How to write a handwritten poster for a new product launch? How to write a poster font?

How to write poster copy?

1. Rationally explore the demands of the audience

The content of the Sogou input method poster in 2019: The brand has positioned a "no With the theme of "chatting awkwardly, you can have a good chat", several posters were designed around the current situation of chatting in today's society and life. It also teamed up with its own brand of smart Wangzi *** to launch theme posters. It also subdivided several topics: "Don't chat to death", "Don't chat to death", "Don't chat to waste".

2. Looking for emotional catharsis among the audience

Content of McDonald’s poster promoting summer drinks in 2019: McDonald’s launched a new summer drink—coconut drink, focusing on people’s summer lives The state and situation make a fuss according to the trend. Its brand has positioned the theme of "lazy". In order to drive away the scorching heat in the hot summer, it created around the theme from the visual design of the copywriting, font art, content presentation and other aspects.

3. Homophone-like blessings

The poster content of MeBank, an Australian bank, in 2019: Its brand focuses on the theme of "money troubles" for new parents, exploring the life needs of the audience, Pain points to achieve publicity purposes. How to write POP poster fonts? Poster art fonts are practical fonts that have been artistically processed. The fonts are eye-catching, beautiful, and easy to recognize. They are an indispensable tool for publicity and education, such as banners, blackboards, wall posters, venue layouts, exhibitions, As well as product packaging and decoration, all kinds of advertisements, newspapers, magazines and book bindings are inseparable from fonts. How to write fonts 1. Checking: Determine the font size and shape according to the needs of the application scenario. 2. Layout: Understand the organizational structure and basic stroke characteristics of fonts. 3. Top skeleton: Use a single line to draw the glyph. The pen should be light and the handwriting should be light. 4. Outline the glyph: the strokes should be unified and draw the strokes according to the position of the skeleton. 5. Color filling: Choose the color according to your needs. When filling color, generally draw the outline first and then fill in the middle. The general font changes are roughly as follows: 1. Stroke changes: change the thickness of the strokes to obtain changes; or change the shape of the strokes to obtain changes. The shape changes of the strokes generally include sharp, round, square and curved. 2. Automorphic change: This is to change the shape of the font, which can be written as long, flat, round, trapezoid, rhombus, etc. 3. Structural changes: Consciously exaggerate, reduce and shift certain strokes to obtain novel effects. 4. Image: Decorate the corresponding fonts based on the actual image of certain objects. 5. Three-dimensional: Use perspective to draw a three-dimensional sense of space. Urgent! Urgent! Urgent! How to write a promotional poster for the opening of a new store? Put "......." on the promotional poster to mark the grand opening of the store, {.......The store must be colorful, The words should be clear and generous, not exaggerated}. Write the content of the opening activities, and welcome group purchases. This is my personal suggestion, I hope it will be helpful to you.