What does digital marketing mean?

Question 1: What is digital marketing 20 points Digital marketing (Digital Marketing) is the practice of using digital communication channels to promote products and services in a timely, relevant, customized and cost-saving way. ways to communicate with consumers. Digital marketing includes many techniques and practices from Internet marketing (online marketing), but its scope is broader and includes many other communication channels that do not require the Internet. Therefore, the field of digital marketing covers a whole host of elements, such as: mobile phones, SMS/MMS, display/banner advertising, digital outdoor advertising, etc.

Question 2: What does the number in digital marketing mean? Real estate digital marketing is the application of digital technology in the field of real estate marketing. In recent years, the development of mobile Internet and smartphones has changed traditional marketing methods. The effectiveness of traditional advertising and marketing methods is weakening, and digital technology methods are on the rise. Digital 3D animation, electronic sand table, electronic apartment layout, 3D apartment layout display, electronic property brochure, digital room selection, digital sales control, customer relationship interactive management CRM management, and real estate iPad display are all means of digital marketing of real estate.

Question 3: What is digital marketing? Digital marketing is the practice of using digital communication channels to promote products and services in a timely, relevant, customized and cost-saving manner. consumers communicate. Digital marketing includes many techniques and practices from Internet marketing (online marketing), but its scope is broader and includes many other communication channels that do not require the Internet. Therefore, the field of digital marketing covers a whole host of elements, such as mobile phones, SMS/MMS, display/banner advertising, and digital outdoor advertising.

Theoretical content editor

The so-called digital marketing refers to a marketing method that uses the Internet, computer communication technology and digital interactive media to achieve marketing goals. Digital marketing will use advanced computer network technology as much as possible to explore new markets and tap new consumers in the most effective and cost-effective way.

Digital marketing is based on clear database objects and uses digital multimedia channels, such as phone calls, text messages, emails, electronic faxes, online platforms and other digital media channels, to achieve precise marketing, quantifiable marketing effects, and digitization. A high-level marketing activity.

Digital marketing was previously seen as an independent form of marketing in a special field. However, since it provides the same way of communicating with audiences (just in digital form), it has been often seen since 2003. Marketing is a form of marketing that can involve most traditional marketing fields (such as direct marketing).

2 Problem Solving

Because of the virtuality of digital networks, the core of digital marketing is to solve the problem of user trust. How to make consumers trust corporate brands and products is the core. key. Practice has proved that the corporate brand "News Network" model first proposed by Brand Network, a well-known enterprise brand promotion agency founded in 2003, has solved this problem very well. The so-called Enterprise News Network uses "news" to provide information from multiple angles. Promote a company, product or person in a layered manner to attract public attention and interest. Combined with various digital platforms, corporate news broadcasts have many advantages such as fast dissemination speed, wide influence, and long-term effects. The precise corporate news network operated by Brand Network can change information from "focus" to "memory point" and then generate "selling points", which can bring positive effects and value to enterprises in both the short and long term. The fundamental of marketing is to let the brand penetrate into the hearts of consumers, so that consumers can know the brand, understand the brand, trust the brand and finally rely on the brand.

3 Theoretical significance

In the era of digital economy, when traditional enterprises realize digitalization, they must pay attention to digital marketing as an important aspect and change marketing ideas and models that cannot originally meet needs. and strategies to implement new marketing methods. Along with digital management and production, digital marketing, as a hot spot, will become one of the three important components of digital enterprises. Generally speaking, in a fully competitive market, enterprises can only obtain normal profits. If they want to obtain excess profits, they must innovate. Innovation is a new combination of production factors. In an economic sense, it includes not only technological innovation, but also marketing innovation. Among them, digital marketing is a typical example of innovation.

Digital marketing is not only a revolution in technical means, but also includes a deeper conceptual revolution. It is a combination of target marketing, direct marketing, decentralized marketing, customer-oriented marketing, two-way interactive marketing, remote or global marketing, virtual marketing, paperless transactions, and customer participation marketing. Digital marketing has given new connotation to the marketing mix. Its functions mainly include information exchange, online purchasing, online publishing, electronic money, online advertising, corporate public relations, etc. It is the main marketing method and development trend of enterprises in the digital economy era. Digital marketing has the following characteristics:

Commercial marketing requires new tactics. Conventional marketing by enterprises usually involves manufacturers first manufacturing thousands of pieces of the same product based on their own subjective imagination, and then level by level. Wholesale to shopping malls everywhere. As a result, there are many products that do not meet the needs of consumers, and these products have formed a large backlog. Some of them have been in stock for several months, and some have even been in stock for several years. After long-term inventory, commercial enterprises then cut prices. In shopping malls, you can often see slogans such as "Big Price Reduction" and "Big Auction". Enterprises produce blindly because they are unable to collect and respond to market sales in a timely manner, resulting in increased product inventory, longer capital turnover time, and delayed payment recovery. This not only seriously affects the economic benefits of the enterprise, but also affects the survival and development of the enterprise, and reduces the enterprise's return on investment...gt;gt;

Question 4: What is digital marketing? It is divided into two parts: one is at the technical level, using digital media marketing, and the other is at the resource and analysis level, such as digital analysis and database marketing, which should all belong to this.

