[Nestle coffee advertising copy 4] Nestle coffee advertising copy series

Copywriting assignment (Nestle Coffee)111

I. Introduction of product advantages:

1, select natural coffee beans to ensure pure taste, bring you the best taste and let you experience high-end life.

2. Excellent processing technology ensures product quality and is absolutely safe to use.

3, using a unique healthy formula, soluble in water, easy to use, to meet your timely needs, here you are.

Convenient enjoyment

4, ultra-low calories, realize your dream of staying in shape, and eliminate the troubles of high calories.

You will never forget the rich fragrance. Delicious coffee is definitely your permanent choice.

2. Appeal focus: good taste

Third, advertising language.

1, delicious (original slogan)

2, Nestle coffee, let you get twice the result with half the effort.

3. Nestle Coffee, open your heart.

4, the taste of hope, delicious.

The taste of love is delicious.

6, the taste of life, delicious.

Four. Description of target group:

A is a small white-collar worker who just graduated from college and started working. Because of good family conditions, she has been working in the office.

So I lived a relatively petty-bourgeois life until I went to work. She is beautiful and generous, lively and cheerful, and likes traveling and walking.

Streets. Now I have a boyfriend who has been talking for three years since college. She likes to live as she pleases and pursue life.

Quality. She likes reading some fashion magazines and newspapers, and she has to read almost every issue. She is full of love.

I am full of confidence that she will go on with her current boyfriend. She has a gift for romance and likes to give life.

I also give myself some small surprises and have a good relationship in my own life circle.

Five, the newspaper series advertising copy

Title: Depression

Text: I didn't go to bed until three o'clock last night, and I had to get up at 7: 30 in the morning to go to work on time.

Now I don't even want to open my eyes. Luckily, I bought Nestle coffee yesterday, so I can drink it.

Makes me feel refreshed. Every morning, a good start is the taste of hope, and it tastes good.

That's great.

Advertising language: the taste of hope, delicious.

② Title: Depression

Text: After a busy morning, I stirred this cup of Nestle coffee, thinking about my TA, thinking about it.

It's good to have TA around. I'm depressed before I know it. Luckily, Nestle and I made it with TA.

Companion, also very satisfied. Nestle coffee, it gives me the taste of love, and it tastes great.

Advertising language: the taste of love is delicious.

Title: Headache

Text: After a busy day, I went back to my small home and made a cup of Nestle coffee to erase all my memories.

Trivial questions taste my full day. Nestle coffee, every moment with me, is here.

The taste of my life, it tastes good.

Advertising language: the taste of life, delicious.

Six, TV advertising script

Mirror number, Jing Bie lens, moving picture content, explanation music

1 Move all down. At night, in a construction site with obvious western characteristics, people on the brightly lit construction site are still there.

Busy, the project will be finished soon, and the music will start.

The camera zoomed in and walked into a humble office. A young man was sitting at his desk with a frown and was very nervous at work. 3. Move down completely. A young mother and a child are making phone calls in a comfortable home, and the atmosphere is very warm.

4 Close-up mother and son are very happy. The child's mouth says "Dad". They are calling their relatives who work in the west. A young man looked at the telephone on the desk and it rang.

The expression on the man's face immediately turned into a happy caller ID, a familiar number.

7 Close-up The little boy talked childishly into the phone, and the mother accompanied the child safely into the phone and said, "Dad, Nestle." The man near the translator smiled when he saw the unopened package on the table and the trademark of Nestle.

The whole picture is divided into two parts. The man holds a brown red cup, and harmonious pictures are played on both sides of the mobile phone.

10 nestle coffee logo and slogan close-up: delicious. The music stops at "Nestle Coffee, it's delicious"