Traditional Chinese painting poster background-how to make a poster_how to make a poster promotional picture

Space production materials

[URL=

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[URL=

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[URL=

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[URL=

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[URL=

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][Original] A set of card templates[/URLamp; fromuid=183186]

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[URL=

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[URL=

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]Very unique Melting pictures, don’t miss it....[/URL] What are the traditional manifestations of poster design?

Visual communication design is an art that uses “pictures” as information carriers, and is also combined with communication. Design art form. Among them, posters are an unusual communication carrier full of information and communication. They often allow people to quickly identify the content and meaning conveyed in graphics at a glance without reading or prompting text. German design master Pierre Mendel believes: "Posters are not only to attract people's attention and understanding, but also a beautiful language that reflects a country's national tradition and social culture."

However, , under the influence of globalization, modern Chinese visual design is full of visual languages ??influenced by the West. The proliferation of "international" visual symbols and the "aphasia" of "localized" visual languages ??are very prominent. The day when the world is designed to be unified is when its end will come.

When design loses its national identity, not only the goal of reaching "world level" cannot be achieved, but it is actually on the road to decline. True "Chinese design" should be an attempt to discover something that is both rooted in the locality of our nation and meaningful to the entire contemporary design language. A good poster should be looking for something that can identify, analyze, and interpret the "Chinese characteristics" of our nation's wisdom, artistic conception, and spirit that permeate our traditional art. We need to find the right direction for "Chinese design" and provide our local wisdom and imagination for the richness of international poster art design.

(1) The inheritance of national culture and poster design

The culture and art of the Chinese nation is a rich treasure house, which has a profound enlightenment and reference effect on poster design. Facing the rich national cultural resources, we can re-understand and re-discover them at multiple levels and angles.

1. Learn from artistic techniques.

With the development of China's five thousand years of civilization, whether it is court art or folk art, whether it is literati painting or religious painting, through the creative practice of painters, artists, and craftsmen of the past dynasties, a large number of rich and diverse arts have been accumulated Expression techniques and forms of expression. From the painted pottery of the Neolithic Age to the bronzes of the Yin and Shang Dynasties, from the utensils and silk paintings of the Warring States Period to the sculptures and portrait stones of the Han Dynasty, from the paintings of the Tang and Song Dynasties to the porcelain of the Ming and Qing Dynasties, as well as the widely circulated paper-cuts, woodblock New Year paintings, architecture, Decoration, costumes, masks, etc., fully embody various techniques such as grand and clever, simple or exquisite, neat or extensive, warm or graceful, simple or luxurious. Whether it is the careless strokes of Chinese painting or the rounded decorative patterns of engravings; whether it is the exaggerated folk paper-cuts or the strong-colored woodblock New Year pictures, all of these provide rich expressions and graphic languages ??for current poster design. Jin Daiqiang created a poster with Chinese cultural characteristics for the Japanese "Zizai" paper shop. The burrs of traditional hand-made paper were used on the paper texture. The changes in the bamboo texture of the rice paper formed an image of the scattered artistic conception of Chinese landscape and natural paintings, showing the Chinese Humanistic temperament, leisurely and contented attitude towards life, the whole poster production combines traditional Chinese artistic expression techniques to fully highlight the style of the work. For today's mechanical tools and computer technology, which bring about a monotonous and uniform rational tendency in expression techniques, traditional national artistic expression techniques play an important balancing role in the coordination of modern means and intellectual techniques.

2. Learn from image elements.

After a long history of condensation, the culture and art of the Chinese nation have gradually formed graphics and patterns with typical cultural connotations. They include images in the form of people, plants, animals, totems, geometric symbols, etc., as well as some widely circulated allusions, idioms, legendary characters, scenery, and some conventional things and combinations. For example, the three friends of plum, bamboo and pine symbolize steadfast friendship, the three sheep and kaitai symbolize good luck, the lotus and the fish mean "more than one year after year", the magpie and the plum blossom mean "joy" and so on. These graphic elements with strong local flavor are an important part of national culture. As Mr. Zhang Daoyi pointed out, "folk art is a kind of original culture." If these elements with rich national form characteristics are organically combined into modern poster design, there is no doubt that It will bring a breath of fresh air to the monotonous and boring modern design style.

For example, Han Binghua combined ice cracks (opening film) with Chinese character references and "Suzhou Impression" posters as a creative concept. The open patterned window pane and the brushwork of "Three Points of Water" form the main body of the word "zhou", and the word "Su" in the plaque of "Hanshan Temple Outside Gusu City" is highlighted to show Suzhou. The background is lined with photos of mountains, rivers, shadows, waves, and a small boat, and is printed in black and silver, showing the simple and elegant poetic mood of Chinese art.

3. Learn from the aspect of thinking

The holistic, dialectical, and causal cycle of thinking in traditional Chinese culture emphasizes the dialectical unity and mutual connection of all aspects of things. The process emphasizes synthesis and induction. Reflected in the view of nature, it emphasizes "the unity of nature and man", "natural creation", "no distinction between things and myself" and "what happens due to circumstances". Its ideas originated from the Taoist, Confucian and Zen concepts of the pre-Qin Dynasty, and are the basic core of the original and simple chaos thinking methodology.

China's unique way of thinking provides a powerful ideological weapon of scientific identification for modern science and technology to unlock certain knowledge codes. The concepts and thinking methods contained in the three major discoveries of modern science - quantum mechanics, relativity theory and chaos theory - are quite consistent with the traditional way of thinking contained in Chinese national culture that focuses on wholeness, harmony, relativity and transformation. Chinese painting theory and design principles have a close relationship with this way of thinking. The rotation of yin and yang in the ancient Tai Chi diagram, the abstract multi-meanings of bronze decorations, and the interplay of virtuality and reality in the freehand brushwork of Chinese paintings all reveal the essence of this way of thinking. We know that the transformation of thinking patterns into poster design often leads to the generation of creativity. It is the most well-known idea that exists in the subconscious mind. The generation of a good idea can transcend any factors that hinder human communication and reach a higher level of mutual communication. It is one of the indispensable conditions for "Chinese poster design" to enter the international design stage. When designing posters, our designers are able to integrate the creative thinking of the work into the traditional view of nature, philosophy, and thinking of the Chinese nation, which often produces unexpected effects.

(2) Traditional national culture and contemporary poster design

The interaction and win-win situation between Chinese and Western cultures has become an inevitable trend in the development of the world's multicultural landscape. Poster design should be rooted in the essence of local culture, deeply understand the "Chinese characteristics" in tradition, absorb outstanding foreign consciousness and methods, and be eclectic and comprehensive, so as to have its own uniqueness without lagging behind the international trend. design concept and practice system.

1. Creative transformation of the essence of national culture

For our country’s national culture, we must not only discover the rich resources contained in it, but also see the shortcomings and shortcomings in it, When designing posters, you must learn and apply them flexibly. Many designers still have the tendency of "borrowing from the ancients" and believe that wearing a few ancient costumes or bringing out allusions and myths is to promote the people.