qualities, and most of them already have a place.

4． Product analysis:

a. Advantages: It has certain originality, strong awareness of publicity, and certain temptation points for promotion. The facade was renovated to highlight fashion and elegance, using high-tech digital photography techniques.

b. Disadvantages: Mainly from large companies, consumers emphasize wanting the most exciting, and expenditure is not the main concern

c. Opportunities: Launch new promotions to attract consumers and update promotional techniques.

5. Product positioning analysis: slightly

6. Analysis of past promotional activities:

For example: XX Millennium Commemorative Set: Old customers feel cheated, so the discount is as high as 40% off. When new customers face amazing discount prices, they will think about the quality of the merchant or a series of other problems.

7. Pricing strategy analysis:

For example: the surprise opening price of 998 yuan for wedding photography is a decent thing in itself. Consumers think that this price is absolutely great value, which is the success of the promotion.

2. Sales target:

From July 1, XX to June 30, XX, photography sales increased by 20%; turnover is 1 million yuan, and promotion expense budget is 8- 100,000 yuan, with a profit target of 200,000 yuan.

3. Promotion plan:

1. Summer is the bleakest season for wedding photography. Some service industries are usually affected by the season, resulting in sales differences between off-season and peak seasons. In the peak season, when the market conditions are good, although the competition is fierce, the market demand is large, so sales are still relatively successful, and half the result is achieved with half the effort

; while in the off-season, a lot of financial resources and The material resources, energy, and manpower used for promotion are still not rewarded. Coupled with the competition from peers, it is even more difficult to move forward during the slow-selling period of seasonal sales. In the off-season, a series of issues such as "what to do", "how to promote", "what means to use for promotion", etc. have become the keys that companies most often encounter and hope to solve.

Marketing during the off-season caused by fierce competition among peers and the seasonal impact of sales

First, abandon traditional sales methods and promotional methods, and do not compete with peers. Head-to-head competition. Because your peers have their own unique status and brand in the minds of customers, you cannot compete with them at the same time.

Second, understand the correct demand situation of the market, take advantage of customers' following popular mentality, and re-find new promotional methods. Since it is a new brand, it must have new practices and try to be different from others, rather than falling back on traditional methods. Only in this way can it avoid its sharp edges, be unique and innovative, and be easily remembered by customers.

Third, reduce manufacturing costs and reduce sales risks. Minimize costs in the production process, thereby reducing risks to an acceptable level. Provide peace of mind to decision makers.

Fourth, innovate the product itself on the premise of reducing costs. Only by innovating the product in terms of materiality, information, benefit, and time can customers and the market truly understand the situation. Only in this way can customers directly and positively understand the information and seize the opportunity to complete the product. consumption.

Finally, seize the appropriate opportunity to carry out promotional activities. It was early July when this project was started. After one month of preparation, it should be implemented immediately. If it is after August, the implementation will not be that significant. Because October is the climax of weddings, September is the peak season for wedding photography, so there is no need to spend a lot of manpower, financial resources, material resources, and energy on promotions.

a. Advertising performance strategy: Newspaper promotion of promotional activities in each period.

b. Media utilization strategy:

"Shiyan Evening News", "Dongfeng Motor News", "Dongfeng TV Station": the audience and readers are mostly employees of the city and various professional factories of Dongfeng Company, who like this kind of information, and the advertising coverage is Wide, the effect is obvious.

Advantages of "Yazhong Advertising": fast and rapid delivery method, fast information dissemination, mainly targeting large office buildings, professional markets, enterprises and institutions, private owners, working-class people, and major hotels in Shiyan City. Free delivery is available in hotels, and readers are mostly young people with clear demands.

c. Luomen Photo Studio opening promotion strategy:

Gift advertising: launch "Celebrating the opening, 555 special promotion", Rose's Appointment "True Love Forever Free Photography Lucky Draw", "Luomen Style" personal photo set Department, the sales price is 288 yuan, limited quota.

Promotional pages: Print company foldouts and promotional pages for different periods.

Winning advertisement: Jointly organize with the hotel the first "Long Live Marriage and Marriage Expo" event in XX, and the "True Love" photography wedding banquet event.

