Shopping mall 520 activity theme plan

Shopping mall 520 activity theme plan (selected 9 articles)

In order to effectively ensure the quality level of the activity, it is often necessary to carry out preparations for the activity plan in advance. The activity plan is to clarify the time of the activity. A plan including location, purpose, expected results, budget and activity methods, etc. What are the format and requirements for the activity plan? The following is the theme plan for the 520 event in the shopping mall that I have compiled for you. I hope it will be helpful to you.

Shopping mall 520 activity theme plan Part 1

1. Activity ideas:

May 20 is Valentine’s Day, as Chinese people increasingly value folk festivals and Western culture, coupled with the vigorous publicity and hype by businesses every year, have made Valentine's Day one of the must-celebrate holidays for couples.

As one of the main products of Valentine’s Day, the jewelry industry takes advantage of the huge business opportunities of Valentine’s Day to give the Diamond Jewelry Festival a good start.

2. Event time:

May x - May x.

3. Activity theme:

I will love you forever.

4. Activity content:

Every shopper who enters the store will receive a rose, and every customer who makes a transaction will receive a red envelope (a discount coupon worth xx yuan).

1. "Love you forever, destined for this life" will do our best to create an elegant and romantic wedding for you without you having to worry about spending money.

When you buy a couple’s ring in our store, the second one is half price.

Anyone who purchases other diamond jewelry for xx yuan in our store will receive a customized wedding dress worth xx yuan.

Anyone who purchases other diamond jewelry in our store will receive a set of romantic wedding photos worth xx yuan for free.

Anyone who purchases xx yuan of other diamond jewelry in our store will receive a honeymoon trip for two worth xx yuan (this is a wedding gift. If you feel it is not appropriate, you can also change the gift to a traditional gift of gold, silver jewelry, etc.) .

2. "How long do you dare to promise to love me?" Witness your love, let love preserve its value, and let love sublime.

Anyone who comes to the store to purchase diamond jewelry during the event can participate in the "Love Promise" activity and write a vow of love. And sign the real names of both parties and stamp their fingerprints. xx Jewelry Company promises: After x years, our company can recycle the purchased products at the original price with relevant certificates. If you do not want to recycle, you can give away a piece of jewelry worth xx yuan. The commitment letter can be renewed, and if you come to the store in x years, you can get diamond jewelry at half the price of the original product. (Nowadays, the diamond buyback mechanism is becoming more and more accepted by people as jewelry. Now many jewelry stores have diamond buyback. In a few years, diamond buyback will definitely be the development trend of jewelry)

　3. "Romantic Festival, Golden Marriage"

During the event, the freezing price of gold will benefit the whole city. Buy xx yuan and get xx yuan free of charge for jade and silver jewelry.

4. "Valentine's Day Sale"

During the event, a special gold-inlaid jade sale will be held from 13:14 to x:14 every day, with the original price of xx yuan and High-end pure gold with jade for xx yuan is only sold for xx yuan and xx yuan. Each sale will sell 13 pieces and 14 pieces of the two models for a limited time, while supplies last. Shopping mall 520 activity theme plan Part 2

Activity time

May x (Sunday x) May 21 (Wednesday x).

Activity Contents

1. Sweet Valentine’s Day: xx discounts for purchases over xx

During the event, customers can receive xx discounts for purchases of clothing products and xx discounts for purchases over xx. If you buy more, you will be reduced, and so on, there is no upper limit. Men's and women's clothing, men's and women's shoes, wool and cashmere, home underwear, bedding and children's products, luggage and leather goods, some young ladies' clothing, a few brands and special products will not participate in the event. The same full discount rules do not accumulate across floors or special halls. Please refer to the notices of each special hall for details.

2. 520 Sweet Happiness Gift

During the event, customers who purchase clothing products with actual cash payment of xx yuan will receive a x photography coupon worth xx yuan, and customers who spend xx yuan will receive x photography coupons. Photography and a wedding gift voucher worth xx yuan. Get x tickets for the weekend cross talk stage when you spend xx yuan. A single ticket can only be given once, no accumulation, no repeated gifts, the quantity is limited, and the gifts are available while supplies last. Gift-giving location: Main service desk on the first floor.

