How to promote corporate culture

How to promote corporate culture

Corporate culture is a reflection of the comprehensive strength of an enterprise and a reflection of the degree of civilization of an enterprise. How should we promote the culture of an enterprise? Let’s talk with me below. Get up and take a look.

Establish a high-quality cultural publicity team

To strengthen the construction of corporate culture and give full play to the prominent role of corporate culture publicity, we must have a team that is efficient, able to fight tough battles, and is dedicated to its duties. A responsible cultural propaganda team provides guarantee. It is necessary to combine the needs of corporate culture construction, start from the basics, and continuously strengthen team building. The first is to know people well and appoint them on their merits. When selecting propaganda talents, we must keep in mind the "three barriers" of morality, style, and ability. The second is to increase the volume of publicity business, broaden the field of publicity, and allow corporate cultural publicity personnel to be active in various positions, processes, links, and levels of the company, forming a multi-level cultural publicity "big pattern" that extends horizontally to the edge and vertically to the bottom. , adopting a combination of self-study and centralized training to improve their scientific and cultural quality and publicity and reporting capabilities. The third is to strengthen daily work guidance. By strengthening guidance and supervising implementation, cultural propaganda personnel are encouraged to fulfill their duties and complete their propaganda tasks in a down-to-earth manner.

Create a strong cultural atmosphere

It is necessary to carry out corporate culture publicity work through multiple channels, multi-angles and multi-levels to create a strong corporate culture publicity atmosphere. One is the participation of all members. Promoting corporate culture requires the participation of all employees. Corporate culture promotion must always adhere to the policy of "from employees, to employees", carry out multi-level discussions, questionnaires and other activities, extensively solicit and listen to employees' opinions and suggestions on corporate culture promotion, and let employees express their voices . Continuously expand corporate culture promotion positions and vigorously create a strong cultural atmosphere. For example, reading rooms, libraries, etc. can be built to improve the cultural accomplishment of employees. Continuously enrich the content of corporate culture, carry out various cultural and sports activities, and infiltrate corporate spirit and teamwork concepts into all aspects of various activities to ensure that the introduction goals are clear and the activities are targeted. The second is to enrich the corporate culture carrier. Only by formulating a unified publicity strategy and using publicity positions intensively can the company's publicity work be influential and radiate widely. It is necessary to innovate working methods, enhance pertinence, and use popular and lively forms to guide the promotion of corporate culture.

Improve the evaluation mechanism for corporate culture publicity

It is necessary to establish an evaluation and incentive mechanism for corporate culture publicity, incorporate corporate culture publicity into the performance evaluation system of business operators, and regularly evaluate the effectiveness of corporate culture publicity Conduct assessments. The design of the assessment content must be consistent with the work content of corporate culture construction, and must be formulated or designed according to the corporate culture construction and development plan. The assessment standards must be specific and rationalized to ensure the orderly and smooth development of corporate culture promotion and assessment activities, and the assessment results must reflect fairness, objectivity and rationality.

Based on the actual situation of the enterprise

The construction of corporate culture propaganda position is an exploratory work and it will never end. It is necessary to gradually grasp the laws of corporate culture construction, base on the actual situation of the enterprise, combine the promotion of corporate culture with solving practical problems of the enterprise, combine it with production and operation management, ideological and political work and spiritual civilization construction, and follow the systematic, scientific and practical principles It is required to create a distinctive corporate culture.

Specific measures

(1) Establish a corporate culture construction leading group to strengthen leadership. Each leader of the company serves as the main person in charge, enhances appeal, and also contributes to the overall corporate culture of the group company. Strategy steers and guides the construction of corporate culture.

(2) Formulate and improve the "Employee Handbook", issue it and organize all employees to study and implement it in depth, so that all work can be followed, implement accountability and responsibility-sharing management, strictly enforce the system, and strengthen Through comprehensive assessment, we improve management level and let the system become the carrier of culture, so that employees can gradually complete the ideological sublimation from "I am asked to comply" to "I want to comply", and realize the transformation from "I am asked to do" to "I want to do it" in action. "do" the leap.

In order to achieve truly good results, you can organize "Employee Handbook" knowledge competitions, essay writing, etc. after learning and training.

(3) Hang company concept promotional signs in production areas and dormitory areas; set up nameplates with company names in office areas; office supplies, image promotional materials, conference and reception supplies, printed documents and materials, electronic Magazines, envelopes, conference table cards, slogans, video boards, work clothes, safety helmets, etc. must all bear the company logo and must be strictly supervised.

(4) Pay close attention to the construction of cultural carriers and positions such as company publicity boards, employee activity centers, company magazines, newspaper columns, and reading rooms to form a strong atmosphere for corporate culture construction.

(5) Create internal company publications to further promote the company's corporate culture, establish a positive image of the company, enhance employees' sense of belonging, and promote the sustainable and healthy development of the company's corporate culture. Provide rewards for published manuscripts to increase employees' enthusiasm for participation and create a positive atmosphere.

(6) Organize management personnel to carry out large-scale discussion activities. The question to be discussed is: How does the company unite people's hearts? Take this opportunity to solicit opinions from all aspects to avoid companies relying solely on positions and money as the sole means of rewarding employees. Way.

(7) Advocate an execution culture without any excuses, achieve the rigidity of work goals, establish the concept of "must execute, immediate execution, and in-depth execution", so as to be loyal to the enterprise, act resolutely, pay attention to the process, and obey The big picture.

(8) Advocate the culture of family affection, realize humanized management of the enterprise, find ways to solve problems for employees, adjust the work teams and working hours of married employees, establish employee birthday files, and further improve the "Interim Provisions on Employee Condolences", We will conscientiously implement regulations regarding weddings and funerals, illness and hospitalization, and children's further education, so that employees can feel the warmth of the company's big family.

(9) Standardize the daily behavior of employees, pay attention to etiquette, improve employee taste, promote civilized language and polite treatment, use the media to broadcast the "Lecture on Modern Etiquette Common Sense" delivered by Professor Jin Zhengkun of Renmin University of China, and promote All employees must "understand etiquette, know etiquette, use etiquette and be kind to etiquette".

(10) The cultivation of corporate heroes personifies and concreteizes abstract values. Heroes are the personification of corporate values ??and provide other employees with successful models and examples to follow. These typical characters live and work in the same or similar environment as everyone else, and they play an enlightening role for other employees by "sneaking into the night with the wind and moisturizing things silently".

(11) Organize and carry out various sports and cultural activities, such as basketball games, badminton games, employee tug-of-war competitions, employee social evenings, New Year’s Day and outstanding employee awards evenings, etc., and follow up after the activities, The activities can achieve tangible results in promoting employee relations and improving employee work enthusiasm. ;