The most popular intermediary in the country is dead, and the valuation of 1 billion is gone!

Love me, love me, love me, love me, love me, love me, love me, love me, love me, love me, love me, love me, love me, love me, love me, love me, love me, love me, love me!

it once set a world record: it only took one year and three months to complete any financing, with a cumulative financing of $35 million and a valuation of over $1 billion, making it the fastest unicorn in the world.

love me, love me, love me, love me, love me, love me, love me, love me, love me, love me.

In 21

4 years, from subverting the industry to killing yourself

In 214, it was established in Shanghai, with the slogan of "killing intermediaries and making stores bigger" and positioned as "the first professional real estate agency with online and offline integration".

at the end of 214, relying on the subsidy strategy of "Shanghai tenant commission is free", it quickly jumped to the forefront of market share.

In the Spring Festival of 215, Cai Ming, a famous comedian, was invited to speak, and the advertisement of halving the rental commission was heavily bombed.

in November, 215, it was granted the E-round financing, with an overall financing amount of $35 million. After 18 months of establishment, its valuation rose to $1 billion.

after its success in Shanghai market in 215, it entered Beijing real estate agency market.

since 216, the market share of aiwujiwu in Beijing and Shanghai has been declining.

At the same time, Aiwujiwu adjusted the salary level of brokers, abandoned the low commission model: the second-hand housing transaction commission increased by .5%, and stopped the policy of free rental commission for tenants.

at the beginning of 216, I broke the dividing line of "old and new intermediary" and began to lay out offline.

At the beginning of 216, Aiwujiwu was caught in a series of negative news such as "back pay", "layoffs", "commission reduction" and "closing the store".

From 216 to 218, news of layoffs has been leaked from Aiwuji House, and stores have been closed one after another.

It is revealed that from the end of 216 to the beginning of 217, Aiwujiwu laid off employees on a large scale, and only 1 people were left in the marketing department after 1 people were laid off. In the end, the size of the whole company was reduced from the initial 5, to 6, people to only 4 people.

In January, 219, the website and APP client of Aiwujiwu Platform officially stopped working, and the normal external business has stopped, and the company is still in existence. At present, only a small number of personnel are left to deal with the aftermath.

2

Six floors have been rented, but now there is no one

The office address of Aiwujiwu is on the 2th floor, No.128 Anyuan Road, Putuo District, Shanghai. The sign in the lobby shows that it is Aiwujiwu who works on the 2th floor.

It is reported that Aiwuji House actually moved out in December last year and once rented six floors.

However, due to the turnover of personnel, it gradually became a one-story rental last year.

there were only a few dozen employees when we moved out.

the desks and chairs have not been sold yet, and the waste paper files are scattered.

the slogan on the wall is still very bright.

3

The cause of death

was once a smash hit, but it ended in a bleak end. There are many reasons for the failure of Aiwujiwu:

1. Aiwujiwu made many intermediaries with the original company's houses and customers who were about to close the deal go to defect (called "flying orders"), but it actually encouraged them to steal the resources of the original company and broke the industry rules;

2. The resources of the defected intermediaries are limited and are quickly exhausted;

3. Traditional intermediary stores can directly go deep into communities and streets and get first-hand housing resources. The offline layout of Aiwujiwu is weak, and the houses available online are few and poor;

4. It is difficult for the real estate agency industry to cultivate user stickiness. Many people only buy and sell houses once or twice in their lifetime, and the money-burning model of loving my house and loving my family will not bring repeat customers;

5. The high basic salary and high commission make the monthly human expenditure huge, and the low commission model has weak profit, and it also bears high advertising expenses;

6. The store opened late, and finally began to lay out offline in 216, but it has lagged behind peers in the industry, such as chain home, and the Internet gene started in the traditional store management.

7. Among the 3 illegal intermediaries announced by the Ministry of Housing and Urban-Rural Development at the end of 216, Aiwuji was named, and the "flying order" incident damaged Aiwuji's reputation for a while.

