"Flower viewing economy" promotes the "revival" of Chinese mainland tourism market.

"Flower viewing economy" promotes the "revival" of Chinese mainland tourism market.

Spring has come. With "flower viewing tour" becoming people's first choice in spring, Chinese mainland's tourism market has also accelerated its recovery in the near future.

"Since the Spring Festival, we can clearly feel that the pace of tourism recovery has accelerated." Bai Yang, who has been engaged in tourism for nearly ten years, told reporters that with the recent temperature rising and more people traveling on weekends, the tourism market is expected to pick up quickly.

Travel agencies in Bai Yang have launched more than 30 flower viewing tours this year, and developed tourism products such as parent-child research and arbor day around forest parks and ancient cities around Shaanxi. "So far this year, we have received150,000 passengers, and the passenger flow of some lines has exceeded the level of the same period in 2065.438+09."

Jiangxi Ji 'an Alpine Rape Flower Sea is in full bloom, Fujian Sanming Thousand Mu Cherry Blossom Garden is in pink flower sea, Guangxi Beihai is in full bloom with fire, and rural tourism ... Except Shaanxi, Sichuan has announced six "flower viewing tours", and the Yunnan flower viewing train has been running for several days. The Moon Garden in Changsha, Hunan has also set up cherry blossom photography exhibitions, Hanfu parades and other activities ... "Flower viewing maps" are everywhere. The reporter found on several travel platforms that keywords such as "flower viewing strategy" and "good place to go in spring" remained high in the hot search rankings, and the search volume of natural scenic spots soared.

The data shows that the booking volume of flower viewing holiday products surged by 880% year-on-year, and resource-rich Yunnan, Jiangsu, Tibet and other places became popular destinations. On this platform, domestic orders for free travel products increased by 446% year-on-year, and bookings for group tours increased by 188% year-on-year.

At the same time, at the beginning of this year, the directors of local cultural tourism bureaus promoted local tourism to "go out of the circle" and actively publicized policies to attract tourists, which continued to "add fuel to the fire" for the warming of the tourism market.

Hanzhong City, Shaanxi Province, which has the "most beautiful rape flower sea", has launched 12 boutique flower viewing tourist routes and 18 boutique flower viewing scenic spots to continuously create the most beautiful rape flower sea IP. Local officials said that minor traffic violations of foreign vehicles visiting for sightseeing would only be corrected without punishment, and they called on citizens to give priority to foreign tourists and create quality tourism services.

Previously, the cultural tourism promotion conference of "Splendid Spring Tour in Jiangxi" in Jiangxi Province entered Shanghai, and the promotion conference of "Tianfu Tourism County" in Sichuan was held in Hangzhou in 2023. Ningxia issued 2 million yuan of cultural tourism vouchers to Shaanxi to "attract guests into Ning". In addition, Guangzhou, Jiayuguan and other places have been promoting cultural tourism in the form of going out and issuing cultural tourism coupons to attract tourists.

The warming of the tourism market has also played a positive role in many industries. The demand for homestays in popular tourist cities is in short supply, and many homestays have ushered in a "good start" in the new year. The car rental and self-driving report recently released by the Travel Research Institute shows that the total order volume for the Spring Festival this year has increased by nearly 40% compared with last year's Spring Festival. Some insiders also said that there is a big gap in tourism professionals, such as tourism product designers and tour guides, who are in urgent need of "fresh blood".

Sun Chao, director of Xi Culture and Tourism Bureau, said that looking forward to all the work this year, the development of cultural tourism industry is currently in an important window of comprehensive recovery. As an important pillar industry in the city, cultural tourism industry is facing many new opportunities.