Was Little Blue Elephant fined 600,000 for using a picture of the Silver Cross Country Race accident to promote it?

If you understand the ins and outs of this incident, you will find that the punishment this time is not serious at all. It is the little men who want to show the sweat-absorbing ability of their products when they are promoting it. Some photos taken during the original Shirogane cross-country accident were used, where the athletes were gathering together to keep warm. So after this advertisement was posted online, it immediately aroused the anger of netizens, and then reported it. Today we will discuss this matter. First, why should he be fined?

The reason for fining him is very simple. It is because he completely ignored our market ethics when he promoted it, and the market supervision department was punishing him. The Times also directly pointed out this point. The Silver Cross Country Race itself was a tragic event, but when Little Blue Elephant was promoting it, they did not notice that this went against our good customs. That's why a high penalty of 600,000 yuan was imposed on him, and many netizens applauded this.

Second, how to view his propaganda method.

I also took a look at this advertisement and found that the pictures he used at the time were actually not very relevant to some of the functions he wanted to promote. From a certain perspective, it can be understood that Little Blue Elephant deliberately used pictures of Silver Off-Road to strengthen their function introduction. Their sports bras themselves are used to wick away sweat, but the effect they want to show in the pictures used in promotion is very different from their functions. So here I think he might be riding on the heat.

Third, how to evaluate this fine?

From the sky-high fine this time and the fact that this matter has been on the hot search, we can see that the quality of us netizens is gradually improving, and we have the courage to criticize some unfair events in society. At present, Little Blue Elephant Company has issued a public apology for this advertisement and removed all advertising content. I also hope that they can seriously learn the lessons from this time and pay attention to them in future work.