Is there a future for car beauty?

The car beauty industry is divided into seven parts maintenance, two parts repair and one part care. With the increasing number of motor vehicles, especially private cars, more and more people are paying attention to the automobile beauty and maintenance industry, which is known as the "golden industry". At present, the booming car market will surely drive the rapid development of the car beauty service industry, and the car beauty industry has become an industry with considerable investment value.

As small as car waxing and explosion-proof film, as large as installing car audio and video systems, setting up and modifying car mechanical equipment, car decoration and beauty services can be described as all-encompassing. According to incomplete statistics, the total annual sales of the national automobile service industry has exceeded 100 billion yuan, and on average every 1 yuan spent on car purchases can generate 0.65 yuan in after-sales service fees.

In response to such market prospects, investors from all walks of life, from big bosses who invested millions at a time to small business owners who spent hundreds of thousands to "get it done", have devoted themselves to this seemingly promising business. The "beauty" industry has great momentum of booming development. After going deep into this industry and communicating with many people in the industry, I found that blind investment obedience, lack of standardized operations, etc. have brought many traps to this industry. There are also many investors who have paid expensive tuition fees and even failed because of lack of experience.

To engage in this industry, you must be aware of risks and learn from failure experiences.

The current problems in the car beauty industry include the following three aspects

1. The cost is too high and there is a shortage of excellent technical personnel

Doing car beauty requires considerable work Due to the lack of space, the rents for many shops and business premises suitable for opening car beauty shops are very high, which has become a big headache for the owners. Taking car washing, maintenance, beautification, decoration, repair and other businesses as an example, the annual rent of a business room of 250 square meters and 4-5 stores should be controlled below 250,000; if it is only for beautification, one can only park For a business building of 50 to 60 square meters with two cars, the annual rent cannot exceed 50,000. If this limit is exceeded, the owners' costs will increase, and the lack of working capital will affect the normal operation of the car beauty shop. In addition, because the auto beauty industry has just emerged in recent years, vocational training has not caught up. There is a lack of professional and skilled workers in the industry. Many newly opened stores do not have employees trained by themselves. They have to find talents elsewhere, which will inevitably increase the expenditure on employee wages. , will also lead to instability and frequent movement of personnel.

2. Products with a single technology lack characteristics

According to a market survey, many car care and beauty shops only have car washes after opening, without beauty and maintenance business, with turnover and no profit. , high-end services cannot be sold.

According to analysis by industry insiders, the main reasons are as follows:

1. The product is too mediocre and repeat customers are lost. “We have all kinds of products and all kinds of features” is the main feeling of investors. In fact, car beauty not only involves the "craftsmanship" factor of technicians, but the effect of the service must be reflected through the technological content of the product. The product has no characteristics, the service lacks enough human care and consideration, and the car owner naturally has no special impression.

2. The single business technology makes it difficult to carry out many projects. The gross profit of a single car wash cannot cover your rent, labor and other expenses, and it is even more difficult to recover the initial investment. Some franchise investors have learned a lot of theoretical knowledge during training, but they cannot apply it flexibly. After learning about beauty, they can only do car washing business, and after learning about interior maintenance, they can only do oil changes. A single technical service not only restricts some car beauty shops from entering the high-end market, but also narrows their possible profit channels. ?

3. A price war is not a promotion, but a "death promotion". Because their own characteristics are also the characteristics of others, some car beauty shops cannot widen the gap with their competitors in terms of products and services. Therefore, price competition has become their main sales method. However, the service industry is not the same as the retail industry. Without a systematic sales strategy, price wars cannot be fought easily. If the timing is wrong, not only will the effect be ineffective, but customers will also question the quality of the service.

4. Speedy restocking of vehicle models requires skills. Personalized car decoration, which is becoming more and more popular nowadays, is a course that every car maintenance center is "advancing" in, such as film application, leather wrapping, and decoration. CD speakers, anti-theft devices, etc. However, due to the large number of car models and different customer requirements, it is difficult for a newly opened store to know what goods should be purchased and what goods should not be purchased. If there is no advantage in purchasing prices, it will often lead to the embarrassment of sometimes not having enough products and sometimes being overstocked.

For example, at the car beauty shop in west Hangzhou that changed owners four times a year, it is said that the first owner bought 300 pairs of eyebrow strips at one time.

Reminder: Inventory is all money. Beware of the impact of changes in car models on accessories. Incoming goods worth hundreds of thousands can only be sold as scrap due to changes in car models. Therefore, the more popular something is, the more consideration is given to the possibility of becoming obsolete, and the more cautious it is to purchase it.