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November 4, 2003

Apartment Carnival Night

————————————Organizer: Huanong Federation of Societies< /p>

————————————Organizer: Huanong Public Relations Association

——————————Co-organizer: Huanong Guitar and Dance Association

————————————Sponsoring Unit:

Event Planning Book Directory:

1. Foreword

2. Market analysis

3. Activity introduction

4. Work plan

5. Publicity Plan

6. Merchant Compensation Plan

7. Budget

1. Foreword

As the spokesperson of youth, college students are always full of youthful vitality and full of fanatical passion. They will actively participate in novel and exciting large-scale activities and devote themselves to the whole process. This type of activity will definitely greatly increase the visibility of the host association, and at the same time allow the sponsoring merchants to achieve the best publicity effect they want, so that everyone can have a good harvest. November of this year is the best time for activities, product promotion, and image planning. Because the freshmen's college life has been on the right track, everything is going relatively smoothly, and the homework in this month is less than in other months, so there will be more time to organize and participate in activities, not to mention that the school's activity month is also fully completed at this time. Open and very active atmosphere. In this golden month of publicity, whichever organization takes the lead in planning highly creative activities will be able to establish a good public image in the new life. Similarly, whichever company can do the most effective publicity this month will be able to establish a solid public image. The brand of apartments has quickly occupied this large market of more than 20,000 people. Therefore, how could the Public Relations Association, as the most prestigious association among Huanong students, miss such a golden opportunity? ! So our association carefully planned this apartment carnival night party! The planning of this event was not only based on the experience of successfully hosting the Christmas Party last year, but also passed the analysis and discussion of the entire PR Association Preparatory Committee, which is extremely authoritative. Moreover, this event is the most distinctive signature event of the Huanong Public Relations Association and the highlight of this school year. Therefore, it has received great attention from official organizations such as the school youth league committee and the Federation of Societies, and has given strong support and cooperation. In addition, this activity also received full support and participation from various fraternal associations, student organizations, external school groups, and special guests... It will definitely make the participants of the event feel refreshing and excited; let the sponsors enjoy the fun of low investment and high return. Huanong Public Relations Association will also fight for this to the end!

2. Market Analysis (Advantages of Investing in College Activities)

1. Compared with television and newspaper media, publicity in schools has a good cost performance, and the least funds can be used to achieve the best publicity.

2． School consumption is geographically concentrated and highly targeted, and product brands are easy to gain popular support. Among them, college students, as modern youth, like to pursue fashionable activities that are fresh, exciting, romantic, and can show their personality and express themselves. If merchants can promote in exciting and wild activities like parties, the effect can be imagined.

3. Because there are new students every year, if conditions permit, merchants can also establish a long-term friendly cooperative relationship with our Public Relations Association, such as planning a Christmas Party together every year. It will continue to deepen the visibility of merchants inside and outside the apartment, and even go to various universities in Shipai, which is of great long-term significance!

4. Convenient event application: merchants can conduct publicity or promotional activities in apartments and universities. , must go through a series of applications, and by cooperating with our Public Relations Association, your company can quickly and easily obtain approval from the school, and receive strong cooperation from various departments of our association.

5. Efficient and low-cost publicity: In previous on-campus activities, we have accumulated a lot of publicity experience and have built a strong publicity network in the school, which can achieve good publicity effects in a short time. And we have enough human resources to complete publicity activities for your company!

6. This event will be known to more than 20,000 people, and at least more than 500 people can enter the venue to participate (due to venue restrictions, too many people cannot enter), and will be widely circulated in Wushan University Campus.

7. If this kind of event can be successfully held again, our Huanong Public Relations Association will promote all universities in Guangzhou to jointly plan a larger Christmas party next Christmas, and the grand event will be unprecedented. As a key shot, this event has far-reaching significance and unlimited business opportunities!

3. Activity Introduction

1. Purpose of the event:

This event is a large-scale special event designed to enrich the apartment culture, activate the campus atmosphere, and increase the enthusiasm of members.