During the event, customers who purchase clothing products and pay xx in cash will receive xx dolls or x movie tickets.

Spend xx yuan and get a free xx soap. Spend xx yuan or more and get a free mini green potted plant. Only one gift per ticket, no accumulation, no repeated gifts, limited quantity, while supplies last, and the actual gift shall prevail. Gift-giving location: Next to Hall xx of the shopping mall on the x floor.

During the event, customers who spend xx yuan in cash on purchases of mosaics will receive a free box of xx. A single ticket can only be given once, and there will be no cumulative and repeated gifts. The quantity is limited and while supplies last. The actual gift shall prevail. Gift-giving location: Shopping mall office on the first floor.

3. Sweet happiness

During the event, customers who use xx credit card to purchase clothing and cosmetics will receive xx yuan of stored value if the cumulative spending on a single card reaches xx yuan (inclusive) on the same day. 1 card. For jewelry, jade, and home appliances, if you spend xx yuan on a single card on the same day, you will get 100 stored-value cards of xx yuan. Each card is limited to x cards on the same day. The quantity is limited, first come, first served, while stocks last. Gift location: Main service desk on the first floor.

During the event, customers who use xx credit card to purchase clothing and cosmetics will receive a three-piece cleaning and care set if the cumulative purchase of xx yuan (inclusive) with a single card on the same day. The gift is subject to the actual product. The quantity is limited and supplies last That's all. Gift location: Main service desk on the first floor.

4. xx discount for purchases of xx

5. xx yellow platinum discount of xx yuan per gram.

6. Lucky xx points for shopping on weekends and only spend half the money.

7. The first appreciation party of xx summer starts from xx yuan.

8. xx home appliances have full freezing power (20xx.5.19-5.20)

1. Securities are popular all over the world.

2. Special offer.

3. Advance deposit plus bonus.

4. If you purchase x items of refrigerators and washing machines and spend more than xx yuan, you will get a x-day trip to xx park. Shopping mall 520 activity theme plan Part 3

Activity time:

May 20, 20xx.

Event theme:

Time is silent but true love is eternal.

Theme description:

The theme highlights the jewelry store’s grand theme of online Valentine’s Day to send warm and romantic service wishes to customers.

Activity location:

Store and surrounding areas.

Theme communication performance:

Throughout the activities, forming the main performance.

Effective interactive interpretation and content communication.

All supplies are labeled.

All publicity performances.

Social influence and word-of-mouth communication.

Part 2: Specific activity plan

Activity content:

Happy entry:

The first xx shoppers on the day of the activity, Give me a diamond ring worth xx yuan.

On the day of the event, xx gold rings with a price of xx yuan will be sold in limited quantities at a regular time.

And send a rose.

1: Table tennis sucking exhibition match

Theme: The secret of attraction.

Awards: Most Attractive Award.

Organization method: Four groups of lucky couples/families are randomly selected from all the people on site. Each group chooses one person to be responsible for sucking up the table tennis balls from one place to another with a straw, and one person to be responsible for holding the tray. Or a small basket holds the ping pong balls that are sucked up. The time is three minutes. The couple/family that sucks the most is the winner. This competition is divided into two rounds, with four groups in each round, and the winner will receive the most attractive prize.

Responsible person: on-site host.

The winner will receive a piece of exquisite diamond jewelry awarded by the company.

2. Beautiful love legend

1) When fate strikes

Randomly select a customer or owner and tell about your first time with her or him Beautiful acquaintance.

Awards: Most Beautiful Encounter Award.

Responsible person: on-site host.

The winner will receive a piece of exquisite diamond jewelry awarded by the company.

3: The lady puts on a red hijab and ties the man.

Theme: Our love is so tacit.

Awards: Best Lover Award.

Organizational method: Randomly select x couples or couples. The lady covers her head with a red hijab and the man wears a bow tie. Anyone who peeks is considered a violation and will be disqualified the fastest. The best one wins. This competition is divided into two rounds, with four pairs in each round, and the winner will receive the award for the best tacit lover.

