Summary of promotional activities carried out by banks

Summary of publicity activities carried out by banks (selected 12 articles)

After an interesting activity, I believe everyone has gained something and needs to write a good summary of the activity That’s a summary. Let’s refer to how to write an activity summary. The following is a summary of bank promotion activities that I collected for everyone for your reference. I hope it can help friends in need.

Summary of the bank’s publicity activities 1

On June 15, Xinning County launched the “6.14” credit information knowledge into rural areas in Shuixi Village and Huangbei Village, Langshan Town. Activity. He Xiaoping, deputy president of the Shaoyang Central Branch, Li Aiming, deputy county magistrate, and Hong Fengming, a government researcher attended the event. 100 people including the presidents, business department heads and employees of the eight financial institutions in the county in charge of credit reporting, the two committees of the village branch and villagers, etc. More than 100 people participated in this event.

In the Shaoyang Middle Branch and Xinning Branch of the People's Bank of China in Shuixi Village, Langshan Town, they combined the promotion of credit information knowledge into rural areas with targeted financial poverty alleviation, and promoted knowledge on credit information and financial poverty alleviation policy support to farmers, launching The loan interest rate reduction and convenience card service measures have made the incentive mechanism deeply rooted in the hearts of farmers.

At the ceremony, Li Aiming pointed out: Shuixi Village should cherish the rare honor of "Credit Village", make full use of various preferential policies such as "Credit Village" credit to support agriculture, and further strengthen the development of industries to alleviate poverty. Confidence and determination to get rich; it is necessary to increase publicity efforts, create a positive atmosphere for creation, publicize advanced models, establish a good image of "credit villages", and drive the creation of more "credit villages"; departments at all levels, especially financial institutions, must Seize opportunities, conscientiously implement rural financial policies, adhere to the purpose of serving "agriculture, rural areas and farmers", survive in development, seek improvement in innovation, and provide strong support for the county's rural economic and social development while continuing to grow and develop. financial support.

At the credit reporting publicity event and the unveiling ceremony of the Integrity Culture and Education Base in Huangbei Village, Langshan Town, the list of credit farmers on the Financial Integrity Honor List of Huangbei Village was announced on the spot, and the credit farmers created in Huangbei Credit Village were The "Xinning County Huangbei Integrity Cultural Education Base Publicity Column" was announced.

The representative of the credit farmers made a typical speech. The establishment of the credit village helped him embark on the road of entrepreneurship and wealth. He said that he would be a good villager who values ??integrity and keeps his word and is willing to build the most beautiful credit base.

Up to now, during the "6.14" credit reporting campaign in Xinning County, more than 3,000 copies of promotional materials have been distributed by various financial institutions outlets within the jurisdiction, more than 1,000 integrity slogans have been displayed on electronic screens, and original WeChat works from the Integrity Culture and Education Base The number of visits to the voting event reached more than 5,000, and the cumulative number of votes reached more than 3,000. Summary of publicity activities carried out by banks Part 2

In order to further improve consumers’ self-protection awareness and risk awareness, better safeguard the financial literacy and legitimate rights and interests of financial consumers, especially low-net-worth groups, and build a harmonious financial consumption environment, Recently, the Fuzhou Branch of the Postal Savings Bank of China organized institutions at all levels within its jurisdiction to carry out publicity activities to "popularize financial knowledge and keep your money bag" in accordance with the unified arrangements of the People's Bank of China.

The bank broadcasts slogans such as "Popularize financial knowledge and keep your money bag" through LED electronic displays 24 hours a day; designs and prints promotional leaflets and manuals, displays RMB knowledge, financial IC cards, and combats illegal Promotional cartoons, promotional display racks or display boards for fund-raising and other content. We also carry out targeted publicity at the outlets, use financial salons and lobby micro-salons to conduct one-on-one publicity and explanations to customers, and proactively introduce RMB knowledge, deposit and loan knowledge, credit information, payment and settlement knowledge and bank cards to customers. Common sense on safe card use and other knowledge will help everyone answer questions and popularize financial knowledge.

In order to enrich the form of publicity and achieve positive interaction, the bank firstly combined with the rural summer grain harvest and went into the homes of farmers in the fields to publicize the dangers of telecommunications fraud and illegal fund-raising, and used formal financial channels to get closer to customers. The second is to combine the focus of this publicity by selecting rural markets, streets, and communities with high population density and large flow of people, and setting up publicity points to directly publicize to the public, expand publicity coverage, enhance publicity effects, and achieve face-to-face interaction The third is to enhance the correct financial knowledge of young people. By going to schools to publicize knowledge on preventing telecom fraud, protecting personal financial information, and staying away from bad online loans, they can protect their own "money bags."