2． Organization:

Sponsor: South China Agricultural University Association

Organizer: South China Agricultural University Public Relations Association

Co-organizer: South China Agriculture University Guitar Association, Dance Association

Sponsors:

3. Event time:

2003-11-16, 7:30-10:50 pm

4. Event location:

The third floor of the dining hall of Wushan University Student Apartment

5. On-site layout:

Stairs (sealed) Chat 4 (work)

Chat 1 Audience 1

Main stage audio

Control item reserves

Non-member admission area (buy tickets) Chat 2 Audiences

Audience 2 Kyrgyzstan Association

Member admission area Audience 3

Chat 3

Door 1 Door 2 Canteen

6. Activity content:

The details of the day's activities were planned by the Board of Directors. They have a detailed plan, but it will not be made public until the event is launched. As for the activity process, please see "7. Activity Process" in the work plan.

Four. Work plan

1. Application for approval:

Implement the planning approval and venue application work before November 6, 2003 (the Secretariat Department is responsible)

2. Looking for cooperative organizations

Implement cooperative institutions and cooperation projects before November 1, 2003 (the president will be responsible)

3. Looking for sponsors

Confirm the sponsorship situation before November 13, 2003 (the External Relations Department is responsible)

4. Invite guests

Confirm the guest status before November 13, 2003 (the Secretariat will be responsible)

5. Preparing funds

The preparations for materials and money will be completed before November 15, 2003. Including: sponsorship funds, application funds and ticket collection.

(Responsible by the Finance Department)

6. On-site layout

The organization department and human resources department are responsible for the day of the event

7. Activity Process

Remarks on Time and Content

12:30 The division of labor in the layout should be detailed and the efficiency should be high

17:00 Pay attention to the protection of props and food during meals and breaks< /p>

18:30 Clear the venue to ensure that non-staff members leave

19:20 Directors should stay at their posts and pay attention to shift arrangements

19:30 Members, guests, and non-members Line up in an orderly manner when entering the venue to prevent crowding and evasion of inspection

19:30 Speed ??dating, gift exchange and dance, line up in an orderly manner

20:00 Host appears, opens, introduces guests, and introduces the program and the environmental language is amazing

20:10 The president delivers a speech, announcing the opening with boldness and passion

20:20 Game 1 Matching Game

20; 35 Ji Prepare quickly for the association's performance

20:50 Game 2 Matching Game

21:10 Dance Association performs 2 dances

21:20 Let's dance ballroom together Teach and dance

21:35 Game 3 Matching Game

21:55 Sing and dance, pay attention to electrical appliances

22:20 Chorus to prevent chaos

22:30 Gift distribution, be careful of crowding

22:40 Balloon stepping, pay attention to electrical appliances

22:50 Board of Directors activities happy to the end

23:20 Clean up the site There is a beginning and a tail

8. Division of personnel

The Human Resources Department is responsible for

9. Clearance processing

All directors are responsible

5. Publicity plan

Remarks on project content time, frequency and effects

For online publicity, create a column or a large amount of "watering" in the following URLs:

Websites of various societies on the HKCSS website

Hongmantang website

Student Apartment Forum

Other university BBS

1-2 weeks before the party; held in stages; Party Later follow-up reports used the power of the Internet to greatly promote the company's image, not only making the company's products known to everyone on the Huanong campus and student apartments, but also to the entire Guangzhou Internet world! The Huanong Red Mantang website is one of the most well-known websites of Guangzhou universities. 1. The student apartment forum is the web page with the largest traffic for students in the apartment, and the website is completely free for apartment students

On-campus media Huanong Broadcasting Station: The column is from the campus media twice a day for the first three days of the party. Vigorous publicity from all angles and a long period of time will make this event deeply rooted in the hearts of the people. At the same time, the company's brand image will affect the entire Huanong and the apartment! It is recommended that the company prepare its own 1 to 2-minute recording program and broadcast it at the Huanong Radio Station. Exclusive interview broadcast; and related materials, publication layout has been prepared

The banner will be hung in the hallway of the teaching hall and the apartment hallway one week before the party until the end of the party. It will be visible at a glance. It lasts for a long time and the company cannot apply in a private name. Banner hanging

Voice of Publications and Clubs: A special edition of the Huanong Club records will be kept permanently one week after the party, and every new student will know about it. The Voice of the Federation of Social Clubs is one of the well-known publications in Huanong University

Poster promotion: Large posters are posted in various bulletin boards throughout the school. The content is passionate and energetic, yet fresh and elegant. It can reflect the interests of sponsors while ensuring the promotion of relevant activities. Huanong will be posted twice a week before the party. Large publicity boards for major majors and student apartments.

