Propaganda slogan of carrying forward Zhu Neo-Confucianism

? From the Eastern Zhou Dynasty, Zhu came from the Southern Song Dynasty. China ancient culture, Mount Tai and Wuyi. ? The comments of famous historians reveal the position of Zhu, a great Confucian scholar, in the history of China's thoughts and culture.

Zhu Yisheng lived in Fujian, especially in Wuyishan, Jianyang, Zhenghe, Jian 'ou, Yanping and other places. He grew up, studied, wrote, lectured and taught for 50 years. Zhu is the germination, development and master of science of philosophy, and spread at home and abroad. Zhu culture has become an important part of China's excellent traditional culture.

In recent years, with the great attention of the provincial party committee, the construction of cultural brands in Zhuzi has been solidly promoted. One protected area (Zhuzi cultural and ecological protection area), five projects (protection, academic, communication, education and exchange projects) and one mechanism (Zhuzi cultural brand building leading mechanism)? In order to grasp the essence of Zhuzi culture, we should actively build a world-class brand of Zhuzi culture.

Polish cultural brand

Recently, San Xuan Lake, Wuyi University of Zhuzi College, which has just been listed, is full of elegance and nobility. The establishment of Zhuzi College of Wuyi University will help Fujian to build an important academic base for cultural exchanges between Zhuzi at home and abroad.

From June 5th to February last year, the first Kaoting Forum was successfully held in Nanping. More than 20 experts and scholars in the field of Zhuzi studies in China said? Why? On the Taoist thought, * * * discussed how to promote the creative transformation and innovative development of Zhuzi culture, and launched a series of important academic achievements. At present, preparations for the second Kaoting Forum are proceeding in an orderly manner, which will further build Kaoting Forum and polish the academic brand of Zhuzi culture.

Zhu Zi created brilliant Fujian Confucianism, leaving a wealth of sites and remains.

20 17 September, as the area with the largest concentration of cultural relics in Zhuzi, Fujian Province, Nanping took the lead in promulgating the first substantive local regulation "Regulations on the Protection of Cultural Relics in Zhuzi, Nanping City". In recent years, Fujian Province has organized relevant departments to repair cultural relics such as Liu's Ancestral Hall, Xingxian Academy, Wuxianjing, Ziyang Bookstore and Lian's Xiexiaofang, and to protect Pingshan Academy and other sites. Hire cultural coordinators and cultural relics protectors to be responsible for the daily maintenance and management of cultural relics in Five Blessingg; Jianyang District resumed and rebuilt Kaoting Academy, and carried out the investigation of academies (ancestral halls) and ancient village regulations (forbidden monuments) in the region and the general survey of cultural relics in Zhuzi. At present, there are Zhuzi cultural relics 1 16 in Fujian province, 7 national key cultural relics protection units related to Zhuzi cultural relics and 24 provincial cultural relics protection units.

In order to inherit and develop Zhuzi culture, Fujian Province proposed to establish? Zhuzi cultural and ecological protection zone? Zhu Festival in Youxi, Legend of Nanping, Zhu Family Banquet, Zhu Festival and Zhu Jiali (adult ceremony, teacher ceremony and wedding ceremony) have been listed as provincial-level non-legacy representative projects; The preparatory work for the construction of Zhuzi cultural and ecological protection zone was carried out, and the cultural broadcasting map of Zhuzi and the administrative division map and cultural activities of Zhuzi cultural and ecological protection zone were formed, which promoted Nanping and Sanming to start the preparation of the master plan of Zhuzi cultural and ecological protection zone, and the cultural and ecological protection of Zhuzi made remarkable progress.

The prosperity of culture is inseparable from the innovation and perfection of the system. This year, the Propaganda Department of the Provincial Party Committee took the lead in improving and perfecting the joint meeting mechanism of cultural brand building in Zhuzi, Fujian Province, further clarifying the main responsibilities of member units and member units, and further strengthening the overall planning, overall coordination, overall promotion and supervision of cultural brand building in Zhuzi, Fujian Province.

Multiple communication of innovation

? Half an acre of square pond opened, and the sky was overcast. Why is the water in the pond so clear? Because there is inexhaustible living water for it. ? Just after the National Day holiday this year, the 2022 Fujian-Taiwan Youth Zhuzi Cultural Study Camp hosted by the Provincial Department of Culture and Tourism and undertaken by the Fujian-Taiwan Cultural Exchange Center opened in Ziyang Building, Five Blessingg Town, Wuyishan City.

? Zhuzi culture is an important cultural card for Fujian to go abroad. ? The person in charge of the seminar organizer told the reporter that Zhuzi culture was introduced into Taiwan Province Province in the Ming Dynasty, which was a historical context in which the interests of both sides of the Taiwan Strait shared the same interests.

