Telecom unlimited package slogan

The unlimited package of mobile phone traffic was spit out: the word "unlimited" is very big, and "speed limit" is hard to find. Since the three major operators launched unlimited packages, the regulation that traffic usage will be restricted after reaching a certain threshold is not well known and has been criticized by users. Recently, a number of user complaint platforms reported that in the process of using unlimited packages, operators informed them to slow down by SMS, and some "WeChat could not log in for a long time", and some even affected their normal work. Although some packages can restore the normal Internet access speed by purchasing a flow refueling package, users still say that they have been cheated, because operators rarely mention the "speed limit" when handling packages, while emphasizing "unlimited flow" and "free use". Through combing, it is found that most of the online business halls of local operators are promoting unlimited packages. Only by clicking on the product details page can you see the speed limit scheme marked in gray or fine print. In addition, in order to promote all kinds of unlimited packages, the three major operators often reduce the monthly rental fee by giving away the phone bill at the beginning of the package use, and emphasize the price after the discount, and then the package becomes more and more expensive. Analysts pointed out that operators should adjust their promotion strategies and clarify unlimited traffic. What deserves users' attention is the free APP-specific traffic service launched by operators and Internet companies. It is found that these free exclusive traffic actually contains a number of exclusion rules, and some operations and services on the APP cannot be used, so you can only pay extra traffic charges. "Unlimited" can be seen everywhere, and "speed limit" needs a little remark. A user in Haikou, Hainan reported that she bought the unlimited family package of China Mobile 98 yuan. Usually, I like to play Tik Tok, Weibo and WeChat. Because of the unlimited package, I opened a hot spot for my friends, and I used up 20G in the middle and late every month. After 20G was used up, the network speed dropped to the point where even WeChat could not log in. It is very difficult to send a short message and browse pictures at most. Consult customer service, and return to normal after repurchasing 15 yuan 3G domestic traffic acceleration package. Another user from Jiangsu said that the China Telecom 99 yuan unlimited package he handled also had a speed limit after 20G, and he didn't notice this until the operator sent a text message. "I usually watch TV dramas and national K songs. The problem is that this product can't be called unlimited." In response to the problem of speed limit reflected by netizens, I consulted the websites of online business halls of China Unicom, China Mobile and China Telecom in many places, and found that most business halls advertised unlimited packages on their home pages, with slogans such as "unlimited traffic" and "unlimited enjoyment", but I could hardly find any tips about speed limit. When you click on a product page, in most cases, the word "unlimited" can be seen everywhere, and the speed reduction prompt is generally behind, which is indicated by small print or gray. For example, on the details page of China Telecom's official website Tianyi National Unlimited Package, the first thing that catches your eye is the eye-catching slogan-"Watch the live broadcast if you want, and use the traffic at will". In the lower tariff table, the column of national traffic only indicates "unlimited". If you look at the speed limit carefully, you can only find it in the note below. Note: 99 yuan -999 yuan package has different deceleration thresholds of 20-80G in different gears. After the cumulative domestic mobile Internet traffic reached the corresponding threshold in the current month, the Internet access rate dropped to 1Mbps, and resumed in the next month. The description of 88 yuan unlimited package in official website, China Telecom and China Mobile is complicated and distributed in different interfaces. The details page shows that the traffic inside the package is only 2G, and 8G domestic traffic for 12 months is given away, while the traffic outside the package emphasizes that "domestic traffic can be used without restriction". The product details page of an unlimited package of China Mobile only opens another interface of tariff standards, and the last explanation of tariff rules is that the traffic outside the package will slow down the Internet access. According to the rules, if you apply for 9 yuan 3G domestic flow refueling package at this time, you can restore the Internet speed. As for the speed reduction regulation after the total traffic reaches 100G, it can only be found in the warm prompt interface-the network speed will drop below 128Kbps. The speed limit rules for different purposes are distributed in two different interfaces, and it is difficult to find the speed limit rules in the homepage interface of Unicom's network hall. However, in comparison, when you click on the unlimited package of large and small ice cards, you can see a clearer "speed limit description" and use bold characters uniformly. On the inner page of an ice cream unlimited package in a certain area of China Unicom, the speed limit explanation is clearer, and the offline business hall unlimited package promotion is marked in bold. Many users also reported that the staff publicized "unlimited time" and "free use" when handling, and most of the speed limit regulations were not mentioned. However, the SMS reminder received after the package is successfully processed takes too long, and the speed limit reminder is often ignored by users. Insiders: There is no problem with the speed limit, but there is a problem with the promotion method. In fact, it has long been an international practice to restrict unlimited packages. According to People's Posts and Telecommunications, excessive restrictions are designed to ensure that most users can use the mobile network fairly and reasonably. In 2007, Apple's mobile phone spread rapidly in the United States, and users' demand for