Responsible person: on-site host.

Competition supervision: On-site customer registration or random drawing.

The winner will receive a piece of exquisite diamond jewelry awarded by the company. Shopping mall 520 activity theme plan Part 4

1. Background analysis

On May 20, the abbreviation "520" means "I love you" in homophone. As the first day with hype after the May Day promotion, we plan to use the 520 concept to tap into the market potential that has not been tapped by the May Day event and provide a boost for sales terminals that are fighting in the fierce competition this year. At the same time, it avoids the promotion peak of competing products and serves as a link and smooth connection between the May Day promotion and the summer promotion. 520 - For the iZhijia theme promotion, xx selected stores across the country have been identified to implement this activity. This activity is supplemented by sales promotion, through media and terminal publicity, to enhance the brand image and make up for the brand damage caused by the 51 price war.

2. Activity theme

Which bed will you sleep on during 520 this year? - 20xx Love Theme Promotion for Famous Furniture Products.

3. Theme Hype

This year’s 520·Which Bed Are You Sleeping Theme Hype Promotion Schedule Time Project

The first phase will be launched online and offline Issues that arouse public opinion.

The second stage is to hype up the problem and guide the problem in a positive direction.

The third stage introduces xx, describing the functions of xx bed, its benefits for sleep, etc.

The fourth stage, 5.20, will lead the discussion on 520 this year. Did you sleep on the xx bed?

4. Activity time

20xx.5.x-5.20 (week x-week x).

5. Activity content

After taking photos at the event, you can scan the QR code to participate in the xx lottery and get the ticket. The first prize is: 1 unit. Second Prize: Channel xx. Third prize: xx instant camera. During the event, if you purchase any xx product and fill in your personal information, wedding date, location, etc., you can participate in the lottery of xx as a wedding car. The winner can use xx, and the use date will be the date you fill in. Shopping mall 520 activity theme plan Part 5

Activity purpose:

1. To welcome the online Valentine’s Day peak season and build brand publicity.

2. Increase sales to give customers confidence and create conditions for stocking up in May.

3. Maintain good customer relations.

Event theme:

Welcome May Day, xx refrigerators have a big discount.

Activity time:

20xx, x month x-x (the actual operation effect is good, extended to x month x).

Preliminary work:

1. Communicate specific operational details with shopping mall leaders, mainly price, venue, personnel, and material support.

2. Promote in the xx market on xx: put up posters and pack tricycles, and put up posters in front of the mall on xx.

3. Check inventory and on-site materials on xx.

4. Refining the unified rhetoric of the event: xx manufacturer will conduct promotional activities in advance on May 1st, sell at special prices and give away exquisite gifts.

On-site operations:

1. One arch, two tents, two product inflatable models, one "United Nations Energy Saving Gold Award" roll-up banner, and two poster boards.

2. x prototype output.

Activity fee:

Packaging tricycle (x units) xx yuan, transportation cost xx yuan, temporary promotion xx yuan/day × 2 = xx yuan, ***xx yuan (venue There are shopping mall applications).

Activity summary:

1. During the period, xx units were sold, accounting for xx% of the xx units sold in the month. The main competitor’s monthly sales volume was xx units.

2. We made sufficient publicity for the May Day peak season, and the sales volume in the seven days of May Day was xx units.

3. Customers picked up xx units that month, which is the highest record in history. However, due to unknown factors and other factors, the best-selling models (xx, xx, etc.) began to be out of stock on May x, which affected May Day sales. (There are no agents in this area, and they are radiated from Nanning agents.)

