How to change the layout

How to change the layout design

A good business card should be able to cleverly display the original functions and exquisite design of the business card; the main purpose of the business card design is to deepen the impression on people, and at the same time Expertise and interests can be quickly associated with each other, so eye-catching business cards that are lively and interesting are often the most popular.

Business cards are often designed together with letter paper. When designing, in addition to other people's opinions, you should also refer to other people's business cards; because exquisite design can virtually increase the trust of the other party, the content of the business card design should be step-by-step. The following is an introduction to the business card design process:

1. Select the paper suitable for business cards.

2. Decide on the size and shape of the business card design.

3. Establish the position of the logo or company’s mission.

4. Follow the pattern design of envelopes and stationery.

5. Create a series of supplementary designs.

6. Reserve space for names and professional titles.

7. The label must be the same color and font as the envelope and stationery.

8. Propose a variety of design styles.

Designing this course requires the accumulation of experience; although you are not capable of designing it yourself, it is a good design method to refer to business cards designed by others and then change the layout design. Here are some examples for each partner. The same components, but with different designs, will produce different business card styles and impressions.

1. Text design performance

We all know that text is one of the most important visual media in human daily life, and it is also the communicator of academic culture. Font design is to transform the spirit of words into techniques and enhance the shape and charm of words. Therefore, when text is used in the design industry, it is not only used to convey information, but also has the function of [decoration] [appreciation] and the function of enhancing impression.

In recent years, due to the rapid development of the advertising industry and the influence of global design trends, whether advertising companies or individuals are engaged in design work, for commercial needs or to express personal design concepts, in addition to printing fonts In addition to the changes, many novel fonts with decorative and changing features have also been produced. [Hand-drawn fonts] are cleverly designed special fonts that are completely different from traditional fonts under the premise of emphasizing the lightness and creative fun of writing.

When designing business cards, the industry often affects the way text shapes are expressed. For example, soft pen fonts are suitable for use in teahouses. The sources of text design include: the company's full name in Chinese and English, Chinese and English initials, text logos, etc. The fonts include everything, including designed glyphs, seal-engraved glyphs, and traditional glyphs. Finally, pay attention to the coordination of fonts and writing to create the atmosphere of the layout and shape the name brand into another new visual language.

2. Illustration design expression

The content of the plan, the expression of the theme or the key points of the product are expressed in the form of picture books. The purpose is to illustrate the content and emphasize the original safety. And the visual modeling drawings with complete independence are called illustrations. In modern society with frequent commercial advertisements, illustrations are used in almost any printed matter that is of an advertising nature. Therefore, the form, content, and techniques of illustrations have also become one of the focuses of advertising effects.

The selection of illustrations is divided into two categories: [realistic] and [abstract]. Designers must consider universality or representativeness when creating, and then they can use their minds to analyze the data, select the elements to eliminate the essential elements, and create a combination of shapes and colors to create a combination of creative skills; induce the vision of consumers, and have a strong sense of illustration. Ming's state of mind. Therefore, illustrations are an important element in the composition of business cards, forming character and attracting visual attention. Most importantly, illustrations can directly express the company's structure or industry to convey an understandable [reading effect] of the advertising content.

3. Design expression of color

Color is a complex language. It has expressions of joy, anger, sorrow, and joy. Sometimes it makes people happy, and sometimes it makes people thrilling. Vision has an effect, and color also affects the sense organs. For example, yellow reminds people of acid, soft colors are the sense of touch, and fragrant colors are the sense of smell. All these can prove how complex and diverse the impact of color on human psychology and physiology is. ; Therefore, when business card designers are engaged in the rule combination of colors, it is best to first understand the corporate image of each company. Color is a media that belongs to combination. The intensity of color does not depend on the size of the area, but on the influence of regular configuration. The tone of the color comes from the characteristics of the color, and can also be obtained based on the size and position of the tone.

Modern people no longer care about color taboos, and instead pursue personalized color combinations. As long as they can be combined with strong emotions that consumers feel, they can successfully master the application of business card colors; on the contrary, if the colors are not fully used The power of color on people, or the wrong color combination, no matter how well arranged the content is, cannot attract everyone's attention to the content of the business card. Therefore, when choosing the color of the original color paper label on the business card, careful consideration must be given to the design creativity, otherwise the business card may cause damage to the personal or corporate image.

4. Design expression of decorative frames and shading

Decorative frames and shading are the constituent elements of graphic design; they are not essential materials in business card design, and are mostly based on For decorative purposes.