mobile Internet access was greatly stimulated. American telecom operators started the unlimited package plan, but because there were no restrictions, the user experience dropped significantly, and finally the operators stopped developing unlimited packages. According to some technical experts, due to the limited total bandwidth of base stations in the mobile network, if many users occupy the mobile network at high speed at the same time, it may cause network congestion. According to the principle of "first come, first served", users who want to surf the Internet in the future will not be able to surf the Internet and need to wait in line. At the same time, the network speed of other users who are already online will also become "turtle speed" and the experience will become worse. Therefore, at present, unlimited packages all over the world are designed step by step-first meet the maximum network speed promised by most users, and the network speed will drop after reaching the speed limit. However, despite this, Liu Qicheng, editor-in-chief of All Media Communication World, who has been paying attention to the development of the domestic communication industry for many years, said that he could not agree with the current promotion methods of domestic operators. "(Operators should) specify unlimited traffic, and it is best to specify what 10 G can do and what effect it can achieve, instead of simply emphasizing unlimited traffic, weakening speed limit information, marking it in small print or mentioning it to you at will." Liu Qicheng said. For example, Liu Qicheng said that the Internet access rate can only reach 9.6Kb in the 2G era, and 1-2Mb in the 3G era. In today's 4G era, the ideal situation can reach 5- 10Mb, and generally it can reach 2-4Mb. Therefore, once it is restricted, the user experience will inevitably deteriorate, not to mention the situation that users expect unlimited improvement. On the homepage of official website in a certain area of China Telecom, you can see the obvious promotion of unlimited packages. Unlimited packages are advertised in bold, but monthly fees such as "speed limit" are not mentioned as "the more you use, the more expensive it is". In addition to the speed limit, it is difficult to find many restrictions on the free traffic of the APP. The paper finds that some unlimited packages launched by operators also make users feel that "the more they use, the more expensive they are". For example, China Mobile launched an unlimited package with preferential price of 68 yuan, with the original price of 128 yuan. After recharging, the monthly fee of new users dropped as high as 60 yuan, and fell to 30 yuan after 12 months, and the original price was restored after 24 months. A similar situation exists in various unlimited packages launched by China Telecom. Among them, the monthly rental fee for the value-added version of Migu Card is 46 yuan, and the monthly rental fee was given to 25 yuan in the first 12 months, and the monthly rental fee was reduced to 2 1 yuan, and the original price was restored one year later. In contrast, China Unicom's unlimited packages around the country did not adopt the above-mentioned long-term preferential way. At present, its "Big Ice God Card" and "Little Ice God Card" packages are paid in one lump sum by prepaid phone bills from 99 yuan to 100 yuan and from 49 yuan to 50 yuan respectively. China Mobile launched an unlimited package in a certain place, with a lot of discounts in the first 24 months, and then restored the original price of the mega card premium package launched by China Telecom in a certain place. Before 12 months, pay at the original price for more than half a month, and restore the original price after one year. Fu Liang, a telecom analyst who has been paying attention to the Internet and communication for a long time, believes that the one-time discount method not only gives discounts to new users, but also avoids the increasingly expensive package. "The ideal way is to start with the user portal. Just run a user and let users feel cheaper and cheaper tariffs and better services, instead of attracting users with high preferential policies and then letting them run. " In addition to the increasingly expensive monthly fee, the paper also finds that the exclusive traffic between operators and Internet companies is not suitable for all operations. For example, the "Show Me" video traffic package promotion launched by China Mobile can be used exclusively in many video apps such as Migu Video and Tencent Video, but the use scope of these directional traffic is still limited-the traffic generated by online viewing/downloading/caching of pictures, texts, in-app advertisements, barrage advertisements and third-party advertisements is not within the exclusive use scope, that is, users need to pay extra traffic fees for it. The usage range of exclusive mobile video traffic of Migu Video APP shows that Tencent Dawang Card (including different stalls of Dawang Card, Wandika Card and Tianwang Card) jointly launched by China Unicom and Tencent has similar regulations. Although it is said that "Super 100 applications are free of traffic" and "Say goodbye to Wifi and use it whenever you want", the exclusive traffic description at the bottom of the introduction page shows that the free streaming scope of many live apps provided by third parties, such as mobile news network and sogou, is limited to watching live broadcasts and playing videos, while using mobile phones for live broadcasts, uploading videos, loading words and pictures during live broadcasts and video on demand are not available. The application scope of the exclusive traffic part of Dawang Card jointly launched by Unicom and Tencent, some netizens said that due to the lack of attention to relevant reminders, after running an app directional traffic card, the phone bill did not drop but rose, and the above law was discovered after consultation. Ma Jihua, an industry analyst, said in an interview this year that the publicity of targeted traffic is still vague, mainly depending on how the APP and the basic manufacturers negotiate, but the contract will not be publicized to users, and there is no unified standard for publicity. Source: newspaper.