4. Make the refrigerator sales in the xx market have a clearer theme: energy saving, and making xx the xx. (Unexpected harvest)

5. Gained the trust of customers. Shopping Mall 520 Activity Theme Plan Part 6

1. Activity Background

Wal-Mart has grown from a small rural enterprise into a world-famous "retail empire". And gradually developed into the leading retail enterprise. Its footprints are almost all over the world and have won unanimous praise from consumers. Since its opening in Shenzhen in 1996, many supermarket chains have also opened in succession. Now Wal-Mart's first branch in Zhengzhou is about to open. The specific event arrangements are as follows:

2. Purpose of the event:

1. Basic goal: To celebrate the opening of the store and the arrival of the Dragon Boat Festival We win customers with low-price, high-quality and low-price products and high-quality services. Spread shopping mall visibility and establish a good corporate image.

3. Marketing objectives: Expand customer participation through various activities, drive sales, increase mall efficiency, and increase corporate profits through entertainment marketing.

3. Long-term goal: increase sales, expand market share, and ultimately achieve the unification of economic and social benefits.

3. Current Marketing Situation:

1. Market Situation: There are realistic competitors such as Beijing Hualian Jinboda and other large supermarkets around the bustling business district, and it is also possible Has potential competitors.

2. Product status: Most of the products are mainly popular consumer goods, with a wide range of products and a small price difference.

3. Macro-environmental conditions: Most of the consumer groups are mobile populations with high population density and large passenger flow. The actual demand and potential demand of consumers are very large.

IV. SWOT problem analysis:

Advantages: Wal-Mart has a strong scale effect. It is very competitive to a certain extent. () And it itself continuously carries out technological updates and purchases satellites to build a strong supply chain management, has a highly standardized business philosophy, scientific operation and marketing, and has distinctive characteristics such as a sound training system.

Disadvantages: High operating costs and huge scale bring greater management challenges. Development in remote locations faces many problems.

Opportunities: The current development situation of the retail industry is very good, the market probability is very high, and the analysis of the market will help enterprises seize the opportunity and lead a new shopping climax.

Threats: There are many actual and potential competitive market risk factors.

5. Price strategy:

1. Based on cost and the price of similar products as a reference, launch high-quality and low-priced products with the slogan of "everyday low prices".

2. Give appropriate quantity discounts to encourage more purchases.

6. Promotion strategy:

1. Comprehensive use of product mix strategy, price mix strategy, sales channel strategy and other marketing strategies to achieve the best economic benefits.

2. Maintain localized operations.

7. Advertising:

1. "5m" principle: Choose newspapers and television to inform customers that Wal-Mart is opening in Zhengzhou and convey the message of high quality and low prices as well as beautiful shopping The environment arouses customers' desire to buy and thus increases sales.

2. Attached to the form of handing out flyers on the street and conveying Wal-Mart's business philosophy of "everyday low prices" to customers.

3. Invest more in advertising budget during the initial store opening period. After the store opening boom, you should immediately reduce the amount of advertising to minimize unnecessary advertising expenditures and compress the amount of advertising to reduce costs while maintaining low prices for products. .

4. Advertising that focuses on selling points is pop advertising.

8. Public relations:

1. Establish and maintain a normal cooperative relationship between enterprises and consumers.

2. Enterprises and suppliers should establish good collaborative relationships to ensure the normal operation of goods.

3. Set up a popular science gallery to tell people about ways to protect resources and protect the environment through pictures, texts, objects and other forms to establish good community relations.

4. Sponsor out-of-school children to participate in more public welfare activities to establish a good corporate image.

5. Invite officials to visit the company and attend press conferences.

9. Business promotion:

1. Implement membership-based promotions: consumers can enjoy various special services after becoming members.

2. Promotion to consumers: free samples and reduced prices.

3. Grasp the demand characteristics. Nowadays, seasonal products and general perceptual products are mostly used for promotion to stimulate consumer demand and expand sales. Shopping mall 520 activity theme plan Part 7

1. Event time:

May 20-May 26, XX

2. Activity theme

Quick and easy jewelry-my favorite token of love

3. Activity background:

People are familiar with the idiom "love determines three lives". Falling in love is fate. We all believe that "fate is written on the three lives stone". China has formed the "betrothal gift" thousands of years ago. Chinese people like to use rare treasures to witness the confirmation of marriage and love. Due to the influence of traditional concepts, people attach great importance to "confirmation of love" or "engagement", so we cater to this mentality. Launched the "Quick and Easy Jewelry - My Favorite Love Token" campaign in XX Jewelry franchise stores/counters across the country.