Located on a road with a large population inside and outside the school and a large flow of people, and the dormitory area, it is recommended that the company participate in the design of posters and flyers or produce them themselves, in order to achieve the best and most comprehensive effect on the company's publicity

Distribution of flyers Each dormitory in each dormitory area

In front of the dining hall

Dormitories will be allocated three days before the teaching building party; leaflets will be distributed twice in the previous week. The image of the distribution company will be "with everyone" The "Intimate Contact" leaflets can be distributed together with the merchant leaflets

Place one in the apartment dining hall and in the third classroom. Follow up reports one week before the party. The location will be updated every day and the location will be eye-catching. It will not be affected by any other organization's propaganda. The board is exclusively owned by the Public Relations Association

Outside school publicity will be carried out simultaneously with the progress of the on-campus publicity. Posters will be posted in the main publicity columns of each brother school and leaflets will be distributed to students about a week before the event. The image will be promoted to Shipai schools and the Guangzhou university community. This event will show the style of our association and the company's brand image to each school.

The product exhibition will set up an exhibition venue outside the event venue to hold a small exhibition of the company's products. On the day of the event, the company's products will be displayed, attracting the attention of people on campus and passers-by. It is recommended that the company prepare audio-visual products with company characteristics for live broadcast for the best effect

On-site introduction to shpw Huashan Canteen and Apartment Canteen Three days before the meal time at the entrance of the hall, the publicity effect is good and the image is vivid. It will be even better if there are handsome boys singing and beautiful and sexy girls distributing orders. This method has proven to be extraordinary

6. Merchant Compensation Plan

Name Form Remarks

Naming Rights This event can be named "XX Apartment Carnival Night", etc. More than half of the total sponsorship amount is required to have naming rights

Flyer promotion: The company appears as a sponsor on the flyer or the company's flyer is distributed at the same time. This project can be promoted independently

If the company has a new brochure, it can be distributed and provided by the merchant itself

Poster The merchant will appear as a sponsor on the poster, and can The merchant can also design the company logo by himself

If the merchant has a roll-up banner for promotion, our association can assist in placing it on the day of the event, and the merchant will design and provide it himself

Exhibition board promotion 1-2 posters of some sponsors can be posted on the exhibition board. This board will not be affected by other organizations' propaganda.

The leaflets and posters of the publicity boards to promote sponsors will be posted on campus and in the apartment publicity boards. Banner promotion will be updated once every three meetings. Banners with merchant characteristics can be hung in the corridors of apartments and schools, but they should not be too commercial.

Balloon banners can be hung in the corridors of apartments and schools. Banners with merchant characteristics should not be too commercial

Website promotions of this event can incorporate company culture into website reports. It is best for merchants to have electronic materials

Broadcast stations promote company information. It can be broadcast on the school radio station, but some additional publicity funds will be charged

On-site shows can introduce sponsors on the spot, and the merchants need to provide some physical objects and information

The publication is promoted in the voice of the publication society Follow-up reports have historical value

Prize promotion The prizes are sponsored by the company or can be printed with patterns across regions, and are well-rounded

Product promotion The company's products can be used as the only designated supplies for the event. Products must meet the needs of the site

Staff, supplies, publicity, staff can wear clothing with the merchant's logo to work, on-site props, etc. Sponsorship of this project can span all activities of the Public Association this semester

Consultation points can be set up two days before and on the day of the event to receive student consultations and introduce your company. It is best to give some monetary rewards to the consultants

Promotions can be held on-site on the day of the promotion event, and some additional venue fees will be charged

On-site promotion parties can have the merchant’s characteristics printed on them You can also arrange props and make small games with company characteristics

Guest Speech Your company can send representatives to participate in our activities, and they can speak on stage as guests during the event, preferably at the beginning or in the middle

During the on-site acknowledgment event, the company name will appear in the form of verbal acknowledgment, and the host, performers, and players will promote the business slogans, slogans, etc.

The effect is very obvious

Questionnaire survey. You can conduct a questionnaire survey at the information desk on the day of the event. It is best to have a lucky draw

Media publicity. If necessary, major media in Guangzhou can be invited to interview. A larger amount of sponsorship is required

Image Planning The company can discuss cooperation in planning an image show after this event. It can be done both inside and outside the school, but the fee will be calculated separately

Product agent Your company's products can be represented by Yunfeng Studio. Long-term cooperation is possible

7. Budget budget

Explanation of project quantity and unit price and total amount

20 large posters, 5 yuan and 100 yuan, handmade, or provided by the company

20,000 small leaflets 0.06 yuan to 1200 yuan folding leaflets, strive to be exquisite, and can be used to promote the company and this event. Numbers are printed on them and drawn before the event.

