Planning scheme of spring festival product promotion activities

in order to ensure the solid development of activities, it is often necessary to make an activity plan in advance, which can clearly define a general direction for an activity. How to make the activity plan? The following is my sample essay on the planning scheme of product promotion activities for the Spring Festival in 222, hoping to help you. Spring Festival product promotion planning scheme 1

Spring Festival is the most important festival in a year. For supermarkets with large passenger flow, even if they don't do activities, they will not be weak. However, in the case of competition, a good planning scheme is not only an effective way to increase customer unit price, but also a good opportunity to enhance customer goodwill and enhance corporate reputation.

before making a plan, we can divide the people who come to shop into three categories according to the purpose of shopping.

the first category: ordinary people's families make a large amount of shopping to reserve new year's goods.

the peak of consumption starts from the 23rd to the 3th of the twelfth lunar month. The general consumption amount ranges from 5, 1 or 2, and the commodities purchased are mainly rice, oil, salt and special new year's goods, so we must make great efforts in purchasing some relatively affordable livelihood goods or special new year's goods for this group of people, so that these can be used as the main products in the publicity link to attract customers to buy. The planning scheme can start with increasing the unit price of customers and operate in units of 1, so as to achieve the purpose of increasing sales. Of course, in order to highlight the festive atmosphere of the Spring Festival, activities can be fun and participatory to leave a deep impression on customers.

category ii: tobacco, alcohol and non-staple food gifts prepared by ordinary families for visiting relatives and friends.

the peak of consumption should be before the 15th day of the first month. Because visiting relatives and friends usually bring at least two kinds of gifts, we can consider the plan of bundling, but according to past experience, the goods to be bundled must be best-selling products and must make customers feel affordable, such as ham sausage+milk+instant noodles+barrel oil =? Money or milk+barrel oil =? Money, etc., can be set as two sets, three sets, four sets, etc., either in the form of price concessions or in the form of physical purchases. In order to highlight the bright spot of "set", these items can be marked with the same label or tied with streamers to increase the festive atmosphere and promote sales.

the third category: bulk group purchase by individual units.

The peak consumption period starts from the twelfth lunar month. For this group, we only did propaganda slogans in previous years, without clear preferential measures. This year, we can try to publicize the group purchase discounts of different amounts in detail on DM sheets, clearly mark them and stimulate the sales expenses.

through the above analysis, we can understand the different consumption characteristics of the target customers. This year's Spring Festival should start with the promotion of new year's goods, lengthen the activity time, and diversify the activities to truly highlight the "festival" atmosphere, so as to realize the wish of ordinary people to shop happily and enjoy the benefits.

first, the theme of the event: Jiamei Boutique New Year Festival

second, the event time:

third, the overall activity slogan

Happy Jiamei China shopping surprises are uninterrupted

Description: it can be used as publicity before and after the bus, the entrance to the front hall of a store, the atmosphere in a store, couplets in various stores, etc.

fourth, the content of the event

(1). Activity time:

Shopping brings happiness to your home, and good fortune keeps coming and surprises keep coming!

Anyone who has shopped all over 5 yuan in Camry will be given a gold-lettered "Fu" with a value of 5 yuan (* * * until 2 pieces are delivered)

(2) Giving "Carp" in the New Year. Time for "Fish" activities every year:

Giving good luck in the New Year, having a "gift" in the New Year, and having "Fish" every year with good weather.

(3) Special planning for Valentine's Day special edition Activity time:

My dear Valentine's Day, it is specially designed for goods to have fun, and there is no shortage of roses, flowers and chocolates!

buy a special valentine's day gift and send a rose to 38 yuan.

Anyone who has shopped all over 6 yuan will wrap the Valentine's Day gift for free.

When shopping in the clothing area is full in 3 yuan, send a box of chocolates worth 38 yuan+a rose.

(4) Grab the New Year's "Fu" and give whatever you catch

Activity time:

When the New Year arrives at Fu, Jiamei will let you shop for fun and pottery, grab the full amount of shopping, take it home with Fu Yun, and grab a handful when shopping in 1 yuan

Description: This is actually a lucky draw. What is different from the past is that the setting of prizes can be diversified and one can be set. Write the gifts directly on the lottery ticket, and give them whatever you catch. If the latter scheme is adopted, you can count the prizes left by the planning department and the gifts you have won in the previous business, and write down what you catch on the lottery ticket according to the quantity. If the gifts are insufficient, you can buy some small Chinese knots or pendants to supplement them. Although these things are small and cheap, people often pay more attention to the jubilant participation process of the "Fu" lucky grab activity because it is during the festival.