Through various forms, multi-level and multi-channel publicity and education methods, the bank gives full play to the positive role of publicity and education in “educating the public, preventing risks and establishing an image”, and actively practices the popularization of financial knowledge The social responsibilities and obligations of publicity and education have further improved the self-protection awareness and ability of citizens, especially low-net-worth groups, to prevent fraud, and played a positive role in creating an honest, safe, healthy and harmonious social and financial environment. Summary of the Bank’s Publicity Activities Part 3

In order to enhance the public’s financial literacy and risk prevention awareness, and effectively protect the rights and interests of financial consumers, in accordance with the requirements and deployment of the head office, Jiangyin Rural Commercial Bank Suining Branch recently organized The activities of “Popularizing Financial Knowledge and Keeping Your Money Bag” and “Preventing Illegal Fund-raising Awareness Month” have achieved remarkable results.

The theme of this publicity activity involves preventing illegal fund-raising, telecommunications fraud, identifying false advertising, prohibiting and preventing gambling, etc. The publicity methods are mainly online and offline. The offline publicity is mainly through business outlets. As a publicity position, the People's Bank of China interprets the People's Bank of China's management requirements for personal accounts and the forms of new crimes for passing people and customers waiting to handle business by posting posters, distributing promotional leaflets, hall publicity, etc., especially for the elderly and the process Groups such as migrant workers have improved the general public's awareness of fraud prevention, won unanimous praise from everyone, and also strengthened contact with customers and enhanced friendliness with customers; online publicity is mainly through mobile banking interfaces, websites, LED Promotions include scrolling on the screen with promotional slogans, and Suining Branch is also trying to use the “Douyin” platform for online financial promotions.

In this promotional activity, Suining Sub-branch attaches great importance to "non-contact" promotion. Every employee of Suining Sub-branch forwards the publicity link through WeChat Moments, so that customers in Moments can Everyone can see the promotional content, understand relevant financial knowledge, and put some financial knowledge into the hands of some specific customers to enhance their financial awareness. Each account manager went to corporate customers to conduct door-to-door publicity, explaining various common methods of financial fraud, and reminding corporate accountants to prevent financial fraud and adhere to the "three no's" principles of not being gullible, not disclosing, and not transferring money. It has been highly praised by corporate customers.

This time, Suining Sub-branch also strengthened business training to enable every employee to be familiar with the tricks and techniques of various financial frauds. At the same time, it strengthened professional ethics education and required every bank business to be handled. All can fulfill their obligation to remind in good faith to improve citizens’ ability to prevent and resist fraud.

Through this publicity activity, the general public and consumers have become aware of and understand the seriousness and harm of various financial risks, and it has also further improved the general public and consumers’ financial prevention awareness and fraud prevention. ability, strengthened self-prevention, and built a solid ideological defense line. Summary of Bank Promotional Activities Chapter 4

In order to further help financial consumers use legitimate channels to protect their "money bags", and enhance the financial knowledge and skills of farmers, migrant workers, young people, the elderly and the disabled , risk identification and prevention capabilities, curb blind investment impulses, and stay away from illegal financial activities. In accordance with the requirements of the People's Bank of China and the Provincial Associated Press, Yongqing Rural Commercial Bank organized a series of publicity activities to "popularize financial knowledge and keep your money bag".

The bank uses its outlets as its base and relies on external publicity. It uses LED screens to scroll slogans, puts up exhibition boards, distributes promotional materials, and sets up information desks. At the same time, it carries out activities such as entering communities and promoting Publicity and education activities in streets, shopping malls, villages, schools, etc. Promote the main manifestations, common methods and identification methods of illegal financial advertising, illegal fund-raising, telecommunications fraud, bank card theft and other problems in recent years, enhance the financial capabilities and risk responsibility awareness of low-net-worth people, and consciously stay away from and resist illegal activities Financial activities, protect your "money bag".

This publicity campaign achieved good results. During the campaign, a total of 20,000 promotional leaflets were distributed, the LED screen scrolled more than 300 times, and the audience reached more than 15,000 people. Through publicity activities, the general public's legal awareness and resistance to illegal financial activities have been enhanced, allowing the general public to understand that while "enjoying their own benefits", they must also "take their own risks", avoid blind investments and impulsive transactions, and improve their own sense of responsibility and integrity.

