Tailong advertising slogan

In recent years, the development direction of automobile industry is very clear, and under the main theme of vehicle electrification transformation, many supporting facilities have been born, such as huge central control panel and very intelligent vehicle system.

In these short years, the central control panel of automobile products has become bigger and bigger. At the same time, car companies have tried their best to improve the intelligence level of car screens. It can be said that many smart big screens equipped with cars now have the ability to compete with smart phones, which also brings a lot of convenience to consumers' car life.

However, after several years of changes, it seems that "there is nothing to lose in the car system" has finally extended its "claws" to consumers. Let's take the opportunity of 3. 15 to talk together.

Friends who usually pay more attention to current affairs news should find that since 2022, there will be reports and events on the Internet from time to time about "the car machine pops up advertisements and cannot be actively closed". It is understood that many Mercedes-Benz models in the luxury camp have pop-up advertisements for their own EQE models. After being complained by the owner, the official customer service directly dumped the pot to the third-party software in the in-vehicle system, indicating that it was made by third-party software. Mercedes-Benz itself will not implant any advertisements.

Toyota in the joint venture camp, its best-selling model Seine also appeared a lot of advertisements about "opening the owner's carbon account and winning the mobile phone by lottery". According to Toyota customer service response, the advertisement is only for car owners who have opened car owners' carbon users, and it is sent by the car association system and cannot be closed permanently.

As for Haval in the independent camp, the third-generation Haval H6 under its brand has also been complained by users, because when the vehicle starts, the car will pop up advertisements such as "playing with cows to send happiness". As can be seen from the picture, the area of the advertisement is indeed not small, which will really have a certain impact on the user's car experience.

After understanding, Bian Xiao found that up to now, many brands have appeared in its models, covering a large number of independent, joint venture and luxury brands, and the above situation is not a case. Then why on earth did car companies start to put advertisements on car machines in a unified way? In the final analysis, it is still for profit.

At the moment when intelligence has become the core selling point of automobile products, car companies need to invest huge manpower, material resources and financial resources to improve the performance of smart car systems, which is why many car companies will choose to cooperate with mobile phone manufacturers to enjoy the car. However, behind such a huge investment, the benefits that the car machine system can bring to car companies are minimal. Except for the car functions of some models, the whole car system of most models is basically free for users to use. Therefore, in terms of car machines, car companies urgently need to find ways to balance their revenues and expenditures, and advertising naturally becomes the simplest and most efficient way.

Although it is understandable that car companies take profit as the starting point, the car jumping out of the window has violated the rights and interests of many consumers at least at this stage. Previously, the lack of relevant laws and regulations may have given car companies the opportunity to exploit loopholes. However, the "Regulations on the Administration of Internet Pop-up Information Push Service" officially implemented on September 30, 2022 clearly mentioned that if information needs to be pushed, a service agreement should be signed with the user and the user's consent should be obtained. If information is pushed unilaterally without consent, it violates the requirements of management regulations and infringes on the user's right to choose independently.

In addition to the infringement of rights and interests, the author personally feels that the random pop-up window of the on-board system may have a great impact on driving safety. First of all, the most mainstream function of on-board system is to provide navigation guidance for drivers. Imagine if the user needs to know the road information at high speed but encounters a pop-up window that needs to be closed manually, will it cause danger? In addition, it is also worth considering whether the huge advertisement that suddenly appears on the screen is likely to distract the driver's attention.

Write it at the end

Generally speaking, at this stage, cars are in the stage of "testing consumers", but just such a slight test has aroused great resentment among most consumers. From this point of view, if car companies still go their own way and intend to force advertisements into car systems through non-subscription, then in the future, mobile phone interconnection such as Apple CarPlay and Huawei HiCar will become the choice of most people.

At the coming moment of March 15, the car owners in front of the screen should not only pay attention to the quality of the car, but also pay attention to whether their rights as car owners have been violated, so don't be used by car companies!

This article is from Che Yi 1 Che Meng, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.