note: there can be one, two, three, four and five prizes and participation prizes.

first prize: 1 yuan gift certificate 2 (1)

second prize: 5 yuan gift certificate 5 (2)

third prize: 1 yuan gift certificate 3

fourth prize: 5 yuan gift certificate 2 (1)

fifth prize: 2 yuan gift certificate 5 (3) < p

Activity time:

Buy over 2, yuan to get a gift from 5 yuan

Buy over 3, yuan to get a wine from 99 yuan

Buy over 5, yuan to get a wine from 15 yuan

Buy over 1, yuan to get a gift box from 28 yuan. 2

Festivals are good opportunities for merchants to promote their products, such as New Year's Day and New Year's Day. During this period of time, there are discounts and sales everywhere, and many clothes, household appliances and new year's goods are in the ranks of promotion. In fact, this has captured the psychology of consumers. In fact, when their reputation goes out, consumers will naturally come. We should take this opportunity to enhance the popularity of shopping malls.

Highlights of the activity:

January and February of 2xx will be the peak of commodity sales, integrating year-end promotion, New Year promotion, New Year promotion and Spring Festival promotion. On the one hand, winter clothing, jewelry, household appliances and other commodities will be hot-selling, on the other hand, the promotion of new year commodities will also reach a peak. In addition to promoting the established target customer groups, it is also necessary to target members, units and families. At the same time, while holding various commodity promotion activities, it is also necessary to attract popularity and render the atmosphere of the New Year through cultural activities, and also to hold some public welfare activities to enhance the image of the shopping mall.

Activity content:

1. New Year surprise exchange price

2xx=2+8=xx+8=?

after shopping in 2 yuan, you can buy goods with the value of 18 yuan in 8 yuan

after shopping for over xx yuan, you can buy goods with the value of 88 yuan in 8 yuan

(The goods you can buy can be some practical goods, such as tea cups, rice cookers, hair dryers, etc.)

Operating instructions:

You can buy goods at the service desk side with the shopping receipt, and stamp the receipt to show that it is invalid, if a commodity has been purchased.

2. Pop in the New Year

After shopping all over 2 yuan in the mall, you can puncture a balloon, and there are lottery tickets hidden in it.

two are tied in 4 yuan, and so on, and a single receipt is limited to 1.

lottery ticket setting:

(the lottery ticket is scratch-and-open, winning 1%, and the prize can be physical goods or coupons)

First prize: 5 elephants and 2 people are marked on the lottery ticket, and the prize is a gift or coupon worth xx yuan;

second prize: 4 elephants, 5, and the prize value is 5 yuan;

third prize: 3 elephants, 1, and the prize value is 2 yuan;

fourth prize: 2 elephants, 2, and the prize value is 5 yuan;

fifth prize: an elephant, and the prize is 1 yuan.

operating instructions:

an area can be delineated in the shopping mall, and balloons of various colors can be placed inside, and customers can tie balloons inside with the shopping receipt.

3. Give a mug when shopping-feel the warmth at all times

When printing images on T-shirts has become no longer fresh, with the constant changes of fashion, people begin to print their favorite images and photos of themselves or relatives and friends on ceramic cups, also known as mugs, which are accompanied every day and can always feel the ease or the warmth flowing in their hearts. Target customers: Focus on young couples or a family of three. Print photos of lovers or family members on cups, so that people you like can stay with you at all times.

When shopping in 3 yuan, you can give away a mug. Customers can choose to print their favorite pictures or photos of their lovers or relatives on the mug. The cost of each mug is around 5 yuan. It is desirable to stand up and stand up, reflecting the charm of personality. It can be used as a special cup for yourself and a gift for young people.

Equipment: You can rent the equipment of a professional personalized color printing shop or jointly organize this activity with a professional personalized color printing shop.

Fourth, a word of advice is worth a thousand dollars-we listen to your voice

It is very necessary to listen to customers' opinions when the old year will pass away and the new year will come, which will help the shopping mall to better summarize and reflect on the past year and help the shopping mall to know how to better improve itself in the new year. At the same time, this move will also make customers feel the sincerity of xx.