The public association owns 2 free exhibition boards

The school owns 10 publicity boards for free, but if it is too commercial, it will charge money

800 admission tickets 0.05 yuan 40 yuan each with different styles

The brochure is to be provided by the company

Yilabao is to be provided by the company

Two banners are 64 yuan and 128 yuan each. In the apartment and at school

The radio station is 120 yuan for three days, twice a day

The website is 100 yuan for at least one week

The venue fee is 200 yuan for 2 stations and 400 yuan One is for the event, and the other is for external publicity

Photography is 80 yuan for 8 tubes and 640 yuan includes film, batteries, photos, and reprints

Digital photography is 100 yuan including batteries

One set of audio equipment is rented for 200 yuan for one day

100 yuan for props including makeup, games, performances, etc.

50 yuan for utensils including transparent glue, plastic thread, scissors, etc.

50 prizes, 2-5 yuan, 200 yuan for winners and guests

100 drinks and meals for staff, 5 yuan and 500 yuan, will be determined on the day

100 candles 0.2 20 yuan for longer duration

200 paper plates 0.1 yuan 20 yuan for food

Food 500 yuan can also be provided by merchants (melon seeds, peanuts, fruits, etc.)

One lift-off balloon costing NT$500 can be considered

1,000 glow sticks costing NT$0.25 and NT$250 can be replaced with other items such as balloons, whistles, color sprays, etc.

800 drinks for 1 yuan and 800 yuan are also available from merchants

Total 5968 yuan

Supplementary sponsorship plan:

(1) Exclusive sponsorship

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Exclusive sponsorship has the naming rights of the event and all merchant compensation plans for the event.

(2) Multiple joint sponsors (consider 3-5, each sponsor is about 2,000 yuan). The one with the most sponsors can get the naming rights, and the other sponsors will appear at the event as acknowledgment units. Enjoy the terms of some merchant compensation plans, which are determined by the amount of sponsored funds.

(3) Merchants can choose their own publicity methods, and different publicity methods sponsor different funds and physical objects. Merchants can also provide us with their own solutions. If it is a win-win effect. We will be happy to accept it.

In addition to sponsoring funds, companies can also consider in-kind sponsorship, such as gifts from sponsored events. Provide souvenirs from your company to attendees, and in the case of food, a beverage company can sponsor the food and beverages required for the event.

This event is truly the best among Huanong in terms of its novel format, powerful lineup, wide range of targets, exciting programs, and huge scale. It will definitely bring unexpected publicity effects and business opportunities to merchants.

The Public Relations Association of South China Agricultural University has the final right of interpretation for this event

The Public Relations Association of South China Agricultural University

2003-10- 28 to 2003-11-16

President’s signature: Guo Danrui 138********

Contact person:

Contact information:

p>

Appendix 1: Introduction to South China Agricultural University and Wushan Student Apartments:

South China Agricultural University is the largest university in South China and one of the key universities under the national “211 Project”. There are more than 30,000 people on campus, including more than 15,000 undergraduates and more than 3,000 graduate students. Wushan Student Apartment is a living community mainly composed of college students. There are more than 14,000 college students living in the community from Huanong, Huagong, Hunan Normal University, Guangzhou University of Technology and other universities. Most of them are freshmen, a very active group, and a huge consumer group. For this group of people with similar ages and similar interests and hobbies, they all have the following consumption characteristics:

(1) The scope of consumer groups is concentrated, highly targeted, and large in consumption.

(2) Easily affected by the surrounding environment and easy to guide consumption.

(3) It is easy to form a trend and radiate to surrounding areas quickly.

(4) Strong acceptance ability, especially the ability to accept new things.