Business card design must first attract the other party's attention so that the other party can concentrate on understanding the content of the business card; therefore, writing a clear line or shading in the business card is sometimes defensive and sometimes challenging. Taking the decorative frame as an example, the role of the decorative frame in the layout is to control the scope of the other person's field of view and achieve the purpose of understanding the content; however, if the shape of the decorative frame is too strong, it will continue to stimulate the reader's eyes and divert the reader's attention.

Therefore, the business card frame should not have any resistance, preferably with soft lines; thus inducing the eye to move to the interior theme.

Since the main purpose of decorative frames and base fabrics is to be decorative, the principle of color application must not affect the text effect; only by distinguishing the primary and secondary relationships can we get a clear picture. For business card works, otherwise, the text will be mixed with the decorative frame and shading, which will have the opposite effect on reading.

5. Design expression of color blocks

Generally speaking, [color block] is closely related to [face] and [shape]; for example, we drew a [Square], at this time, this square has not yet formed the impression of a surface in our consciousness, but when we fill the square with black, the consciousness of the surface gradually increases, so [filling] the surface It often has its own meaning in the formation of consciousness; from this extension, we know that the consciousness of form is established in the front, and the consciousness of surface is established in the back, and there are also mutual movements of consciousness between the two, that is to say, after seeing the form, then Surfaces will appear, and finally, the color blocks will naturally exist.

Color blocks can be divided into geometric and non-geometric shapes; usually, geometric colors have a simple, concise and bright feeling, but if their combination is too complex, these characteristics will be easily lost; Non-geometric color blocks can be divided into two types: organic shapes and accidental shapes: objects existing in nature are called organic shapes; those formed by chance are called natural shapes, also known as accidental shapes.

In business card design, color city expression is the main focus. [Golden Ratio] is a commonly used proportional split design. The golden ratio has the visual beauty of rational data proportions. It is stable, lively and balanced. It is the best key point and proportion of visual design. When composing the layout, as long as this principle is used, the visual effect can be stable and aesthetic. picture. Golden ratio 1:1.618, 3:5, 5:8, 8:13, 12:21, 55:89.

6. Design performance of printing processing

In order to make the business card design better and pursue the best visual sense, various printing processing methods are often used. Now we will The commonly used processing methods for business card design are described as follows:

1. Glazing: Going to school on business cards can increase their durability and beauty.

Commonly used methods for glazing business cards include ordinary resin (niss), plastic oil (PVA), mounting plastic film (PP or PVC), mounting matte plastic film, etc. The above methods can enhance the exquisiteness of the printing.

2. Rolling: that is, molding, using a steel mold knife to pressurize the business cards into irregular shapes. The sizes of such business cards are mostly different from traditional sizes and are highly variable.

3. Emboss convex and concave patterns on the paper to increase the tactile effect on the surface. This type of business card often has a relief visual effect.

4. Commonly known as punching. Similar to the perforation of a loose-leaf book; there is a kind of imperfect beauty.

5. In order to enhance the visual effect of the surface, words or patterns are heated and stamped with gold foil, silver foil and other materials to form special lusters such as gold and silver. Although in lithographic printing, there are also gold and silver foils. Silver ink is used, but the printing effect of the ink cannot be as bright and beautiful as the effect after hot stamping, expressing the value of the business card. Software selection: Currently, computers are mainly used to design business cards. You can also draw them by hand first, but after all, you have to use a computer for typesetting, color fixation, fonts, and font sizes. There are specialized business card layout software for sale in the market for making business cards. At the same time, you can also use other popular office software on the market for design. Content selection: When designing a business card, you must first determine the content of the business card: the content of the business card is mainly divided into text and graphics. The text content mainly includes: name, title, position and professional title of the business card printer, work unit, contact address and contact information; sometimes you You also need to list your products or services, your collection account and bank; if necessary, you must also print a detailed map of your company's location and the company's motto; the graphic content mainly includes pictures, trademarks, lines, and backgrounds. Pattern.