Summary of publicity activities carried out by banks Part 5

In order to further broaden the breadth and depth of credit information knowledge promotion, improve the level of credit information services in the banking industry, and actively respond to the People's Bank of China Jinzhong Branch's city-wide credit information launch Publicity requirements. Jinzhong Xiyang Sub-branch actively launched a credit information publicity campaign with the theme of "Cherish your credit records and enjoy a happy life".

First, the bank attaches great importance to this publicity activity and organizes it carefully. Allocate business elites to form a credit reporting knowledge publicity team, produce publicity materials, and formulate publicity plans. It is determined that publicity will be carried out from three aspects: integrity culture publicity and education, farmers' credit knowledge education, and the popularization of credit information knowledge to the public, and publicity activities will be promoted from two aspects: credit information professional education and credit popularization education.

Second, the bank actively publicized and built momentum for this event, combining credit reporting knowledge with its own business, drawing on local materials and giving personal opinions. Business outlets use LED, promotional posters, credit report promotional leaflets and leaflets for all-round publicity. Credit reporting songs and credit reporting advertising videos are simultaneously played in outlets to attract customers’ attention. Staff members explain credit information to customers.

Third, in this event, the bank focused on publicity effects, paid attention to publicity strategies, and adopted different focuses for publicity to customers of different ages and professions. The bank popularizes credit reporting knowledge to student customers and introduces in detail the credit reporting knowledge that college students are most concerned about, such as "what is credit reporting, what is a credit report, and how to have a good personal credit report", so as to enhance the student group's ability to improve personal integrity and cherish individuals. Credit reference. Explain to business leaders and financial personnel the importance of honest management, the superiority of honest management in corporate financing and financial services, spread awareness of integrity, and encourage companies to create a culture of honest management. Promote to personal loan customers and credit card customers the importance of on-time repayment to maintain a good credit record. Customers have benefited greatly and have a deep understanding of credit information, and the publicity activities have achieved good results. Summary of the Bank’s Publicity Activities Part 6

Based on the People’s Bank of China’s “Notice on Carrying out the 20XX Popularization of Financial Knowledge and Keeping the Money Bags Activities”, XX Branch formulated the “20XX Thousand Miles Campaign Plan for Popularizing Financial Knowledge”, combined with Based on the actual work, we actively carry out activities to popularize financial knowledge and keep financial pockets.

First of all, we carefully deployed and established an activity group, with the president in charge as the team leader. Based on each outlet and department, we determined the person in charge of the outlet and department as the first responsible person. Based on their actual situation, we used Electronic screens, mobile phone text messages, WeChat, promotional brochures, lobby micro salons, micro lectures and other methods are used to carry out peripheral publicity, use outlet resources to carry out in-store customer promotion, and report activity results; at the same time, the branch organizes "going out" in a unified manner For publicity, a publicity team composed of the corporate business department, personal finance department, general department, sales department, and Beijing East Road Branch went into communities, schools, and villages to carry out financial knowledge popularization activities; finally, we actively responded to the call of relevant departments in Jiaozhou City, Participate in activities with the same theme organized by the Municipal People's Bank of China and the Financial Supervision and Administration Bureau to enrich the content and form of the activities, expand the audience group, and serve the local masses.

In the “Keep the Financial Money Bag” activity, in addition to strengthening the knowledge popularization among low-net-worth people, standardizing our own marketing and publicity behaviors, and guiding consumers to rationally choose financial products and services, we organized employees to go to rural areas , go into the village committee, and cooperate with our special product Yunongtong to increase publicity and help rural financial revitalization.

In the promotion section of the Financial Knowledge Tour, according to the arrangements of the Municipal Branch, we focused on personal information protection, prevention of telecommunications network fraud, financial payment security, resistance to illegal fund-raising, financial management knowledge, etc., and targeted Carry out publicity on illegal fund-raising, and popularize financial knowledge to the public, especially the elderly, from the perspectives of the definition, types, main methods, harm and legal consequences of illegal fund-raising.

The implementation of this series of publicity activities has effectively improved the financial security awareness of the general public and customers, optimized the financial ecological environment, and also better enhanced the good social image of our bank.