Choose two weekends, and General Manager Li and General Manager Xie will sit in the classroom in person to listen to customers' opinions and suggestions. All customers who make suggestions will be given a beautiful gift (worth 5-2 yuan, such as a desk calendar, small handicrafts or practical goods printed with "xx", etc.), while those customers who make good suggestions can be rewarded by 1 yuan after screening and posted on the list the next day. If you feel that the suggestion is particularly good, you can also give 1 yuan a prize on the spot. For those customers who put forward good opinions and suggestions, the mall can also hire part-time supervisors. Planning scheme of product promotion activities for the Spring Festival 3

Part I Commodity requirements

1. Requirements for a new year's street:

1) Sales will be started on January 8, xx, and all new year's goods will be put into the market on January 15, XX.

2) Various new year's goods, tobacco and alcohol, gifts, gift baskets, dry goods from North and South, tea, sweets, biscuits, health care products and so on will be launched in season.

3) Complete the New Year gift basket before January 1th, XX.

2. Requirements for gift baskets:

1) The store mainly sells self-selected gift baskets, and stores set their own names and product combinations, and focus on displaying them.

2) Designated gift baskets shall be launched in high-grade (above 1 yuan), middle-grade (3-8 yuan) and low-grade (8-198 yuan). The number of gift baskets designated by the purchasing department is about 8. (specified according to the size of the pile head)

3) The suggested price of the empty gift basket is 1 yuan, and the purchasing department will prepare three types of packaged empty gift baskets.

4) The gift basket of 1 yuan can be given free of charge if the commodity value of the gift basket is above 18 yuan.

3. Requirements for tobacco and alcohol:

1) For the main tobacco and alcohol, the purchasing department must ask the supplier to provide empty boxes (one for each store).

2) The main gifts must be prominently displayed, or they can be displayed in the street of "New Year's Goods and Gift Baskets".

3) Promotional products of tobacco and alcohol: Great Wall Red, Remy Martin, all kinds of red wine, Zhuge Liang, Hundred Years of Confusion, other white spirits, Hongtashan, 555, Zhonghua, Yuxi and Furong Wang

4. North and South dry goods

1) North and South dry goods are the focus of new year's goods, and bulk North and South dry goods can be purchased in cash to package Chung ying Cheng's own brands.

2) Main seafood specialties, mushrooms, Nostoc flagelliforme, red dates, etc.

3) Select the North-South dry goods in gift boxes.

5. Health care products

1) With the introduction of a large number of new varieties, each store has increased the display position of health care products and planned the health care products area

2) Ensure that the following well-known brands are sold in all stores

-Wanji, Kangfulai, Joy, Eagle, Tiancheng and Taitai series

6. Brewing and tea

. The number of promotional varieties in each period is not less than 1.

Suggested promotional items: Nestle series

7, candy, biscuits and cookies

1) The sales of candy, biscuits and cookies will also be greatly improved during the Spring Festival. It is also necessary to select 2 products from such products for promotion.

2) Candy, biscuits and cookies can be selected as promotional products, such as blue can cookies, Garton candy, Hsu Fu Kee, Jacques, Jinsha chocolate, Dove chocolate, etc.

8. Cereals and oils, condiments,

Among the most important Chinese New Year foods in the series of cereals and oils, each period of cereals and oils requires the introduction of deep special commodities, and the gross profit margin of deep special cereals and oils should be controlled above 5%.

Special editions of Haitian (or other) series are recommended for condiments, and special prices are required.

Suggestions: Arowana, Citigroup, Golden Elephant Rice, Haitian series, etc.

9. Normal special prices for daily use, cleaning products and household chores

Focus on cleaning products

1. Fruit requirements:

1) Focus on imported fruits.

3) Promote the fruit gift basket, and choose the fruits with beautiful appearance, mainly: orange, Ceylon fruit, green apple, plum, black beauty watermelon, banana and so on.

(There is no special price or a small amount of special price for the above fruits)

4) The fresh food department should communicate with the suppliers in advance and ask the suppliers to provide fruits with appearance and quality to ensure the quality of the fruit gift basket packaging. 5) Stores should strengthen the acceptance of gift basket fruits.

5) The marketing department will make a special fruit packaging gift box, and label it "Chinese and English fruits"

11. Requirements for other fresh products:

1) Vegetables can be sold at ultra-low prices, and low unit price vegetables can be considered for negative gross profit;

2) It is recommended to launch one fresh meat product in each issue; (It must have an absolute advantage to launch)

3) Eggs can be sold at low prices for a long time during the Spring Festival;

4) Aquatic products need special price support. Suggestions: shrimp and perch.

the second part of the promotion arrangement

I, the rat official gives money to buy the lucky draw for the new year! Send a new year gift basket again!

objective: to promote the sales of new year's goods and increase