If you love cleanliness, stay in Hanting

Teardown analysis of "If you love cleanliness, stay at Hanting Hotel"

I passed by Hanting Hotel a few days ago. When I looked up, I saw the new slogan: If you love cleanliness, stay at Hanting Hotel.

You will remember it with just one glance. A typical copywriting case! I don’t know how much this slogan will help Hanting’s business volume. If I were a person who was away from home and saw this slogan, I think Hanting would be my first choice.

The sanitary issues of hotels are a frequent topic in people's livelihood news. Various revelations about the hidden rules of hotels: bath towels to wipe the floor, towels to wipe the toilet, and kettles to boil underwear. . . Every time I see this, I really sympathize with people who need to travel frequently.

Hanting’s new slogan: Love Hurry, Live in Hanting, directly pokes at the pain points of users. It is a profit-obtaining slogan. It tells users straightforwardly that our Hanting is very clean, and also implies that Cleaner than other hotels. When you come to stay with us, you can get a clean experience, and we directly provide users with solutions to hygiene problems when going out to stay.

It is just six words, easy to remember, and easy to form a deep impression on the user's brain!