4. Target customers: young people aged 20-28 years old

These people are middle-income earners, are not very loyal to the brand, and are easily influenced. We should launch marketing campaigns and emotional appeals for these customers. , making them purchase the "True Love Has No Season" series of jewelry. At the same time, this emotional appeal can make them gradually become loyal customers of ×× jewelry as they grow older.

5. Purpose of the event:

1. Increase the popularity of the store during the event through this event;

2. Increase the local visibility of Kuaiyipai jewelry brand and seize market share;

< p> 3. Further improve the brand reputation of Kuaiyipai jewelry to facilitate long-term promotion and sales.

Six. Activity content:

1. "Love to Decide ×× Jewelry":

Every customer can participate in "Love to Decide ×× Jewelry" at Kuaiyipai Jewelry franchise stores/counters across the country. The way to participate in the event is: purchase ×× jewelry and diamond jewelry, and you can get a love witness blessing card signed by the famous movie star ×× jewelry brand spokesperson Jiang Wenli and all employees of ×× jewelry store, so that ×× jewelry can witness the "love commitment" together. "Three Lives" vow.

2. "My Favorite Love Token" Prize-winning Selection Activity:

The "My Favorite First Love Token" selection activity will be held nationwide. Participants can send their own photos of “××jewelry—my favorite token of love” and a short introductory article or related story, or “the token of love they most want to receive” to XX Jewelry Specialist. Stores can participate in the prize-winning selection activities. Kuaiyipai Jewelry franchise stores/counters across the country hire local jewelry, literary and artistic circles to organize the selection. The prizes are set as follows:

The most affectionate token award for one person is worth 1,888 yuan. A mobile phone with a color screen for photography

The five most creative souvenir winners will receive an exquisite MP3 player or a home appliance worth 888 yuan

The ten finalists for the souvenir award will receive ×× jewelry spokesperson Jiang Wenli’s exquisite phone card Zhang

3. Maintenance service:

Customers who purchase any type of jewelry at XX Jewelry will receive a box of jewelry cleaning solution for free by adding 10 yuan (the cost is included in the price of the jewelry) , that is, the price of jewelry will increase by about 30 yuan), and customers can also obtain free knowledge on jewelry maintenance and cleaning.

7. Event publicity and promotion

(1) Publish an event promotion advertisement in a local daily or evening newspaper with a large circulation. The theme is "××Jewelry" ——My Favorite Love Token", including the participation details of the "Love XX Jewelry", "XX Jewelry - My Favorite Love Token" prize selection and other activities;

(2) Advertise events on TV stations around the world, and also use subtitles during prime time on TV stations to conduct award-winning selections for "Love XX Jewelry" and "XX Jewelry - My Favorite Love Token" Detailed advertisements including the significance of the event, participation details, addresses and phone numbers of stores/counters in various locations.

(3) Make event posters or x display racks in front of the store, arrange event consultants at the counter and set up a consultation phone to facilitate customer consultation;

8. Activity control and evaluation< /p>

1. Keep detailed records of customer inquiries and the number of arrivals, number of event participants, number of purchases, sales, etc. during the event;

2. Do a good job in the later stages of the event to complete the above Data, media placement frequency, agent feedback, etc. are collected to the Brand Planning Department of XX Jewelry Promotion Headquarters to evaluate and summarize the activities in order to provide better marketing services to franchise partners.

9. Activity Budget

1. "××Jewelry—My Favorite Love Token" Prize Selection Prize Cost: 1888 Yuan × 1+888 × 5+ 85×10＝7178 yuan;

2. The publicity cost is about 3,000 yuan;

3. Total: 7178+3000＝10,178 yuan. Shopping mall 520 activity theme plan Part 8

1. Promotional slogan

"Hold my love in the middle of spring"

2. Promotion time

May 1, 20xx - May 20 (520 days)

3. Promotional period

May 1, 20xx - May 29 (29 days)

4. Promotional themes

1. Show love in a reasonable way and reduce prices

2. Prepare enough gifts to announce your love to the world

5 , Product promotion

"520" is a special festival, a holiday for lovers to give gifts. Therefore, product promotion should be based on the theme of "love gifts", including ornaments, gifts, tokens of love, flowers, Boutique series, etc.