8. Since October 216, nearly 2 hot cities across the country have issued policies to restrict purchases and loans. Under the environment of "the strictest regulation in history", the accumulation of resources that are not rich in Aiwujiwu is unsustainable.

It can be seen that the reasons for the "death" of Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me.

One of the reasons why Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me, Love Me. Over the past two years, intermediary stores that have closed down in the streets and lanes abound.

this site has actually explored feixi, and closed intermediary stores can be seen everywhere near the community. Some intermediary stores have no lights on, which is very bleak.

the intermediary staff said that the market is not ideal, and it has been difficult to sell second-hand houses for a long time, and the number of listings has also dropped a lot.

Intermediary stores are closed everywhere

Some intermediary stores have the words "Store Transfer" posted on them, and the stores have almost been emptied.

Even in the intermediary business, the popularity is not very good. Generally, there are only staff members, and it is rare to see buyers coming to see the house.

"Old houses can't be sold at all"

According to the intermediary, "a little newer second-hand houses are better, but the market for old houses is very poor"

The old houses themselves have a general residential environment and the quality can't keep up. The house price is quite low, and generally older people buy their own homes.

unless it's an old community with a school district, it's hard to sell.

Wuhan: Hundreds of intermediary stores closed down

Intermediaries all over the country are having a hard time.

The manager of an intermediary store in Wuhan revealed that there are about 5 to 6 intermediary stores in Houhu area of Wuhan, and more than 1 stores have closed down, and a few stores have changed to low-rent areas. The situation is tragic.

The number of stores in the Nanhu area in Wuhan has decreased a lot. Some intermediary store agents have made great efforts to attract people's attention and put up a stereo to perform singing talents on the street.

It is reported that the region is mature, and the supply of new houses is very small. Only two properties are on sale, and second-hand houses have always been the dominant position. But now, intermediary stores have closed down ...

Nanjing: Hexi, one of the hottest areas in Nanjing property market, is also performing the drama of intermediary closing down.

The doors of many intermediaries located on Xuezi Road in the southwest of the river are locked, among which the glass door of a Shunting real estate is pasted with this house for rent.

I love my family in a large-scale store opposite. The door of the store is half-closed, and the inside has been emptied, and no agent is there. On the glass door, "This house is for rent in half" is posted.

There is a chain store, which has been changed into a fresh food store.

In addition to Hexi, other areas in Nanjing also have intermediary closures. It is reported that some second-hand housing agencies in Lukou, Jiangning have closed.

Hangzhou: Single-digit monthly transactions, intermediary closing stores to survive

In Hangzhou, I love my family, Haoshi Winbond and Chain Home are the "Big Three" of second-hand houses, which once accounted for 8% of the market. As a result, some small intermediary companies are unable to support the cost of stores and choose to close stores in some areas.

the local media found that at the end of July, the store replaced by Greentown downstairs in Xinsheng Dongfang County, Binjiang District was closed.

According to residents around the residential area, the number of houses sold by intermediary companies with relatively average scale and popularity is almost single digits.

In Hangzhou's hot Olympic Sports Plate, the transaction of second-hand houses has been very active, but the heat here is not as hot as before recently.

There are eggs under the nest, and in the "cold winter" moment of real estate, in addition to the leading housing enterprises, they can survive with their own size and deep accumulation, and some small housing enterprises have a hard time surviving.

1

The listed real estate enterprise defaulted on its 3 million debt, and the project stopped

Yinyi, a traditional high-quality enterprise from Ningbo, defaulted on its bonds redeemed by investors in advance because of the shortage of funds.

yinyi co., ltd. announced that a bond of 3 million yuan of the company defaulted due to problems in capital turnover.

According to the data, Yinyi shares issued three corporate bonds in 216. In mid-219, if investors exercise the option to sell back, Yinyi shares will face the pressure of about 1.5 billion bonds.