Summary of publicity activities carried out by banks Part 7

China CITIC Bank Beijing Branch actively responded to the call of the People's Bank of China Operations Department to "popularize financial knowledge and keep the "money bag"" activity, and organized all branches under its jurisdiction to carry out financial knowledge popularization and publicity activities, with targeted Consistently popularize financial knowledge for financial consumers, improve the public's awareness and ability to identify and prevent financial risks, guide them to rationally choose financial products and services, stay away from illegal financial activities, and further maintain the harmony and stability of the financial market.

< p> During the event, China CITIC Bank Beijing Branch used its business outlets as a position to give full play to the publicity role of the public education service area in the hall, and opened a special area for the "money bag" activity, placed promotional leaflets and manuals, posted promotional posters, and called the outlets. The slogan "Popularize financial knowledge in 2019 and keep the "money bag"" is scrolling on the LED screen. Promotional videos with the theme of preventing illegal fund-raising, payment security, and telecommunications network fraud are played on the TV in a loop, striving to create a strong missionary atmosphere. At the same time, each branch has designated dedicated personnel as financial evangelists to actively promote and explain products and services to customers, especially to key audience groups such as the elderly, teenagers, and migrant workers, and to help consumers through professional explanations. Provide students with a better understanding of financial literacy.

China CITIC Bank Beijing Branch mobilized all branches under its jurisdiction to go deep into surrounding communities, enterprises, campuses, business districts, etc. to carry out special education activities, combining "Corporate Activity Day", "Financial Knowledge into the Community" and "Financial Knowledge into the Campus" " and other activities, through the setting up of consultation points, booth promotion, special lectures, financial salons and other publicity modes to popularize financial knowledge to the general public. The theme of the activities covers preventing illegal fund-raising, personal information protection, payment security, preventing telecommunications network fraud, and preventing bank card theft. brush, prevent bad online loans, promote financial knowledge, resolve financial consumer disputes, etc. The event achieved good publicity results, effectively improved financial consumers' awareness of self-protection and their ability to identify and resist risks, and guided consumers to correctly use financial knowledge and protect their "money bags" through legitimate channels.

During June, China CITIC Bank Beijing Branch pushed consumer protection themed education articles through the official WeChat public platform every week, delivering financial knowledge to more than 750,000 following customers in Beijing, and using new media to achieve comprehensive coverage of financial knowledge education and rapid dissemination of information. The work of popularizing consumer financial knowledge is a long-term and systematic work. China CITIC Bank Beijing Branch will continue to popularize, promote and strengthen public education and publicity activities, continuously improve the public’s financial knowledge and literacy, effectively protect the legitimate rights and interests of financial consumers, and build a harmonious society. Contribute to a safe financial environment. Summary of the Bank’s Publicity Activities Part 8

In accordance with the requirements of your bank’s “Notice on Forwarding the “Notice on Carrying out the “XX Provincial Payment System Publicity Activities in 20xx”””, our bank conducted a publicity campaign within its jurisdiction on June 18 The "Payment System Publicity Day" activity was organized and carried out. Due to the thorough preparation and effective organization of the publicity activities, the payment system publicity activities achieved good expected results. The activities of XX Bank are summarized as follows:

1. Organizational Leadership

In order to strengthen the organizational leadership of the payment system publicity day activities and ensure the publicity effect, XX Bank established a payment system In the publicity day activity leading group, the bank manager XX serves as the team leader, the head of department XX serves as the deputy team leader, and relevant personnel from the department and office serve as team members. They are responsible for the organization and coordination of payment publicity activities. At the same time, the presidents in charge of each branch were required to organize and deploy the bank’s publicity day activities. A notice was issued before the event, and unified requirements were set for publicity slogans, publicity methods, etc.

2. Activity Development

(1) Before the activity, all banks are required to fully understand the far-reaching significance of this payment system publicity and promotion activity, that is: in the context of limited economic development in the surrounding areas, domestic In an environment where the economy is showing signs of rebound, in order to thoroughly implement the central government's Scientific Outlook on Development, continuously enhance the public's awareness of the People's Bank of China's payment system, promote the growth of the settlement volume of the payment system, promote the healthy and rapid development of the payment system, and better serve the people. To serve the overall economic construction and make greater contributions to ensuring growth, people's livelihood and stability in XX, all banking financial institutions have fully carried out the "XX Provincial Payment System Promotion in 20xx" activity.

