Is Xiangyuan Lv Wen a state-owned enterprise or a private enterprise?

Lv Wen Xiangyuan is a private enterprise. The full name of Xiangyuan Lv Wen is Zhejiang Xiangyuan Lv Wen Co., Ltd., and Zhejiang Xiangyuan Lv Wen Co., Ltd. is a listed company on the main board of Shanghai, focusing on the investment and operation of tourism assets and digital cultural assets, and integrating the development of cultural tourism technology.

With the corporate mission of "cultural tourism, science and technology helping a better life", the company has formed a business pattern of "destination vacation, animation, film and television, cultural and creative consumption, and digital technology", and is committed to becoming a leading innovative and integrated enterprise in the cultural tourism industry in China.

Company development process

The company was established in 1992.

In 2003, the company was listed on the Shanghai Stock Exchange with the stock code of 600576.

From 2003 to 2065438+07, the company laid out the Internet culture industry.

20 19 strategic layout animation film and television industry. Buy its comics and build a platform for the creation, production and operation of original animation content.

In 2022, the assets reorganization was successful, and the cultural tourism was integrated, entering a new stage of Xiangyuan Cultural Tourism.

In 2022, scarce tourism assets will be injected, and the coordinated development of "online cultural products+offline tourism scenes" will be realized by relying on operational capabilities and quality content creation capabilities.

On September 15, 2022, M&A of China Securities Regulatory Commission and the Reorganization Review Committee of listed companies held the 4th working meeting of M&A and the Reorganization Committee in 2022 to review Zhejiang Xiangyuan Culture Co., Ltd.' s issue of shares to purchase assets, raise matching funds and related transactions. According to the audit results of the meeting, the company was reorganized unconditionally.

On February 27th, 2024, Xiangyuan Lv Wen announced that the company decided to invest 200 million yuan to set up Xiangyuan Tourism (Shanghai) Technology Service Co., Ltd., a wholly-owned subsidiary.

On April 1 1, 2024, Zhejiang Securities Regulatory Bureau issued a warning letter to Zhejiang Xiangyuan Lv Wen Co., Ltd. and related entities.

The company's main business

1, destination holiday

The destination holiday plate has two international-level tourist destinations, namely "Daxiangxi and Dahuangshan", and two cultural tourism leisure resorts, namely "Yun Qi and Bifengxia", which gradually form products, and focuses on the IP-level scenic resort mode of cultural tourism services such as comprehensive supporting services for tourist destinations, "Giant Panda Culture" and "Tea Culture".

2, animated film and television

The animation film and television sector has well-known domestic animation brands such as Xiangtong Animation and its cartoons, and has high-quality IP resources such as Mung Bean Frog, Kuba Bear, meng^2 Panda and Iger. It is one of the companies with the largest number of independent IP for animation in China. Relying on the systematic operation of creative content IP, IP has penetrated into animation, games, film and television, tourism and other cultural industries. To form an IP integrated operation system with the layout of the whole industrial chain.

3. Wenchuang consumption

Wenchuang Consumer Plate takes tea culture and Wenchuang IP as carriers, and relies on the resources of Lv Wen tourist destination in Xiangyuan to create the transformation ability of "IP+ culture" Wenchuang products and services, focusing on IP commercialization, high-quality supply chain integration and omni-channel resource sharing, shaping products and bringing new experiences to consumers.

4. Digital technology

The digital technology department is committed to providing diversified intelligent technology services for tourist destinations. Relying on Internet technology, smart devices and big data systems, the company builds a digital intelligent intermediate platform for xiang yuan's diversified cultural tourism ecosystem, and improves the operational efficiency of tourist destinations with digital technology; Relying on the combination of advanced light and shadow projection and CG digital animation technology with the "local culture" of the destination, we will create a landmark cultural and tourism integration project, so that tourists can experience the quality environment and fashionable life of the destination in an all-round way.