Business card layout: After all the contents are selected, they must be arranged to form the frame of the business card. You can use horizontal format to rank the clips, or you can use vertical and folded formats. You use your own understanding of the content of the business card to organically arrange and combine text, pictures, logos, color blocks, and graphics, and finally form a business card on your computer. Modify business cards: Font selection and color selection are the main means of modifying business cards. Changing fonts is a staple in business card design. There are many words on the business card, and the content is not necessarily connected, so it can be arranged in a scattered manner. The fonts of each content can use different fonts and different font sizes. The fonts can be specially processed and different font colors can also be used; for business cards For the color, you can use photos or color blocks to match the color of the text and trademark to make the business card more beautiful. However, the color choice of the business card determines the price of the business card. If you only choose two-color printing, then whether you print photos or color blocks, you can only choose two of the three primary colors (red, yellow, blue) and black to match; you choose three colors For printing, the range of your choice should be larger, and color pictures can be printed; if you want the colors you print to be fuller, you'd better choose four-color printing. Choosing four-color printing does not mean that you can choose pictures as you like. Due to the small size and poor precision of business card offset printing machines, the printing quality cannot be compared with large offset printing machines. When designing, you can only choose pictures with larger areas and low precision requirements. Proofreading and modification: After the business card is designed, you have to print it out for proofreading and modification. It is best to output the typesetting and text in the computer first. If you are not satisfied, you can modify it. If you are satisfied with the designed business card, you can complete the design and output it to film or sulfuric acid paper for printing. How to design a business card

The basic concept of design is to gather [component elements] in a field and interact with each other: this effect conveys a message in a known background, through the design within the scope The message is conveyed through visual adjustments and clever manipulation of the elements. Basically, these components are a combination of type, logo, illustration, and the dominating effects of black, white, and color.

Components of a business card

Usually when designing a business card, the form, color and pattern are designed according to the CI manual or letterhead; the size and shape are often cut to match the size of the wallet; The content is determined by the customer. In order to make the design unconventional, more original and dynamic ideas should be used to make the designed business cards different from ordinary traditional business cards.

Although the expression methods of business card design vary depending on the industry, angle of appeal, or customers; however, the materials that make up the picture are generally certain. These materials are important elements of business card design, called the [component elements] of business card design.

1. The components of shape are:

Illustrations (subtle or decorative patterns)

Logo (signs in the form of patterns or words)

Commodity name (standard font of the product, also called synthetic text or trademark text)

Frame and shading (beautify the layout and highlight the theme)

2 , the text components are:

Company name (including the company's full name in Chinese and English and business items)

Slogan (a complete short sentence expressing the corporate style)

Personal name (professional title, name in Chinese and English)

Contact information (Chinese and English address, telephone number, mobile phone, pager, fax number)

3. Other relevant elements:

Color (the combination of hue, lightness, and chroma)

Arrangement (the overall arrangement of text and patterns)

These are the components of business card design, and each of them is different. mission and role. If the power of these materials is dispersed and acted independently, they will not be able to exert full effect; therefore, how to maintain the connection between these constituent elements and play a unified communication role is the important work of arrangement. The work of arrangement can be said to be the composition of the elements. Visually unified design; but relying solely on the sense of beauty, arranging the constituent elements is meaningless arrangement. The real purpose of arrangement is to be able to beautify the layout and give functional visual organization. How to arrange the elements

Sometimes, when you are working hard to design a business card, if you do not apply some rules, you may encounter some design bottlenecks when integrating different elements. Generally, in order to effectively organize the elements on the business card, you must first pay attention to:

1. Improve the psychological contact effect between the other party and the created business card.

2. Give top priority to graphic processing (graphic design) of the constituent elements and art design issues that are visually communicated. When doing business card layout and design, composition is the most important issue. The representative shapes of business card composition include upright, oblique, uneven, cross, radial, graphic, S-shaped, contrasting, and scattered shapes. The characteristics of each shape are introduced as follows:

1. Upright shape: It has a sense of stability and is a strong composition, with the line of sight going straight from top to bottom.

2. Oblique shape: It is a strong and dynamic composition. The line of sight will move from top to bottom or from bottom to top due to the tilt angle.

3. Horizontal shape: a stable and calm composition, the line of sight will move left and right.

4. Cross shape: a symmetrical cross composition of vertical and horizontal lines, which is formed by crossing each line up, down, left, right, or at an angle. No matter how the inclination of the cross changes, the main eye point will be concentrated on the cross. intersection.

5. Parallel shapes: vertical parallel, horizontal parallel, oblique parallel, etc. Any kind of parallelism will have the feeling of dividing the layout into two. Horizontal parallelism has a sense of stability than vertical parallelism, while oblique parallelism has a sense of motion.

6. Radial shape: multiple conditions are unified and concentrated on one focus, with diverse and unified visual effects.

7. Graphics: The line of sight will circle around the writing, which can attract attention.

8. S-shape: You can unify mutually opposing conditions in a relative way.

9. Contrast shape: the kinetic energy composition of balancing force (the weight of shape and color).

10. Dispersed form: Although the focus is scattered, the overall feeling still has a unified atmosphere and effect.