During the week-long study camp, young people from both sides of the strait went deep into Youxi County, Sanming City, Zhuzi's hometown, and Wuyishan City, Nanping City, the birthplace of Neo-Confucianism in Zhuzi, visited Zhuzi Cultural Park, Zhuzi Cultural Heritage Exhibition Hall, Zhuzi's former residence, Xingxian Ancient Street and Zhuxi Memorial Hall, watched the cliff stone carvings of Neo-Confucianism in past dynasties, and felt the prosperity of Neo-Confucianism in Zhuzi from rich cultural relics and historical sites.

In recent years, the spread of cultural brands in Zhuzi has been continuously strengthened. Fujian province established cross-strait academy alliance for five consecutive years to strengthen cross-strait academy exchanges? Cross-Strait Academy Forum? ; Provincial and municipal departments continue to hold? Zhu Zi's Road: A Cultural Tour of Fujian and Taiwan Academies? 、? Take the Wanli tea ceremony and look for Zhu's footprints? Taiwan Province Youth Photography Camp? Yu Saito Zilu Training Camp? Cultural exchange activities, such as Zhu Cultural Tour, will be listed as a route product for young people from Hong Kong, Macao and Taiwan to study in Fujian.

The Provincial Department of Education has incorporated culture into primary and secondary education, instructed local education departments and schools to actively explore the relevant contents of culture in the national and local curriculum teaching of primary and secondary schools, set up the course of "Master of Zhu Neo-Confucianism" in "Haixi Homeland", and encouraged and guided local education departments and schools to develop school-based curriculum of culture.

Fujian province has adopted it for seven consecutive years? Lecture on Chinese Studies+National Curriculum+Cultural Exhibition+Cultural Activities+Cultural Exchange? He also publicized Zhu Zi's culture to the society through other ways and held lectures on the interpretation of Zhu Zi's family instructions. Follow Zhu's speech footprint? A series of activities, such as exhibitions, further infiltrated Zhuzi culture into ordinary people.

Deepen the integration of cultural tourism

Wuyishan City, headed by Five Blessingg Town, Zhu's hometown, was launched? Zhu Zi+Pastoral+Tea+Party Building? A series of cultural research routes have added humanistic flavor to Wuyishan water tour.

In the past few days, in the construction site of the second phase project of Kaoting Ancient Street in Jianyang Kaoting Tourist Resort, the ancient buildings such as Baihe Academy, Wufenglou and Tianlange have been relocated, and the construction workers are decorating the exterior wall and interior of the building. This project is one of the five key projects in the construction of protection development zones around Wuyishan National Park in Nanping.

In order to give full play to the advantages of Zhuzi's cultural and ecological protection core area, Nanping plans to build a protected area around Wuyishan National Park, and strives to build a tourist destination integrating sightseeing, cultural experience, popular science education, leisure and vacation, and research tourism. Through the implementation of a number of excellent cultural and tourism integration projects with Zhuzi culture as the core, we will strive to build a national research base with Zhuzi culture as the main body.

Tourism and culture promote each other. 20 18, Special Plan for the Development of Cultural Tourism in Zhuzi, Fujian Province (20 18? 2022) has been compiled, which provides planning guidance for the project construction, brand building, product research and development, and ecological protection of cultural tourism in Zhuzi.

Last year, Fujian Province will? Where is Zhu? Listed as? Fujian cultural logo? By connecting Wuyi Jingshe, Xingxian Academy, Yungen Academy, Kaoting Academy and other scenic spots in series, Zhuzi cultural tourism routes are launched to highlight Zhuzi cultural tourism products. In addition, Zhuzi's cultural construction has been included in the province? Fourteen or five? The "Special Plan for the Reform and Development of Culture and Tourism" will lay out the cultural construction in Zhuzi in the medium and long term, and further strengthen the leading role of Zhuzi culture in cultural tourism projects.

Recently, the cartoon paintings of Zhuzi in Baisong Village, Jianyang District, Nanping City have made tourists feel refreshed. From 20 15, the project is based on Zhu Zi? Cartoon Zhuzi? Image relies on the new media matrix and traditional cultural carriers, and strives to create a cultural IP that helps local development, which has become a vivid practice of Zhuzi's cultural activation and utilization in the new era.

The role of culture as an important fulcrum of high-quality development is increasingly prominent. In recent years, Fujian Province has vigorously promoted the construction of cultural industry in Zhuzi, and the provincial special fund for the development of cultural industry has arranged16.7 million yuan to support the cultural industry project in Zhuzi, Nanping, including supporting the second phase of Kaoting Academy, the construction project of the main venue of Zhuzi cultural celebration, and the upgrading and renovation project of Kaoting Academy (Zhuzi Museum). From 202 1 the first provincial special fund for cultural industry development (202 1? In 2023, Zhuzi cultural key areas, Jianyang District of Nanping City and Wuyishan City will allocate 3 million yuan each year, totaling180,000 yuan, to support the construction of Zhuzi cultural industry belt projects such as Kaoting Academy and Zhuzi Museum, and the matching funds will account for16 of the province's total.