Discount card: Print Luomen Love Agreement The "Lifelong" wedding dress package is a "love discount card" to identify potential customers and can be transferred and distributed, that is, friends give to friends, and true love enjoys discounts.

Promotional activities: large-scale opening ceremony and "12 Constellations Wedding Fashion Show", "Romen XX Summer Global Boutique Wedding Show", "Romen's New Wedding Dress Release by Wedding Dress Designers from Four Major Fashion Cities" , launched the "Searching for the Most - Who is the Most Affectionate Bride in Shiyan" event, on-site wedding dress design:, distributed promotional pages on the street, and hung large display boards.

Out of print at dusk: Carry out a wedding photo event for old couples on golden and silver weddings. The slogan: Affordable and loving days will make appointments after dusk. Launched during off-season wedding season.

Company sample: long-term company promotion and building a famous brand enterprise.

d. PR campaign strategy: Sponsor media photography services.

4. Promotion budget:

1. TV and newspaper advertising: 8,000 yuan (August 8-August 28, in installments)

2. Promotional page: four slots, XX0 sheets of two-color single-sided large 16-open 105g imported coated paper (5,000 sheets per slot), totaling 3,000 yuan

3. Company sample envelope: 5,000 volumes of four-color printed 250g imported coated paper covered with matte film, totaling 1,800 yuan

4. Display board: The market price changes greatly, so it will be charged separately. 1,000 yuan

5. Promotional personnel cost: 3,000 yuan

6. Unpredictable cost: XX0 yuan, extra due to changes in current events.

Planning memo of the planning department: copywriting, pop design and production in the store, and purchase of gifts.

Memories for store operation instructions: sales department’s speech, briefcase preparation, fake orders, etc.

Memo from the General Manager’s Office:

1. Develop a time management schedule based on the planning department’s plan to monitor the work progress of each department.

2. Convene a communication meeting to confirm the degree of progress coordination and the formulation of activity improvement plans.

3. Summarize the financial status of the sales department, finance department, planning department and other departments and check the budget implementation against the budget preparation.

4. Determine the members of the project team and the project leader.

5. Formulate and report to the general manager a periodic reward policy for employees with outstanding performance in the sales department; establish a healthy competitive environment to improve and promote the enthusiasm of employees in the sales department to win orders from customers.

6. Assist the planning department and training department to establish training plans to conduct intensive training for activities.

Report the performance of the previous business day, meeting content, work progress, etc. to the general manager every day.

Explanation of the market background for launching this plan: To cater to the current market of digital wedding photography, we have formulated special packages to let more people understand digital and seize more opportunities. New brand positioning in order to seek opportunities: Activity theme: Luomen----I love you all my life! (half or quarter version).

Activity content: Customers who book the "Luomen Love for Life" wedding dress package between August 8th and October 8th can enjoy the following special benefits.

a A value-for-money set of 28 photos and 18 photos included in the natal family album

bA gift of a crystal-carved photo frame

cA gift of a 24-inch enlarged photo frame ( Cold mounting)

d. Give a huge romantic movie poster as a gift

e. Give a fashionable lady makeup box as a gift

f. Give as a gift to "relatives and friends" who can get cash rewards "5 cards, two customer-only free photo cards (effective after 6 months) Luo Men's Love for Life Wedding Dress Set Pricing: Yuan (Love Me, Love You)

" Luo Men's Love for Life "Series settings:

1. The main photo album is an 18-inch black background with gold-engraved cover and back cover. The cover is engraved with "Dedicated to the rose that will never wither in my life" (in Chinese and English). ***28 photos are included in the album (list of album sizes)

2. The natal album has a 12-inch burgundy background with gold-engraved cover and back cover. ***18 photos included in the book (list of book sizes)

3. Retail price: Yuan (love me, love you) without discount

4. Gift: giant digital movie poster One piece

One 12-inch crystal photo frame

One 20-inch enlarged photo (with frame and mounting)

One set of "Luomen Photo Studio" VIP card includes : Two free photo cards (one free anniversary wedding photo and one or five lifestyle photos), and relatives and friends introduction cards (you can get discounts and cash back by introducing relatives and friends to take photos).