(2) Careful organization, first of all, in the selection of promotional slogans, based on the actual situation of XX City as a large agricultural city, our bank tries its best to choose promotional slogans that are easy for the public to accept and understand, such as: " "Payment and settlement tools serve rural areas and farmers quickly," "Improve rural payment environment and create a bright future for rural areas," "Central Bank payment services for millions of households," etc.; Secondly, in terms of the choice of publicity methods, in addition to rolling the door, our bank Publicity slogans are played repeatedly on the screen, and personnel selected by the government cooperate with the business institutions to send out on-site publicity stations for publicity, distribute payment system brochures, and provide on-site explanations to the public. At the same time, lobby managers of each bank are required to use their guidance advantages to publicize and promote the modernization of the People's Bank of China to the masses in a timely manner. Payment methods and channels, and make every effort to expand the publicity effect.

Through publicity activities, the public has a deeper understanding of the payment system, has more diversified choices of payment methods and paths, and payment efficiency will surely be further improved. Summary of publicity activities carried out by banks Chapter 9

According to the "Notice of the Office of the Banking Regulatory Bureau on In-depth Preventing and Combating Illegal Fund-raising Publicity Activities", in order to improve the public's awareness of illegal fund-raising activities, in September, our bank Effectively organized and carried out a series of preventive publicity and education activities against illegal fund-raising, creating a good public opinion atmosphere for preventing and cracking down on illegal fund-raising. Our bank actively implemented and unified deployment, and carried out prevention and education activities for all employees of the bank and public organizations. In order to crack down on illegal fund-raising publicity and education activities, the progress of the publicity activities is now reported as follows:

1. Publicity Forms

(1) Publicity methods for our bank’s customers

< p> 1. Use display boards in the business hall to display the harms of illegal fund-raising, and put up posters to promote the harms of illegal fund-raising.

2. Set up an illegal fund-raising publicity booth in a conspicuous place in the lobby of the business hall, and visit the publicity leaflet, which mainly publicizes manifestations, common methods, social harm, legal penalties, etc.

3. In order to attract more people to understand the dangers of illegal fund-raising, our bank employees carried out publicity activities to prevent and combat illegal fund-raising at the entrance of the business hall. This publicity event attracted passers-by to learn about illegal fund-raising. This time, 80 posters were posted in all branches and branch ATMs within the jurisdiction. At the same time, each branch explained some cases of illegal fund-raising in detail on site.

4. The LED electronic screens of all business outlets under the jurisdiction will be broadcast on a rolling basis, and slogans on preventing and combating illegal fund-raising will be broadcast uninterrupted, so that the propaganda on preventing and combating illegal fund-raising will be deeply rooted in the hearts of the people.

5. Effective organization and mobilization of all. In order to implement publicity and education activities to prevent and combat illegal fund-raising, our bank has established a publicity activity group with the leader in charge as the team leader and the heads of relevant departments and branches as members. Each branch has established an organization accordingly. The activity team is responsible for the organization, guidance and supervision of activities. Tellers at each outlet are responsible for conducting face-to-face publicity activities for customers who come to do business, and account managers go to corporate factories to conduct publicity.

(2) Independent learning of on-the-job employees

Pay close attention to learning and improve awareness. The bank actively organizes employees to carry out in-depth learning activities on preventing and combating illegal fund-raising, adopting a method that combines independent learning and collective learning, focusing on independent learning. Employees learn about the manifestations of illegal fund-raising, several common methods and other knowledge through the Internet, and fully Understand the risks and losses caused by participating in illegal fund-raising, as well as the legal responsibilities and harm to society.

2. Activity effects

Through the implementation of this publicity activity, our bank aims to further improve the public’s awareness and ability to prevent risks and effectively curb the occurrence of illegal fund-raising incidents within its jurisdiction. , to make efforts to maintain social harmony and stability, and at the same time, further popularize financial knowledge, fulfill social responsibilities, expand the publicity and audience, and allow citizens to have a positive understanding and understanding of the banking industry. This publicity activity has achieved It has achieved good social effects and achieved the expected results.

3. Next work arrangements

Our bank will infiltrate the prevention and crackdown on illegal fund-raising into the dynamic management of employees, further publicize the crackdown on illegal fund-raising, and fundamentally implement the plan in accordance with laws, regulations and policies. To strengthen legal and compliance security education for employees, our bank will investigate employees, promptly develop emerging problems and hidden risks, and take timely measures to prevent abnormal employee behaviors.

