What are the differences and similarities between zaker, zite and Toutiao?

Main products: Toutiao, Baidu News, ZAKER, Xianguo

Products of this type do not need to create their own content, but use technical means to capture huge amounts of Internet information and provide consultation for users Recommended news information.

1. Statistics

On February 24, 2014, iiMedia Research released the "2013 China Mobile News Client Market Research Report", iiMedia Research Analysts believe that after one year of promotion and popularization of major news clients, the user penetration rate of mobile news clients has reached a high level, and the user scale has entered a stage of stable development. The following is the distribution of active users of mobile news clients in China in 2013.

Relying on the background of large companies, portal websites have occupied most of the market. Although aggregation news clients such as Toutiao and ZAKER also occupy a part of the market, their share is not large.

Although the portal website accounts for a large proportion of the market share, the level of satisfaction is not as good as that of aggregated news such as Toutiao, Baidu News, and ZAKER.

2. Slogan, Product Positioning, Product Advantages

Product Slogan, Product Positioning, Product Advantages What you care about in Toutiao today is Toutiao, an information software that can automatically learn and be smart. It analyzes your interests and hobbies, automatically recommends content you like, and understands you better the more you use it. The recommendation function is very powerful and updated frequently. Baidu News is the world's largest Chinese news platform that aggregates information from the entire network and provides you with accurate recommendations. It is rich in resources. You can follow the people and things you are interested in with the help of Baidu's big platform Xianguo. The most useful personalized reading tool is rich in resources. , streamlined interface ZAKER delivers value information, interactive sharing and personalized customized reading software, refreshing magazine-style layout, rich media resources

3. Function comparison

Function Today's Toutiao Baidu News Fresh Fruit ZAKER Media Subscription×√★★Personalized Content Recommendation★√××Personalized Subscription (RSS)××★×Video News××××Comment Building√√√√Search News√★××Offline Download√√√ √Local news√√×√One-click sharing√√√√Collection√√√×Push √√×√Weather×××√Night mode√√√√Online activities★××★Theme setting×××√Interested √√××Voice reading article××××Font setting √√√√Friend news★××★

Symbol description: ★Features; √ Supported; × Not supported

Each Detailed Analysis of Function Points:

See: "Detailed Analysis of Function Points of Aggregated News Client Products"

4. Interaction Design

In addition to ZAKER using Tabber classic navigation In addition to design, the other three all use drawer navigation designs.

Product Navigation Design Toutiao Drawer navigation hides the functions in the sidebar (left), use gestures to slide to the right to bring it up; you can view updates in the upper right corner; slide left and right to switch channels. Baidu News Drawer Navigation hides the functions in the sidebar (right side). It cannot be brought out using gestures. You need to click the avatar in the upper right corner to bring it up; click the search button in the "upper left corner" to pop up the search page for searching. ;Swipe left or right to switch channels. Fresh fruit drawer-style navigation hides the functions in the sidebar (hamburger on the left) and uses gestures to slide to the right to bring them up; you can add a subscription number in the upper right corner; there are two TABs (subscription, discovery) at the top of the homepage, which are by default To subscribe to a channel, click on a subscribed channel to view the news list. ZAKER uses Tabber’s classic navigation, with four TABs (Subscribe, Recommend, Discover, and Mine) at the bottom; only the word “Subscribe” is displayed at the top of the homepage instead of the ZAKER application name; the local weather is displayed on the upper right; the homepage is very similar to fresh fruits Similarly, subscribed channels are displayed by default.

8. Summary

Each product has different characteristics:

Toutiao focuses on precise recommendations, social sharing, and cultivating users to participate online. Activity.

Baidu News, with massive data content, provides users with more information.

Fresh fruits and personalized subscriptions give users more choices.

ZAKER provides users with the feeling of reading an online magazine, enjoying every piece of news, and at the same time providing users with opportunities to socialize.