TV programs like to talk about headline broadcasts and special broadcasts. What does that mean? thank you

Headline broadcast: it is a form of advertisement, and the main forms are as follows: 1. Title standard specification: subtitles appear at the beginning of the program and dubbing is an example: "This program is broadcast by XXX", duration: 5 seconds per session Features: opening chapter, first picture. It has brought a strong visual and auditory impact to the audience. 2. Hosting the population broadcast specification: Hosting the population broadcast at the beginning of each chapter of the program Example: "Welcome to watch XXX- China ruled by law on time" Times and time: no less than 2 times per period, * * * about 30 seconds Features: The first sentence at the beginning reminds the audience repeatedly. Strengthen the reminder to consumers in the form of voice. 3. Forms of advertising elements in the live broadcast room: corporate logo, product name or standard words and colors in the live broadcast room. Presentation duration: each program is not less than 30 seconds. Features: The picture elements in the studio are simple, and only XXX logo, name and standard color have a high attention index. 4. Give a 5-second patch advertisement as a gift: 5-second patch advertisement location: When prompting other headline advertisements to impact the brand, insert the 5-second advertisement depth appeal of the enterprise to fully interpret the corporate brand. Patch advertising effect: strengthen the headline effect, explain the brand depth information with 5-second advertisements, make the headline effect form three-dimensional network communication, and maximize consumer cognition. 5. Corner effect specification: During the program broadcast, 3D animation is embedded in the lower left corner of the screen. Frequency: It appears at least 3 times in each episode and at least 60 seconds in each episode. Duration: The exposure time of each episode * * * exceeds 180 seconds. Effect: It is integrated with the picture of the program, forcing the audience to remember. 6. Description of credits: enterprise standard words, standard colors and enterprise logo content: special credits -XXX time: about 5 seconds. Finally, a thank-you caption appears at the end of the column, that is, the audience is reminded of the hidden meaning by thanking at the end of the column. Acknowledgement effect: XXX's related brand elements have finally been strengthened. 7. Special Replay: "Rule of Law in China" is replayed at least 100 times a day on major TV stations across the country, and all advertising returns of XXX will be broadcast together with the replay. Title broadcast refers to the sponsorship of the whole column, and special broadcast refers to the title of the program sponsored by a specific repertoire: 1. Xxxx enterprise+project name. 2. Play an advertisement of 15 seconds or 30 seconds before and after the program. Special broadcast: 1. At the end of the column: this program is specially broadcast by XX enterprise. 2. Play the advertisement of 15 seconds or 30 seconds before or after the broadcast of the program.