At the same time, we conduct regular publicity to our bank’s customers and set up counters for consultation on illegal fund-raising issues to increase monitoring of illegal fund-raising. Summary of publicity activities carried out by banks Part 10

June 14th is the tenth “Credit Record Care Day” nationwide. This year’s publicity theme is “Pay attention to credit records and maintain an image of integrity.” On the same day, the Yiyang Central Branch of the People's Bank of China organized branches and financial institutions within its jurisdiction to carry out a publicity activity with the theme of "Credit Record Care Day".

The publicity activities aim to guide the public to care for their own credit records, promote the public to actively understand, learn and disseminate credit information knowledge, and further enhance the credit awareness of the whole society. From the 14th to the 16th, the People's Bank of China at the city and county levels organized banking financial institutions within their jurisdiction to actively participate in the WeChat competition of the Integrity Culture and Education Base, and rolled out propaganda themed slogans in business premises, and set up a credit reporting column on the institution's Internet platform. Organize relevant staff to be responsible for credit reporting business consultation, customer promotion and explanation, and introducing credit reporting laws and regulations and credit report-related knowledge to the public. At the same time, we carry out credit information promotion activities "into agencies, communities, villages, enterprises, and campuses", set up a publicity consultation desk, distribute promotional materials on site, answer public questions, conduct special lectures and training, and deeply popularize credit information knowledge. Special emphasis is placed on increasing credit information publicity in rural and small and medium-sized enterprise credit system construction pilot areas, and further improving the understanding of credit system construction among relevant personnel in the pilot areas. Summary of publicity activities carried out by banks Part 11

In order to further improve consumers’ self-protection awareness and risk awareness, better safeguard the financial literacy and legitimate rights and interests of financial consumers, especially low-net-worth groups, and build a harmonious financial consumption environment, Recently, the Fuzhou Branch of the Postal Savings Bank of China organized institutions at all levels within its jurisdiction to carry out publicity activities to "popularize financial knowledge and keep your money bag" in accordance with the unified arrangements of the People's Bank of China.

The bank broadcasts slogans such as "Popularize financial knowledge and keep your money bag" 24 hours a day through LED electronic displays;

Designed and printed promotional leaflets and manuals to display RMB knowledge , financial IC cards, promotional cartoons, promotional display racks or display boards for combating illegal fund-raising and other contents. We also carry out targeted publicity at the outlets, use financial salons and lobby micro-salons to conduct one-on-one publicity and explanations to customers, and proactively introduce RMB knowledge, deposit and loan knowledge, credit information, payment and settlement knowledge and bank cards to customers. Common sense on safe card use and other knowledge will help everyone answer questions and popularize financial knowledge.

In order to enrich the form of publicity and achieve positive interaction, the bank firstly combined with the rural summer grain harvest and went into the homes of farmers in the fields to publicize the dangers of telecommunications fraud and illegal fund-raising, and used formal financial channels to get closer to customers.

The second is to combine the focus of this publicity by selecting rural markets, streets, and communities with high population density and large flow of people, setting up publicity points, directly publicizing to the public, and expanding publicity coverage. Enhance the publicity effect and achieve face-to-face interaction;

The third is to enhance the correct financial knowledge of young people. By going to schools, publicize knowledge on preventing telecom fraud, personal financial information protection, and staying away from bad online lending, so as to protect their own "Money bag".

Through various forms, multi-level and multi-channel publicity and education methods, the bank gives full play to the positive role of publicity and education in “educating the public, preventing risks and establishing an image”, and actively practices the popularization of financial knowledge The social responsibilities and obligations of publicity and education have further improved the self-protection awareness and ability of citizens, especially low-net-worth groups, to prevent fraud, and played a positive role in creating an honest, safe, healthy and harmonious social and financial environment. Summary of publicity activities carried out by banks 12

In order to promote the healthy development of the xx banking industry, create a harmonious and honest financial environment, and cooperate with the city to carry out "harmonious financial integrity services" - xx Banking Industry 315 International Consumer Rights Day Publicity Week activities, in accordance with the relevant requirements of the xx City Banks Association and the branch office, our bank carried out an extensive "315 International Consumer Rights Day themed publicity activity" on March 15, 20xx at hundreds of branches in all districts and counties across the city. Although it was cold and windy on the day of the event, the service enthusiasm of our bank staff infected every customer who passed by and actively promoted and popularized financial knowledge. Improving the level of financial services and safeguarding the rights and interests of financial consumers are important measures for our bank to fulfill corporate social responsibilities and establish an industry service model. They also reflect our bank's core corporate values ??of "customer-centric".