Each store should do a good job in creative display of products and highlight key displays to ensure that holiday products achieve sales.

1. Product special offer

During the 520 period, the accumulated products in the store will be sorted into categories and a special price area will be set up. These products can take advantage of this event to sell at a guaranteed price and sell the sales fee. Those who feel it is truly benefited.

2. Themed display: May 1st - May 20th

Each store will have a themed display of 520 series products at a conspicuous position at the front entrance. You can make full use of the kitchen window display. For example, stores without kitchen windows can display them in eye-catching locations.

Requirements:

a. 520 theme display, with exquisite jewelry in the store as the main display object

b. Each store must pack at least 11 or more "jewelry sets" "Department" for theme display

6. "Love Headwear Bouquet"

Promotion time: May 1st - May 20th

1. Mainly headwear, the current price is 60-30% off the original price, eye-catching price tags are handwritten with art pens, and customers who purchase jewelry for more than 80 yuan will receive a free flower.

2. Make a price list for the "Love Headwear Bouquet"

Number of names, original price, current price

Only one of your jewelry will give you a gift of flowers for one yuan per piece

Wholeheartedly set up a package + send flowers for a dollar apiece

Prepare the packaging box and wrapping paper in advance, and do the packaging work well.

3. Free delivery service, if the jewelry exceeds 100 yuan, the delivery range should not exceed 2 kilometers.

7. Event promotions

1. Valentine’s Balloon Pairing

Make 100-200 pieces and use the balloons for store 520 atmosphere decoration and shopping gifts ( Stores make their own arrangements).

Cost: 0.155 yuan/set.

2. Membership card gift

Anyone who purchases 520 series products (no limit on amount) will receive a membership card as a gift. (Time: February 10-14)

Pay attention to the registration of membership card information.

8. Publicity

In order to enhance the influence of the event, relevant publicity must be done to attract more customers to actively participate in the holiday promotion. Franchisees are free to choose local media. For example: evening newspapers, TV station subtitles, DM delivery, etc.

1. Promotional slogan

Haface jewelry with jumping colors

Bright colors, exquisite workmanship, and designs from South Korea. Will such accessories become popular again during 520? Come and take a look at these noble, cute and beautiful accessories!

Unique 520

What to give What is unique? What gift can you give to make a beautiful woman smile? For a cost-effective and decent gift, please see the baby accessories recommended by haface...

9. Store layout

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1. Prepare enough gifts to announce your love to the world through doorstep photo postings.

a. A handwritten poster with an art pen at the entrance of the store (including the specific content of the discount strategy);

b. A colorful banner: the content is "The right way to show love! The price reduction storm is justified" ;

c. Purchase or rent heart-shaped balloons for store decoration;

2. Hygiene inside and outside the counter and store: be tidy, and door and window glass must be clean and spotless.

3. Here it is important to mention that service quality must be improved.

10. Joint operation

Reach a cooperation agreement with a local flower shop to provide each other with goods to increase sales of both parties.

If you buy xxx yuan of flowers, you will receive a free accessory or membership card provided by haface;

If you purchase xxx yuan of accessories at haface, you will receive free flowers or a discount card provided by xxx flower shop. .

1. Lover Balloon Pairing

Make 100-200 pieces. The balloons will be used for store 520 atmosphere decoration and shopping gifts (the store arranges by itself).

Cost: 0.155 yuan/set. During the 520 period, the accumulated products in the store will be sorted into categories and a special price area will be set up. These products can take advantage of this event to be sold at a guaranteed price, so that consumers can feel real benefits. "520" is a special holiday, a holiday for lovers to give gifts. Therefore, product promotions should be based on the theme of "love gifts", such as ornaments, gifts, tokens of love, flowers, boutique series, etc.

