HARMAY Huamei lands in Chengdu, aesthetic inspiration is on the horizon

Introduction: Autumn is not always synonymous with desolation, it can also lead to the emergence of new things. On September 19, 2020, HARMAY’s fourth flagship store officially opened in Chengdu, the Land of Abundance, following Shanghai, Hong Kong and Beijing, and a journey of beauty art and beautiful life began.

Autumn is not always synonymous with desolation, it can also lead to the emergence of new things. On September 19, 2020, HARMAY’s fourth flagship store officially opened in Chengdu, the Land of Abundance, following Shanghai, Hong Kong and Beijing, and a journey of beauty art and beautiful life began.

HARMAY Huamei Chengdu Flagship Store - Store Appearance

HARMAY Huamei is located in Chengdu Jingronghui Shopping Center. As the city’s beauty and good life destination, it has an area of With an independent space of 664 square meters, it is a beauty collection store that integrates global fashion and beauty brands, Chengdu’s regional characteristics and unique aesthetic inspiration.

24-hour online live broadcast, creating a new form of curtain opening

At 10 a.m. on September 19, HARMAY Huamei Chengdu flagship store opened in music and orange It was officially opened under the linkage of giant mechanical devices. The idea begins with the opening, but it doesn’t stop at the opening. HARMAY Huamei Chengdu flagship store opened for 72 hours of non-stop business for 3 days and 3 nights. At the same time, on the opening day, it broadcast live on all antennas 24 hours a day with all parts of the country. consumers to meet.

HARMAY Huamei Chengdu Good Life Managers Fu Jing, R1SE He Luoluo, and R1SE Liu also came to the live broadcast room to gather many trend explorers in Chengdu, the land of abundance, to explore the new, unique and futuristic good life.

Fu Jing, who can switch freely between idols, singers, actors and other diverse roles, hopes to create a beautiful life for them with many young people who love life. During the live broadcast, she not only told the story of her encounter with HARMAY, but she also showed us her superb beauty skills as she is at the forefront of fashion. The burgundy smoky makeup she created for herself by combining this year's autumn and winter fashion trends with the warm atmosphere of Chengdu not only shows her ever-changing charm, but also conveys to the audience HARMAY's unremitting efforts to pursue the diversity of beauty.

He Luoluo and Liu Ye, members of the young and energetic R1SE group, shared their lifestyle and favorite items in the live broadcast room, hoping to lead many fashion people, beauty enthusiasts and exquisite life-lovers to find The latest news in beauty, culture, art, lifestyle and more. Their positive and optimistic mental outlook is also what HARMAY Huamei wants to pass on to the Z era’s lifestyle and attitude of adhering to individuality and true self. At the same time, fans at the live broadcast interacted with idols to chat and leave messages for guessing at close range. The brand also carefully prepared multiple benefits to allow fans to understand the HARMAY brand aesthetic concept and product features from multiple dimensions such as vision, touch, and hearing.

HARMAY Hua Mei has been thinking about how to strike a balance between public space and private life. Adhering to the concept of user first, it prepared exquisite gifts and an exclusive ice cream room for consumers during the opening period. ; The "disturbance-free shopping mode" advocated is committed to allowing every visiting consumer to become the owner here and enjoy the shopping process casually.

High-end art store, beauty "inspiration warehouse"

HARMAY Huamei does not follow the traditional physical store model, but uses experiential shopping trips to compete with its online field Make up for it. The simple and exquisite interior design echoes the solitude of the spacious space and combines unique aesthetic creative elements to give consumers complete control and freedom to inspire and explore.

Compared with the first three offline physical stores, HARMAY Huamei Chengdu flagship store retains the brand’s simple and exquisite design, but also has unique design inspiration exclusive to the city of Chengdu. The exterior facade is made of gray concrete, with a low-key and textured LOGO embedded in it. The combination of the two complements each other. Continuing the square concept of the building, the four sides of the floor are wrapped, which offsets the realism of the building itself. The unique square windows give the building a warehousing cultural color and become an eye-catching whole.

At the same time, the green plants beside the windows on the second floor create a warm atmosphere and texture under the reflection of sunlight through the windows, adding "vitality" to the overall building.

HARMAY Huamei Chengdu Flagship Store - Store Interior

The stairs and display grids inspired by the "Sichuan Road" are not limited to passages and shelves, but also an invitation. The novelty and beauty of the mountains are presented to the public; the first floor contains a transit storage room, a Shu Road display table, a wash basin, a packaging and display cabinet, and a cashier. Such space art and product distribution make people feel casual and comfortable. Accept the influence of Huamei aesthetics through experience. Climbing up the stairs, the stair shelves display products at different levels, just like the mountainous scenery of the "Sichuan Road". The blend of classical and modern design, suitable for movement and stillness, expresses HARMAY's diversified aesthetic concept across time and space. Leading to the depths of the second floor, Huamei Laboratory comes into view. The unique space composed of many technological elements brings unexpected visual impact. With thousands of beauty brands, consumers can freely and flexibly try out makeup experiences.

HARMAY Huamei Chengdu Flagship Store - Huamei Laboratory

This new store launch also prepared a must-have fashion brand book for fashionistas, expressing that beauty should not be Labeled, everyone has a charm that cannot be copied.

As an industry leader, HARMAY has been subverting consumers’ perception of physical beauty stores and bringing consumers a new visual enjoyment. As a diverse space for beauty, fashion, art, and lifestyle, HARMAY has always been committed to transcending time and space and using art to talk to consumers. In the future, HARMAY will continue to innovate and lead you to explore more urban stories; in the next stop, HARMAY will join hands with more beautiful products and novel spaces to meet you in Shanghai, and we look forward to exploring "beauty and a better life together" "The infinite possibilities.