So marketing based on these two areas belongs to digital marketing.

There are many digital media now, including mobile Internet, mobile TV, mobile phone text messages, as well as databases, data analysis, and digital marketing strategy formulation.

Question 5: What is digital marketing? marketing methods. Digital marketing will make full use of advanced computer network technology to explore new markets and discover new consumers in the most effective and cost-effective way. In 2015, Bora became a candidate for the top 50 high-tech companies in China. , Bora has always insisted on using digital technology to drive business - to be a leader in modern digital business services.

Question 6: What is digital marketing? Can you give an example? Xiangpiaopiao milk tea sells more than 300,000,000 cups a year, and the cups together can save the earth twice.

That’s what I mean. I hope it can help you and I hope you will adopt it.

Question 7: What is digital marketing? Please explain it in a simple way. Hello, a certain company uses numbers for marketing. For example, how many products have I sold this year to illustrate our performance.

I hope it can help you and hope you will adopt it.

Question 8: How do you understand digital marketing? From my superficial understanding, the core of digital marketing lies in numbers, collecting and obtaining numbers, analyzing the numbers, discovering problems and needs from the numbers, and then adopting marketing methods. Haha, I hope to adopt it.

Question 9: What is digital marketing? What are the benefits? Here I must recommend the Dell model. The reasons for our success in life are three overlapping points. Which three points? One point in the heart, one point in the collective and one point in social needs.

The Dell model is an example of a successful enterprise with three overlapping points: customers represent the point of social demand; employees represent the point of the heart; and suppliers represent the point of the collective. The Dell model is a great example of digital marketing success. We divide marketing into four stages: 1. Product marketing stage: dumb people sell kitchen knives and only use the knife to cut things without speaking; 2. Image marketing stage: Coca-Cola, clever use of red and black; 3. Positioning marketing stage: Clear positioning derived from customer segmentation; 4. Digital marketing stage: using digital means to integrate all the above marketing, starting from customer needs, with the highest efficiency and lower costs. But I think the experience of digital marketing is much more important than the definition, which is determined by the characteristics of the Internet. I remember there was a case in the United States about a 14-year-old boy who saw that his father was having a hard time making money, so he used his father’s pocket money of US$8,000 to invest in stocks. He selected stocks that met three conditions: first, they had never been speculated; second, they had relatively good performance among similar stocks; third, their prices were relatively low. After the selection, the little boy invested all 8,000 yuan; then, he used 64 pen names to recommend on various Internet websites; as a result, the child's 8,000 yuan became 800,000 yuan. The U.S. police regulators found this child; but how did this child do it? What results does each recommended article generate on each website? The adults in the supervisory department really had no way to experience the children's behavior, and in the end even punishment became a problem. If we understand children's recommendation behavior as a kind of marketing behavior, the details require more experience to understand, rather than just relying on definitions to solve the problem. A friend in the securities industry divided the Chinese securities market into the following four eras: the first era is the era of experts, which is determined by stock commentators; the second era is the era of bankers, which is determined by the strength of the bankers; the third era The era is the era of economists, which talks about the influence of economists’ voices on the securities market; the fourth era predicted by this friend is the Internet era, in which the voices on the Internet will play a decisive role. It is difficult for us to identify the reasons for the formation of these four eras. But what is certain is that digital marketing is by no means just the Internet (such as websites), but more importantly, the informatization construction of sales entities; digital marketing combined with the powerful database power of sales entities and multimedia communication technologies such as the Internet Only by experiencing this can you feel it, and only then can you understand the so-called definition. I agree to define digital marketing as four levels: 1. Positioning: Position the company's products and services, clarify its industry positioning and role in the industry; 2. Integration: Re-integrate the company's marketing channels, Including what are the original shortcomings and what adjustments are needed in the future; 3. Application of IT technology: It can be said that without the application of information technology, any so-called integration is incomplete; 4. Testing: The results of digital marketing must be tested. This testing includes planning to implement the testing. What were the original expectations? What is the result now? It also includes financial testing. Is it possible to have another financial result if other methods are used? If the management of factories and equipment in enterprise management is called atomic management, and the information management in enterprise management is called bit management, we can divide all enterprises into four categories: Category 1: Those with strong atomic management capabilities but bit management Weak capabilities: such as some excellent state-owned large and medium-sized enterprises and traditional service enterprises. The second category has strong bit management capabilities but weak atomic management: such as some Internet companies. The third category is companies with strong atomic management capabilities and bit management capabilities: such as Dell Computer Company of the United States. The fourth category, companies with poor atomic management capabilities and bit management capabilities: Such companies exist everywhere, and they have only one fate - bankruptcy. Digital marketing needs to work in the following ten aspects: 1. The combination of intranet and extranet: it is the perfect combination of customer needs and the company's internal processes; 2. The identity of the process: there is no longer production, transportation, inventory, sales, etc. , and occur at the same time; 3. Digital marketing activities are not intrusive; 4. More rational than emotional; 5. Less and less advertising, more and more public relations work.

6. Digital marketing emphasizes customer-centeredness: 7. Establish closer customer relationships; 8. Know every customer; 9. Continuously collect customer information; 1...gt;gt;