2

A company in Fuyang claims 499 million yuan and filed for bankruptcy

According to Fuyang News official website, Fuyang Jiucheng Industrial Investment Co., Ltd. has a total asset appraisal value of 159 million yuan and registered claims of 499 million yuan, which meets the bankruptcy conditions and no one has proposed a reorganization and reconciliation plan. The Fuyang Intermediate People's Court applied for bankruptcy and declared the company to pay its debts.

this company was established in 21, and its legal representative is Chemou. Its address is Lianhua Road, Yingzhou District, Fuyang City, and its business scope is wide, including real estate investment and management.

3

Net exposure A well-known housing enterprise in Wuhu filed for bankruptcy

Previously, the local real estate media in Wuhu reported: "People familiar with the matter broke the news that a well-known local housing enterprise in Wuhu has formally filed for bankruptcy for various reasons.

It is reported that the bankruptcy case of the company has been moved to the people's court of Jinghu District, Wuhu City, and the creditors of the company should declare their claims to the company manager before February 18, 219, stating in writing the amount of claims, whether there is property guarantee and whether they are joint claims.

this deadline has passed now, but there is no latest news.

4

1 real estate enterprises declared bankruptcy

Under the general tone of "staying and not speculating" and the deleveraging of the financial situation, many real estate enterprises that follow the traditional "high leverage" fast-running model have obvious problems in terms of funds.

in the first 1 months of 218, 1 real estate enterprises declared bankruptcy due to the break of capital chain.

most of them come from hot provinces and cities, including 4 in Chongqing, 2 in Anhui and 1 in Guangzhou.

5

7 real estate enterprises have been reorganized or transformed

In addition, with the trend of continuous cooling in the real estate industry, many real estate enterprises have set off a wave of "de-real estate".

According to incomplete statistics, seven housing enterprises have "disappeared" in the ranking of the real estate industry due to transformation or reorganization. For example, Yinyi is transforming the automobile manufacturing industry.

Zhang Bo, chief analyst of Anjuke, pointed out:

It is expected that the scale trend of the real estate industry will continue in 219, and small and medium-sized housing enterprises will be under pressure due to financing difficulties, or face life and death tests.

more small-sized housing enterprises will choose to cooperate with medium-sized and large-sized housing enterprises to develop or be merged to survive or leave.

6

9% of SMEs will go bankrupt

Ouyang Jie, senior vice president of Xincheng Holding Group Co., Ltd. said: "9% of SMEs will withdraw from real estate projects. By 22, the top 2 real estate enterprises may occupy more than 6% of the market share. "

under this round of regulation, it is actually a "big reshuffle" of the real estate industry. Small and medium-sized housing enterprises are facing a disaster of life and death, and strong and large housing enterprises will still welcome the next spring.

7

44 listed companies want to sell their houses

Brokers and some listed companies are also included in the centralized sale of real estate.

Huaxi Securities Announcement:

According to the agreement, the company has been allocated 1-22 floors of No.2 office building, 1-5 floors of No.3 podium building, 1-13 floors of No.3 main building, all parking spaces on the first floor of basement and 139 parking spaces on the third floor of basement.

the company plans to own some commercial, apartment buildings and underground parking spaces, and the remaining housing assets of the project in Area B under this project are planned to be publicly listed for sale in batches at the corresponding asset appraisal price, and the listing price is not lower than the appraisal value of 817 million yuan.

according to Wind data, as of last December, 44 listed companies announced the sale of real estate assets; Since October 1 last year, 21 listed companies have issued relevant announcements on the sale of real estate.

Yan Yuejin, research director of think tank center of Yiju Research Institute, said:

Bank brokers and many listed companies may think that some property prices have reached the top at the end of the year, and selling real estate can withdraw funds and revitalize assets as soon as possible.

Conclusion

In 219, with the stabilization of regulatory policies, the "policy based on the city" has gradually become the focus of regulation in various places, and the real estate industry is bound to usher in a round of reshuffle, depending on who can seize this opportunity and complete the storage. Of course, the big fish eat small fish is not impossible. 、