Appendix 2: Public Relations Association of South China Agricultural University

The Public Relations Association is a student association with the most strength and development potential. It is also full of vitality and constantly pursuing excellence. Event planning agency. Huanong Public Relations Association is the largest association in Huanong. It had more than 500 members last time and has great influence in Huanong University. In the last academic year, the Public Relations Association held more than 20 activities of various sizes, reached cooperation with dozens of companies, and obtained more than 20,000 yuan in sponsorship funds. Last year, the Huanong Public Association held events sponsored by merchants, such as the "United Warming House Christmas Party", "Dida.com Double Association Colorful SHOW" and "Anti-SARS Free Drinks with Fragrant Snow and Banlan Root" activities, which achieved great success in Wushan Student Apartments and the South China Agricultural University campus. influence and publicity effect, and also completed the publicity plan beyond the company's requirements. The abilities and creativity of the main members of the PR Association have been highly recognized and praised by businesses. With the influence of Huanong Public Relations Association, we can definitely achieve good publicity effects for sponsors. In this academic year, the Public Relations Association will inherit its fine traditions, strengthen housekeeping, strengthen cooperation with companies and sister organizations, maintain a strong momentum, and benefit both members and companies.

Appendix 3: Yunfeng Studio.

Yunfeng Studio is an informal student organization established in March 2003. All members are outstanding student cadres. This organization is formed voluntarily by students and is not affiliated with any school. The purpose of Yunfeng Studio is to serve students, promote businesses, occupy the market, and gain profits. The main mode of operation is: Yunfeng cooperates with various companies to obtain the first agency rights for the company's products and services. Now it has established cooperative partnerships with many companies such as "Sese Photography Group", "Xinnuo Technology Co., Ltd.", "Dida.com", "Bajing Printing Company" and "Desheng Electric". It also brought a lot of profits to the merchants. The products are then sold or served to students at a lower price than the market price. The main office of Yunfeng Studio is located at South China Agricultural University, and now it has established branch offices in three universities: Shenzhen University, Shenzhen Vocational College and Sun Yat-sen University Zhuhai Campus. It is roughly estimated that next semester we will be able to set up branch studios in the following schools (Jinan University, South China Normal University, Guangdong University of Technology, South China University of Technology).

Although Yunfeng Studio was established not long ago, since Yunfeng Studio is composed of outstanding senior student cadres, Yunfeng Studio has a very good understanding of the needs of students, and Yunfeng Studio comes from Students have enough experience in what propaganda methods to use among students and how to gain their trust. Moreover, the staff of Yunfeng Studio come from various student organizations in the school and enjoy high prestige, and have great influence both inside and outside the school. Once again, Yunfeng Studio understands the activities of students inside and outside the school, and can provide a good platform for businesses to carry out activities and publicity in major schools. It will also help businesses capture the student market. With the full support of Yunfeng Studio, merchants can conduct joint publicity in multiple universities at the same time and even attract media coverage as long as they sponsor this event.

Appendix 4: Organizations with existing good cooperative relations

(1) South China University of Technology Public Relations Association

(2) South China Normal University City, Public Relations Association

(3) Sun Yat-sen University Public Relations Association

(4) Guangdong Business School Public Relations Association

< p>(6) Public Relations Association of Guangdong University of Foreign Studies

(5) Jinan University Student Union

(6) Shenzhen University Federation of Societies

(7) Shenzhen Vocational College Love Club

(9) South China Agricultural University Dance Association

(10) South China Agricultural University Guitar Association

South China Agricultural University Public Relations Association of the Federation of Societies

Guiding materials on soliciting sponsorship

1. Be familiar with your own school and your own association.

2． Gather information about recent activities inside and outside the school. Collecting this information will give you a clear idea of ??which companies are interested and which companies are not.

3. After locking in the company, first have a preliminary understanding of the company and seek topics and cooperation points.

4. Prepare some more information before departure, which can be the good side of the same type of activities in the school or some historical classic information from the association.

5. Choose your partners well. It is best to work in groups of 2-3 people for each sponsorship, with men and women matching each other. Separate tasks: who takes notes, who explains, and who answers questions.

6. Choose a route, clarify the company address (it’s best to go to multiple places at one time), and make an appointment with the person in charge of the company by phone first.

7. When you go out to solicit sponsorship, in addition to soliciting sponsorship, every action you take represents the image of the association, so pay attention to your words, deeds, and attire.

8． The greatest wealth of sponsoring is not whether you get sponsorship, but that you can get in touch with a company, or even a company's top management. Understand their operations and thinking. Then turn it into your experience and wealth.

Reference materials: http://www.tianpu.org/plan/action/al41414.html