What is the significance of enterprise culture to enterprise development? How to publicize corporate culture?

Corporate culture was put forward by American economists and management scientists in the process of in-depth investigation and study of Japan's economic development in the 1970s. With the establishment of China's socialist market economy, the construction of corporate culture is constantly rising and developing in China. The so-called corporate culture mainly refers to the values, basic beliefs, codes of conduct, styles and traditional habits that are formed in the long-term production and operation process of enterprise organizations and are observed and pursued by all members. Among them, values are the core content, which determines the business decision-making and leadership style of the enterprise and the working attitude and style of all employees.

Corporate culture includes corporate philosophy, corporate mission, corporate vision, corporate spirit, corporate style and other factors. It is the general direction of corporate culture construction in the new period to comprehensively enhance the core competitiveness of enterprises with advanced corporate culture concepts and lead enterprises to develop continuously and healthily on the road of reform in the new period. A soulless enterprise cannot achieve long-term healthy development. One of the most important contents of enterprise competition in the future is the competition of enterprise culture. Enterprises without strong and excellent corporate culture will be eliminated in the fierce market competition.

2. Corporate culture is the internal driving force of enterprise development. Excellent corporate culture plays an important role in promoting the development of enterprises. First of all, corporate culture has the function of cohesion, and corporate culture is a kind of "adhesive", which can closely connect and unite employees, so that employees can clearly define their work goals and keep pace. Fundamentally speaking, the cohesion of corporate culture comes from the correct choice of the fundamental goal of the enterprise. If the goals set by the enterprise are in line with the interests of both the enterprise and the vast majority of employees, then the interest base generated by this enterprise cohesion will be available. Otherwise, no matter which strategy is adopted, the formation of enterprise cohesion can only be an illusion. Clarifying these main connotations of corporate culture will also point out the direction for corporate culture construction.

3. Corporate culture has a strong penetration. Advanced corporate culture emphasizes the infiltration of culture into corporate festivals, advanced concepts into system culture, senior management culture and behavior culture, into all aspects of enterprise management system, incentive mechanism and business strategy, and into every link and whole process of enterprise management. The role of "power" of corporate culture will really emerge.

4. Corporate culture can enhance the core competitiveness of enterprises. As the saying goes, "every year, enterprises rely on products, ten years on talents, and a hundred years on culture." The unique and advanced culture of an enterprise is the embodiment of its core competitiveness. excellent

Xiu's corporate culture has an invisible incentive and encouragement effect on employees. The cultural atmosphere and value orientation formed by enterprise culture is a kind of spiritual encouragement, which can mobilize and stimulate employees' enthusiasm, initiative and creativity, induce people's potential wisdom, make employees' ability develop in an all-round way and enhance the overall execution of enterprises. Corporate culture itself has a normative role.

Corporate cultural norms include moral norms, behavioral norms and work norms. When corporate culture rises to a certain height, this norm becomes invisible binding force, so that employees can understand what they should not do and what they can't do in their behavior. This is the result of corporate culture playing a "soft" binding role. Through these soft constraints, we can improve employees' consciousness, enthusiasm, initiative and self-discipline, make employees clear the meaning and methods of work, improve their sense of responsibility and mission, and thus inject new vitality into the improvement of enterprise efficiency.