Each store should do a good job in creative display of products and highlight key displays to ensure that holiday products achieve sales.

520 is coming soon, and the 520 activities of merchants have made the surrounding atmosphere as warm and romantic as a rose. All kinds of 520 are filled with people’s informants, stirring people’s hearts, and making people happy. People experience the high profile of 520 more thoroughly.

520 belongs to lovers, and it also gives merchants a space to play. Therefore, merchants use various promotional methods and display various unique stages. Let’s take a look at them today. These are various ways.

There are many ways to promote sales. We will briefly list them to give everyone a general understanding.

1. Price reduction promotion. A price reduction is selling a product at a lower price than the normal price. Used in 520 to attract consumers, handle inventory, etc.

2. Prize-based promotion. This method of 520 promotion is used to stimulate consumers' interest in participating in the event, but all precautions must be clearly marked in advance, and the lottery process must be made public to enhance consumers' enthusiasm and confidence in participating.

3. Discount offers. It is used during the 520 period to attract consumers to buy. At the same time, discounts have a much smaller impact on the product market price system than price cuts.

4. Competition-style promotion. Competition-style promotion is a promotional activity that combines sensibility and participation. Competitions are used to highlight themes or introduce products. In addition to raising the visibility of products, they can also increase sales, such as beer drinking competitions. In addition, some competitive activities can also be held, such as karaoke competitions, etc., which can not only liven up the store, but also increase customers' topics about the retail store and deepen customers' impression of the retail store.

5. Free tasting and trial promotion. During the 520 period, if new products or services are launched, it is better to use this kind of promotion method.

6. Focus on gift-based promotions. During the 520 period, if you want to attract customers to continue purchasing and improve brand loyalty, focus gifts are an ideal promotion method. The feature of this promotion is that after consumers continuously purchase a certain product or visit a certain retail store several times in a row, they can accumulate a certain number of points and coupons, which can be redeemed for gifts or discounted purchases. This promotion method is more targeted at old customers.

7. Gift promotion. 520 uses gift-based promotions, firstly, to stimulate consumers' desire to buy, and at the same time, it is also a good way to quickly introduce and promote products to customers and win consumers' recognition.

8. Exhibitions and joint exhibition-style promotions. This means that during promotions, merchants can invite multiple manufacturers of similar products to hold product exhibitions in their branches to create a certain momentum and scale, allowing consumers to have more choices; they can also organize product sales Exhibitions and sales, such as the sale of various holiday packages, etc. In this kind of activity, manufacturers compete with each other to promote the sales of goods. Shopping mall 520 activity theme plan Part 9

1. Activity theme:

Passion blooms and intimate lover

2. Activities:

May On the 20th

3. Activities:

(1) Dual singing of love songs, confession of true feelings

10:00 to 20:00, on the first floor A special area has been set up, and the microphones at the event are connected to the mall broadcast room. Couples can express their true feelings through love song duets and true confessions, which will be played instantly through the mall radio. Exquisite gifts are prepared for every participating couple.

(2) Romantic Valentine’s Day, roses accompany the beautiful woman

On Valentine’s Day, during normal business hours, customers who purchase cash over 300 yuan on the same day can go to the promotion service desk on the 6th floor for free Receive a rose flower. And send a beautiful box. The consumption amount does not accumulate. A single receipt with the cash register mechanism (for cash purchases of 200 yuan or more) is limited to one chocolate. The excess amount will not be given repeatedly.

IV. Media promotion

1. Media selection: city newspaper advertisements

2. Layout specifications: 1/2 page in red

3. Release date: May x

4. Expenses: 20,920.00 yuan

5. Expenses

1. 2 exhibition boards: 100.00× 2,200.00 yuan

2. lintel 2 pieces: 700.00×2, 1,400.00 yuan

3. Print advertisement: 13,920.00 yuan

4. Gifts (roses , chocolate) are the responsibility of the Asset Operation Department

5. Sound expenses: 400.00 yuan

6. Other miscellaneous expenses: 1,000.00 yuan