In order to safeguard the rights and interests of financial consumers, from the customer's perspective and thinking about what customers think, all 100 branches under the jurisdiction participated in the event and actively participated in the activities. They accepted customer consultations through the distribution of promotional leaflets and set up booths on site, and achieved good results. activity effect. The activities are carried out as follows:

1. Five branches of our bank participated in the promotion activity of setting up stalls at hundreds of branches across the city

Our bank’s Luwan Dapu Road Branch, Xuhui Damuqiao Road Branch, Pudong Lianyang Sub-branch, the public customer service team of the branch's business department, and Nanjing West Road Sub-branch, as five key outlets, participated in the promotional activity of setting up booths at 100 outlets in the city. Each activity unit attached great importance to the relevant notification after receiving it, organized and arranged staff as soon as possible according to the activity requirements, and prepared all kinds of publicity materials.

From 9:30 to 11:30 a.m. on March 15, five key branches of our bank set up an outdoor "financial knowledge popularization platform" at the entrance of the branch or in the open-air plaza where the flow of people is more concentrated, establishing a The "Harmonious Finance, Honest Service" roll-up publicity board also displays promotional materials related to telecommunications fraud risk prevention, bank cards, financial products and other aspects. It provides on-site knowledge guidance to the passing public, answers customer questions, and accepts customers. Complaints and Suggestions.

In addition to financial knowledge foldouts on "Preventing Financial Risks", "Bank Cards" and "Personal Finance" at the event site, each outlet also prepared prevention knowledge foldouts, cards, posters, and currency anti-counterfeiting knowledge. Manuals, leaflets on preventing illegal fund-raising, etc. Branches such as Luwan Xietu Road Branch and Xuhui Damuqiao Road Branch are surrounded by residential areas. Most of them are middle-aged and elderly residents, who are the main customer groups of the branches. In view of the fact that many middle-aged and elderly customers are not very alert to the modus operandi of various fraudsters, and at the same time have vague concepts about various products, when introducing the promotional content in detail, our bank employees focused on the content in the promotional leaflet, and also Remind customers to read carefully and pay more attention to relevant knowledge. Since the branch business department, Jing'an Nanjing West Road Sub-branch and Pudong Lianyang Sub-branch are located in busy cities, they have chosen commercial areas with large flow of people or around the branches to accept on-site consultation and answers from past customers, with remarkable results. Some customers asked about the unknown fraudulent text messages they had received. Our bank staff immediately reminded the customers not to believe it and not to transfer money to the so-called "safe account". In addition, they prepared promotional materials for them to learn and understand, and reminded the customers to Learn more, understand more and take precautions in your daily life.

2. One hundred branches of our bank participated in financial knowledge popularization activities

Nearly one hundred branches of our bank also set up revolving doors, leaflets and branch promotion points. Promote financial risk prevention, account security, currency anti-counterfeiting and other knowledge to customers. Some branches such as Nanhui have combined the "Three Advances" activities to promote modern financial knowledge to the general public by entering residential communities, business districts, and small and micro enterprises, popularizing financial products, services, and laws, using vivid cases, explanations, etc. In this way, residents will be more vigilant against other crimes. The vivid case explanations and the distribution of exquisite and helpful promotional leaflets made customers deeply feel the service enthusiasm of our bank staff at the event site, shortening the relationship with consumers and consolidating our bank's century-old brand.

After a day of activity promotion, our bank*** distributed to customers "Personal Finance", "Financial Risk Prevention", "Bank Cards" and our bank's anti-counterfeiting, anti-fraud and other promotional materials*** It has received more than 5,000 customer visits, collected more than 800 service satisfaction questionnaires, and imparted essential financial knowledge and financial skills to consumers in an easy-to-understand way, fully demonstrating the Bank of China’s The image of wholeheartedly serving customers has been well received by customers.

In the future, our bank will implement a long-term mechanism, continue to strengthen the popularization of relevant knowledge in this area, and continuously improve the level and quality of our bank’s services, so as to truly make our bank’s business and services closer to customers and meet customer needs, so as to Practical actions contribute to the construction of xx international financial center and the construction of a harmonious financial consumption environment! ;