How to promote optical shops?

The promotion of optical shops mainly depends on more advertisements and activities, because optical shops mainly focus on peripheral customers, and the promotion is also concentrated offline.

First, the price is favorable.

Do some promotions, discounts, coupons, full reduction, snap up, and other activities, and lower prices will definitely be more attractive. However, we should pay attention not to be too low, not to reduce prices regularly, and to do a good job in specific preferential policies. You can also make consumers feel that they are taking advantage by giving various gifts and supporting products.

Second, the quality of service.

The glasses themselves should cooperate with the service, and they can do free optometry, provide free optometry for students and provide advice on vision protection; Free maintenance and cleaning of glasses; There are also door-to-door services, such as glasses making and home delivery. The process of service is the process of publicity, making it easier for others to remember.

Third, advertisements are conspicuous.

Advertisements must be obvious, with big posters and signs. You can even consider advertising on more obvious signs. When there are good activities, it is necessary to increase the exposure and let more local people know about the existence of this optical shop. Don't skimp on publicity expenses.

Through a series of activities, let consumers realize the advantages of price and service, gradually form a reputation, and the business of optical shops will get better and better.